What is Ad Impression?

Understanding ad Impression is pretty simple. Whenever an Ad is shown to someone on Google or Google Network, that’s nothing but Ad Impression.

The number of Ad Impressions is an excellent way to judge the performance of your Advertisement.

How Does Ad Impression Matter in PPC?

From the Advertiser’s point of view, you are not paying or not being charged for an Ad impression (CPM) basis. It is not a bad thing for an Advertiser.

You are charged for every ad engagement with Cost Per Click CPC, which is a good deal. It helps and permits you to accurately judge how great your ads are based on the clicks they get. Ad impressions are essential as you can use them as a good indicator of overall campaign health.

How to deal with different aspects of Ad Impressions?

There are three main things to look out for when it comes to Ad Impressions. The first thing is you have low impressions with lower conversions. Second, your campaigns have high Ad Impressions but fewer conversions. And the last one is low Ad Impressions with a high conversion rate.

Let’s have a look at each scenario separately!

Low Ad Impression And Fewer Conversions

It is tough to clarify spending time tweaking and optimizing a campaign when no one sees your ads. There are two factual reasons on 7Search PPC to determine why your Ad Impression are low.

First, you should check your keywords and bid on them. The handy keyword suggestion tool of 7SearchPPC may help you resolve your keyword problem.

Are you being outbid, or if the highest bid is $0.11 and your bid is $0.05, there is a risk of burning your ad? You should change your decision and increase your bid to $0.12 to make your ads appear in a better position. You may carry forward with all your keywords in your campaign to maximize your exposure.

Second, if your increased bid does not look helpful, you may have over-optimized your campaign, and the targeting parameters are too narrow.

For example, having just about ten keywords in an ad campaign is possible. However, it is not bad if these keywords receive sufficient searches. But if they are not providing enough traffic and clicks, it is time to add broader terms to your campaign and increase exposure.

In the same way, you may open your targeting options, so that you are targeting a vast geographic area. You should not limit your ads and use broad keywords to see what works and then drill down and optimize. Beginning under limitations can be difficult, so keep the initial campaign as unfettered as possible while sticking to essential, broad keywords in the category you are targeting. So, while we offer an excellent, transparent CPC bidding model, keep staying on your impressions. They can tell you better than you think. Now go and create some great campaigns!

High Ad Impressions But Fewer Conversions

Some people may be confused that this is an indirect positive of their 7SearchPPC campaign. They can think that many people see their ads, but they are not paying for them. Win-win! Nope, that is not a fact or reality.

You should try to ask yourself what is the fault in your ad or why no one is clicking your particular ads. Your goal should be to get viewers to click your ads, visit your website, and complete the desired action.

When I see a campaign with huge impressions and low clicks, my sudden strategy is to change ad copy and try to make a difference in the campaign.

If my change does not make a difference, then I switch the keywords in the campaign so that it’s more targeted to the users I am going after.

Remember, optimize for conversions and clicks. Keep attention to your impressions, and make sure people interact with your ads.

Low Ad Impressions But Greater Conversions

Great! Your business has room to scale as you can generate leads. Low Ad Impressions, but an effective conversion into leads only means you have the right eye on your target.

Now, you need to mind increasing Ad Impressions through organic ways. But keep in mind, the ratio should always remain the same between Ad Impressions and their conversion into leads.

All in all, you are well on the way to having many leads in the row.

How Can We Improve Our Ad Impressions?

There are multiple ways to improve the number of your Ad Impressions. However, we are here to hand over a few of the best that ultimately work to upgrade your Ad Impressions.

To know why you cannot get a good number of Ad impressions, you just need to visit your share impression rating in Ads Manager.

It will open a graph for you. The Ad Impressions you are getting appear in green. You cannot reach the Ad Impressions due to the low Ad rank appearing in Yellow. And the Ad Impressions that you cannot reach due to low budget appear in blue.

So, all you need is to analyze your issue and recover it. You can adopt one of the following options.

• Improve your Ad Ranking
• Increase your Budget
• Analyze your Keywords

Conclusion

Your ultimate focus might be on getting a vast number of Ad Impressions. But they only make sense if you can convert them into leads. And everything is for nothing if it doesn’t work.

All in all, you need to target the right audience at the right moment.
So, we hope you get some points into your head regarding the Ad impression, and whether they matter.

FAQs

What is Ad Impression?

Ans. Whenever an Ad appears to someone on Google or Google Network, it takes the form of an Ad Impression.

Why do Ad Impressions Matter in PPC?

Ans. Ad Impressions matter a lot in PPC as these are the root steps to entertain the audience on your platform. A good deal of Ad impressions on your platform helps you generate leads.

Are the Ad Impressions the same as Clicks?

Ans. It is pretty evident from the names of both of them. Ad Impression means when your Ad appears on Google, but clicks refer to the engagement activity on the Ad.

Do Ad Impressions Matter in Marketing?

Ans. A marketer must understand that Ad Impressions also do not matter much. You must have the correct information about the users and their contribution to generating your leads. That road takes you to success.

Do Ad Impressions Matter in PPC?

Ans. The answer is Yes! Ad Impression matter in PPC as they show the relevancy of your Ad to the Audience.

Many advertisers direct most of their focus on promotions of their products and the results they want to drive from promotions. They usually spend less time and energy to make a significant impact and representation of their brand, and here they make a huge mistake that may affect their business.

The consequences of advertising without branding

The popular approach to running paid advertising is often focused solely on producing the desired result no matter what—whether that form submission, a click, or a video view. This strategy drives marketers and business owners to sacrifice their brand consistency in favor of something that yields a quick win to their goal parameters.

This strategy may cause problems down the line, particularly when the individuals submitting forms to arrive at the landing pages have no idea about your business and fail to retain that memory over time.

The internet is a world of reward systems, feedback loops, and subliminal stimulus triggers. Our brain processes images and words at lightning speed. It determines which information has value—whether that value is the satisfaction of fulfilling curiosity or something more direct like a cheese pizza; therefore, clickbait exists.

But these “hacks” are often merely shortcuts to get a profitable result. When attempting to grow your business through product advertising, you must drive the results you want while simultaneously leveraging your brand to leave a long-lasting impression on the user.

The benefits of using your brand and product advertising altogether

It is essential to have brand recognition and retention of your brand’s image at all steps in the advertising process. If the people you are product advertising your product to have no familiarity with your brand, then to achieve this objective, your ads and landing pages need to be so attractive to speak to your core brand value proposition.

Using brand and advertising together for small business

Although a big company with decades of success marketing carbonated sugar water won’t have any brand recognition issues, small business houses will have. When Potential prospects in this space become overwhelmed with the plethora of business-to-business tools that will make lives more comfortable, the brands will all start to blend.

This same reality hits many other industries as businesses compete for digital attention on the internet. The use of the brand is enough to hit the targeted audience.

How do use brands to improve advertising businesses?

It is crystal clear that if you want sustainable growth for your business, you should always incorporate your brand name in your product advertising strategy. The following are some guidelines for doing so:

Remain consistent

When you speak to your clients about your brand, one of the essential points that try to drive brand consistency is ensuring that your ads and landing page use the same language, tone, and color palette for your site.

It may not seem like a crucial aspect, but it’s not unlikely that individuals will research your business either before or after converting to the ads you set before them.

Express the goal of the ad through brands

Establishing a consistent and persuasive brand on the website will incorporate these aspects into your advertising much more comfortably. Focusing on your advertising goal should always be your priority, and reinforcing your company’s identity should be a close second.

Slogans are the most effective way to build a brand memorable to your prospective customers because it takes the business’s overarching complexity and simplifies it into a digestible sound.

As mentioned before, for example, Coca-Cola, this simplified information is stored and recalled by the consumer’s brain when interacting with a brand. Consumers who are familiar with Toast can quickly form an image when reading these words. Advertisers can apply the same method to paid social advertising as well.

Employ a consistent landing page design

It can be found across their digital territories, reinforcing their place as the “all-in-one” solution for restaurants. There are several point-of-sale systems available for businesses, but Toast focuses solely on restaurants. It is their brand. You can see the repetitive use of the term restaurants in almost all of their ad copies.

Pay close attention to elements of branding while advertising.

Branding has many elements, such as color, language, reception, etc. To understand this concept ultimately, you need to understand this thoroughly.

Color

Yes, the color scheme conveys what your business is all about. It may look silly to some of the more analytical types of people, but colors in themselves can trigger an individual’s emotions. Branding is all about repetition and consistency.

Color schemes sometimes become synonymous with brands and feelings; hence, so many companies will rebrand themselves using different colors or logos if their previous symbol and combination of colors got damaged by some negative things.

Language

Try everything that your business needs to do well and try to combine this into a unique combination of powerful words. Slogans are useful for conveying your unique value proposition. You can always build it with supporting copy to don’t feel like you have to cram too much into one sentence.

Reception

The key to creating the brand is to reinforce identity through repetition and consistency. As mentioned above, the more times the individuals see the same message, color scheme, logo, etc., the more familiar and memorable they become.

Product Advertising with your brand name for a long-lasting result

Paid search ads are drafted entirely of words, during display, and social consisting of both words and images. You should pay close attention while writing your ads and represent your business through the pictures you are putting into your ads.

You a winning situation if your message and images are aligned with your business’s identity rather than hyper-focused on the short-term result that the user may be looking for.

It will be best to aim for a brand-laced ad that accomplishes both rather than a call-to-action-focused ad that only drives graphs in positive directions.

Frequently Asked Questions (FAQs)

What is Product advertising?

Ans. Product advertising involves promoting and showcasing a specific product to a target audience through various channels such as print, digital media, or television, to drive sales and increase consumer awareness. It focuses on highlighting the features, benefits, and unique selling points of the product to attract potential customers.

How does branding help improve advertising?

Ans. Branding enhances advertising by creating a distinct identity, fostering trust, and making products or services memorable to the audience. A strong brand image establishes credibility, increases recognition, and encourages customer loyalty, thereby boosting the effectiveness of advertising efforts.

What are the 4 steps of branding?

Ans. The four steps of branding typically include Brand Strategy Development:

• Brand Identity Design
• Brand Communication Implementation
• Ongoing Brand Management
• Evaluation

How do you create brand awareness?

Ans. To create brand awareness, employ a multi-channel approach, utilizing social media, content marketing, influencer collaborations, and traditional advertising to reach a wide audience.

Naturally, this paves the way for us to discuss the ethical Connotations of PPC. Is it an ethical business practice or fair that people can pay to top the search results? Is “ethical PPC” as honest as it seems?

What is Ethical PPC advertising?

The concept of ethics in online PPC advertising is nothing new but as the industry continues to grow, new unethical tactics begin to emerge. Pop-ups aren’t as pervasive as they were in the ’90s but banner ads still seem to work. About four-in-10 people trust online banner ads. In this article, I’ll be looking at what ethical PPC is, what it entails, and why professionals should conform to the concept.

What does ethical PPC imply?

PPC campaigns that are steadfast to the ethics of paid media, and digital marketing are what ethical PPC means. It’s based on values such as expertise, authorization, and assurance and acknowledges things like transparency and genuineness.

Specifically, advertisers should use PPC advertising to their advantage by presenting user-focused content rather than trying to misuse them. In succession, Google should adhere to the same norms.

However, with friends’ recommendations remaining the most credible advertising form among consumers, PPC advertising have an inherent loophole. A large number of viewers already don’t rely on them, which is not a surprise considering these two essential questions:

How do I know what an ad is?

The fact is that you probably won’t. Earlier, paid ads used to be distinct from organic search results with their bright green outlined labels, but now they have been replaced with subtle black ‘Ad’ titles on platforms such as Google and other search engines.

While Google affirmed this would enable users to “quickly identify where the information is originating from,” this hasn’t been the case. Advertisers on Twitter were the first to state that it has led to the separation becoming even more complicated, making us question Google’s loyalty to the PPC community again.

It isn’t clear whether people comprehend when they’re clicking on an ad. New statistics show that 77% of people believe Google deceives users, using tricks to make them click on paid results rather than organic ones.

Is it fair that the most significant budgets always win?

Undeniably, money is a differentiator in pursuit of ranking. If you’ve got a huge budget, you can jump right to the top of the search results. It is because Google gives the ad with the highest Ad Rank top position on the results page, and one of the things it looks at is your maximum bid.

Many other factors influence your position, but two high-quality ads can have a completely different outcome if one has a higher spend. One of them is paying more for a better result – but it doesn’t consider how much hard work is involved in the business, the issues faced by smaller companies, etc.

So, while many articles will have you believe that Google only analyses your expected CTR, ad relevance, and landing page experience to determine your position, this isn’t necessarily true. You have to have some budget under your belt to compete, and not being able to do so will limit the amount of attention drawn to your ads.

For instance, Google’s top position results have an average CTR of 35%, which halves to around 15% for the second position. You need to have the money to get that high. Your impressions won’t be anywhere near the same level without it.

Three ways of remaining ethical in today’s scenario

Amidst Covid-19, there is also a circle of mistrust and a battle for conversions all at the same time. Exercising an ethical approach to digital marketing can work in your favor. After all, consumers are more likely to sway towards brands that align with their core values.

Here are three elements for you to think about:

Having the originality

The products and services you promote in your PPC advertising should be real, helpful to your users, and backed by a relevant governing body. For example, if you’re selling personalized diet goals, you should distance yourself from making any promises about weight loss; instead, provide truthful information about your offerings.

What’s more, if you’re trying to see results with a tighter budget, stick to A/B testing and make small changes. Emphasizing your products or services to a point where they seem too good to be true isn’t going to improve your ranking. Nor will it improve your conversions once someone clicks your ad. It will put them off your brand.

It would be best if you were honest with your audience to stand yourself in good stead with Google, so that’s something to keep in mind.

Enhancing aptness

Relevancy in your ads is essential to increase your Quality Score, but they should also give people what they’re expecting from an ethical viewpoint. Providing false or misleading information will deter you from building your brand – getting straight to the point will.

If you’re struggling to find relevant keywords, there are plenty of ways of finding them. For instance, you can take the help of Google’s Keyword Planner. It does the hard work for you by looking at the top-performing keywords relevant to your business and identifying new keywords that will increase visitors being free to use on top of it.

A headline that reflects what people are searching for attracts many more clicks, and Google celebrates these small wins by rewarding you with a higher Quality Score. Focusing on relevancy is a no-brainer.

Emphasizing customer relationships

With political advertising flooding our inboxes with fake news and endless scandals, the least you need to do is prioritize assisting your subscribers. Ruminate about what will help them before you jump to get more clicks.

Ethics in PPC implies providing valuable information people demand, which will encourage them to turn to your brand. It would be helpful if you also made a deliberate effort to avoid things like click fraud. Being an ethical brand is about acting morally in every sense. So trying to harm other people’s advertising won’t reward you with anything positive.

Going Beyond Ethics and Antitrust

Whether anyone will ever have a clear answer regarding PPC’s ethics, especially considering the actions we see from search engines? Exercising a more comprehensive understanding and taking these techniques into account now, you will be in a much better position to improve your PPC campaigns and draw in prospective buyers.

Frequently Asked Questions (FAQs)

Ethical Considerations of Advertising?

Ans. Ethical considerations in advertising involve transparency, truthfulness, and respect for consumers. Advertisers should avoid deceptive practices, respect privacy, and adhere to industry standards to build trust with their audience.

Benefits of PPC Advertising?

Ans. PPC advertising offers targeted reach, measurable results, and cost control. Businesses benefit from immediate visibility, precise audience targeting, and the ability to adjust campaigns in real time, maximizing the return on investment.

Effectiveness of PPC Advertising?

Ans. PPC advertising can be highly effective, providing instant visibility and measurable results. Success depends on factors such as keyword selection, ad relevance, and landing page quality. Regular optimization is crucial for sustained effectiveness.

Importance of Ethics in Advertising and Moral Principles?

Ans. Ethics in advertising are essential for maintaining credibility and fostering consumer trust. Advertisements should adhere to principles of honesty, fairness, and responsibility. Transparency, respect for diversity, and avoiding misleading claims are key ethical considerations in advertising.

What are Ad Formats?

Ad formats are the type or structure of ads that can be used for advertising in a specific way. Publishers can use any ad format for advertising the advertiser’s ad on their website. An ad can be displayed in various formats such as text, image, pop-up, and pop-under advertisement.

Choosing an advertisement depends on the need or preference of an advertiser or publisher based on the type of website they have.

What Is The Highest Paying Ads Format?

The publishers earn high incomes by using some of the highest-paying ad formats offered by the 7SearchPPC platform. 7SearchPPC is the most profitable ad network for both publishers and advertisers. As a publisher, you would like to use the best ad format to generate more income from your ad campaign. 7SearchPPC offers various ad formats that are given below:

Push Ads

Push-up ads are a highly engaging ad format to expand the audience. 7SearchPPC provides you with the options of push-up ads that do not require opt-ins and can run on all OS and web browsers.

Advantages of Push Ads

• Push ads can reach their audience when and where they want.
• Through push ads, a publisher can get high revenue as there are massive clicks on these ads.
• It is much more profitable than other ad formats.
• With push ads, you can bring more traffic to your website.
• These ads have strong impressions.

Pop-under Ads

Pop-under ads are the most convenient way of earning as a publisher does not need to reserve extra space for the pop-under ads on their website. These ads appear under the active window, therefore, saving the same space to be used for some other ads. A publisher can earn more by using the space to display other ads.

Advantages of Pop-under Ads

• Pop-under ads can save your website space.
• It brings higher payouts.
• The publishers can earn more as he has more space on their website.
• These ads have a user-friendly format.
• Popunder advertisement is considered to be one of the highest-paying ad formats.

Native Ads

With native ads, you can connect with the users with the user’s choice of format. Native ads match the looks and feel of the media format where they appear.

Advantages of Native Ads

• Native ads give high control to publishers to have on their site’s performance.
• Native ads easily blend with the content on social media.
• These ads have much more click-through rates.
• Viewers find native ads an interactive source of information.
• These ads look more like articles and blogs.

Banner ads

This is among the most profitable ad formats of advertisement as it is one of the high-paid ad formats for publishers. With banner ads, publishers can earn a huge profit. Banner ads are based on images that attract viewers more than text ads

Advantages of banner ads

• These ads are the most paid ad format for the publisher when you are using 7SearchPPC.
• Banner ads attract viewers more easily.
• It is the easiest way of advertising.
• These ads are easy to understand by the user.

Text ads

This ad format is a traditional form of advertising. A marketer can use text and text links to advertise a product or service. Publishers can use these text ads to display them according to the content on their websites.

Advantages of text ads

• A text ad is used to explain the goods and services which an advertiser wants to promote.
• These are good forms of informal advertising.
• A large number of clicks on these ads can help publishers to earn more.
• You can also add images along the text to attract more viewers to click on these ads.

Social bar

These ads are highly customizable and have high CPM rates. The social bar is an in-push ad format available on 7SearchPPC. These ads are shown to all the users even if they do not subscribe to you. Social bars look attractive; therefore, users ultimately click on them.

Advantages of social bars

• These ads are very catchy hence grabbing the consumer’s attention.
• Social bars get ten times more clicks than other types of ads.
• This is one of the highest-paying ad formats as these ads have high clicks on them.
• This ad format has benefits for both advertisers and publishers.

Video ads

Video ads are the most engaging ad format for users. More than one-third of the users are engaged in video-related content over the internet. Users are attracted more to the video content.

Advantages of video ads

• This ad does not require much effort.
• Video ads can convince your viewers to buy the business’s products.
• Publishers can earn more income by displaying video ads, as these ads are much more popular among advertisers and users.
• Video ads have strong impressions that help increase the publisher’s passive income.

Benefits Of Using 7searchppc Ad Network For Publishers

Publishers can get huge benefits by using 7Search PPC as their ad network. The top 10 advantages of using 7Search for publishers are given below:

• 7SearchPPC saves your time by quickly connecting you to the advertisers.
• This platform helps you to connect with the right advertiser.
  You can get the right advertisement according to the content of your website.
• You can easily start an ad campaign with this platform by simply signing up for your account with your email address and name.
• Publishers can easily monetize their websites.
• 7SearchPPC platform pays its publishers with various payment modes including, PayPal, Wire transfer, Visa, MasterCard, Paytm, UPI, JCB, Bitcoin, etc.
• The platform has more than 12000 advertisers.
• You can approve your account in not more than 10 minutes.
• 7Search provides you with three-level security that uses a third-party fraud detection system.
• The platform provides a 24*7 chat support system.

FAQs

How much does a publisher earn?

Ans. The publishers can earn depending on the ad format they use for their website. More engaging ad formats can bring more revenue for the publishers.

What is the highest-paid advertisement?

Ans. The payment for the advertisements depends on the type of ad you choose. However, the highest-paid ad formats for publishers are video ads, banner ads, and native ads.

What is the best ad format for publishers?

Ans. The best ad formats for publishers are video ads, banner ads, and native ads. Through these ad formats, the publishers can earn huge passive incomes.

Which ad format is best for advertising on social media?

Ans. Video and text ad formats are the best form of advertising on social media. These are the most profitable ad formats for advertising on social media platforms.

Which type of ads is best for mobile viewing?

Ans. The best ad formats for mobile views are native advertising and video ads. These ads have the best results when used on mobile phones.

More Resources

Best CPM Ads Network For Publisher
What is the Best Ads Network for Popunder Advertising?
Best Ads Networks For Pharmacy Advertisements
Which is The Best Ad Network For Advertisement
Best Ad Networks For Financial Business Advertisement

To know about the best ad network for popunder advertising, keep reading.

What are Popunder Ads?

Popunder ads are advertisements that appear under the active window. The popunder ads are not immediately visible to the users, but they may encounter these ads when they close their current working window. Advertisers can even personalize these ads to when and where they appear.

List of 10 Best Ads Networks for Popunder Advertising

The ten best popunder ad networks are given below:

7Search PPC

7Search PPC ad network is considered great for popunder ads because it’s easy to use and budget-friendly. Advertisers can easily create and manage campaigns with its user-friendly interface. Our ad network provides advanced targeting options to reach specific audiences, making ads more relevant.

The platform has reasonable prices and lets advertisers aim for their desired audience based on demographics and interests, making their popunder ads more relevant. With transparent reporting, advertisers get real-time insights for better decision-making.

If you’re a website owner, then you can earn money by monetizing your website through our ad network. It offers a fair revenue-sharing model and transparency at each step. You’ll get high-paying ads, competitive payouts, and timely payments.

The network focuses on maintaining quality so you can make money from ads without compromising the user experience on your site.

How 7Search PPC Benefits Advertisers?

7Search PPC stands out for advertisers due to several key features and offerings:

• Diverse Ad Formats: 7Search PPC provides a wide range of ad formats to address different advertiser needs. This includes text ads, banner ads, in-page push ads, popunder ads, native ads, and upcoming video ads. This diversity allows advertisers to select the format that best serves their marketing goals and target audience.
• Flexible Pricing Models: Advertisers benefit from the flexibility of choosing between CPC (Cost Per Click) and CPM (Cost Per Mille) pricing models. The upcoming addition of the CPA (Cost Per Action) pricing model further expands options for advertisers to fine-tune their campaigns based on specific objectives. The competitive pricing, with a CPM of $0.0001 per mille and CPC of $0.1 per click, enhances cost-effectiveness.
• Budget Friendly: 7Search PPC accommodates advertisers of varying budgets by setting a reasonable minimum deposit of $100. This allows both small and large businesses to participate in the platform, making it accessible to a wide range of advertisers.
• Daily Budget Control: Advertisers have control over their daily spending with a set daily budget of $15. This feature is beneficial for advertisers looking to manage and monitor their campaign expenditures effectively.
• Diverse Payment Methods: 7Search PPC accommodates global advertisers by accepting a variety of payment methods. This includes credit and debit card payments, all cryptocurrencies for international users, wire transfers (bank transfers), and UPI/wallet payments specifically for users in India. This broad range of payment options ensures convenience for advertisers regardless of their location or preferred payment method.

How 7Search PPC Benefits Publishers?

Here are some potential benefits of using 7Search PPC for publishers:

• Numerous Ad Formats: 7Search PPC provides a range of ad formats, allowing publishers to choose the most suitable for their audience and content. This includes text ads, banner ads, in-page push ads, popunder ads, native ads, and video ads (Introducing Soon). This variety enables publishers to experiment with different formats and optimize their monetization strategy.
• Flexible Withdrawal Methods: The platform supports multiple withdrawal methods, providing flexibility for publishers to receive their earnings. Accepted methods include popular options such as PAYONEER, PAYPAL, BITCOIN, and WIRE TRANSFER. This variety ensures that publishers can choose a method that suits their preferences and convenience.
• Minimum Payouts: 7Search PPC maintains a reasonable minimum payout threshold of $100.This feature benefits publishers, particularly those starting out or with smaller audiences, as they can receive payments in a timely manner once their earnings reach the specified threshold.
• User-Friendly Interface: Our platform offers a user-friendly interface that eases publishers to manage their campaigns, track performance, and withdraw earnings. An intuitive dashboard and analytics tools contribute to a seamless experience, allowing publishers to focus on creating quality content while efficiently managing their monetization efforts.
• Support and Resources: Our ad network is known for providing responsive 24*7 customer support and valuable resources to assist publishers. Whether it’s technical assistance, guidance on optimizing ad performance, or updates on industry trends, publishers can benefit from the support system in place.

Propellers Ads

Propeller Ads is an advertising company that focuses on providing users with the most appropriate advertising features. This ad platform gives you the same ad forms as 7SearchPPC. Propeller ads are recognized as one of the best advertising services platforms.

They offer suitable ads that are free from malware and viruses. Propeller ads make payments through wire transfer, PayPal, UnionPay, web money, and Skrill; they also accept debit and credit cards.

Adcash

Adcash.com is also an advertising network that provides you with popunder ads. It has been the leading popunder advertising network since 2007. Adcash helps you to show only the most relevant ads to your users. Like all other ad networks, this ad platform allows you to monetize your websites.

Adcash gives you popunder ad traffic for your website for better results for your business. Publishers give high CPM rates and fast payments.

RichPops

RichPop is an ad network popularly known for its popunder advertisements. The platform also provides other ad formats such as push, display, and native ads. It gives its users four billion-plus ad impressions per day and serves 200+ countries. The payment modes that RichPops uses are Webmoney Paxum and wire transfer.

RevenueHits

RevenueHits.com has greatly increased its presence from Israel to worldwide services. They have over 10,000 publishers and offer their advertisers to boost their conversion rate and earn more revenue from ad space.

It’s easy to join and use campaign options, and you can sign up with just one simple step and take benefit from the platform.

Media.net

Media.net has a large number of advertisers and publishers. You can advertise using popunder ads. This platform provides its advertisers with high-quality ads, such as mobile responsive ads, attractive ads, and better-targeting ads, and allows the advertiser full control over the ads.

The platform offers you different ad formats, including display ads, contextual ads, native ads, and popunder ads.

PopAds

PopAds is another best ad networks you must know for advertising your brand. This ad network platform works as a common platform for advertisers and publishers. Through PopAds, a publisher can monetize its website with hi-traffic ads. On the other hand, an advertiser can build an ad campaign for the goods and services they offer.

PopAds processes the payments for publishers on a daily basis. The payment modes that PopAds prefers are PayPal, AlertPay, and Wire Transfer.

Adsterra

You must use Adsterra to increase your popunder ad traffic. Popunder ads are the best source to increase your website’s traffic while building an ad campaign with Adsterra. Adsterra has many publishers, which will allow advertisers to display their ads on the most appropriate website to generate new customers for their brand.

The payment modes that Adsterra uses are Bitcoin, wire transfer, Paxum, Payza, Paypal, Webmoney, and ePayments.

Bidvertiser

You must have heard the name of Bidvertisers before as it is among the top ad networks. Bidvertiser provides you with 100% brand and fraud safety and also helps you to earn a high Rate Of Return(ROI). It is a trusted ad network among advertisers and publishers.

The platform offers you many payment modes such as Payoneer, PayPal, visa, Bitpay, Skrill, Bank Transfer, and Webmoney.

Exoclick

Exoclick is the largest ad network in the world. It was awarded as the 4th largest advertising network globally in 2015 by W3techs. It offers 20 ad networks for its advertisers to display their ads on different websites. The platform also provides a popunder ad format for its users.

They offer various features including, extreme traffic targeting, automation tools, a real-time bidding system, and cost control. The payment modes they offer are Payoneer, PayPal, and Wire transfer.

Advantages of Popunder ads

Some of the benefits of Popunder ads are given below:

• It is a cost-effective ad technique for your brand.
• Popunder is a highly customized form of advertising.
• These ads are more targeted, as some ads appear only once a day for the targeted audience.
• Pop-under ads have a long-lasting impression on the viewers.
• Popunder ads can gain more user attention making the ads more engaging.

Pop-up vs. Popunder

Let us now discuss the main differences between Pop Up and Popunder advertisement formats.

We expect this article to help you solve all your queries regarding popunder ads and their best ad networks. Keep solving your doubts regarding advertisers and publishers only on your favorite site, 7Search PPC.

FAQs

What does popunder mean?

Ans. Popunder refers to those advertisements that appear under the user’s active window. These ads are visible to the user when the user closes the current window on which they are working.

Why do you need to use popunder ads?

Ans. Being an advertiser, you should use popunder ads as the users cannot ignore them even if they are annoying for them to see. Popunder ads are fixed within the sites because of which the users cannot scroll through them as the banner and display ads.

What does popunder advertising cost?

Ans. The popunder ads cost advertisers on the number of impressions that is CPM. The cost of popunder ads will be calculated per 1000 impressions each time whenever a user sees an ad.

How does Popunder work?

Ans. As you already know, popunder ads appear under the user’s current window. You must also know that the user can click on the advertisement to learn more about the displayed products and services. When users click on the ad, they are directly get redirected to the advertiser’s website or landing page.

More Resources

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