These platforms help you create ads that fit seamlessly into the places people already love to visit. It’s like planting a beautiful flower in a garden instead of sticking a billboard in the middle of a forest. People engage more with content that feels natural and meaningful to them.

In this blog, we will explore the top native advertising platforms that can boost your marketing strategy. These platforms are your allies in creating engaging, non-intrusive ads that speak directly to your audience’s heart. Get ready to discover how to make your advertising feel like a friend!

Going through the term “Native Ads.”

Native ads are a special kind of online advertisement that blends in with the content you already enjoy. Suppose you are reading an exciting story or watching a fun video, and suddenly, there’s an ad that feels like it belongs there. It doesn’t interrupt you or shout for attention. Instead, it smoothly fits in, making you curious without being pushy. These ads are designed to look and feel like the regular content on the website or app.

So, when you see a native ad, it’s like discovering a hidden gem that speaks directly to your interests and needs. This makes you feel understood and valued because the ad is relevant. It’s not just an annoying distraction; it adds to your experience. For businesses, native ads are powerful because they connect with people on a personal level.

They build trust and create a positive feeling because they don’t force themselves on you. Instead, they engage you in a meaningful way. Native ads are about making you feel special, understood, and connected. They turn advertising into a pleasant part of your online journey.

Types of Native Advertising:

Native advertising is available in various forms, each designed to blend naturally into the user’s online experience. These types include:

In-Feed Ads

In-feed ads appear within the natural content feed on websites, social media platforms, or news aggregators. They mimic the style and format of surrounding content, making them seem like organic posts or articles.

Paid Search Ads

Paid search ads are native ads that appear at the top or bottom of search engine results pages (SERPs). They match the user’s search query and blend seamlessly with other search results, enhancing visibility and relevance.

Recommendation Widgets

Recommendation widgets suggest related content or products based on the user’s browsing behavior. These widgets generally appear at the end of articles or sidebar sections, enticing users to explore more content or offerings.

Promoted Listings

Promoted listings are native ads found on e-commerce platforms or marketplace websites. They highlight specific products or services within search results or category pages, helping businesses increase product visibility and sales.

In-Ad with Native Elements

In-ad with native elements, integrate sponsored content into the website or app’s design. These ads maintain the look and feel of the platform while promoting a brand’s message or offering, ensuring a cohesive user experience.

Branded Content

Branded content involves creating valuable and informative content that aligns with the brand’s values and resonates with the target audience. It can take the form of articles, videos, or infographics that provide educational or entertaining value while subtly promoting the brand.

Social Media Ads

Social media ads appear seamlessly within users’ feeds on platforms like Facebook, Instagram, Twitter, and LinkedIn. They blend with organic posts but are labeled sponsored, encouraging engagement through likes, shares, or comments.

Custom Native Ads

Custom native ads are tailored to fit specific platforms or publisher websites. They are designed to match the hosting site’s visual style, tone, and format, ensuring they appear integrated and relevant to the audience’s interests.

Top Native Advertising Platforms to Boost Your Marketing Strategy

7Search PPC

7Search PPC is a native ad network that helps you boost your marketing strategy. It offers display ads and native ads that seamlessly blend with website content. Bypassing ad blockers ensures your ads reach your target audience effectively. With its user-friendly interface, it’s perfect for launching successful ad campaigns. 7Search PPC also helps maximize your ad revenue, making it the champion of native ad networks.

Taboola

The Powerhouse Taboola specializes in display ads that blend with website content, making them less intrusive. It helps you get past ad blockers and reach a wider audience. With Taboola, your ads have more power to engage and connect with potential customers.

Sharethrough

Sharethrough is known for its innovative approach to native advertising. It optimizes ad placements using creative technology, increasing your ad revenue and reaching more people. By delivering relevant and engaging ads, Sharethrough helps you capture the attention of your target audience.

Outbrain

Outbrain is a strategic native ad network that effectively helps you reach your target audience. Its advanced targeting options ensure your ads are displayed to the right people at the right time. By driving traffic to your website, Outbrain enhances your marketing strategy and increases conversions.

Revcontent

Revcontent offers advanced targeting features, allowing you to reach a particular audience. It connects you with quality publishers, increasing ad revenue and expanding your brand’s reach. Revcontent is a game-changer in the world of native advertising.

Content.ad

Content.ad connects advertisers with quality publishers, ensuring your ads are displayed on reputable websites. With its vast network of publishers, Content.ad helps you increase ad revenue and reach a larger audience. It serves as a connector, bridging the gap between advertisers and publishers.

Yahoo Gemini

Yahoo Gemini is a versatile native ad network offering various ad options. From display ads to native ads, Yahoo Gemini has you covered. Its broad reach and diverse ad formats make it valuable to your marketing strategy. Yahoo Gemini acts as an all-rounder, catering to various advertising needs.

How Native Advertising Platform can Boost your Marketing strategy?

Seamless Integration

Native advertising seamlessly integrates ads into the content users are already engaged with, making them feel like natural recommendations rather than intrusive interruptions. This approach enhances user experience by maintaining flow and relevance.

Targeted Audience Engagement

These platforms allow businesses to target specific audience segments founded on their interests, behaviors, and demographics. By delivering personalized content, native ads increase engagement and resonate more deeply with the intended audience.

Building Trust and Credibility

Native ads are developed to blend in with editorial content, which enhances their credibility. Customers are more likely to trust the brand behind them when they perceive ads as valuable and informative rather than pushy sales pitches.

Enhancing Brand Awareness

In contextually relevant placements, native ads increase brand visibility without disrupting the user experience. This orientation helps build brand awareness among the target audience over time.

Driving Quality Traffic

Native advertising platforms attract users who are genuinely interested in the content they consume. This targeted approach ensures that the traffic driven to your website or landing page will more likely convert into leads or customers.

Fostering Content Engagement

Native ads often feature engaging formats like articles, videos, or interactive content. These formats capture attention and encourage users to interact with the content, leading to higher engagement and brand affinity.

Supporting SEO Initiatives

Quality native ads can contribute to SEO efforts by generating backlinks from reputed sources and increasing social shares. This improves your website’s search engine rankings and overall online visibility.

Measuring Performance and ROI

Native advertising platforms provide robust analytics and performance metrics. These insights help marketers track campaign effectiveness, optimize real-time strategies, and demonstrate a clear return on investment (ROI) to stakeholders.

Proven Strategies to Boost Your Marketing through a Native Ad Network

Native advertising through platforms like 7Search PPC offers powerful ways to enhance your marketing strategy. Here are eight proven strategies that can elevate your brand’s visibility and engagement:

Tailored Audience Targeting

Native ad networks allow precise targeting based on demographics, interests, and behaviors. By understanding your audience deeply, you can create ads that resonate emotionally and effectively capture their attention.

Compelling Storytelling

Craft ads that tell a compelling story about your brand or product. Use narratives that evoke emotions such as joy, curiosity, or inspiration. Engaging stories can build a connection with your audience and make your brand memorable.

Visual Appeal

Use visually appealing elements such as high-quality images or videos in your native ads. Visual content attracts attention quickly and can convey your message more effectively than text alone. Assure your visuals align with your brand identity and resonate with your target audience.

Seamless Integration

Ensure your native ads blend seamlessly with the platform’s content where they are displayed. Ads that appear as natural recommendations rather than disruptive promotions are more likely to engage users and be trusted.

Call-to-Action (CTA) Optimization

Include clear and compelling CTAs in your native ads to prompt users to take action. Whether it’s signing up for a newsletter, downloading an ebook, or making a purchase, a well-crafted CTA can significantly increase conversion rates.

Mobile Optimization

Given the increasing usage of mobile devices, optimize your native ads for mobile platforms. Assure they are responsive and load quickly on smartphones and tablets. Mobile-friendly ads enhance user experience and maximize reach.

A/B Testing and Optimization

Continuously test different elements of your native ads, such as headlines, visuals, CTAs, and targeting criteria. A/B testing helps identify what resonates best with your audience and lets you optimize campaigns for better performance and ROI.

Analytics and Performance Tracking

Use tools from ad networks to watch how well your ads are doing. Check things like how many people clicked, how many bought something, and how much it cost to get someone to buy. This data tells you what’s working and what’s not so you can make better choices and keep improving your ads.

Ad networks like 7Search PPC give you powerful tools to help you attain your marketing goals. Use these strategies to make your brand more well-known, get potential customers interested in your products, and see real results from your marketing efforts.

The Bottom Lines

Native advertising platforms are like a secret weapon for your marketing. They let you sneak your brand into the content that people are already reading or watching. This is a much more natural and engaging way to reach your audience.

They are more likely to pay attention and remember your brand. But hold on there! Native advertising is not a magic wand. You need to plan carefully and ensure your ads are relevant and exciting. If you do it right, native advertising can help your business grow and shine.

Frequently Asked Questions (FAQs)

What are native advertising platforms?

Ans. Native advertising platforms are like helpers for your marketing strategy. They allow you to connect with your audience naturally by blending your ads with relevant website content. This makes your ads feel less like ads and more like part of the website, grabbing the attention of potential customers.

How do native advertising platforms boost your marketing strategy?

Ans. These platforms boost your strategy in a few ways. First, they increase your visibility by reaching a wider audience. Second, they improve your brand’s credibility by seamlessly integrating your ads into the website’s content. Third, they help increase your conversion rates by targeting specific demographics and interests. All these benefits work together to make your marketing efforts more effective.

How do native advertising platforms deal with ad blockers?

Ans. Ad blockers can be challenging, but native advertising platforms have a trick up their sleeve. By blending your ads with the website’s content, they can bypass ad blockers and ensure that your target audience sees your ads. This helps you overcome the obstacle of ad blockers and reach more potential customers.

How do native advertising platforms increase ad revenue?

Ans. Native advertising places ads that match the look and feel of the website. When ads blend in, they grab people’s attention better. This makes people more likely to click on the ads and do what the ads ask them to do. As a result, websites can make more money from advertising.

You can not guess the depth of the sea until and unless you jump into it or ask someone who has explored it. Diving alone might be risky for you, so it can be a sensible decision to ask an experienced one who knows every crucial detail about underwater terrain.

Just like that, as an advertiser, if you are worrying about the failure of your display ad campaigns, then it means you have not yet mastered the depths of optimization. But don’t worry; we have expert tips that will help you make your display ads more effective than ever before.

In this blog, we will give you ten display advertising tips to make your ad campaigns so effective that people can’t control themselves to make a purchase.

Optimize Display Ads: Maximize Your Ad Impact

When we are looking to find the best, we use a common technique called ‘trial and error.’ This technique is universally applicable and very effective. In digital advertising, it is often applied through a process called A/B testing or split testing. This technique involves comparing two or more versions of an ad to understand which one performs better in attaining specific goals, such as click-through rates, conversions, or engagements.

This whole practice comes under the “optimization,” which is utilized by advertisers to maximize ad impact. Now, let’s look at what “Optimize Display Ads” is meant for.

Optimizing display ads involves fine-tuning them to reach the right audience and achieve the best possible results. It’s similar to adjusting a recipe to make it tastier. There are two main components: targeting and creativity.

The combination of Targeting & Creativity

Targeting involves showing your display ads to people most likely interested, such as those matching your ideal customer age or with a history of browsing similar products. Creativity involves crafting compelling ad visuals and messages that capture attention and encourage clicks. You can maximize your return on investment and improve ad performance by getting both of these aspects right.

Why do you need to Optimize Display Ads?

Display ad optimization can significantly improve the effectiveness of your online ad campaigns. Here are some of the key benefits that you might be unaware of:

Improved ROI

When starting an ad campaign, every advertiser wants to quickly earn back the money they invested. Optimizing display ads helps you get the most out of your advertising budget. By targeting the right audience, using effective creatives, and fine-tuning ad placements, you can increase clicks, conversions, and sales from your ad spend, which can lead to enhanced return on investment (ROI).

Increased Brand Visibility

Who wants to be last in the competition for brand awareness? Do you want that last position? We know that no one wishes for it. Here, you need to optimize display ads for better brand recognition.

Optimized display ads are designed to be seen by a larger but targeted audience. By thoughtfully placing ads on relevant websites and targeting users interested in your offerings, you can increase your brand’s exposure and build greater recognition among your target audience.

Better User Experience

Display ads optimization focuses on targeting the right audience as well as delivering engaging and relevant ads to users. When you optimize display ads, you provide a more relevant experience for users. This prevents them from being overwhelmed by ads they don’t care about. By tailoring content and placements, you create a smoother experience, which fosters a more positive perception of your brand.

Data-Driven Insights

Optimizing display ads on a regular basis not only improves ad performance but also provides you with important insights that you can use to enhance future display ad campaigns. When you compare the key metrics of the previous ad campaigns and the optimized ones, you will get an idea about your targeted audience’s behavior and preferences. This insight can help you make more effective and engaging display ads that will boost your sales.

Competitive Advantage

When advertisers optimize their display ads, they get a big advantage in the online market. By using smart tools and data analysis, they can find their target audience better than others who don’t optimize display ads. This precise targeting allows for strategic ad placements and timing, improving the overall impact of advertising efforts.

Moreover, when display ads are optimized, they reflect current trends and consumer preferences, which helps the brand stay ahead. This proactive approach not only brings in more customers but also makes the brand a leader in the market.

Popular Types Of Display Ads

Display ads are available in various formats, each designed to engage specific audience segments and achieve distinct marketing goals. Here are some popular types:

Banner Ads

Banner ads are attractive rectangular or square image ads that you often see on websites. They come in various sizes and are relatively simple, usually comprising an image with accompanying text and a call to action. They are effortless to create and load quickly, which makes them a popular option for brand awareness campaigns.

However, many advertisers avoid using banner ads because they think these ads are less effective at driving engagement compared to more interactive ad formats. If you optimize display ads regularly, then you will experience that banner ads are the only ads that hold the eyes of the audience for a long time.

Native Ads

Native ads are the most utilized type of display ads. These ads are different from traditional ads in that they seamlessly blend into the appearance of the website or app. They can appear as sponsored content recommendations or in-feed posts, which makes them less intrusive and potentially more engaging for users.

Native ads can be a great way to promote content and drive conversions because they don’t disrupt the user experience as much.

Video Ads

Time changes, and as an advertiser, you need to adapt before it’s too late. These lines become meaningful when we see that video ads have a superior engagement rate than static images. Video ads are short but engaging promotional messages that appear before, during, or after online video content. They can be either skippable or non-skippable and are highly effective in capturing audience attention due to their dynamic nature. These ads come in various formats, such as:

• In-Stream Ads
• Out-Stream Ads
• Native Video Ads

These ads are powerful for grabbing attention, showcasing products or services in action, and telling a compelling story.

Interstitial Ads

Full-screen ads that appear between transitions, such as when you move between levels in a mobile game or switch sections on a website, are called Interstitial ads. They can be disruptive, but they are effective for grabbing attention quickly. Due to their intrusive nature, they should be used strategically and sparingly.

Remarketing Ads

Not all users that you have targeted will become customers on your first effort. Some may require multiple interactions that can be done through remarketing ads. These ads are created to target users who have previously engaged with your business website or app by clicking on your display ads. This could be someone who abandoned their shopping cart during checkout or who looked at a specific product category.

Remarketing ads track users as they browse the web. They remind users of your brand and encourage them to take action. This can be an amazing way to re-engage with users and increase conversions.

10 Expert Tips to Optimize Display Ads for Peak Performance

Optimizing display ads involves a combination of creativity, experimentation, data analysis, and strategic thinking. Here are ten expert tips to help you maximize the ROI by improving the effectiveness of your display ad campaigns:

Eye-Catching Visuals Matter in Display Ads

The first tip to optimize display ads is to include eye-catching visuals in your ad campaign. You must make sure to include visually appealing elements in your display ads. You can use compelling imagery, graphics, vibrant colors, and concise but impactful text to grab viewers’ attention and effectively convey your brand message.

Your one and only goal should be to create engaging display ads that stand out in the digital space, compelling users to take notice and engage with your content.

Responsive Design Is Important For Display Ads

Make sure your display ads are designed to adapt seamlessly across many devices and screen sizes. Responsive design ensures that your ads look good and are well-formatted, whether they are viewed on a desktop, smartphone, or tablet.

By optimizing for various devices, you can improve user experience (which directly reduces bounce rates) and increase the chance of conversions, as users can easily interact with your ad, regardless of the device they are using.

Landing Pages Boost Display Ad Success

If you are looking to optimize display ads, then you can’t ignore the power of landing pages. It is essential to direct users to dedicated landing pages that perfectly match the content and offers displayed in your ad. A thoughtfully designed landing page creates a consistent experience by reinforcing the message from the ad and guiding users toward a specific action like:

• Making a purchase
• Filling out a form.

Maintaining consistency between your ad and landing page can enhance user engagement, lower bounce rates, and ultimately increase ROI.

Ad Extensions Hold a Key Role in Display Ads

Remember to use ad extensions to enhance the visibility and functionality of your display ads. Ad extensions give extra info or interactive features to encourage people to interact more with your ad. These ad extensions include:

• Call button for direct inquiries
• Location details for local businesses
• Site links for easy navigation

Ad extensions offer users more chances to interact with your ad and take desired actions. It can help you improve your display ad campaign’s overall performance and effectiveness. So, make sure to include them to give viewers more reasons to engage with your display ad.

Strategic Placement Of Display Ads

Choose the placement of your display ads carefully to make sure they reach your target audience effectively. Think about factors like demographics, interests, and browsing habits to find the best websites, apps, or platforms for your display ads.

By placing your ads where your target audience is most likely to be, you can increase visibility, boost engagement, and drive more qualified traffic to your site or landing page, improving the overall return on investment (ROI) of your display advertising.

Utilize a Diverse Range of Ad Formats and Sizes to Maximize Visibility and Engagement

Different ad formats are available for display ads. Using numerous ad formats and sizes can help you to maximize the reach and effectiveness of display ads. Different websites and platforms have unique ad requirements, so matching these ensures your ads are displayed optimally. By creating different types of ads, like banners, squares, and skyscrapers, you can fit into more spaces and appeal to different viewers.

This experimentation strategy helps you reach a wider audience since different people might prefer different ad formats. It’s important to keep your branding and messaging consistent across all ad types to build brand recognition and support your advertising goals.

Clear and Compelling CTAs That Get Results

Just like a few advertisers, you should never forget to make your CTA more action-oriented while you look to optimize display ads. A clear and engaging call-to-action (CTA) is essential for turning viewers into customers. The CTA must be concise, action-oriented, and prominently featured within the ad. Phrases like “Shop Now,” “Learn More,” or “Get Started” guide users toward taking the desired action.

Utilizing strong verbs and instilling a sense of urgency can further motivate potential customers. The design of the CTA button should contrast with the rest of the ad to ensure it stands out, making it effortless for viewers to locate and click.
Moreover, aligning the CTA with the ad’s overall message and the landing page guarantees a seamless user experience, thereby enhancing the likelihood of conversion.

The Potential of A/B Testing

A/B testing is a strategic way to make display ads better. It works by comparing two or more versions to see which one works best. You make different versions of the display ad with things like different headlines, images, or CTAs. By testing these versions, you can figure out which parts people like the most.

A/B testing allows for data-driven decisions, reducing guesswork and improving ad effectiveness. While you optimize display ads through A/B testing, it’s important to only change one thing at a time to know what is making the difference.

Regular A/B testing helps improve ads over time, leading to more clicks, a better user experience, and increased revenue.

Improve Display Ad Performance with Regular Ad Schedule Checks

It’s crucial to regularly review your ad schedule in order to optimize the performance of your display ads. Use analytics tools to identify the times and days when engagement with your display ads is highest, and then adjust your ad schedule accordingly. By focusing your display ad delivery during peak times, you can boost visibility and improve the chances of reaching ideal customers when they are more receptive.

Additionally, consider scheduling ads to coincide with special events, sales, or times of the year when people are more likely to buy. This way, you can make the most of these opportunities and get better results from your display ads.

Continuously Monitor Performance Metrics and Adapt Strategies Based on Insights to Optimize Display Ads

Tracking how well your display ads are doing is really important to keep improving them. You must use tracking and analytics tools to see:

• How many people are clicking on your display ads
• How many are buying something
• How much money you’re getting back from what you’ve invested

Remember to review this information regularly to identify any trends or areas for improvement. Then, adjust your ads, target audience, or budget to achieve better results.

Conclusion

It is essential to optimize display ads in order to make your ad campaigns truly effective. By blending creative approaches with data-driven strategies, you can target the right audience, boost engagement, and maximize your ROI. Keep in mind that successful optimization requires a continuous cycle of testing, analyzing, and refining your display ads.

With the valuable expert tips provided in this blog, you can optimize display ads and develop high-performing display ad campaigns that turn viewers into loyal customers.

Frequently Asked Questions (FAQs)

What is “optimize display ads”?

Ans. Optimizing display ads is like fine-tuning them to work better. It involves two main things: targeting the right people and making your ads creative and interesting. It is important for advertisers to optimize display ads regularly to get more clicks, sales, and overall ROI.

How do I optimize display ads?

Ans. You can optimize display ads by using eye-catching images, targeting the right audience, and testing different versions of your display ads to see which one works best.

Why do I need to optimize display ads?

Ans. Optimizing display ads can improve your return on investment, increase brand visibility, provide a better user experience, give you insights into your audience, and give you a competitive advantage.

How can I optimize display ads to reach the right audience?

Ans. You can optimize display ads to reach the right audience by targeting them accurately. This means showing your ads to people who are most likely to be interested in what you have to offer based on demographics like age, location, or interests.

How can I optimize display ads to be more visually appealing?

Ans. You can use high-quality images, graphics, and colors that grab attention. Keep your text clear and concise, and make sure your display ads look good on all devices ( phones, computers, tablets) to optimize display ads more effectively.

Let’s look at some crucial data.

The global Travel and Tourism industry is expected to witness a notable rise in revenue in the upcoming years. According to reports, the revenue is expected to reach US$927.30 billion by 2024, with an annual growth rate of 3.47%. This is expected to reach a market volume of US$1.063.00 billion by 2028.

As an advertiser, if you want to take advantage of this growing market, you have to be careful when choosing an ad advertising format for your campaign. So, what is the perfect ad format for your travel ad campaign? No, we are not going to reveal it here.

In this blog, we will tell you about the ad format that can help travel businesses thrive and succeed. So, get ready to become a travel marketing expert and learn how to turn your travel business into a prosperous empire.

Tourism Marketing: How It Works?

Suppose you are planning a trip and use a search engine (Google) to find the best “Travel Business” to make your trip memorable. In a few seconds, you get organic and paid results in front of your eyes. Each post convinces you to explore their unique offerings and book your trip with them for an unforgettable experience. That’s the power of tourism marketing.

It is all about promoting destinations and travel services to convince people to visit a particular place. It is like any other kind of marketing but targeted toward travelers. This type of marketing can be done by Countries, Regions, Cities, or even individual businesses.

For example- Dubai launched a “The Only In Dubai” campaign. It aims to provide tailored, authentic, and world-class end-to-end travel experiences for different tourist segments.

The goal is to attract tourists by highlighting what makes a place special and catering to potential visitor’s interests. This is done through various marketing strategies like;

• PPC Advertising
• Social Media Marketing
• Search Engine Marketing

Advantages Of  Tourism Marketing

Tourism and Travel Marketing provide various advantages from an advertiser’s perspective. Here are some of the key advantages;

Enhance Brand Visibility

One of the main advantages of tourism marketing is increased visibility. Marketing efforts help businesses gain visibility around the customers who are actively looking for this kind of service. It makes people familiar with the travel brand and makes travel businesses a desirable travel option.

Targeted Customer Acquisition and Retention

Tourism marketing plays a pivotal role in helping businesses engage their desired audience and achieve a greater return on investment. By using online ads like PPC, they can target exactly who they want based on;

• Age
• Interests
• Travel Preferences

Additionally, they can retain customers by offering loyalty programs and sending them emails.

Builds Emotional Connection

If we leave aside the sudden plan of journeying from one destination to another, most travel plans are based on emotions and desires. Some sudden plans only happen when;

An urgent matter at work arises, such as a deadline for a big project or an important meeting, and we may need to make an unexpected trip to address it.
If a family member falls ill or requires assistance, we may need to adjust our travel plans to be there for them.

Tourism marketing works well in building emotional bonds with audiences. It leverages this by creating campaigns that evoke feelings of;

• Excitement
• Relaxation
• Adventure
• Luxury

By connecting with people on an emotional level, advertisers can leave a lasting impression and influence their travel choices.

Partnership Opportunities

You might see various ads where a travel brand promotes a package for travelers that includes a Hotel stay, Food, and a Free visit to a listing destination. These types of companies partner with hotels, restaurants, and tourist attractions.

Tourism marketing not only attracts tourists but also invites various companies to collaborate for mutually beneficial partnerships. These partnerships can offer exclusive deals or packages for travelers. This collaboration enhances their overall travel experience while driving business growth for all partners involved.

Cost-Control

Travel businesses are known for their low profit margins. Advertisers who are linked to this business can’t afford to spend a lot on marketing efforts. Online tourism marketing provides a broader range of cost-effective options when compared to traditional marketing methods.

PPC tourism advertising and social media marketing are online marketing methods that can save advertisers costs but also provide the desired results. This enables advertisers of all scales to engage in promoting travel-related services and tourism destinations.

Boundless Opportunities For Travel Businesses Through Native Ads

Friends, the time has come to uncover the best ad format that is perfect for the market travel business; its name is native ads. It is one of the best ad formats in our ad network, 7Search PPC, and it performs well for both the new travel business and the existing ones.

The one thing that makes this ad format superior is its non-disruptive nature. It blends seamlessly into the content that users are already consuming. This creates a less disruptive and more engaging experience for the users.

Here is an example- If someone is reading an article about “Top Holiday Destinations For Families,” a well-crafted native ad showcasing a beautiful family resort with captivating visuals and enticing descriptions would naturally grab their attention without feeling like a forced sales pitch.

How Native Ads Outperform Display Ads?

Native ads typically outperform display ads due to their ability to merge perfectly with the platform’s content where they are displayed. Here are some reasons why native ads tend to perform better;

Conversion Rates

Determining an accurate conversion rate for native ads can be a challenge, as it depends on various factors such as industry, ad format, audience, and landing page quality. But, research suggests that native ads usually do better than regular display ads. According to some sources, native ads can boost conversion rates by about 23% compared to standard display ads (Watauga Group).

Click-through Rates (CTRs)

Native ads typically have higher click-through rates (CTRs) than display ads. Benchmarks indicate that display ads have an average CTR of around 0.3% to 0.5%, while native ads can reach an average of 0.80% (Twelve Three Media). This means that native ads are eight times more prone to being clicked on than display ads.

Success Rate

The effectiveness of a native ad campaign can be determined by several factors, but a high CTR (click-through rate) is a good indicator of its performance. Other important metrics to consider include CPC (cost-per-click) and ROAS (return on ad spend).

We asked our clients about this and found that the success rate of native ad campaigns at 7Search PPC is higher than that of other ad campaigns. Our clients attained their specific goals through native ad campaigns, such as generating brand awareness, leads, or sales.

Less Intrusive

Native ads are less intrusive than display ads as they do not disrupt the user experience. This makes them more effective for tourism marketing as users are more likely to click on something that appears relevant to the content they are consuming. As a result, native ads generally have higher engagement rates.

Other Ad Formats That You Can Utilize At 7Search PPC For Tourism Marketing

Choosing an ad format for travel marketing involves many factors. If you are already utilizing a native ad format and are seeking other ad formats to explore broad reach and engagement, 7Search PPC never lets you down. Our ad networks offer a variety of ad formats that perfectly suit tourism marketing. Here is the list of ad formats (beyond native ads).

Text ads

Text ads are short online ads that usually consist of headlines, descriptions, and a website link. These ads are shown on search engines and 7Search PPC’s partner websites, which means that advertisers can reach travelers who are actively searching for travel information. They can take advantage by targeting specific keywords, such as “Beach Vacation” or “Summer Holidays.

“When a user searches for these terms, the advertiser’s ad can appear at the top of the result page, which can help capture the traveler’s attention at the exact moment they are planning a trip.

This targeted approach, with a clear call to action like “Book Now” or “Limited Time Offer,” can drive bookings and website traffic for travel businesses.

Banner Ads

Banner ads are a category of online ads that appear as rectangular images on websites. They can be either still or animated and often showcase attractive travel destinations or deals. Travel advertisers who use banner ads at 7Search PPC have several benefits.

•Banner ad campaigns provide high visibility and can reach a large audience across many different websites. This enhanced exposure helps to build brand awareness and keeps your travel brand at the forefront of potential customer’s minds.

•At 7Search PPC, we understand the importance of customization. That’s why we offer a selection of six banner sizes, allowing advertisers to choose the perfect fit for their tourism marketing campaign.

• Square (250×250)
• Medium Rectangle (300×250)
• Main Banner (468×60)
• Leaderboard (728×90)
• Wide Skyscraper (160×600)
• Half Page (300×600)

In-Page Push Ads

In-page push ads are a type of web banner that mimics pop-up notifications. These ads do not require user permission and appear directly on the publisher’s website. This format offers excellent visibility across all devices. For travel advertisers, in-page push ads are a smart way to draw attention to deals and promotions.

Suppose a user is browsing a travel blog, and an in-page push ad appears, showcasing a last-minute luxury escape to a beach destination they were previously searching for. This highly targeted tourism marketing approach can catch the attention of travelers who are actively planning trips. It generates interest among your ideal audience and encourages them to click for special offers.

Popunder Ads

Popunder ads are a variant of online advertising that quietly opens a new window behind the user’s current browser tab. Unlike pop-up ads, users only see them after closing the original window. This makes them less intrusive but still effective. For travel advertisers, popunders can be an excellent way to target users who are already browsing travel-related content.

By strategically placing their ads behind travel blogs or websites, they can capture the attention of users who might be in the research phase of trip planning. This can lead them to consider the advertiser’s destination or travel deals.

Conclusion

Travel and tourism is a growing industry, and advertisers can take advantage of this by using the ideal ad format to reach their target audience. Native advertising is a smart option for travel marketing because it blends in with the content users are already consuming.

Other ad formats include text ads, banner ads, native ads, in-page push ads, and popunder ads, which can also be effective for tourism marketing. By using various ad formats at 7Search PPC and targeting your ads carefully, you can increase your brand awareness, generate leads, and drive bookings.

Frequently Asked Questions (FAQs)

What is tourism marketing?

Ans. Tourism and travel marketing is a way of promoting destinations and travel services to persuade people to visit specific places. It is like any other marketing but aimed at travelers.

How does tourism marketing work?

Ans. Tourism and travel marketing work by showcasing what makes a place special to attract tourists. It’s done through strategies like PPC advertising, Social Media Marketing, and Search Engine Marketing.

Why is online tourism marketing advantageous?

Ans. Online tourism and travel marketing enhance brand visibility, help target and retain customers, build emotional connections, offer partnership opportunities, and provide cost-effective advertising options.

How does native advertising benefit travel businesses?

Ans. Native ads blend seamlessly with the content users are already consuming, making them less disruptive and more engaging. They typically have higher conversion rates, click-through rates, and success rates compared to display ads.

What are some other ad formats besides native ads available at 7Search PPC for tourism marketing?

Ans. Other ad formats available at 7Search PPC include text ads, banner ads, in-page push ads, and popunder ads. These formats offer various benefits, such as high visibility and lead generation.

These ads are famous for catching the eyes of the audience and sparking curiosity. When a business is in its initial stage, it needs a consistent online presence for magnificent growth. Digital banner ads can support new businesses as well as established ones for brand awareness, promoting new products, and expanding their customer base.

The global market for digital banner advertising is estimated to reach a total expenditure of US$174.10 billion by 2024. The estimated market size of US$227.40 billion by 2029 is based on an annual growth rate of 5.49% between 2024 and 2029. This high level of investment shows that you also can’t afford to overlook the impact of digital banner ads on your marketing strategy.

In this blog post, we’ll guide you through the world of banner ads, including what they are, how they work, and the various types you can utilize. Additionally, we will provide the best platform for banner advertisements and various factors to consider when choosing banner ad sizes. Let’s go-

Banner Ads: A Common Form Of Online Advertising

When we explore a particular web page or app, we mostly encounter ads that hold our attention for a few seconds. In those seconds, we forget our current work and focus on the offerings that the ads present. That’s the power of banner ads.

These ads are like graphical ads that are displayed on web pages. They are typically rectangular in shape, and you can see at the top, bottom, or sides of a webpage. The primary goal of these ads is to attract user attention and drive traffic to an advertiser’s website or promote a product or service.

These ads come in various formats, such as static images, animated GIFs, or interactive multimedia elements. To engage users and encourage click-throughs, these ads often use;

• Catchy visuals
• Concise text
• Strategic placement

They are a popular form of online advertising that offers businesses a smart way to reach their ideal audience across multiple websites.

Benefits Of Banner Advertising

Banner advertising is a genre of online advertising that offers many benefits to businesses seeking to promote their products or services. We have researched some of them for you;

• Brand Awareness– Banner advertisements can be a great way to increase brand awareness. By repeatedly displaying your brand’s offers and promotions, they help potential customers remember your brand even if they don’t click on the ad right away. This can be especially beneficial when those potential customers are ready to make a purchase. It is like leaving little reminders for customers to find your brand when they are ready to buy.
• Expands Customer Base- We agree that some people ignore banner ads, but many are attracted to them. These ads catch the eyes of the audience and encourage them to click on those banners and take advantage of the offers and promotions. By doing so, these ads help businesses in expanding their customer base.
• Promotion Of A New Product- Banner ads can be an effective strategy to introduce your new product or service to the market. These ads feature eye-catching visuals and clear messaging, which can help grab users’ attention and generate interest in your offering. These ads are like trailers for your upcoming product that can create excitement before the official release.
• Measurable Results- Banner advertising goes beyond brand exposure and offers a significant advantage of real-time tracking and analysis of its effectiveness. Most digital platforms offer comprehensive analytics that permits you to track various metrics, such as;

1. Impressions (The number of times your ad is seen)
2. Clicks (The number of people who interact with your ad)
3. Click-through rates (CTRs)

This valuable data empowers you to evaluate the success of your campaign in real time and make adjustments as needed. By analyzing which banners resonate most with your target audience, you can optimize your campaign for better results.

• Affordable- Banner ads provide a budget-friendly way to reach a wider audience compared to other advertising options. By targeting specific websites where your ideal customers spend time, you can ensure your message reaches the right people.

The World Of Banner Ads: Exploring Its Types

Banner ads come in various types, each serving different purposes and fitting different placements on websites. Here are some common types;

Run Of Site Banner Ad (ROS)

Banner advertisements are typically categorized into two main types: run-of-site (ROS) and pop-up displays. ROS ads are the common banners you see at the top, bottom, or sides of a webpage. They vary from static images to dynamic graphics. However, Advertisers usually have limited control over where these banners are displayed by the host. This lack of control makes ROS ads cheaper in terms of placement, but it also means campaigns are less targeted.

Pop-Up Banner Ad

These ads appear as intrusive pop-ups, disrupting user experience and causing frustration. They come in four main forms, each dictating when they intrude;

• Time-based banners: These pop-ups appear on the webpage after a set amount of time, like an uninvited guest.
• Scroll-triggered ads- Once you scroll to a certain section of the web page, these ads will catch your attention.
• Click-activated- These ads can meet you when you interact with particular elements on the webpage.
• Exit-Intent- As you are about to leave the website, pop-ups appear with a final message.

Pop-ups are intended to grab your attention, but they can become an annoyance if they don’t provide a convincing reason for you to engage with them.

Expandable Banner Ad

Expandable banners are a type of digital ad that contain hidden surprises within them. They start off small and unassuming, but with a simple click, they unfold to reveal more content or features, just like a menu expands to display more results. These banners are designed to grab the user’s attention without interrupting their user experience.

If these banners are used strategically, they can provide users with additional information or functionality in a seamless manner. These ads are also helpful for advertisers as they provide massive audience engagement. However, advertisers need to be careful in their implementation to avoid causing a disruptive experience for the audience.

Static Banner Ad

When it comes to banner ads, the simplest format is the static ad. It is like a digital poster, which consists of a single, non-animated image along with a brief text. These ads depend on eye-catching visuals and concise messages to grab attention. However, if the visuals are not engaging or the call-to-action is not compelling enough, static banners may risk getting ignored among the web page’s content.

Animated Banner Ad

We can say that these ads are the upgraded version of static banners. Animated ads consist of various engaging elements that not only hold the attention of the audience but also drive higher click-through rates. Most advertisers prefer animated ads over static banners because they provide them with their desired results. But we can’t gauge the disruptiveness of these ads. It is totally up to advertisers how they can use the elements to make the ad better and how the audience treats them.

Banner Ad Sizes: Maximize Your Clicks

The sizes of banner ads are not the same. They come in different sizes, which presents lots of options in front of the advertiser so they can choose according to their advertising goals. Here are some banner ad sizes;

1) Leaderboard (728×90)- This is a banner ad that appears at the top of a webpage. It can be attention-grabbing but may also be intrusive.

2) Medium Rectangle (300×250)- This is a flexible size that can be placed in various locations on a webpage. It is a great choice for achieving a balance between consistent visibility and intrusiveness.

3) Large Rectangle (336×280)- The large rectangle ad, which is a bigger version of the medium rectangle, was not as widely used in ad networks because it was relatively rare. However, when placed alongside content, it was successful, just like banner ads. Although the size is less common, it may still be a suitable option for websites with plenty of available space.

4) Mobile Leaderboard (320×50)- This ad size, known as the Mobile Leaderboard, is widely used in mobile campaigns. It is positioned at the bottom of mobile web browsers for effective outreach to users browsing on mobile devices.

5) Skyscraper (120×600)- This type of banner ad is tall and narrow, making it great for grabbing attention without occupying too much space on a webpage.

Factors To Consider When Choosing Banner Ad Sizes

When selecting the size of a banner ad, it is crucial to take the following factors into account;

Your Target Audience

When you choose online display advertising to advertise your products and services, you consider demographics like age, location, and interests. Along with these, it is essential to look at their device usage habits. This can help you choose the banner ad sizes that resonate with your target audience. For instance, if you want to target a mobile audience, you should choose Mobile Leaderboard.

Ad Placement

When choosing an ad size, ensure it’s compatible with the placement you’ve chosen on different websites and ad networks. Ad placement decides whether your banner ads are noticed or overlooked.

Ad Creatives

If you want to convey a specific message through your banner ad, it’s essential to choose an appropriate size. If your ad has a lot of text or complex visuals, you’ll need a larger banner size to fit them all in. On the other hand, if your ad is simple and has a strong call to action (CTA), a smaller banner size may work just as well.

Responsiveness

In today’s world of multiple devices, it is crucial to ensure that your banner ads are responsive. It should automatically resize to fit the screen size of the device where it’s being viewed.

Budget

Did you know that the budget is the only pillar supporting the whole ad campaign? When selecting banner ad sizes, keep your budget in mind. While larger banner ads are typically more expensive, they may generate more clicks and impressions for your business.

Best Platforms For High-Impact Banner Ads In 2024

Display banner ads are still an effective advertising strategy in 2024. Here are some of the leading online advertising platforms to consider for your banner ad campaign.

7Search PPC

7Search PPC is in high demand as a banner ad network for a few key reasons. Firstly, our ad network offers targeted advertising, which means that your ads reach the right audience, boosting the chances of clicks and conversions. Secondly, it works on a cost-effective model known as Pay-Per-Click, which allows advertisers to pay when someone interacts and clicks on their ad; it also allows advertisers to set budgets that suit their needs, making it accessible to businesses of all sizes.

Additionally, our ad network provides detailed analytics that helps advertisers gauge the performance of their ads and make important decisions to optimize their campaigns for better results.

7Search PPC’s High-Performing Ad Formats

What sets 7Search PPC apart is its variety of ad formats, including :-

• Text Ads
• Banner Ads
• Native Ads
• In-Page Push Ads
• Popunder Ads

This versatility gives permission for advertisers to choose the format that best fits their content and target audience.

Looking For Banner Ads?

If you are looking to create your banner ad campaign at 7Search PPC, here are some popular banner ad types and sizes that we offer;

• Square (250×250)
• Medium Rectangle (300×250)
• Main Banner (468×60)
• Leaderboard (728×90)
• Wide Skyscraper (160×600)
• Half Page (300×600)

Google Ads

Google Ads (Formerly known as Google Adwords) is a strong contender for the best banner ad network because it offers a massive reach, targeted advertising, and insightful analytics. Your banner ads can be shown on many relevant websites and apps, thanks to Google’s big network. With this ad network, you can easily target your ads based on things like age and interests, which helps you find the right customers. It also provides transparent and detailed stats so you can see what’s working and edit your banner ad campaign if you need to.

Adcash

Adcash is one of the best banner ad networks available due to several advantages it offers. They have a vast pool of high-quality ad placements, which means you can reach a larger number of potential customers. Secondly, their pricing is competitive, so you won’t have to spend a lot of money on your ad campaign. They also provide robust targeting options, allowing you to focus your ads on people who are most likely to be interested in your product or service. This combination of features can help you get a good return on ad spend (ROAS).

Closing Remarks

Banner ads are a popular and cost-effective way to reach and attract your ideal customers. They come in various types and sizes, including static images, animations, and expandable formats. Banner advertisements can be used to increase brand awareness, promote new products, and drive traffic to a website. By carefully considering your target audience, budget, and ad goals, you can choose the right banner ad format and platform to achieve your marketing objectives.

Frequently Asked Questions (FAQs)

What exactly is a banner ad, and how does it work?

Ans. A banner is a type of online advertisement that appears as an image or animation on web pages. It’s clickable and directs users to a website or promotion. They work by catching the user’s attention and encouraging them to click.

Why are banner advertisements important in digital marketing?

Ans. Banner advertisements are crucial for digital marketing because they help businesses enhance brand awareness, promote products, and expand their customer base by reaching a wide audience online.

What are the different types of banner advertisements?

Ans. Banner advertisements come in various types, including Static Images, Animated GIFs, Expandable Banners, etc. Each type serves a different purpose and can be placed strategically on web pages.

Which is the best ad network for banner advertisements?

Ans. 7Search PPC is a premier ad network for banner advertisements. It offers vast reach, targeted advertising, and insightful analytics to optimize your banner ad campaigns.

What factors should I prioritize when choosing banner ad sizes?

Ans. There are various factors to consider when choosing banner ad sizes, like Target Audience, Ad Placement, Ad Creatives, Responsiveness Across Devices, and your Budget.

We understand that this problem is big, so we started researching the root of this problem, and we found that businesses fail to show the right ads to the right audience at the right time. This is the biggest reason that businesses dump their ad budget on irrelevant audiences and do not get the desired outcomes.

We found this problem, and it’s our duty to provide you with a solution, too, right? Behavioral targeting— a smart tactic that delivers personalized ads based on user behavior and interests.

It works like an assistant for you that watches the online activity of the audience and shows your ads only to the most relevant audience for your business. There are many other crucial things to learn if you want to get mastery of this amazing targeting strategy.

In this blog, we will cover all the points that matter in revolutionizing your online advertising efforts.

Behavioral Targeting: Its Impact On Digital Advertising

We’ve been browsing travel blogs or visiting a particular travel website to search for a travel package. After that, while checking our social media feed, we saw an ad for a popular brand of travel bag we had never specifically searched for. No, this is not magic.

It’s a targeted advertising approach called behavioral targeting used by advertisers to display ads according to online activity. It helps advertisers spend the ad budget on the relevant audience by showing their ads to users who are more apt to be interested in their offerings based on their online behavior. It uses the information to target the potential audience, which includes;

• Audience’s search history
• Time spent on various websites
• Pages visited by the audience
• Audience interactions and clicks

Benefits Of Behavioral Targeting

Behavioral targeting offers various advantages for advertisers. Here are some of the key benefits;

• Relevancy- If you show relevant ads to the audience, it increases the chances of getting more engagement and profits. Behavioral advertising helps advertisers to do so. By understanding the online behavior of your audience, you can make your ads more relevant for certain individuals. This advertising approach permits you to show ads to people who are more likely to be interested, which can lead to high clicks and conversions.
• Saves Advertising Costs- The whole ad campaign depends on the advertising budget, and no advertiser wants to waste it on ineffective targeting strategies. Behavioral targeting helps advertisers control their ad budget wastage by filtering irrelevant audiences for their business. It ensures that your ads target only those audiences who are more likely to become your customers.
• Brand Recall- When people see ads that match their interests, they are more likely to recall your brand when they need relevant products or services. This creates a favorable image of the brand in their minds, which leads to stronger brand loyalty.
• Audience Insights- Behavioral advertising offers valuable insights into the audience, including user online behavior and habits. Advertisers can use this crucial data to make their digital advertising campaigns more effective.
• High Sales- Targeting users based on their online behavior not only improves their purchasing experiences but also increases the business’s sales. By analyzing user behavior, you can recommend products or services that the user is already interested in. Consistent advertising can easily convince them to make a purchase, which increases your business’s sales graph.

Challenges Of Behavioral Targeting

Online behavioral advertising offers various benefits, as discussed in the section above. However, it also comes with some drawbacks. Let’s explore them.

• Privacy Issues- The first challenge that might arise through online behavioral advertising is privacy issues. This is a major point of contention as audiences may feel like their online activities are being constantly monitored without their knowledge or consent, which can be invasive and cause feelings of exploitation.
• Data Security- The effectiveness of online advertising relies on user data. It involves collecting and storing large amounts of user data, which could be dangerous for consumers if not properly secured. Hackers might try to steal this information for malicious purposes.
• Ad Fatigue- If you constantly show the same ad to an audience, then they might get frustrated. Regularly seeing the same ads based on past browsing habits can be annoying. They might use tools like ad blockers to stop targeted ads, which directly impacts the effectiveness of advertising campaigns.
• Inaccuracy- Behavioral advertising is used to target users accurately, but sometimes, its targeting potential is questioned. It uses past actions to predict interests. However, people’s tastes and needs can change, and online activity may not reflect current desires.
• Ethical Considerations- There are concerns that behavioral advertising may result in discrimination by creating user profiles based on online browsing activity, which could lead to unfair targeting of certain demographics with ads.

Different Types Of Behavioral Targeting Techniques

There are two primary categories of online behavioral advertising techniques.

On Site Behavioral Targeting

This targeting method makes use of the data that is collected from the user’s activity on a particular website. For instance- A pharma website can track the products that a user views and subsequently display ads for those medical products on another page of the same website.

Network Behavioral Targeting

This targeting method involves using data that is collected from user’s online activity across a network of websites. Data brokers, which are companies that collect and sell consumer information, typically gather this data.

By using network behavioral advertising, marketers can display ads to users even after they have left their website. For instance- you spend a lot of time reading investment blogs. While browsing a news website, you see an ad for a life insurance plan. This is how online network behavioral advertising works.

Steps Of Behavioral Targeting

Online behavioral advertising involves four key steps that let you create targeted ads based on browsing habits and preferences.

Step 1: Data Collection

The process starts with the collection of data on the user’s online behaviors. This data can include website visits, browsing history, online activity, social media interactions, and even location information. You can use different tools to gather the user’s data and assist in this process, such as;

• Cookies
• Tracking Pixels
• Data Management Platforms (DMPs)

Step 2: User Segmentation

The next step after data collection is ‘User Segmentation’. All that collected data is then analyzed and used to create user profiles. Users are divided into various groups based on factors such as;

• Geographic Location
• Interests
• Purchase History

It permits advertisers to create targeted advertising that is more effective for specific groups of users.

Step 3: Ad Targeting and Delivery

After you have divided your users into various groups based on numerous factors, it’s time to implement your targeting strategy. The advertising platform you use will enable you to select the specific segments to which you want your ad to be displayed. These steps ensure that your advertisements reach the most relevant audience.

Step 4: Ad Personalization and Optimization

It’s not enough to just display the ad to the right people. You can make the advertisements more effective by personalizing them to better resonate with specific user segments.

This could mean customizing the ad content, imagery, or messaging to impress your targeted audience. It’s important to constantly monitor the results and keep optimizing the campaign to get better outcomes.

Conclusion

Behavioral targeting is a powerful online advertising approach that enables you to engage with the right people at the right time. By utilizing user data and personalizing your ads, you can observe an increase in engagement, brand recall, and sales. However, it is crucial to handle ethical considerations and privacy concerns carefully.

It’s important to remember that successful behavioral targeting depends on providing a valuable user experience while respecting their privacy. By adopting a user-centric approach, you can enjoy the benefits of behavioral targeting and transform your online advertising efforts.
Readers, it’s time to say goodbye to you. We will be back soon with a fresh new topic to explore.

Frequently Asked Questions (FAQs)

What is behavioral targeting, and how is it used in digital advertising?

Ans. It is a targeting technique employed by advertisers to show digital advertisements tailored to users based on their online behavior, including search history, time spent on various websites, audience interactions, and clicks.

How does behavioral targeting function in digital advertising?

Ans. It involves tracking user activity across websites and platforms through cookies and other tracking technologies. After collecting them, advertisers use this data to tailor their ads based on the user’s interests and preferences.

What are the benefits of utilizing behavioral targeting?

Ans. There are various benefits of utilizing this amazing targeting strategy, such as increased relevancy, saved ad budget, audience insights, high sales, and improved ROI.

Does behavioral targeting improve user experience?

Ans. Yes, my friend. Delivering relevant and timely ads that align with user’s interests and preferences can enhance user experience.

What are some examples of behavioral targeting?

Ans. Some examples of behavioral targeting include displaying ads for running shoes to fitness website visitors or ads for a destination wedding to engaged couples browsing wedding planning websites.