With about 2.6 billion gamers globally, video games have now become a popular hobby and a practice of leisure. Gamers no longer sit in the corner of their rooms playing the same game over and over again, all by themselves. Reach and online interactions have expanded, with a significant portion of them trying out new games every day.

And honestly? This is great news for all the businesses out there who want to advertise gaming offers. No worries about a niche market being dominated by a few major players. Plenty of promotional options are available- with advertising being one of the most attractive approaches.

So, if you’re a gaming business wanting to level up your gaming promotions, this is the right place. With this blog, we will cover what the gaming industry looks like and how you can craft effective ad campaigns to promote gaming offers.

Game Advertising: Promote Gaming Offers Like a Pro

If you’ve ever played a game, you know how likely it is for ads to show up once you clear up a level. Or those ads that sit still and look pretty at the top and bottom of the gaming sites and apps. That is what it means to advertise gaming offers. You promote your game on other gaming apps and websites in hopes that it will reach a broader and more targeted audience.

Game advertising is the act of running ads for a gaming business to promote it to the public or within the gamer community. They aim to develop a user’s interest in the game and prompt them to download it and give it a play. The more attractive and engaging your ad looks, the more plays your game will get.

Promote Your Gaming Offers & Level Up Sales!

What’s the Need?

You just hit the nail with the most awesome game ever. But how will people get to know about it? How will you earn from it? The simple answer is telling people about it yourself. Obviously, you cannot go around doing that one by one, so you choose to advertise gaming offers.

We know our end goal is to monetize our game and make millions from it. But let’s start smaller and fix goals depending on what stage your business is at.

• If it’s in the early development stages, then spreading awareness should be your priority. Tell gamers that this new option will be available in the market soon.
• For games that have just been launched, getting clicks on your ads should be the goal. Here, you need people to try it out and give their feedback on the experience.
• If your game has been here for a while, you’re probably looking for long-term players to ensure continued revenue.
• For extra profits and long-term commitment, advertise gaming offers with premium subscription models. But for this, you will have to prove that your game is worth it first.
• And obviously, it is about making players come back again for more.

It’s possible to improve your brand image and get more players- all you need is the right pair of strategies.

iGaming Advertising: Adopt a Strong Approach for the New Season

The Expanse of the Gaming Industry

This might come off as a shocker, but the video gaming industry is a billion-dollar market globally. It is only expanding, giving you a brilliant opportunity to enter and advertise gaming offers as well.

According to reports by Statista, revenue from the worldwide gaming market was estimated to be around 455 billion U.S. dollars in the year 2024. Mobile gaming is one of the biggest gaming segments, generating around 98.7 billion US dollars.

Furthermore, a global survey in 2023 found that more than 8 in 10 users aged between 16 and 44 played video games on at least a single device, leaning slightly more towards men. From kids running around with their Nintendo switch, adults spending their weekend gaming, and students turning out to be professional gamers and streamers, you can’t deny the potential of this market.

These are clear indications of how broad the gaming industry is. And if you use the right strategies to advertise gaming offers, you can definitely find a place within them. While there are some challenges concerning the high prices, along with other macroeconomic and geopolitical factors, this market always finds its way.

Strategies to Better Advertise Gaming Offers

If you don’t know where to start, we have got you covered. Use these strategies to advertise gaming offers and get more players to your platform.

Get to know the gamers

The first and foremost thing to do is to understand the gamers. Although the gaming sector is an entire niche on its own, it still has its differences. Players play for different reasons, engage in different categories of games, and have their own preferences.

A survey of gamers once revealed that shooting and action-adventure games were the most popular among gamers of most age groups, followed by simulation and racing games being the most popular ones. Younger gamers were more likely to play battle royale titles, while puzzles and casino games stood out to older audiences.

Think of this stage as one that establishes a base. You know the gamers better, so your targeting gets better. You create ads that would resonate with them, and would automatically lead to higher player conversions.

Hit up the top convertible GEOs

Even though games are popular in every other country, some regions just stand out more.

According to reports, the Asia-Pacific region is home to the most gamers, with the largest burgeoning markets lying in China and India. In addition to this, we have well-known gaming countries like Japan, South Korea, the Philippines, and Indonesia. Following them are the Middle East and Africa, Europe, Latin America, and North America. But out of these, only half of the players pay for their games.

When it comes to revenue generated from each GEO, the scenario looks a bit different. Newzoo states that the top countries contributing to gaming revenue is the United States, followed by China, Japan, South Korea, Germany, and the United Kingdom.

For promoting iGaming, the United States, Indonesia, Vietnam, Brazil, and Turkey stand as the most popular countries.

Targeting regions that churn out the most gamers and revenue can be a great option to find a larger reach and exposure.

Use deeply engaging ad formats

Now, should you keep your gaming ads static and let them do all the talking, or make them playable to engage users? Let’s take a look at the ad formats most commonly used by gaming advertisers.

Banner ads

The classic, but just as effective. Banner ads are promotional graphics that appear at the top or bottom of the gaming app or website. They are usually non-disruptive and stay on the page throughout the user’s time on it.

Interstitial ads

If you need to give users a much more immersive experience, then interstitial ads are for you. They are highly customizable and usually unavoidable, appearing at natural transition points of a game, like in-between levels and online matches.

Playable ads

Use playable ads to give your audience a trial of the game itself. They are completely interactive and give users a first-hand experience to explore core features and get a chance to experience the main mechanics.

Video ads

Video ads promote a product or a service through videos. They can either appear as standalone videos, native videos, or reward videos anywhere on the website or platform.

Rewarded ads: You know ads that you watch to gain an extra life, a coin, or bonus points? Those are actually called rewarded ads. They play for a few seconds, provide a CTA to download or play the game, and then give users the option to click.

Native ads

Native ads blend in seamlessly with the website’s content and don’t appear to be too intrusive for the users.

Advertise gaming offers using these ad formats and you might just see exemplary results within the next few days.

Whip up ad creatives

Suppose you just created the most interactive and fun game ever. But here’s the challenge: nobody knows about it, and nobody cares about it. How are you going to turn the tables now?

Here, you let your ad creatives do the talking. Flaunt your graphics and give a demo to engage the viewers. Write ad copy that gives players FOMO and makes them want to play it ASAP. Show your best features using dynamic elements and offer exclusive benefits.

It’s all about not boring them out. Hook them in, tell them why they should try your game instead of a million others, and why it’s worth their time.

Start running some PPC ads

One of the most effective ways to reach your audience at the most convertible GEOs is through paid advertising. Not only can you set what demographics and locations you want to target, but also base it on the online behavior of the players.

You can try out two things to advertise gaming offers here:

• Search ads that work on keywords and show up when a user searches for those words in the SERPs. However, you will rarely see them in gaming advertising for the simple reason that they are extremely costly and don’t get much conversion.
• Display advertising where you display your ads on relevant web pages, mostly on other gaming sites and platforms. They work well for both brand awareness and conversion campaigns.
  When it comes to launching these ads, you will have to refer to a gaming ad network. Bid on ad spaces you want your ads to show up on, and pay only when someone clicks or interacts with them.

So, keep a regular check on your budget and look at performance insights that can help you minimize your costs.

PPC Advertising: The Ultimate Guide To Pay-Per-Click

Jump to social media platforms

Social media has everything to do with entertainment. And guess what else does? Games.

Platforms like Facebook, Instagram, Twitter, and Discord are great places to promote gaming apps. Similar to PPC advertising, you can target ads based on their demographics and online behavior. You can choose from Image ads, Facebook ads, Carousel ads, Story ads, Message ads, and Collection ads. Using the best pair of ad formats can get you better reach within your audience.

Just make sure that whatever ads you run on social media are entertaining for users as well. Stay as visually perfect as you can, maintain your profile, and simultaneously make efforts to connect with users organically.

Join forces with streamers

You’ve probably seen people watching gaming streamers instead of playing games themselves. And if you’ve stopped to wonder if that even makes sense.. well, it does. Firstly, it’s a good source of entertainment. Viewers are attracted to the streamer’s personality, humorous commentary, and the thrill of social interaction. Another reason is that serious gamers can learn a ton of new strategies and tactics by watching these streamers play.

You can tell that streamers and their community is a tight-knit group. So, your leverage here could be collaborating with them and advertise gaming offers through them. Either they play it themselves, talk about all its cool features in the middle of a stream, or maybe even make a community post about it.

Currently, Twitch has over 140 million users and is the top-ranked platform for game streaming and promotions. Just behind it are YouTube gaming, Kick, and TikTok. So, keep an eye out for them and collaborate with streamers that fit your budget.

Go within the games

When we say go within the games, we mean in-game advertising, which is a bit different than advertising on gaming sites. Here, you advertise gaming offers within the interface of an actual game. Here’s how this works: Suppose you’re roaming around the streets playing a simulation game. A car passes by you, and displayed on it is a banner promoting another business.

How did it get there? The advertiser probably bought the ad space that the game put up for sale. It got displayed once the advertiser paid for it. The benefit here is that you can directly reach a diverse variety of consumers who are more likely to be interested in playing the game.

Conclusion

In the end, all there’s left to say is that don’t rush, keep things slow, and try out multiple strategies as you go. As technology develops and updates itself, the gaming market is only going to expand, ultimately paving the way for newer opportunities. Grasp onto the favorable ones, don’t fret about the missed ones, and focus on the ones yet to come.

Keep on experimenting with your ad creatives, try different advertising strategies, and utilize multiple advertising channels. Track what works and what doesn’t to ensure continuous optimization of campaigns. You never know what techniques will shoot up your business game ten levels and reward you as the next Minecraft.

Frequently Asked Questions (FAQs)

What does it mean to advertise gaming offers?

Ans. Advertising a gaming offer entails running ads to promote it to a wide group of gamers and users. It generates better game awareness, invites in more players, gets premium signups, and makes people come back for more plays.

How do I promote a game?

Ans. To promote and advertise gaming offers, start by understanding the gamers and positioning your game to the right audience first. Choose ad formats that fit your budget, draft attractive ad creatives, and target high-convertible GEOs. Check the performance and keep on testing different platforms until you find the best ones.

Which ad formats work the best for game promotions?

Ans. To advertise gaming offers, banner ads, playable ads, video ads, native ads, interstitial ads, and rewarded ads work the best.

What are the top GEOs to advertise gaming offers?

The top convertible GEOs to advertise gaming offers include:

• The United States
• Japan
• South Korea
• The Philippines
• Indonesia
• Brazil
• Turkey

Ans. These regions are known to have the most number of streamers and contribute the highest to gaming revenue.

Where can I advertise games?

Ans. You can advertise gaming offers on other gaming apps and websites through any gaming ad network. The best ones can help you focus on reaching the correct demographics and drive interest and location-based reach.

Are you also struggling with these challenges that feel like constant headaches? We have something that might work like medicine for your iGaming business! We have prepared a case study focusing on the iGaming industry. In it, you’ll see how we successfully provide features and, most importantly, traffic from targeted GEOs, helping advertisers run the most productive PPC campaigns.

With our self-serve ad platform, the number of successful iGaming campaigns continues to grow, and we’re excited to showcase how we’ve made a difference.

How Big is the iGaming Industry?

Before we move into how we deliver results and tackle the responsibility of PPC advertising in such a big industry, let’s first look at the data that shows why we consider the iGaming industry to be so big.

The online gambling market is expected to have 290.5 million users by 2029, with a projected market volume of over US$132.90 billion.

The numbers show that the opportunity to earn big in this industry is significant. Anyone who starts their journey in this industry will also have the same opportunity to succeed if their online advertising strategy is effective.

Source- Statista

In the above chart, you can see how the iGaming market has gained momentum each year. According to Statista, the market volume was approximately 30.03 billion USD before 2018 and has now grown to around 97.15 billion USD in 2024. Overall, this market is large and has significant potential to deliver substantial profits if your strategy is well-executed.

The Challenges in iGaming Advertising

When we introduced ourselves to the world as an ad network, we offered many advertising categories, including iGaming. To be honest, at first, we treated all categories the same. However, when we approached advertisers to understand their needs and the problems they face in their niche, we found that iGaming advertisers have more challenges than others. Some of them we have listed below:

Online Ad Ignorance: When we asked advertisers about the challenges they face in iGaming advertising. One replied, “Online ad ignorance is a huge issue. Users often ignore iGaming ads, which makes it tough to get their attention and get back our return on investment because no impressions lead to no sales.”

Low-Quality Traffic: Another common issue was low-quality traffic. Advertisers said they often get clicks from people who aren’t interested in their offers, which makes their ad campaigns less successful.

Inaccurate Analytics: Some advertisers pointed out problems with tracking and measuring their campaigns. They feel that inaccurate data makes it hard to understand the real performance of their ad campaigns.

High-Cost Advertising: The high cost of advertising came up a lot. Advertisers feel that they’re paying too much for limited results, making it difficult to get a good return on their investment.

Limited Ad Formats: Many also highlighted the issue of limited ad formats. They want more variety to keep their ads fresh and engaging but often find themselves restricted to the same old formats.

Besides these, they also shared other problems, such as tough competition, difficulties in targeting their ads, and the lack of freedom they wanted for their ad campaigns.

iGaming Advertising: Adopt a Strong Approach for the New Season

How We Developed Ourselves as a One-Stop Advertising Solution?

We saw these challenges as an opportunity because, at that time, no other ad network was looking into them. They focused only on making money without addressing the problems advertisers faced, but our approach was different. We wanted to deliver results and solve the issues that advertisers were dealing with. Look below to see how we worked on improving ourselves and enhancing the overall advertising experience for our clients.

• • • We worked on our interface to make it more user-friendly, as it previously appeared a little confusing.
      
    • We also minimized the steps involved in registering advertiser accounts on 7Search PPC and creating iGaming ad campaigns.
  • We updated our technology to filter out publishers with low-quality traffic and increased the number of our publisher partners with quality traffic from various GEOs.
    
  • From the start, we have been improving our algorithm to match the right ads with the right publishers.
    
  • We now offer over 239 GEO options for targeting, along with many other targeting options, such as Device Targeting and OS Targeting.
    
  • With five ad formats available and a sixth one in development, we provide a variety of options for iGaming advertisers to choose the best fit. Here’s a glimpse of the ad formats that we offer:
    1. Banner Ads: Our banner ads never let your expectations down because they bring the customers to your business door with their engaging capabilities.
    2. In-page Push Ads: Our in-page push ads deliver engaging messages within website content, offering an innovative way to attract clicks.
    3. Native Ads: Our native ads seamlessly match the style of the website, providing a subtle yet powerful way to promote your offerings.
    4. Popunder Ads: Our popunder ads ensure uninterrupted browsing while giving your ad consistent exposure for better reach.
    5. Text Ads: Our text ads, which feature short and focused messages, allow advertisers to reach specific audiences directly and cost-effectively.
    6. Video Ads: Video ads use engaging stories and visuals to connect with audiences emotionally. You won’t have to wait much longer to use this ad format, as our team is working hard to make it available to our advertisers.
  • We focused on providing real-time and accurate performance data through our analysis and monitoring tools. To make it easier to understand, we also present data in graphical form, allowing advertisers to easily comprehend and make better decisions on their ad campaigns.
    
  • We offer automatic and manual bidding for advertisers, along with pricing models such as CPC and CPM, based on their ad campaign objectives.
  • Complete transparency is always at the top of our priority list. We always do our best to be transparent in all areas, whether it’s ad placements, the traffic we provide, wallet balances, or budget usage.
  • We trained and expanded our chat support teams to resolve queries and problems quickly because we believe that any advertiser could face issues at any stage. As a responsible ad network, it is our duty to assist them whenever they need help.

Some advertisers have expressed concerns about the long time spent raising tickets and are waiting for a response from chat support. However, we are always focused on staying in touch quickly with our clients when they raise a ticket.

To address this, we have developed a quick method for connecting with our support team. Now, advertisers can reach our support team in the blink of an eye through various methods, such as:

• Chatbot
• Email
• Skype
• Telegram
• WhatsApp

iGaming Advertisers Who Trusted 7Search PPC in 2024

The different building sizes in the above graph show how we are winning the confidence of advertisers in the iGaming industry, where it’s not easy to stand out.

With one month remaining in 2024, our team is working hard to reach and exceed the remarkable figure of 1,000+ new iGaming advertisers.

Most Frequently Used Ad Formats by Our iGaming Advertisers.

We currently have five ad formats in our bag: text, banner, in-page push, native, and popunder. However, just as not every vehicle runs smoothly on mountain roads, not all ad formats are suitable for every business category and advertising goal.

For this case study, we have decided to meet with our chat support team, ad managers, data analysts, and all other teams involved in analyzing ad campaign data. The goal is to identify the most commonly used ad formats in iGaming campaigns and understand the reasons behind their popularity.

Here are the top three performers:

Banner Ads

Banner ads are designed to capture the audience’s attention quickly and hold it for a longer period. These ads are widely used by iGaming advertisers because they are visually engaging, easy to integrate into websites, and effective in showcasing iGaming offers. We have solved the issue of fixed-size banners by offering six different sizes. Now, it’s up to advertisers to choose the size. We also provide the flexibility to change sizes if the results aren’t up to expectations. We offer banners in various sizes, including the following.

• Square: (250 x 250)
• Medium Rectangle: (300 x 250)
• Main Banner: (468 x 60)
• Leaderboard: (728 x 90)
• Wide Skyscraper: (160 x 600)
• Half Page: (300 x 600)

Popunder Ads

Based on the recent research published in the latest issue of The Page by Two Sides UK, 58% of people ignore most online ads.

Do you know why this happens? Either the audience is frustrated with ads, or online ads disturb the current experience.

We have found a solution by introducing popunder ads for iGaming advertisers, allowing them to deliver their message without disrupting the audience’s experience. The nature of this ad format is that it appears not in the current tab but behind it. This means that when the user closes the tab, they will see popunder ads and can view them without facing disturbance.

In-Page Push Ads

When our teams showed that In-Page push ads are also in demand among our clients who advertise their iGaming platforms through our ad network, we became more curious to know the reason. We offer two types of In-Page Push Ads: Classic and Social. Mostly in the iGaming industry, you’ll see many advertisers using these two types because:

1. Classic: These are traditional pop-up notifications that appear in the corner of the page. They usually prompt users with a call to action (CTA).
   Size we offer: (1:1)
2. Social: These ads look modern and dynamic, similar to social media notifications. They can easily deliver the advertiser’s message to the right audience without frustrating them.
   Size we offer: (1:1)

Why 7Search PPC Means Success?

What do advertisers want from their ad campaigns? They seek ad visibility in the countries they are targeting. 7Search PPC never disappoints them. How? Look at the data below; these are the daily estimated impressions, country-wise. (Updated on 18 Nov 2024)

If you’re looking for the highest and average daily impression bid on 7Search PPC, hold on! We’ve gathered the data for you. (Please note that these bids are estimated and can change over time due to various factors, such as competition and market trends.)

Country-Wise Estimated Impression Bid ($) – 7Search PPC

One-on-One Talk with One of Our Clients

Industry: iGaming/Gambling
Status: Active
Client: Mr. Robinson (anonymous name)

First of all, let us make it clear that we asked for permission from advertisers to share details if they wish. This client asked us not to use their real name, so we used an anonymous name. However, the insights are real. Mr. Robinson, who joined our ad network in 2021, has a gambling platform. Since then, he has never expressed dissatisfaction with any aspects, including traffic quality, user interface, or amount deductions.

Here are some questions and answers related to their journey, along with insights into successful iGaming ad campaigns.

Agent: Hello, Mr. Robinson. First of all, thank you for taking the time to speak with us. If I recall correctly, this is our third time connecting since you joined 7Search PPC. Is that right?

Mr. Robinson: Yes, that’s correct! It’s great to reconnect, and I’m happy to be here for another conversation since joining 7Search PPC.

Agent: So, how is your gambling business going?

Mr. Robinson: It’s going well, thank you! We’re seeing positive growth and new opportunities in the iGaming industry.

Agent: When did you start your gambling business?

Mr. Robinson: Well, I began my gambling business in 2020, during the peak of the COVID-19 pandemic. It was one of the worst times for businesses, and even large companies were struggling.

Agent: That must have been tough for a new entrant.

Mr. Robinson: Yeah, promoting my gambling business during the COVID-19 pandemic was a significant challenge as a new entrant. Another challenge was dealing with restrictions, as many major ad networks had limitations on gambling promotions.

Agent: That sounds frustrating. Were there any alternatives available?

Mr. Robinson: I tried some gambling-specific ad networks, but they didn’t deliver results that met my expectations. They promised high-quality traffic, but most of it turned out to be bot traffic. I wasn’t getting any leads despite spending a lot.

Agent: That must have been disheartening. Did it affect your plans?

Mr. Robinson: Yes, it affected my plans, and I was so demotivated that I even considered shutting down my business entirely.

Agent: So, how did you come to know about 7Search PPC?

Mr. Robinson: In 2021, I discovered your ad network, 7Search PPC. I remember when I was searching for the names of the best iGaming ad networks on Google, and then one of your blogs appeared on my screen. Then, I decided to test your ad network with a minimal budget.

Agent: And how did that go?

Mr. Robinson: The results were amazing! I decided not to close my business, and since then, I’ve been earning well.

Agent: That’s great to hear. Would you like to share any specifics about your success?

Mr. Robinson: I’d prefer not to disclose any figures, but I’m happy with where my business is now.

Agent: It’s great to hear that 7Search PPC helped you during a tough time, Mr. Robinson. Did you achieve the desired results in your first ad campaign?

Mr. Robinson: No, not at all; in fact, no one typically gets the desired results from their very first ad campaign. Experimentation is key. When I created my first ad campaign, I lacked experience because I was still in the process of finding the best ad network to promote my gambling platform. I had no clear idea of how to set up an ad campaign, as I was new to your platform at the time.

Agent: That makes sense! How did 7Search PPC help during that time?

Mr. Robinson: Even though it’s a self-serve platform, your support team was really helpful. They guided me through the process and answered all my questions. With their support, I learned a lot, and now my campaigns are finally producing the results I wanted.

Agent: How many ad formats have you used in your iGaming ad campaigns so far?

Mr. Robinson: As I mentioned, experimentation is key, so I tested all your ad formats in my campaigns. However, I generally prefer banner ads because of their attention-grabbing power.

Agent: What sets 7Search PPC apart in the iGaming industry, based on your experience?

Mr. Robinson: Well, the way 7Search PPC presents itself in the iGaming world is impressive. Despite the many restrictions, your ad network manages to deliver outstanding results.

Agent: Glad to hear that! Is there anything specific that caught your attention?

Mr. Robinson: Yes, your recent ‘Ad Manager’ feature. As an advertiser, it’s important to stay updated with the latest stats and follow suggestions. This feature minimizes my effort in tracking ads and helps me make smarter decisions.

Agent: That’s great feedback! Are there any other features you’ve found useful?

Mr. Robinson: Definitely. Anti-ad blockers, real-time analytics, and ad format suggestions make the entire process much more efficient and effective.

Agent: OK, we promise to showcase additional features in the coming years. Mr. Robinson, could you share some key points that advertisers should keep in mind to make their iGaming ad campaigns successful on 7Search PPC?

Mr. Robinson: Oh, come on! There’s no secret, and I’m not a magician, so I can’t hide anything. The reality is that the ad network plays only 70% to 80% of the role in making the ad campaign successful. The remaining percentage is up to the advertisers themselves, based on their strategic approach.

The ad network only takes your ad to the right audience, but if your ad is less engaging or you haven’t placed the CTA in the right position, how can you expect positive results? In my experience as an advertiser, I’ve learned that your ad should speak for you—and yes, louder!

Agent: Thank you, Mr. Robinson, for taking the time to speak with us. Is it okay if we use this conversation in our case study?

Mr. Robinson: You’re welcome! Yes, feel free to use this conversation in your case study. I’m happy to help!

Final Outcomes?

• The iGaming industry is highly profitable but also has challenges, such as strict ad rules and fake traffic (bot traffic).
• The iGaming market is growing fast. By 2029, it is expected to reach 290.5 million users and a market value of over US$132.90 billion.
• 7Search PPC helps advertisers overcome these issues and run successful iGaming ad campaigns.
• 7Search PPC solves major problems like poor-quality traffic, incorrect analytics, and limited ad format options.
• Our platform offers an easy-to-use interface, smart targeting tools, and accurate analytics to improve campaign results.
• Top ad formats for iGaming on 7Search PPC include banner ads, popunder ads, and in-page push ads.
• Successful iGaming advertisers focus on testing, creating creative ads, and well-planned campaigns.

Ending Note

The iGaming industry offers substantial opportunities but comes with some big challenges, such as ad restrictions, bot traffic, and low-quality leads. Through this case study, it is evident that 7Search PPC stands as a reliable advertising partner for gambling platforms like sports betting, casino betting, etc., addressing these challenges with its innovative solutions.

7Search PPC offers a user-friendly platform, a variety of ad formats, accurate analytics, and highly targeted traffic, making it effective for running successful campaigns. Our ad network also focuses on transparency and 24/7 customer support, which adds extra value, making it a reliable choice for advertisers. As the iGaming industry evolves, 7Search PPC helps advertisers tackle challenges and achieve success with the right tools and strategies in this competitive market.

Their digital advertising strategy is on the right path, which is why they earn that much. They are also focused on attracting new players, which helps them grow their brand value. Ever wonder how some iGaming platforms like Marina Bay Sands attract a constant stream of new players? The answer often lies in a simple yet powerful promotional strategy: a referral code.

These codes are unique promotional codes that can be shared with friends, neighbors, and family to encourage them to join a platform. While this strategy is not new, it has evolved. Previously, companies would entice users to promote them by sharing promotional links on various platforms. Now, they offer substantial benefits such as cashback, discounts, or vouchers for every successful registration or action completed through the referral link or code.

Basics are crucial for everyone before jumping into this promotion strategy. In this blog, we will cover everything you need to know, from creating a referral code to launching it, so you won’t need to look elsewhere for more information.

A Referral Code: The Pyramid Promotional Strategy

Let’s recall a pyramid shape with a broad base that narrows to a single point at the top. The top point is a person who shares the promotional code of a particular brand on various platforms, and the base gets broad. The base widens due to the consistent sharing process and the increasing number of new joining. If you put it on the board, it will look like a pyramid. Now, let’s understand the meaning of a referral code.

It’s a special code given to users by businesses to share with others. When someone uses this code to sign up or make a purchase, both the person who shared the code and the new user can receive benefits, such as discounts or rewards (depending on the referral program).

These codes are often used by businesses to engage new customers and encourage existing ones to spread the word. For example, if you have a referral code for an iGaming app and share it with a friend, both of you might get a bonus or free credits to use on that app.

It’s a smart way for iGaming businesses to hold their ideal customer base, maintain a steady inflow of new customers, and allow users to earn amazing rewards.

How a Referral Program Can Benefit Your iGaming Business

A referral or affiliate program can be a game-changing promotional strategy for iGaming businesses to attract new players and increase customer loyalty. Here’s how:

Increased Player Acquisition

iGaming platforms rely on a large customer base for successful matching. If they have a broad range of players, they can better utilize game collections and earn profits. Referral programs can significantly increase player acquisition by using existing players to attract new ones. When current players refer friends or family by introducing them to the benefits of playing on your iGaming platform, then you will experience growth in your player base and increased revenue through the expanded network.

Refer and earn commission is a form of promotional marketing that often carries more importance than traditional advertising because it comes from a reliable source. As a result, you can gain new players who are more likely to stay engaged and become loyal users.

Reduces Overall Marketing Costs

Using a referral program can reduce your overall iGaming marketing expenses. Instead of investing heavily in old advertising methods like TV or Radio ads, you incentivize your current players to spread the referral link or code through various digital modes, such as:

• Social Media
• Messaging Apps
• Email

When players realize they can earn substantial rewards just by sharing with their network, there is a higher chance that they will participate. The primary goal of the promotion is to boost popularity, which is effectively achieved through the iGaming referral program. So, why should an iGaming business spend money on other marketing methods?

Expands Your Market Reach

Reach is the second most favorable thing for businesses after profit. They have two ways to expand their market. The first one is by launching an ad campaign and targeting the right market. The second one is through a gambling affiliate program.

Implementing a referral program can help you reach new demographics and geographic areas, which expands your market reach. Each successful referral introduces your platform to potential users from different backgrounds or locations.

By offering incentives for referrals, you encourage your current players to invite people from diverse segments, which helps you broaden your market reach and increase your platform’s exposure across various regions or groups.

Valuable Customer Insights for Targeted Marketing

Every business updates its offerings and tries to give more things to customers through its platform. Just like them, iGaming businesses also keep updating their games for their customers so they can stay for a long period on their iGaming platforms. Different iGaming games don’t necessarily need different players, as their common motive is to gamble money in the hope of winning cash or prizes.

When you start a referral program, you can gain valuable insights about existing and new players so they can utilize them in your future targeted marketing campaigns.

Different Referral Methods: Referral Links, Referral Codes, and QR Codes

iGaming referral programs often use various methods to track and reward referrals. Here’s a brief overview of different referral methods:

Referral Link

These are unique URLs that users can share with their network. When the referred person clicks on the link and completes a desired action (like signing up or making a purchase), the referrer earns rewards. These links are easy to share through emails, social media, and websites, which makes them a popular choice for new users and transactions. This way, everyone can easily attain their objectives, like:

• iGaming brand increases its customer base
• The referrer gets the rewards.

Referral Code

These are unique alphanumeric codes, like (ZAR589) that users can enter during sign-up or checkout. When someone uses the code, the referrer receives a reward. A referral code is often used in offline promotions and online promotions. The best part is they can be easily shared through the blog or by making a video and motivating audiences to sign up or make a purchase by using a given referral code. The thing that makes these codes unique is that they are short and can be easily remembered by a referrer.

QR Codes

Quick Response (QR) codes are square-size scannable codes that can link to a referral URL or a sign-up page. Users can easily scan the Quick Response code with their smartphone to be directed to the referral page. QR codes are effective for bridging offline and online marketing efforts and allow users to quickly access referral pages with a simple scan.

(Each method has its advantages depending on the context of your campaign and the behavior of your target audience.)

How to Create a Winning Referral Program for Your iGaming Business

A referral code in iGaming is a popular marketing strategy used to attract and catch new players to online casinos, sportsbooks, and poker rooms. But do you know how they function? No? No problem. Here’s a guide to help you understand its function and create a successful one:

Design of the Referral Program

You can start by creating a clear plan for your referral program. Take time and decide what kind of incentives you’ll offer to people who refer others and what rewards the new players will receive. Make sure the program is attractive and easy to understand. For example, you could offer cash bonuses or free spins for each successful referral. The design should also include terms and conditions to prevent any unfair claims and ensure fair rewards.

Creation of The Code

Develop unique referral codes for participants. Most of the igaming businesses provide that code when a user successfully registers and creates their account on their igaming platform. Each code should be easily identifiable and linked to the referrer’s account. These codes are used to invite new players and ask them to paste a referral code during a signup process. Referral codes make it easy to track for a referrer (who invites new players.) You must make sure the code is simple to share and use, often consisting of a combination of letters and numbers. The uniqueness of each code helps track and assign rewards correctly.

Sharing the Code

Users don’t want to go outside their comfort zone. As an iGaming business owner, you need to keep these things in mind when launching a referral program. Referrers need to share their unique codes with potential new players. They can do this through social media, emails, or directly on messaging apps. Encourage them to promote their codes by providing easy-to-use sharing tools or pre-written messages. The more exposure the code gets, the higher the chances of new players signing up.

Implement Tracking Software

Tracking software is used to monitor the activity of each referral code. This includes checking which new players signed up using the code and how much they play. Accurate tracking helps verify successful referrals and ensure that rewards are distributed correctly. It also helps evaluate the effectiveness of the referral program and make necessary adjustments.

Reward Referrers

Once an iGaming referral is successfully done, provide rewards to the referrer according to the program’s design. This could be a monetary bonus, free spins, or other incentives. Make sure the rewards are delivered promptly and transparently. Regularly reviewing and updating the reward structure can help keep referrers motivated and engaged.

Tips for Running a Successful Referral Campaign

Launching a successful referral campaign can significantly increase your customer base and sales. Here are some tips to help you maximize the impact of your campaign:

Plan Your Referral Program According to Your Budget

Budget decides where your iGaming referral ad campaign will be placed and how effectively it reaches potential players. To make your campaign successful, you need to:

• Set a clear budget for your referral campaign.
• Decide how much you can spend on rewards, promotions, and digital advertising.
• Allocate funds wisely to avoid overspending.

A well-planned budget helps ensure you can run the campaign successfully and achieve your goals without financial strain.

Research Advertising Platform for an Effective Promotion

You need to carefully choose an advertising platform to launch your referral ad campaign successfully, just like a rocket needs a solid launch pad. So, what do you look to find the best one? You must look for platforms with a good track record of promoting referral codes and reaching potential players in iGaming.

The second thing is to check the minimum budget required to launch your ad campaign. If your budget meets their minimum criteria, then look at the targeting options, pricing models, ad formats, and the network of their publisher partners.

Create an Ad and Include All the Information

Design a clear and engaging ad for your referral code campaign. Include all essential details, such as the referral code, benefits, and how to use it. Make sure your ad is visually appealing and provides straightforward instructions to avoid confusion. This helps ensure that potential referrers understand your offer without feeling any confusion and act instantly on it.

Implement Social Proof for Credibility

If you want to make your iGaming referral campaign successful, then you also need to win the trust of your ideal audience. You can use testimonials, reviews, or success stories to build trust in your iGaming referral campaign. Showcasing positive experiences from previous users can encourage new participants. Social proof helps validate your offer and makes it more appealing, as people are more likely to join if they see others have had good results.

Review Your iGaming Referral Campaign Regularly

Don’t be too confident that you’ll achieve the desired result on the first attempt. Sometimes, advertisers find success only after many failed attempts. Monitor the performance of your referral code campaign frequently. Check key metrics like the number of referrals, conversion rates, and ROI. Regular reviews help you identify what’s working and what’s not, allowing you to make adjustments to improve effectiveness and achieve better results.

Conclusion

Referral codes are a popular and effective way for iGaming businesses to attract new players and lower marketing costs. You can engage your existing user base to promote your platform organically by providing incentives through referral codes, links, or QR codes. This not only expands your market reach but also helps reduce overall marketing costs while gaining valuable insights for future campaigns. However, success requires a well-planned program with clear incentives, effective tracking, and regular reviews. All the best!

Frequently Asked Questions (FAQs)

What is a referral code?

Ans. It is a unique code given to users by businesses to share with others. When someone uses this code to sign up or make a purchase, both the person who shared the code and the new user can receive benefits (according to the terms and conditions).

Why do iGaming businesses use referral codes?

Ans. iGaming businesses use referral links or codes to attract new players, increase customer loyalty, and reduce marketing costs.

Are referral codes legal?

Ans. Yes, these codes are legal as long as they comply with local laws and regulations.

How does a referral code work?

Ans. When someone shares their code with a friend, and the friend uses it to sign up on the platform, the system tracks this referral. Both the person sharing the code and the new user receive rewards based on the program’s rules.

How does a QR code work in an iGaming referral program?

Ans. Quick response code can be scanned by a smartphone and links directly to a referral page or sign-up form. This makes it easy for people to quickly access and use the referral code.

The rapidly growing online gambling industry always reserves a place for smart marketers to promote their casinos and sports betting sites.

US$100.90bn is the amount of revenue the online gambling market is expected to generate in 2024. And you know what? Over the next five years (2024-2029), the market is predicted to grow at an annual rate of 6.20%, reaching a total of $136.30 billion by 2029. That’s an impressive figure!

Get Convertible iGaming Traffic – Launch Campaign Now!

However, it can be a big challenge for iGaming marketers to stand out in a highly competitive market and attract iGaming players because some ad networks like Google restrict gambling-related ads. Here, you need a ship of iGaming affiliate marketing strategies that can help you face the tides of hurdles and take you toward the port where you can get online gambling traffic like never before.

In this blog, we will discuss affiliate strategies that can be the right fit for your effective iGaming promotions.

Is iGaming Affiliate Marketing Right For You?

So tell us, is iGaming promotion through affiliate marketing right for you or not? No idea? Ok, the answer is yes. This marketing strategy has a lot of potential to provide you with the positive results that you are looking at other platforms. The only requirement is to research the genuine affiliates for your iGaming platform, and for that, you need to understand the concept of iGaming affiliate marketing thoroughly.

Understanding Affiliate Marketing in the iGaming Industry

Click on this link and enjoy the large range of gambling games.

We always see these types of ads when we visit a particular online betting or sports site. The motive behind this is to encourage viewers to click on the ad, visit an iGaming platform, and play a variety of online gambling games.

Now, let’s understand the definition. iGaming affiliate marketing is a method of earning money by promoting online gambling platforms. Suppose you have a website or blog about sports. You could partner with an online sports betting site and place their ads on your site.

When people click on your ad, sign up, or make a bet, you receive a commission. This concept also applies to other online casinos and poker rooms. That’s how affiliate marketing works in the iGaming industry. Affiliates can use different iGaming promotion strategies to attract customers and earn commissions.

Overall, it’s a way for people to earn money by directing players to online casinos, sports betting sites, or poker rooms.

Buy iGaming Traffic: Run Gaming & Sports Campaigns

Pros Of iGaming Affiliate Marketing

iGaming companies can gain advantages from affiliate marketing in various ways:

Targeted Audience Reach

iGaming affiliate programs connect you with many popular websites and social media influencers who cater to specific groups interested in online gambling. This helps you target your marketing efforts more effectively, reaching people who are already interested in iGaming and saving money on ads that might not reach the right audience.

Cost-Effective Acquisition

Unlike regular marketing, where you pay upfront costs and are not sure what you will get in return, affiliate marketing works differently. Here, you only pay affiliates when they bring new players to your platform. This cuts down on marketing costs a lot. You can grow your marketing efforts effectively and adjust your budget based on results.

Valuable Player Insights

Affiliate programs often provide detailed data analytics on player acquisition and behavior. This can include information on demographics, game preferences, and deposit habits. Using this data helps you better understand your players, improve what you offer them, and create ads that keep them interested and encourage repeat visits.

Brand Reputation and Credibility

Popular iGaming companies like Microgaming and Playtech have built their brand names in the iGaming world, and the credit goes to iGaming affiliate marketing. Partnering with reliable affiliates who have established trust with their audience can improve your brand image and establish credibility within the iGaming community. When trusted sources give good reviews and recommend your platform, it can really persuade potential players to choose you instead of others.

Increased Brand Awareness

Effective iGaming affiliate marketing campaigns can really make more people know more about your brand and bring more visitors to your website without needing to pay extra for ads. Affiliates usually use innovative ways to show up higher in online searches and make content that’s aimed at certain groups of people to spread the word about your brand. This helps more people find you when they are searching online and attracting a wider audience of potential players.

What Is iGaming Traffic?

When you visit a traditional shopping market, you will see that a group of people gathers in each shop for the motive of buying or obtaining information about a particular product. Just like that, iGaming traffic refers to the visitors who come to online gambling platforms with the intention of playing games or gathering information about them. The people who visit the iGaming website have multiple motives. They play online gambling games for fun or to win money.

This iGaming traffic is very important for online casinos, sports betting sites, and other iGaming businesses because it represents potential customers who are already interested in spending money and trying their luck.

iGaming traffic can come from different sources, such as affiliate marketing, iGaming ad networks, ads on social media, and getting a good ranking on search engines (SEO). It’s up to the iGaming businesses to select the ways to attract traffic that align with their iGaming marketing objectives and targeted audience.

“7Search PPC is known as one of the most dependable iGaming ad networks, renowned for its consistent delivery of high-quality traffic and effective advertising solutions.”

Types Of iGaming Affiliate Models

There are various types of affiliate models in iGaming affiliate marketing, each with its own structure and benefits. Here are the most common ones are:

CPL (Cost Per Lead)

In the CPL model, affiliates get a fixed commission for each qualified lead they bring to the iGaming platform. This model encourages affiliates to attract high-quality traffic that can turn into potential customers. Affiliates can earn money for each lead, even if the user doesn’t deposit money or take further actions.

CPL affiliate pricing model is also beneficial for iGaming operators because they only pay for leads that show genuine interest in their services, helping them make the most of their iGaming marketing budget.

CPA (Cost Per Action)

Similar to CPL, the CPA model pays affiliates for bringing in new players. However, with CPA, the focus is on a specific action taken by the referred players. This might be making a first deposit of a certain amount, placing a bet exceeding a particular threshold, or even trying out a particular gambling game.

This model encourages affiliates to find high-value players who are likely to spend money on the iGaming platform. iGaming operators are benefiting from the CPA pricing model because they only pay if the referred players perform predetermined actions.

Revenue Share

The revenue share model provides a commission structure that is based on the net revenue generated by the players referred by an affiliate. The iGaming affiliate earns a percentage of the player’s lifetime deposits, typically excluding any bonuses or winnings they receive.

This model encourages a lasting partnership between affiliates and the platform, as both gains when people keep using it over time. In this model, affiliates ignore the initial conversions in favor of long-term player engagement and retention.

Hybrid Deals

As the name suggests, a hybrid model combines two elements: a fixed part and a percentage. This model combines a fixed monthly payment with a revenue share component. It offers affiliates a guaranteed income stream along with the potential for higher earnings based on performance.

This iGaming affiliate model gives them some security while also encouraging them to bring in more traffic and conversions for the iGaming platform.

Cost Per Mille (CPM)

In this model, affiliates receive a fixed fee for every 1000 impressions generated by their iGaming marketing efforts. This system works well for affiliates with large audiences who can generate high impression volumes. However, it might not be the best fit for those with smaller followings because they only get paid based on views, not whether those viewers actually become paying customers.

This iGaming affiliate pricing model is mostly utilized by those iGaming platforms whose motive is to generate brand awareness in the market. If you are new in the iGaming industry, then CPM will be a great fit for you.

Tiered Commission

In this iGaming affiliate program, affiliates earn money based on their performance. Their commission depends on different tiers, which means they get higher commissions when they bring in more players who actually play the various gambling games on a particular iGaming platform.

This approach encourages affiliates to concentrate on high-quality traffic that results in valuable customers for the iGaming platform. So when affiliates bring in players who make more deposits, they earn larger commissions.

Five Ad Formats Guaranteed To Attract iGaming Traffic

When it comes to attracting traffic for iGaming platforms, it’s crucial to use ad formats that are engaging, effective and targeted toward the ideal audience. Here at 7Search PPC, we prioritize diverse traffic sources to ensure optimal results and maximum profitability for our iGaming advertisers.

We’re committed to finding the perfect match for your campaigns by using our extensive network to reach the ideal people. Here are five highly effective ad formats at 7Search PPC that are ready to drive results for you.

In-Page Push Ads (Social Bar Ads)

7Search PPC’s In-Page push ads are the most demanded ad format for iGaming advertisers. These non-intrusive ads appear within a website’s content, grabbing attention without blocking the user experience. With 7Search PPC, you can target your iGaming ads exactly to the right people who are looking for gambling games. This smart targeting, along with a powerful format, can bring lots of interested visitors and clicks to your iGaming ads.

Native Ads

Do you have a fear of ad blockers? Just like you, many iGaming advertisers worry that their iGaming campaigns might not reach their target audience due to ad blockers. The concern is genuine because no one wants to waste their ad budget on ads that won’t be seen by the intended audience. Try native ads on 7Search PPC. Trust us; it can help you convey your iGaming message to your ideal audience without any fear of ad blocking. But how? Let’s understand the nature of these ads.

These ads seamlessly blend with the surrounding iGaming content, capturing attention without being intrusive. This can lead to click-through rates up to 8 times higher compared to traditional banner ads. Don’t believe us? Create your native ad campaign today at 7Search PPC and we are confident you will experience the effectiveness of native ads.

Popunders Ads

Popunder ads on the 7Search PPC ad network can generate amazing results for iGaming ad campaigns. These ads quietly show up under the active browser window, so they don’t interrupt but still catch user’s attention when they close the main window. This non-intrusive approach helps to uphold a positive user experience while effectively promoting iGaming offerings.

Text Ads

Text ads on the 7Search PPC ad network can be highly effective for iGaming advertising. These ads are simple and direct, making them easy to integrate into various web pages without making the viewer annoyed. By using relevant keywords and catchy headlines, these ads can draw in high-quality traffic to your iGaming site. Their straightforward design also means they load quickly, giving immediate visibility.

Banner Ads

Banner ads are also one of the high-performing ad formats at 7Search PPC (especially for iGaming ad campaigns.) Our existing iGaming advertisers take full advantage of a targeted approach and extensive reach. You can precisely target your audience based on 239+ GEOs and operating systems, ensuring that ads reach potential players who are most likely to convert. The visually engaging nature of banner ads effectively captures user attention, leading to higher brand awareness and credibility.

If you are planning to start a banner ad campaign with 7Search PPC, here are some common types and sizes of banner ads we offer:

• Square: 250×250
• Medium Rectangle: 300×250
• Main Banner: 468×60
• Leaderboard: 728×90
• Wide Skyscraper: 160×600
• Half Page: 300×600

Varieties Of Affiliates In The iGaming Sector

Here are some common types of affiliates in the iGaming sector:

Unattached Affiliate

These affiliates are very independent. They promote online gambling platforms, such as casinos or sportsbooks, through different marketing channels but do not have any direct stake in the operations or ownership of the platforms.

They earn income from commissions for each player they refer who makes a deposit. Unattached affiliates depend on their marketing skills and their audience reach to drive traffic to the gambling platforms.

Related Affiliate

This kind of iGaming affiliate is more closely associated with the iGaming operator. They might have some knowledge about iGaming in general. This allows them to utilize their amazing knowledge and position themselves as a trustworthy source in the iGaming industry.

However, they likely have not used the specific platform they are promoting, and their recommendations might not be based on personal experience.

Involved Affiliate

This type of iGaming affiliate is the most credible. They have a strong connection to the platform they are promoting, which could come from personal experience playing on the platform, access to industry sources and information, or expertise in online gambling. They can provide informed recommendations and insights, building trust with potential users.

The Perfect iGaming Affiliate Marketing Strategy: It’s All About Choosing The Right Affiliate Partner

Choosing the right affiliate partner is crucial in effective iGaming affiliate marketing. Here’s what you need to think about:

Expertise

You must look for affiliates with expertise in the iGaming industry. They should understand each small detail of the iGaming market, including regulations, player preferences, and emerging trends. Their knowledge can help tailor marketing strategies for maximum impact and compliance.

Audience Base

The next thing that you should focus on is to evaluate the size and engagement of potential iGaming affiliate partners’ follower base. A larger and more engaged audience can enhance the reach of your marketing efforts. Seek affiliates with followers who align with your target demographic for improved conversion rates and return on investment.

Past Record

Explore potential iGaming affiliate partners by looking at their previous marketing efforts to see how well they performed, if they are dependable, and if they fit with your iGaming brand. Checking out honest feedback from others and real-life examples can help you understand how effective and trustworthy they are.

Budget

When choosing iGaming affiliate partners, keep your budget in mind. Popular affiliates may charge high fees, but they can reach more people and offer more expertise. On the other hand, less popular affiliates might offer more personalized attention and be more flexible in negotiations. It’s important to weigh your budget against the potential benefits that each iGaming affiliate partner can offer.

Conclusion

Promoting online casinos and sports betting sites through iGaming affiliate marketing is a great way to make a profit. It helps you reach the right people, provides you with cost-effective solutions, drives quality traffic, and gives you insights about players. You can use different types of ads to get people interested in your offerings.

We have also discussed the steps to select the right affiliate marketing partner for your iGaming platform. By following these tips, you can establish a successful iGaming affiliate marketing strategy.

Frequently Asked Questions (FAQs)

What is iGaming affiliate marketing?

Ans. It is a marketing approach to promote online gambling platforms ( casinos, sports betting) and earn a commission for referring new players.

Is it a good choice for me to promote my iGaming platform through affiliate marketing?

Ans. Yes, it can be profitable! However, you will need to research reputable iGaming affiliate partners.

What are the benefits of promoting iGaming platforms through affiliates?

Ans. Advertisers who promote their online gambling platform through affiliates receive various benefits, such as Reaching Targeted Audiences, Cost-Effective Marketing, Valuable Player Insights, and Increased Brand Awareness.

What are the different types of affiliates in the iGaming sector?

Ans. Different types of affiliates in the iGaming sector include Unattached Affiliates, Related Affiliates, and Involved Affiliates.

How can I choose the right affiliate partner for iGaming marketing?

Ans. To choose the right iGaming affiliate partner for iGaming marketing, consider their expertise, the size and engagement of their audience base, their past performance record, and your budget constraints.

According to the Statista report, the iGaming market is expected to grow at a CAGR of 6.51% between 2024 to 2028, resulting in a market volume of US $138.10 billion by 2028, with a projected revenue of US $107.30 billion by 2024. Isn’t it cool?

Yes, it is because these data provide a positive outlook for the future of the iGaming industry, indicating substantial growth and significant revenue opportunities for businesses in this sector.

Now you understand how fast the iGaming industry is growing, and if you want to match this rapid pace of growth, it’s crucial to adopt a powerful iGaming advertising strategy that attracts your audience towards your gaming platform before your rivals.

Where are you all going? In search of a proven iGaming advertising strategy? Please wait, don’t go anywhere. We’ve conducted research to uncover a reliable strategy that will give your advertising game the extra boost you are looking for. Excited? Then why wait? Let’s walk together towards the destination where your iGaming traffic success is waiting for you.

The Power and Impact Of iGaming Advertising

Effective iGaming advertising is an essential approach for every advertiser looking to promote iGaming products and services to build a strong market presence and capitalize on the growing demand for interactive gaming experiences.

As we discussed in an overview, the iGaming industry has experienced exponential growth in recent years, becoming a global phenomenon that shows no sign of slowing down. With its diverse range of online games, including online casinos, sports betting, poker, etc., the industry has emerged as a million-dollar market that also opens its entrance gate to marketers like you.

Create iGaming Ads Now

The online gambling industry has much to offer. Still, it also brings a challenge for you to stand out in a fierce competition where other marketers are competing for online gamer’s attention and loyalty.

If you want to fight with your rivals, then you need a powerful iGaming advertising strategy that helps you catch the attention of online gamers and build a compelling brand image to secure long-term customer loyalty.

Hit The Jackpot With iGaming Advertising

iGaming advertising offers several advantages for businesses operating in the gaming industry. Here are some key advantages-

Global Reach- The first advantage you will get from effective iGaming advertising is that you can successfully display your online gaming ads to a worldwide audience. It can help you boost iGaming Traffic on your gaming platform and enhance your brand visibility on a global scale.

Mode Of Communication

iGaming advertising is also used as a mode of communication between advertisers and online gamers. With the help of advertising, advertisers can quickly communicate about the following messages-

• Promotional Offers and Bonuses
• New Game Launches
• Updates and Enhancements
• Age Restrictions and Legal Compliance
• Privacy and Data Protection

Competitive Edge

iGaming advertising provides a competitive edge as it helps advertisers effectively target a broad and engaged online audience of gaming enthusiasts. It promotes online gaming products and services on behalf of advertisers and tells the audience that this is the perfect online gaming platform they are looking for.

Increased Brand Awareness

Most gamers generally prefer the gaming platform that is most popular in the industry. Consistent iGaming advertising helps advertisers build a favorable image in the online gamer’s mind. It also helps in influencing their preference for the most popular gaming platform in the industry.

Boost Conversions and Sales

iGaming advertising helps businesses boost their conversions and level up their sales graph by catching the attention of the gaming enthusiast audience. It encourages the audience to engage with iGaming content to explore products and services actively. If you impress your audience on the first attempt through the ads, then it increases the chances of more conversions and sales.

Crafting A Blueprint For Successful iGaming Advertising

Friends, crafting a successful iGaming advertising campaign is really not a challenging task if you carefully consider the following key elements. Come, let’s explore the secrets together-

A Closer Look At Your Audience

The first step is to understand your audience while crafting a blueprint for iGaming advertising. It is one of the most crucial aspects of successful gaming advertising because your whole advertising is based on the audience, and if you fail to know them, then you can not match their interest and preferences. You must research the following factors which can help you to tailor your message effectively –

• Online Behaviors
• Demographics
• Age Groups
• Languages

By segmenting the audience and creating personalized advertising campaigns, you can enhance your chances of reaching potential players who are most likely to engage with your services.

Captivating Visuals and Engaging Content

The next key element that we think you might be unaware of is the role of captivating visuals and engaging content in a successful advertising campaign. Friends, while crafting your iGaming ads, you must use high-quality images and videos that can help to establish a positive relationship between you and your audience.

Similarly, compelling and unique content can help you capture the eyes of your target audience and leave a lasting impression. You can use the following key factors that can help you to deliver the best online gaming ads to the audience.

• Clarity and Simplicity
• High-Quality Visuals
• Interactive Elements
• Call-To-Action (CTA)
• Mobile Friendly Design

Data Analytics and Tracking Tools

Data analytics and tracking tools play a significant role in optimizing iGaming advertising. It saves your advertising costs by providing valuable insights that can help you know what is going well and what needs to be adjusted.

In short, by collecting and analyzing data, you can use insights into the effectiveness of your advertisements and make data-driven decisions. These tools permit businesses to track the following key performance indicators (KPIs), which can help them refine their strategies and increase their return on investment –

• Click-Through Rates
• Conversion Rates
• Customer Acquisition Costs

Mobile Optimization

Do you know who the mobile users are? These are the audience who cover a large portion of the population and prefer accessing digital content through smartphones and tablets.

While crafting iGaming advertising, you must make sure that your ads are running on the large devices as well as the small devices smoothly. It can help you increase the footfall of online gamers on your gaming website, which leads to a vast and more engaged user base for your iGaming Platform.

Social Proof

As an advertiser, you can use the social proof of the positive reviews in your gaming ads. It can help you to win the trust of your new audience and establish credibility. You can use the screenshots of the positive reviews that are given by your existing customers, or you can also request them to make a short video of the positive experience they are having with your gaming platform and feature it in your online gaming ads.

Regular Monitoring

If you want to make your online gaming ads roar in the industry, then you must focus on monitoring your advertising campaign on a regular basis. It can help you to understand the effectiveness of your advertising strategies and areas for improvement.

As we have always done in our previous blogs, we would like to offer you a pro tip— If you want the best result from your advertising campaign, then you must try A/B testing, which permits you to experiment with different advertising elements to find the perfect combination for your campaign. Here are the following key elements that you can test for optimal results-

• Ad Copy
• Headlines
• Ad Formats
• Colors
• Ad Placement

Level Up Your iGaming Advertising: Proven Strategies For Unbeatable Campaigns

Friends, if you want to have a successful approach to iGaming advertising, there are the following strategies that you should consider. These strategies can help you build a strong foundation for your advertising campaign and achieve your desired goals within a time period.

Strong Brand Identity and Positioning

In a competitive industry like iGaming, a strong brand identity is crucial to give a strong message to the giant competitors. It would be best if you focused on differentiating your brand image by highlighting the points in front of your audience that show why you are the best in the industry and why they choose you over your rivals.

You must focus on defining your brand values, creating a unique brand voice, and establishing a clear positioning in the market. By successfully differentiating yourself from your rivals, you can attract new online gamers and retain existing ones who resonate with your iGaming brand.

PPC Advertising

Friends, the best way to promote your iGaming products and services is by utilizing PPC (pay-per-click) advertising in your marketing strategy. Why we are saying this because it offers you a cost-effective advertising solution that can help you reach a worldwide audience under your advertising budget. There are many gaming ad networks available in the market, but 7Search PPC is the best choice for you.

Our ad network provides you with all the advertising tools and targeting options needed to optimize your iGaming campaigns and drive successful outcomes. Our ad network also offers you five powerful ad formats, including text ads, banner ads, native ads, pop-under ads, and in-page push ads. All these ad formats have the potential to attract an audience, boost your gaming brand visibility, and drive conversions effectively.

Influencer Partnerships

The next proven strategy for an unbeatable campaign is influencer partnerships. Collaborating with influential individuals in the iGaming industry can significantly increase brand visibility and trust. You must do in-depth research and find the best influencer that completely aligns with your business objectives. Partnering with popular streamers, professional gamers, or industry experts can help reach an extensive audience and establish credibility.

Engaging Content Marketing

Content is king in every business field, and when discussing its role in the iGaming industry, it becomes the crucial key to capturing the attention of potential players. Incorporating content marketing into iGaming advertising can provide valuable information and entertainment to potential players. Blogs, articles, etc., that offer gaming tips, strategies, and news can attract and retain an engaged audience.

Referral Code: How to Use it in an iGaming Referral Campaign?

Key Pitfalls To Sidestep In iGaming Advertising

After understanding the proven strategies for unbeatable campaigns, we are now going to discuss the common pitfalls that you should avoid during iGaming advertising.

Misleading Claims

We understand the competition is tough in the iGaming industry, but it does not mean that businesses can use misleading claims in the hope of gaining an unfair advantage. Using misleading claims in iGaming advertising can harm your overall advertising efforts and also damages your credibility in the market.

Avoid Targeting Minors

Many countries put an age restriction on gambling activities, which means while advertising your iGaming services, you should adhere to and respect the age restrictions imposed by the particular country that you are operating in. You should avoid targeting minors while promoting iGaming services.

Ignoring Regulations

Numerous countries and regions have their own regulations and laws regarding iGaming advertising. Ignoring these regulations while iGaming advertising can result in severe legal consequences and harms the reputation of your online gaming brand.

Conclusion

iGaming advertising requires a strategic approach to attract and retain online players globally. By knowing the unique characteristics of the iGaming industry, focusing on key elements of successful advertisements, employing effective strategies, and avoiding common pitfalls, you can bring new energy to your campaign in the new season.

OK, friends, that’s all for today’s blog. We will bring another new topic in the next blog that can help you make an informed decision and raise online gaming advertising efforts to new levels.

Frequently Asked Questions (FAQs)

Why is iGaming advertising important for the new season?

Ans. Every new season, many players join the gambling platforms. iGaming advertising helps businesses reach a wider audience and boost engagement during the new season.

What elements should be included to make a strong iGaming advertising strategy?

Ans. You can include the following elements to make a strong iGaming advertising strategy –

• Clear Messaging
• Attractive Visuals
• Targeted Promotions

How can analytics improve iGaming effectiveness?

Ans. Analytics improves the targeting strategy, optimizes ad performance, and ultimately enhances the ROI for the businesses.

What role do promotions and bonuses play in iGaming advertising success?

Ans. Promotions and bonuses play an essential role in attracting and retaining players. It boosts the overall success of iGaming advertising campaigns.