Your analytics tell a story where your website is deserted, and web traffic is negligible. You’ll keep on wondering why, thinking there’s something wrong with your strategy. But is that the case?

Get Traffic

Website traffic can depend on lots of factors, and it isn’t always necessarily your fault.

So, if you’re seeing yours drop or are confused about it, this blog is for you. We will go over what web traffic is, why it’s needed, and the multiple ways in which you can achieve it, with a special focus on paid traffic. Keep on reading to get the best out of your web traffic.

Web Traffic: Got Visitors?

Think of your website as a room with no door. It’s open for all to enter, and nobody needs to knock- they can just walk right in. These visitors are your traffic. Doesn’t matter if they left after a few seconds or stayed over browsing through for an hour.

If they like what they see, they will be called your good-quality traffic. But if they didn’t, that’s your poor-quality traffic right there. Ideally, you should be aiming for good-quality traffic.

Web traffic refers to the total volume of users who visit and explore your website over a set period of time. It is simply a way to measure how many people are viewing your website and navigating through different web pages. You invite in this traffic through multiple different strategies, including paid, organic, and social.

Let’s understand this with an example. Suppose you ran an ad that linked back to your website. Out of the 500 impressions it received within a day, 50 users clicked on it. These 50 users who visited your website through it will be considered your website’s traffic of the day.

Why Web Traffic is Needed

The question is, why would you want people to visit and come over to your website? We have a few answers:

Indicates that your efforts are giving results

Web traffic is an indicator that all the effort you have put into drive traffic to your website is paying off. You can analyze what marketing channels are the most active in diverting visitors to your site and choose to optimize or discard the ones that don’t work.

Build up awareness for your brand

When visitors land on your website, chances are, they are going to take a look around and explore your website and other content. This will build awareness for your brand, regardless of whether they make a purchase or not. Visitors will start recognizing your brand, keep it at the top of their minds, and maybe even pass it on to others.

Leads to conversions

Not every visitor you receive on your website is going to convert, but many of them will. You will either get leads, which you can then nurture into customers. Or if you’re extremely lucky, you will straightaway get conversions. The higher your pool of website visitors is, the more chance you have with potential customers.

Helps in organic rankings

Google will take notice if your website starts receiving new traffic. They will push your website to the top of the rankings if it performs well, ultimately leading to higher organic traffic. Visitors will double in number, and your website will get a broader reach than before.

Provides metrics for improvement

Analyzing the web traffic can help you determine how visitors engage with your website. The pages they visit, the content they skim through, where they click the most, and where most of their session is spent. Keeping all this in mind, you can further update your content and website design to make the experience better for your visitors.

Credibility to your business

A significant amount of increasing traffic is a signal that your ads, and indirectly your business, are gaining credibility.

Where Does Web Traffic Come From?

There’s not one, but multiple ways to drive traffic to your website. Not all generate the same results, and it is better to quickly find strategies that work. Here’s to list a few.

Organic Traffic includes visitors that come from unpaid sources, such as through rankings on the SERPs. Suppose you sell customized sneakers. Now, if someone searches for the term ‘custom sneakers’ and your website is optimized enough to show up for it, then the traffic you receive from it will be considered organic traffic.

Paid Traffic is when you get users to visit your website through paid ads. These can be any form of search ads, display ads, or paid social media ads that redirect users back to your website when clicked on. It is comparatively easier to work with this kind of traffic as ads are pretty targeted to your desired audience.

Social Traffic includes users that are directed from social media platforms. So, if someone might have come across your profile, loved your posts, and was intrigued enough to check you out, then it would constitute social traffic.

Direct Traffic specifies users who visit your website after directly searching for your business or products in the search bar. This kind of traffic is usually repeated traffic that is well aware of your business and is highly likely to convert into a full-on paying customer.

Email Traffic is the number of people who are directed to your website after clicking on a link in one of your emails. Again, these are most likely repeat visitors who have either received newsletters or promotional emails because of their supposed interest in your business.

Referral Traffic is users who land on your website after being redirected through a link on another website. For instance, if someone has mentioned your business in their content and linked back to you, then users can simply follow it, which would then lead them to your website.

Analyze Your Web Traffic

The web traffic in your hands is already a treasure, but do you know you can find some hidden gems within it? But to get there, you need to do some digging on your web traffic first. And when you do that, ask yourself-

What’s the average time spent on each web page?

This shows how long users stay on a web page before taking an exit. Based on your niche and page type, it might differ from one page to another. You can get insights into how each page is performing and which ones have more traffic than the others.

What are the bounce rates?

A visit is counted as a bounce when a user visits your website for few seconds and takes an exit without triggering any further request or action. Ideally speaking, a 40% bounce rate is considered to be good. But anything that reaches 60% and above is alarming.

Are the visitors unique or repeat?

Unique visitors are the ones visiting your website for the first time ever. In contrast, repeat visitors are users returning to your website after a previous session on it. It gauges how well your website is gaining reach, as well as the user’s tendency to complete a purchase during their visit.

What is the actual source of traffic?

Where does your traffic originate from? You can check whether your traffic is paid, social, direct, organic, referral, or through emails. Narrow it down to what’s working and what isn’t, and make changes accordingly.

What do the most visited pages say?

Check for the pages that users visit the most. It tells you about the user’s interest in the kind of content, information, or elements that they prefer better. You can optimize this page and push it further for more reach and exposure.

Are you getting desired conversions?

Conversion rate refers to people who take the desired action on a website. This can either be making a purchase, signing up for a newsletter, answering a form, and so on. These are direct indicators of whether your marketing efforts are meeting the right people and having them convert.

What pages have high exit rates?

Exit rate is the percentage of visitors who leave a specific page of the website. For content-driven pages like blogs and case studies, a 70% – 80% exit rate is expected. However, pages that are deeper down the funnel, like product and cart pages, should aim for a 20% to 40% exit rate.

What do total visits say?

And obviously, the big number indicating the total number of visits you receive on your website. Make comparisons daily, weekly, or monthly to analyze the trend to see how the visits have changed over time.

You will likely see different measures for different pages. But don’t get alarmed just yet. Depending on what your industry is, the stage of business you are in, and the type of page we are talking about, results can vary by a long shot. Align everything with your marketing efforts and compare with industry standards to get a clear picture of where you stand.

Stuck With Poor-Quality Traffic?

We know how much time and effort it takes to build up quality web traffic through unpaid means. But does that mean your website should settle with low traffic and your business should take the hit? Definitely not. Paid traffic is an approach you can take to build web traffic quickly.

Firstly, here’s how you can check if your traffic is actually poor quality.

• Bounce rate is 60% or higher (also depends on the page and type of visitor)
• Low conversion rates compared to overall traffic (can indicate poor quality of traffic)
• Average session of visitors on the website is below 2 minutes (can result in your website ranking lower)
• Declining trend of total visits
• Exit rate that sits above 30%
• Percentage of returning visitors is lower than 30%

We Recommend The Paid Route

You’ve probably heard about paid traffic before. Some love it for its results, others don’t find much difference using it. In reality, paid methods do get you good-quality traffic when used correctly.

Paid traffic essentially includes users who have converted through online ads. You run your campaigns through ad networks, make them reach users on different parts of the internet, and direct them back to your website by adding a link.

Here, targeting plays an extremely crucial role. Quality traffic comes from how relevant your visitors are to your business. Once you convey your message to users who are actually interested in it, web traffic will naturally increase. So, it needs to be spot-on and should be based entirely on where your target audience is.

Advertising networks continue to one-up their targeting features to help advertisers better reach their target market. Following are the ways based on which you can target your advertisements.

Demographic Targeting

Demographic targeting involves targeting ads based on certain ranges of age, gender, income, and other standard demographics of the target market. Such tailored ads are often personalized and depict how a business can help the viewers.

Geotargeting

Geotargeting allows advertisers to target ads based on their location. It can be used to drive in-store traffic by targeting customers within a certain radius of the store. You can also promote regional products that aren’t available anywhere else or only target regions where you get the most quality traffic from.

Psychographic Targeting

It focuses on targeting ads based on the online behavior, interests, values, lifestyle, and preferences of the users. It makes an effort to connect ads with the audience by studying their beliefs and attitudes and aligning them with them.

Contextual Targeting

Contextual targeting works by placing ads based on the context of the web page. This way, you can reach an audience who has actively displayed an active interest in related products and services and get them to check out your website as well.

Advanced Targeting

Advanced targeting makes use of the latest technological tactics to reach the right users. This can include targeting only a certain type of device (computer, mobile, tablet, TV screens) and OS like Android and iOS.

Retargeting

Retargeting helps you target people who have already interacted with your business or website once and are already familiar with it. It works on browser cookies that collect data from the users and target them based on their behavior.

Conclusion

And that’s a wrap. Web traffic is a complicated thing at first, but once you get the hang of it, you will be able to achieve it quite easily. It’s about time you realize how important of a metric this is to carry your business forward. A constant downward trend of web traffic is a cause of alarm, and that is when you need to reevaluate every bit of it. Understand how users engage with your website, what page they spend most of their time on, and how you can make them get the very best experience.

Always aim for high-quality traffic, and conversions will eventually follow.

Frequently Asked Questions

What is web traffic?

Ans. Web traffic refers to the number of users who visit a website for a certain time period.

What are the different sources of web traffic?

Ans. Web traffic can come through paid advertising channels, social media platforms, organic website rankings, direct searches, email conversions, and clicks on referral links.

What is considered to be good-quality web traffic?

Ans. Good quality traffic refers to visitors on your website who align with your target audience, engage with your content, follow a consistent growing pattern, and have the potential to be turned into customers.

How to identify poor-quality web traffic?

Ans. Higher bounce rates, low conversion rates, low average session websites, high exit rates, and lower percentage of returning visitors are signs of poor quality web traffic.

What to do when you have poor-quality web traffic?

Ans. When you experience poor-quality traffic, analyze your website’s content and promotional strategy. Work on your SEO, use paid methods to target only the relevant audience, and leverage social media to your advantage.

But do you know why they often don’t get what they deserve? It’s because they focus on efforts rather than strategic ones. However, a large number of advertisers are seeing positive results by switching from traditional advertising platforms to ad networks at the right time. This change has helped them attract high-quality traffic.

In the world of online advertising, quality traffic is essential for any successful campaign. Without it, even the best online ads are doomed to fail. That’s why advertisers need to understand how to attract and convert high-quality traffic from ad networks.

In this blog, we will examine the exact meaning of quality traffic and how ad networks help advertisers catch it. By the end of this post, you’ll have a clearer idea of how to attain genuine traffic from ad networks and effectively reach your advertising goals.

What Defines High-Quality Traffic? 

Traffic quality matters for advertisers, but what exactly does traffic mean? No, it’s not about the jam of vehicles, but something similar to that. When we walk down the street, we often see crowded shops and busy corners where people gather to buy products or seek information about services.

Similarly, when people visit websites or apps for these reasons, it’s referred to as traffic. They are categorized into various tiers, but the most important one is high-quality traffic.

It refers to visitors to your website who are genuinely interested in what you have to offer and are likely to take action, such as making a purchase or signing up for your newsletter. This type of traffic is very important for advertisers because it can lead to conversions and sales.

There are a number of factors that contribute to high-quality traffic. These include:

• Relevance: The traffic should be interested in your products or services.
• Engagement: Visitors should spend time on your website and interact with your content.
• Conversion:  Visitors should likely take action.

The Astonishing Benefits of High-Quality Traffic

Advertisers invest time in finding platforms that provide quality traffic, and it’s not surprising that this traffic offers various benefits. Let’s check them out:

1. Better Conversion Rates: High-quality traffic means your visitors are more likely to be interested in what you offer. Since they are already looking for products or services similar to yours, they are more inclined to make a purchase or sign up. This means you get more value from your marketing efforts, as a higher percentage of visitors turn into customers or leads. Traffic and conversion are both interrelated. If you focus on attracting more and more quality traffic, then your conversion rates will be totally improved.
2. Improved ROI: When you attract high-quality traffic, you get better results from your advertising budget. Because these visitors are more relevant to your business, you spend less on attracting people who are not interested. This contributes to a higher return on investment (ROI), meaning you get more benefit from each dollar spent on marketing. It is more beneficial for advertisers to get their investment back in less time because they can reinvest the money to generate more revenue.
3. Garnishes SEO Performance: Search engines, such as Google, prioritize websites with high-quality traffic and engagement. When your site draws more visitors who spend longer periods of time on your pages and interact with your content, it sends a positive signal to search engines, indicating that your content is relevant and valuable. This can enhance your website’s search engine rankings, making it more visible to potential customers and driving even more organic traffic.
4. Strong Brand Reputation: Attracting high-quality traffic to your websites or apps can significantly improve your brand’s reputation in the industry. When you draw visitors who are genuinely interested in your products or services, they are more likely to have good experiences and share their satisfaction with others. This can result in increased brand awareness, trust, and loyalty, ultimately aiding in the creation of a strong and positive brand image in the marketplace.
5. Lower Bounce Rate: The bounce rate is the percentage of people who leave your website after just looking at one page. High-quality traffic helps reduce bounce rates. When visitors are interested in your content and find it relevant, they are more likely to explore other pages on your site. This engagement keeps them on your site longer and reduces the chances of them leaving quickly, which can improve your site’s overall performance and search engine ranking.

How Ad Networks Deliver High-Quality Traffic

When advertisers need traffic, they mostly look toward the ad networks, but not all ad networks stand on providing genuine traffic promise. Some of them only attract advertisers, and when they create and launch their ad campaign with a hefty amount, they end up with low-quality traffic or bot traffic. That’s why researching a reliable ad network is crucial for advertisers: it saves money and delivers the desired results.

We will look at the steps to finding the ideal ad network for your business later. For now, let’s focus on understanding the role of ad networks:

Ad networks are a special bridge for advertisers and publishers. They connect both and make it easy to create, manage, and optimize ad campaigns efficiently. When they appeared in 1996, they were an alternative to traditional forms of advertising (TV, Print, and Radio).

Now, they have become the backbone of digital advertising, offering targeted reach and streamlined ad management. They are known for good ad placement, which means they deliver the right ad to the ideal website. Ad networks use the following methods to deliver high-quality traffic to advertisers:

• Targeted Advertising: Targeted advertising is a method where ad networks use data to show online ads that are most likely to fit with your audience’s taste. This data can include:

1. Interests: Topics or products your audience is interested in based on their online behavior.
2. Location: Your audience’s geographic location can help show them ads without any barrier.
3. Browsing History: The websites your audience has visited that can reveal their interests and preferences.

Ad networks are designed to boost the likelihood of your ideal audience clicking on relevant ads and taking action, such as making a purchase or visiting a website. This benefits both the advertiser and the user, as the advertiser can reach a more targeted audience, and the user can see ads that are genuinely relevant to their needs.

• Quality Control: Quality control is an important aspect of ad networks. It ensures that the ads are displayed on reputable websites and apps. Some ad networks like 7Search PPC have stringent guidelines for the types of content that are permitted on the platforms where their ads appear. This helps to safeguard the brand’s reputation and prevents its ads from being associated with harmful or offensive content.

Ad networks also monitor the quality of the traffic that comes from the websites and apps they work with. If a website or app is found to be generating low-quality traffic, the advertiser may limit or stop advertising on it.

• Fraud Prevention: Fraud prevention is another key aspect of ad networks. It involves detecting and preventing fake clicks and impressions, which can be generated by scammers to inflate ad costs. Ad networks use various techniques to detect fraud, including:

1. IP Address Analysis: Identifying patterns of unusual IP address activity.
2. Click Timing Analysis: Detecting clicks that occur too quickly or too frequently.
3. User Behavior Analysis: Identifying abnormal user behavior, such as multiple clicks on a single ad.

By detecting and preventing fraud, ad networks ensure that advertisers are only paying for legitimate impressions and clicks.

How to Find The Best Ad Network for High-Quality Traffic

To find the best ad network for quality traffic, follow these steps:

Conduct Research and Compile a List

Start by researching different ad networks online. Look for networks that align with your business goals and target audience. Create a list of these networks, focusing on their offerings, such as:

• Ad formats,
• Pricing models,
• Features.

Check reviews and testimonials from other advertisers to understand their experiences. By gathering information on multiple networks, you can compare them effectively and choose the ones that seem to offer the best potential for delivering high-quality traffic. This first step helps you narrow down your preferred options and saves time by focusing on the most promising networks for your digital advertising needs.

Check Reputation and Reliability

The reputation and reliability of an ad network are crucial. A PPC network with a strong reputation is more likely to provide consistent and high-quality traffic. Research the network’s history, read user reviews, and check for any red flags, such as payment issues or low-quality traffic.

Reliable networks have a proven track record of delivering what they promise, including quality traffic and effective customer support. Choosing a reputable network ensures that your ad campaigns are in safe hands, reducing the risk of wasting your budget on poor-quality traffic.

Targeting Capabilities and Reach

Targeting capabilities are essential for reaching the right audience with your ads. The best PPC platforms are those that offer advanced targeting options, such as:

• Demographics,
• Interests,
• Locations,
• Devices.

This precision assures that your online ads are displayed to users and motivates them to take the intended action, resulting in higher conversion rates. When evaluating an ad network, consider how detailed its targeting options are and how many GEOs it offers to advertisers. Effective targeting helps you maximize the return on your investment (ROI) by attracting high-quality traffic that’s relevant to your business.

Traffic Sources and Quality Assurance

It is important to understand the traffic sources used by an ad network to ensure high-quality traffic. Some PPC networks partner with premium websites, while others may use less reputable sources. Check if the ad network provides transparency about where their traffic comes from.

Additionally, look for quality assurance measures, such as fraud detection systems, to ensure that the traffic you receive is genuine and not generated by bots. Ad networks that prioritize traffic quality help you achieve better results and help you grow your business.

Conclusion

Attracting high-quality traffic is crucial for any business’s success. By selecting the right ad network, advertisers can ensure their ads reach the right audience, leading to better conversion rates, improved ROI, and a strong brand reputation.

Quality traffic not only helps businesses increase their conversions but also helps optimize search engine results. In this blog, we have also discussed the steps of choosing the best ad network for high-quality traffic. We hope you enjoyed this blog and that it helped you understand the significance of quality traffic for your business.

Frequently Asked Questions (FAQs)

What is high-quality traffic?

Ans. It refers to visitors to your website who are genuinely interested in what you have to offer and are likely to take action, such as making a purchase or signing up for your newsletter.

Why is high-quality traffic important for advertisers?

Ans. It can lead to better conversion rates, improved ROI, enhanced SEO performance, a stronger brand reputation, and lower bounce rates.

How can I find the best ad network for my business?

Ans. You can find the best ad network for your business by conducting research, checking research and reliability, evaluating targeting capabilities, and considering traffic sources and quality assurance.

What should I look for when selecting an ad network?

Ans. Look for a network that aligns with your business goals, offers advanced targeting options, and has a strong reputation for delivering high-quality traffic.

Can I attract high-quality traffic without using ad networks?

Ans. Yes, you can attract high-quality traffic through other channels, such as SEO and content marketing.