They should shift their focus to the latest advertising trends as relying on old techniques is no longer effective due to high competition. Are you also an advertiser? That’s great because you are in the right place.

In this blog, we will discuss the top ten digital advertising trends that can revolutionize your advertising approach and ensure success in the ever-evolving digital landscape. Let’s go!

What Is Digital Advertising and Why Do You Need It?

Digital advertising may seem like a complicated term, but it‘s actually quite easy to understand. It is an advertising approach that advertisers use to promote their offerings to the right audience digitally.

Here, digital means, instead of traditional methods like TV or print ads, digital advertising happens online. It includes various channels like social media, search engines, and websites.

The reason you need online advertising is that it helps you reach a larger audience. When comparing traditional and modern advertising on a cost basis, internet advertising emerges as the more cost-effective option.

Since many people spend a significant amount of time online, digital ads can be seen by potential customers all over the world. It allows you to target specific groups based on their interests or behaviors, making your digital advertising efforts more effective.

Plus, it provides measurable results so you can see how well your ads are providing results and make adjustments accordingly.

Concrete Data You Can’t Ignore:

• The digital advertising industry is expected to witness a surge in ad spending, which is projected to reach a whopping USD 740.3 billion by 2024.
• Search advertising is projected to be the largest market, with a volume of USD 306.7 billion by 2024.
• In 2024, the United States will generate the highest ad spending globally, with $298 billion.
• By 2024, the anticipated average spending per user in the In-App advertising market will reach USD 63.7.
• In 2028, 70% of total ad spending in the online advertising market will come from mobile devices.
• In 2028, Programmatic advertising will generate 81% of revenue in the internet advertising market.

Top 10 Digital Advertising Trends For Your Success

As we enter into 2024, several trends are positioned to reshape the landscape of digital marketing. From emerging technologies to shifting consumer behaviors, we have researched the top ten trends that you need to keep an eye close on.

Artificial Intelligence in Digital Advertising

Most people think that artificial intelligence (AI) is a harmful tool that can damage your digital marketing effort. But we think that if you utilize this tool strategically, then you can achieve your desired results in a quick time. Artificial intelligence continues to revolutionize digital advertising by enabling hyper-targeted and personalized campaigns.

In 2024, you can expect to see AI algorithms becoming even more sophisticated, delivering tailored content and recommendations to individual customers in real-time. AI can take all the advertising burden from your shoulders and can do all the tasks that can be beneficial for your online marketing campaign.

Voice Search Optimization

Hello, Siri; please suggest a leading apparel brand; you heard the results, and this is how voice search optimization works. With the surging popularity of voice assistants like Siri, Alexa, and Google Assistant, optimizing content is no longer optimal.

Marketers will need to boost their SEO strategies to accommodate natural language queries and capitalize on the growing number of voice-enabled devices.

Many people use these assistants to complete their daily tasks like setting an alarm, booking a movie, and shopping. With the high acceptance of voice-activated devices, voice search will be a significant trend in 2024. Here are the following tips that you can use in optimizing your content for voice search-

• Research appropriate keywords for voice search.
• Target long-tail keywords that reflect natural language patterns people use when they speak.
• Local SEO Optimization
• Mobile Optimization
• You must make an effort to obtain featured snippets for the keywords that you are targeting.

Programmatic Advertising

Programmatic advertising is another digital advertising trend that will continue to gain momentum in 2024. First of all, you should know what programmatic advertising is.

It is a crucial approach to digital marketing that is used by marketers to lessen their manual efforts. In simple language, it refers to the programmatic process of purchasing and selling online advertising space. This process uses real-time bidding and AI algorithms to optimize ad placements. It offers many benefits to advertisers, including:

• Increased Efficiency
• Enhanced Targeting Capabilities
• Improves ROI

Moreover, this advertising approach allows brands to reach their target audience across multiple channels and make their online marketing campaign successful.

Mobile Advertising

The number of worldwide mobile users continues to grow, reflecting the increasing mobile adoption of mobile technology. Let’s look at the data that proves this statement. According to the DATAREPORTAL, over two-thirds of the world’s population now uses mobile phones.

The number of mobile users has reached 5.61 billion as of January 2024. As per the latest data, the world saw 97 million new internet users join the online community between January 2023 and January 2024.

With the pervasive use of mobile devices, mobile advertising is going to dominate the digital advertising landscape in 2024. Brands can deliver their ads to the target mobile users, which can help them stimulate targeted traffic to their websites.

Prepare yourself to grab this opportunity before your rivals take advantage of reaching these millions of new internet users by strategically capitalizing on the mobile advertising surge in 2024.

Video Advertising

Most advertisers show trust in video advertising in comparison to static banner ads. The reason behind the high trust is the changing consumer preference for dynamic and engaging content.

People watch videos through various channels like YouTube, TikTok, etc, and they don’t mind seeing ads in between the content they are watching. Video advertising has already gained significant popularity, and it is expected to continue growing in 2024 as well.

Brands are heavily investing in video ads with the rise of various video streaming platforms and the decline of traditional ad-promoting platforms like TV, Radio, etc. Short and engaging videos, such as pre-roll ads on digital video streaming channels, provide an excellent opportunity for businesses to capture the attention of their desired audience and boost their digital marketing strategies.

Influencer Marketing

If you have a good advertising budget in your pocket for the promotion of products and services, then you can shake hands with influencer marketing. This advertising approach has transformed the Internet advertising landscape by leveraging the power of online influencers to promote offerings.

In 2024, you can utilize this advertising approach by collaborating with influencers who perfectly align with your brand values.

Big influencers charge high advertising costs from the businesses because they have a million followers. We understand that it is tough to afford such high advertising costs. So why don’t you focus on micro-influencers?

These influencers have smaller but highly engaged followings, resulting in cost-effective and impactful collaborations. We have conducted research on the four main types of influencers, categorized according to their number of followers-

• Nano Influencers– The follower base ranges from 1K to 10K followers.
• Micro-Influencers– The follower base ranges from 10K to 100K followers.
• Macro Influencers– The follower base ranges from 100K to 1M followers.
• Celebrity Influencers– More than 1 Million followers.

Step Into The Future: AR & VR Advertising

The latest innovation that impresses digital marketers and makes a positive impact in the world of digital advertising is Augmented Reality (AR) and Virtual Reality (VR) advertising.

We think that these advertising approaches will continue to innovate and captivate audiences in 2024. These fabulous technologies enable brands to create unique and interactive ad experiences for their audience.

Advertisers use AR filters on social media platforms that allow users to engage with the brand’s content in a fun and creative way. VR advertising, on the other hand, offers virtual experiences that take users into a brand’s world where they can show them various activities, including research and development, social campaigns, etc.

Social Media Marketing

We can’t deny the fact that we are all addicted to social media platforms. To better understand the addiction level, let’s examine the given data-

• As per the estimation, the total count of social media users worldwide is projected to touch 5.17 billion in 2024.
• On average, people use 6.7 various social networks every month.
• Worldwide, the numerical figure of social media users increased by 320 million (January 2023 to January 2024).

This data provides us with a hint that if we utilize the leading social media platforms for marketing purposes, then we can expect a good return in 2024.

Cross-Channel Advertising

The next digital advertising trend that we think you should consider in your digital marketing strategies in 2024 is cross-channel advertising. This advertising approach will ensure consistent messaging and remarkable user experiences across multiple channels and devices.

By seamlessly integrating your ad campaign across various touchpoints, you can create a cohesive brand narrative and enhance reach and engagement. It also helps advertisers by allowing them to measure the impact of each channel and modify their ad campaigns accordingly.

Email Advertising

Are you looking for an advertising approach that is known for offering a direct and personalized communication channel with your customers? My friend, email advertising will be there for you in 2024.

With targeted messages and easy accessibility, you can engage your audience effectively. As people are relying more and more on email, it proves to be one of the most effective choices for your ad campaign.

Conclusion

As we look ahead to 2024 and beyond, it is clear that internet advertising will continue to evolve and present new opportunities for brands. So, readers, the time has come to say goodbye, but before we do, let’s recall the things that we have learned from this amazing blog.

We learned about digital ads and its importance in growing a business. We also discussed the ten trends that you can utilize to achieve your advertising goals and objectives. Thanks for being part of this journey. We eagerly await your presence in our next blog.

Frequently Asked Questions (FAQs)

What are digital advertising trends?

Ans. Digital advertising trends are patterns or changes in the way businesses promote their offerings online. These trends often reflect due to the following factors-

• Shifts In Consumer Behavior
• Technology Advancements
• Industry Practices

Why should I follow digital advertising trends?

Ans. You should follow digital advertising trends because it gives you the following benefits-

• Competitive Edge
• Attracts Target Audience Effectively
• Maximize Your Advertising ROI

How can augmented reality (AR) ads impact online advertising?

Ans. Augmented reality ads improve the consumer’s experience of watching ads, leading to higher engagement and potentially high sales for businesses.

What are some of the challenges that advertisers will face in 2024?

Ans. There are the following challenges that advertisers will face in 2024-

• Ad Fatigue
• Ad-Blockers
• Increased Competition For Ad Spaces

Email marketing is one of the many branches of digital marketing. Digital marketing also consists of social media marketing, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media optimization, and display advertising.

The holiday season is the time of the year when the brands can make up for the losses incurred during the previous year because e-commerce has had a massive influence on customers’ buying choices this year. Here we shall be listing a few points that you can quickly jot down to understand email marketing’s essence in today’s business scenario.

So let’s get started.

Significance of Email marketing during the holiday season

Today social media presence primarily describes the milieu of most people. Email marketing can be a great way of boosting your business this holiday season and getting a high ROI on your sales. It is crucial to devise a strategy before employing email marketing as a tool in your business growth model.

Here are some numbers that support the significance of email marketing among business houses.

The ROI through email marketing peaked in 2018 at 18.49%; although 2019 and 2020 saw a significant slash, it is still a respectable 15.11% conversion in 2020.

Email marketing can help grow and expand an existing business in the following possible ways –

• The holiday season is an excellent occasion for sellers to reach out to customers who are browsing through their emails while enjoying a hot chocolate by the fire. They also serve as an excellent means of regaining your lost customers and bringing them back aboard.
• You can capture your target audience’s interest by giving them hot deals and offers and staying ahead of your rivals this festive season.
• By sending emails with significant and personalized subject lines, you can open new avenues for your business by engaging prospective buyers. Once they click and open the email, there is a high probability of buying.
• You can also send coupons and gifts by email to help you stand out from the competition, and this will also increase the prospects of your sale.
• We can expect this year’s holiday sales to shatter previous records with sales of around $189 billion, almost twice the last year, with Black Friday sales alone expected to be approximately $10 billion.

Black Friday: The best of the days to shop

The Friday that follows Thanksgiving day is named Black Friday informally in the United States. The day after Thanksgiving marks the beginning of the Christmas shopping season in the USA since 1952, though the term “Black Friday” is of a more recent origin.

Many sellers are waiting for Black Friday to boost their sales. Millions of shoppers flock to the stores, both physically and through online channels, to get hold of their favorite products by securing the best deals. You can use this occasion to your advantage by sending discounts and offers via emails to restless shoppers.

It is 3x more likely that an email subscriber will share a product on social media than the leads from other channels.

Besides Black Friday, there is another day known as Cyber Monday or Blue Monday which is a marketing term coined by retailers to encourage online shopping among consumers. The Monday following the Thanksgiving Holiday is the Cyber Monday in the United States. In 2017, Cyber Monday online sales grew to a record of $6.59 billion, compared with $2.98 billion in 2015 and $2.65 billion in 2014.

2019 witnessed the best Black Friday ever, with consumers spending a total of $7.4 billion online – an increase of $1.2 billion since 2018.

This year on November 26th, the holiday shopping chaos will kick off officially. By sending emails directly to the customers, you can leverage them to buy your product. For this, you will have to plan your strategy by optimizing your servers, enhancing your internet speed, updating your inventory, and presenting the best deals to the customers. Also, you can add a cherry to the cake by offering free shipping.

How to effectively plan email marketing campaigns during Holidays?

Early preparations for the holiday season can give your business a headstart. Thanksgiving, Black Friday, Cyber Monday, and Christmas are coming; it is the time of the year, which can provide excellent revenue on your sales. So, fasten your seatbelts because this period can be a little crazy for you.

By adopting these strategies, you can best utilize this time of the year. Let’s glance through these –

Prepare well in advance.

Please don’t wait for the holiday season to set a plan; instead, get it done in advance, so you don’t have to care about things right in the middle of the sales chaos. During this period, the customer volume is higher than usual, so you have to be ready well in advance. Focus on your target audience – what they want and how much they want to spend. You can get started by adopting a segmentation strategy for your customers based on the following factors

Enumerate

Whether you are a B2B seller or dealing directly with the consumers, you can divide them based on their age, gender, their current designation, and how much do they earn.

The more information gathered during the email signup process, the more influential the enumeration or the demographic segmentation will be but do not trouble the customers too much during the process by asking for too many personal details.

 Analyze the past trends

Past purchase analysis can help you in the segmentation of the audience by optimizing the targeting process. Consider sending personalized emails based on the items and accessories that a consumer has purchased in the past.

Also, by using the customer expense history, you can make the segmentation process more manageable if you have products with a wide range of prices.

You can send out targeted emails by keeping in mind each person’s price range.

Rewarding via quiz or survey

By creating a quiz or a survey, you can get to know people’s interests, individual tastes, beliefs, and preferences. By offering some incentives, you can draw more people into taking the quiz or survey.

Use Pay per click model

Pay per click model of advertising is becoming quite popular. The advertiser pays a fee every time someone clicks an advertisement. It is highly effective for driving qualified and immediate traffic. It can leverage the targeted audience when they are looking for goods or services. The pay-per-click model may seem more comfortable, but it requires a lot of effort in reality. Sometimes PPC ad campaigns do not give the desired result due to their poor implementation.

Here are some strategies for increasing PPC traffic during the holiday season –

• By allocating a good portion of the total budget for the PPC ad campaign
• Focussing on the holiday keywords to convert the sales
• Feed optimization can prove to be a boon for your business during the holiday season.
• By evaluating the needs and interests, you can have a better reach to your target audience.
• Analyze the audience report of google analytics and prepare a remarking list to convert your sales with cross-channel marketing.

Keep your goal in mind.

You must set your goals to weigh the achievement with the target and rectify your strategy in the future if that needs to be. To achieve the decided goal, follow a proper path with great enthusiasm.

Prepare a list of Holidays.

One of the email marketing tips is to integrate the list of holidays into your email marketing calendar.

For this, google analytics data will come to your rescue by letting you figure out which day brings in more sales and generate the best revenue.

Take initiatives

By analyzing and comparing the achieved sales with the target, you can monitor your email marketing campaign’s success. You can also take some critical steps in this process and prepare plans for future campaigns.

How to make email marketing more effective this Holiday season?

Here are some tips to make your email marketing campaign reach out just to the heart of the customers –

Create Holiday Gift Guides for the consumers

It’s a great marketing idea and surpasses regular promo emails’ conversion rates by around 48%.

You can divide your Gift ideas into categories based on age group, gender, and geography. Analyze users’ past purchases and offer them unique gifts and discounts.

Designing holiday-themed campaigns

You can switch to holiday themes and colors in your email marketing campaign to avoid the audience’s boredom by sending those regular emails. You can include an HTML email template for holidays to spice up things and attract your customers.

Segment your targeted audience

One of the more effective email marketing methods is to send personalized emails based on users’ interests and preferences rather than sending out the same email in bulk. For this, make use of analytics data and prepare accordingly.

Make an offer that a user can’t deny

By giving priority to your essential and loyal customers, you can make email marketing more effective. Use personalized and tailored emails to offer exclusive discounts and early sales benefits to important and loyal consumers.

Focus on CTA

While sending emails, keep a unique eye on the title, subject, and CTA (call to action), which must be relevant. The CTA button design has to be appealing to the consumers and should accord with your email design.

Final Take:

To have a fantastic holiday season for your business, you can consider adopting some of the measures to boost your sales.

• Provide exclusive discounts to the prospective buyers
• Give special attention to holiday themes and the title of the email.
• Announce the sales well in advance.
• Free shipping can give you an edge over your competitors.
• Take the help of analytics data to target the audience to get the maximum returns.