Their digital advertising strategy is on the right path, which is why they earn that much. They are also focused on attracting new players, which helps them grow their brand value. Ever wonder how some iGaming platforms like Marina Bay Sands attract a constant stream of new players? The answer often lies in a simple yet powerful promotional strategy: a referral code.

These codes are unique promotional codes that can be shared with friends, neighbors, and family to encourage them to join a platform. While this strategy is not new, it has evolved. Previously, companies would entice users to promote them by sharing promotional links on various platforms. Now, they offer substantial benefits such as cashback, discounts, or vouchers for every successful registration or action completed through the referral link or code.

Basics are crucial for everyone before jumping into this promotion strategy. In this blog, we will cover everything you need to know, from creating a referral code to launching it, so you won’t need to look elsewhere for more information.

A Referral Code: The Pyramid Promotional Strategy

Let’s recall a pyramid shape with a broad base that narrows to a single point at the top. The top point is a person who shares the promotional code of a particular brand on various platforms, and the base gets broad. The base widens due to the consistent sharing process and the increasing number of new joining. If you put it on the board, it will look like a pyramid. Now, let’s understand the meaning of a referral code.

It’s a special code given to users by businesses to share with others. When someone uses this code to sign up or make a purchase, both the person who shared the code and the new user can receive benefits, such as discounts or rewards (depending on the referral program).

These codes are often used by businesses to engage new customers and encourage existing ones to spread the word. For example, if you have a referral code for an iGaming app and share it with a friend, both of you might get a bonus or free credits to use on that app.

It’s a smart way for iGaming businesses to hold their ideal customer base, maintain a steady inflow of new customers, and allow users to earn amazing rewards.

How a Referral Program Can Benefit Your iGaming Business

A referral or affiliate program can be a game-changing promotional strategy for iGaming businesses to attract new players and increase customer loyalty. Here’s how:

Increased Player Acquisition

iGaming platforms rely on a large customer base for successful matching. If they have a broad range of players, they can better utilize game collections and earn profits. Referral programs can significantly increase player acquisition by using existing players to attract new ones. When current players refer friends or family by introducing them to the benefits of playing on your iGaming platform, then you will experience growth in your player base and increased revenue through the expanded network.

Refer and earn commission is a form of promotional marketing that often carries more importance than traditional advertising because it comes from a reliable source. As a result, you can gain new players who are more likely to stay engaged and become loyal users.

Reduces Overall Marketing Costs

Using a referral program can reduce your overall iGaming marketing expenses. Instead of investing heavily in old advertising methods like TV or Radio ads, you incentivize your current players to spread the referral link or code through various digital modes, such as:

• Social Media
• Messaging Apps
• Email

When players realize they can earn substantial rewards just by sharing with their network, there is a higher chance that they will participate. The primary goal of the promotion is to boost popularity, which is effectively achieved through the iGaming referral program. So, why should an iGaming business spend money on other marketing methods?

Expands Your Market Reach

Reach is the second most favorable thing for businesses after profit. They have two ways to expand their market. The first one is by launching an ad campaign and targeting the right market. The second one is through a gambling affiliate program.

Implementing a referral program can help you reach new demographics and geographic areas, which expands your market reach. Each successful referral introduces your platform to potential users from different backgrounds or locations.

By offering incentives for referrals, you encourage your current players to invite people from diverse segments, which helps you broaden your market reach and increase your platform’s exposure across various regions or groups.

Valuable Customer Insights for Targeted Marketing

Every business updates its offerings and tries to give more things to customers through its platform. Just like them, iGaming businesses also keep updating their games for their customers so they can stay for a long period on their iGaming platforms. Different iGaming games don’t necessarily need different players, as their common motive is to gamble money in the hope of winning cash or prizes.

When you start a referral program, you can gain valuable insights about existing and new players so they can utilize them in your future targeted marketing campaigns.

Different Referral Methods: Referral Links, Referral Codes, and QR Codes

iGaming referral programs often use various methods to track and reward referrals. Here’s a brief overview of different referral methods:

Referral Link

These are unique URLs that users can share with their network. When the referred person clicks on the link and completes a desired action (like signing up or making a purchase), the referrer earns rewards. These links are easy to share through emails, social media, and websites, which makes them a popular choice for new users and transactions. This way, everyone can easily attain their objectives, like:

• iGaming brand increases its customer base
• The referrer gets the rewards.

Referral Code

These are unique alphanumeric codes, like (ZAR589) that users can enter during sign-up or checkout. When someone uses the code, the referrer receives a reward. A referral code is often used in offline promotions and online promotions. The best part is they can be easily shared through the blog or by making a video and motivating audiences to sign up or make a purchase by using a given referral code. The thing that makes these codes unique is that they are short and can be easily remembered by a referrer.

QR Codes

Quick Response (QR) codes are square-size scannable codes that can link to a referral URL or a sign-up page. Users can easily scan the Quick Response code with their smartphone to be directed to the referral page. QR codes are effective for bridging offline and online marketing efforts and allow users to quickly access referral pages with a simple scan.

(Each method has its advantages depending on the context of your campaign and the behavior of your target audience.)

How to Create a Winning Referral Program for Your iGaming Business

A referral code in iGaming is a popular marketing strategy used to attract and catch new players to online casinos, sportsbooks, and poker rooms. But do you know how they function? No? No problem. Here’s a guide to help you understand its function and create a successful one:

Design of the Referral Program

You can start by creating a clear plan for your referral program. Take time and decide what kind of incentives you’ll offer to people who refer others and what rewards the new players will receive. Make sure the program is attractive and easy to understand. For example, you could offer cash bonuses or free spins for each successful referral. The design should also include terms and conditions to prevent any unfair claims and ensure fair rewards.

Creation of The Code

Develop unique referral codes for participants. Most of the igaming businesses provide that code when a user successfully registers and creates their account on their igaming platform. Each code should be easily identifiable and linked to the referrer’s account. These codes are used to invite new players and ask them to paste a referral code during a signup process. Referral codes make it easy to track for a referrer (who invites new players.) You must make sure the code is simple to share and use, often consisting of a combination of letters and numbers. The uniqueness of each code helps track and assign rewards correctly.

Sharing the Code

Users don’t want to go outside their comfort zone. As an iGaming business owner, you need to keep these things in mind when launching a referral program. Referrers need to share their unique codes with potential new players. They can do this through social media, emails, or directly on messaging apps. Encourage them to promote their codes by providing easy-to-use sharing tools or pre-written messages. The more exposure the code gets, the higher the chances of new players signing up.

Implement Tracking Software

Tracking software is used to monitor the activity of each referral code. This includes checking which new players signed up using the code and how much they play. Accurate tracking helps verify successful referrals and ensure that rewards are distributed correctly. It also helps evaluate the effectiveness of the referral program and make necessary adjustments.

Reward Referrers

Once an iGaming referral is successfully done, provide rewards to the referrer according to the program’s design. This could be a monetary bonus, free spins, or other incentives. Make sure the rewards are delivered promptly and transparently. Regularly reviewing and updating the reward structure can help keep referrers motivated and engaged.

Tips for Running a Successful Referral Campaign

Launching a successful referral campaign can significantly increase your customer base and sales. Here are some tips to help you maximize the impact of your campaign:

Plan Your Referral Program According to Your Budget

Budget decides where your iGaming referral ad campaign will be placed and how effectively it reaches potential players. To make your campaign successful, you need to:

• Set a clear budget for your referral campaign.
• Decide how much you can spend on rewards, promotions, and digital advertising.
• Allocate funds wisely to avoid overspending.

A well-planned budget helps ensure you can run the campaign successfully and achieve your goals without financial strain.

Research Advertising Platform for an Effective Promotion

You need to carefully choose an advertising platform to launch your referral ad campaign successfully, just like a rocket needs a solid launch pad. So, what do you look to find the best one? You must look for platforms with a good track record of promoting referral codes and reaching potential players in iGaming.

The second thing is to check the minimum budget required to launch your ad campaign. If your budget meets their minimum criteria, then look at the targeting options, pricing models, ad formats, and the network of their publisher partners.

Create an Ad and Include All the Information

Design a clear and engaging ad for your referral code campaign. Include all essential details, such as the referral code, benefits, and how to use it. Make sure your ad is visually appealing and provides straightforward instructions to avoid confusion. This helps ensure that potential referrers understand your offer without feeling any confusion and act instantly on it.

Implement Social Proof for Credibility

If you want to make your iGaming referral campaign successful, then you also need to win the trust of your ideal audience. You can use testimonials, reviews, or success stories to build trust in your iGaming referral campaign. Showcasing positive experiences from previous users can encourage new participants. Social proof helps validate your offer and makes it more appealing, as people are more likely to join if they see others have had good results.

Review Your iGaming Referral Campaign Regularly

Don’t be too confident that you’ll achieve the desired result on the first attempt. Sometimes, advertisers find success only after many failed attempts. Monitor the performance of your referral code campaign frequently. Check key metrics like the number of referrals, conversion rates, and ROI. Regular reviews help you identify what’s working and what’s not, allowing you to make adjustments to improve effectiveness and achieve better results.

Conclusion

Referral codes are a popular and effective way for iGaming businesses to attract new players and lower marketing costs. You can engage your existing user base to promote your platform organically by providing incentives through referral codes, links, or QR codes. This not only expands your market reach but also helps reduce overall marketing costs while gaining valuable insights for future campaigns. However, success requires a well-planned program with clear incentives, effective tracking, and regular reviews. All the best!

Frequently Asked Questions (FAQs)

What is a referral code?

Ans. It is a unique code given to users by businesses to share with others. When someone uses this code to sign up or make a purchase, both the person who shared the code and the new user can receive benefits (according to the terms and conditions).

Why do iGaming businesses use referral codes?

Ans. iGaming businesses use referral links or codes to attract new players, increase customer loyalty, and reduce marketing costs.

Are referral codes legal?

Ans. Yes, these codes are legal as long as they comply with local laws and regulations.

How does a referral code work?

Ans. When someone shares their code with a friend, and the friend uses it to sign up on the platform, the system tracks this referral. Both the person sharing the code and the new user receive rewards based on the program’s rules.

How does a QR code work in an iGaming referral program?

Ans. Quick response code can be scanned by a smartphone and links directly to a referral page or sign-up form. This makes it easy for people to quickly access and use the referral code.

The rapidly growing online gambling industry always reserves a place for smart marketers to promote their casinos and sports betting sites.

US$100.90bn is the amount of revenue the online gambling market is expected to generate in 2024. And you know what? Over the next five years (2024-2029), the market is predicted to grow at an annual rate of 6.20%, reaching a total of $136.30 billion by 2029. That’s an impressive figure!

Get Convertible iGaming Traffic – Launch Campaign Now!

However, it can be a big challenge for iGaming marketers to stand out in a highly competitive market and attract iGaming players because some ad networks like Google restrict gambling-related ads. Here, you need a ship of iGaming affiliate marketing strategies that can help you face the tides of hurdles and take you toward the port where you can get online gambling traffic like never before.

In this blog, we will discuss affiliate strategies that can be the right fit for your effective iGaming promotions.

Is iGaming Affiliate Marketing Right For You?

So tell us, is iGaming promotion through affiliate marketing right for you or not? No idea? Ok, the answer is yes. This marketing strategy has a lot of potential to provide you with the positive results that you are looking at other platforms. The only requirement is to research the genuine affiliates for your iGaming platform, and for that, you need to understand the concept of iGaming affiliate marketing thoroughly.

Understanding Affiliate Marketing in the iGaming Industry

Click on this link and enjoy the large range of gambling games.

We always see these types of ads when we visit a particular online betting or sports site. The motive behind this is to encourage viewers to click on the ad, visit an iGaming platform, and play a variety of online gambling games.

Now, let’s understand the definition. iGaming affiliate marketing is a method of earning money by promoting online gambling platforms. Suppose you have a website or blog about sports. You could partner with an online sports betting site and place their ads on your site.

When people click on your ad, sign up, or make a bet, you receive a commission. This concept also applies to other online casinos and poker rooms. That’s how affiliate marketing works in the iGaming industry. Affiliates can use different iGaming promotion strategies to attract customers and earn commissions.

Overall, it’s a way for people to earn money by directing players to online casinos, sports betting sites, or poker rooms.

Buy iGaming Traffic: Run Gaming & Sports Campaigns

Pros Of iGaming Affiliate Marketing

iGaming companies can gain advantages from affiliate marketing in various ways:

Targeted Audience Reach

iGaming affiliate programs connect you with many popular websites and social media influencers who cater to specific groups interested in online gambling. This helps you target your marketing efforts more effectively, reaching people who are already interested in iGaming and saving money on ads that might not reach the right audience.

Cost-Effective Acquisition

Unlike regular marketing, where you pay upfront costs and are not sure what you will get in return, affiliate marketing works differently. Here, you only pay affiliates when they bring new players to your platform. This cuts down on marketing costs a lot. You can grow your marketing efforts effectively and adjust your budget based on results.

Valuable Player Insights

Affiliate programs often provide detailed data analytics on player acquisition and behavior. This can include information on demographics, game preferences, and deposit habits. Using this data helps you better understand your players, improve what you offer them, and create ads that keep them interested and encourage repeat visits.

Brand Reputation and Credibility

Popular iGaming companies like Microgaming and Playtech have built their brand names in the iGaming world, and the credit goes to iGaming affiliate marketing. Partnering with reliable affiliates who have established trust with their audience can improve your brand image and establish credibility within the iGaming community. When trusted sources give good reviews and recommend your platform, it can really persuade potential players to choose you instead of others.

Increased Brand Awareness

Effective iGaming affiliate marketing campaigns can really make more people know more about your brand and bring more visitors to your website without needing to pay extra for ads. Affiliates usually use innovative ways to show up higher in online searches and make content that’s aimed at certain groups of people to spread the word about your brand. This helps more people find you when they are searching online and attracting a wider audience of potential players.

What Is iGaming Traffic?

When you visit a traditional shopping market, you will see that a group of people gathers in each shop for the motive of buying or obtaining information about a particular product. Just like that, iGaming traffic refers to the visitors who come to online gambling platforms with the intention of playing games or gathering information about them. The people who visit the iGaming website have multiple motives. They play online gambling games for fun or to win money.

This iGaming traffic is very important for online casinos, sports betting sites, and other iGaming businesses because it represents potential customers who are already interested in spending money and trying their luck.

iGaming traffic can come from different sources, such as affiliate marketing, iGaming ad networks, ads on social media, and getting a good ranking on search engines (SEO). It’s up to the iGaming businesses to select the ways to attract traffic that align with their iGaming marketing objectives and targeted audience.

“7Search PPC is known as one of the most dependable iGaming ad networks, renowned for its consistent delivery of high-quality traffic and effective advertising solutions.”

Types Of iGaming Affiliate Models

There are various types of affiliate models in iGaming affiliate marketing, each with its own structure and benefits. Here are the most common ones are:

CPL (Cost Per Lead)

In the CPL model, affiliates get a fixed commission for each qualified lead they bring to the iGaming platform. This model encourages affiliates to attract high-quality traffic that can turn into potential customers. Affiliates can earn money for each lead, even if the user doesn’t deposit money or take further actions.

CPL affiliate pricing model is also beneficial for iGaming operators because they only pay for leads that show genuine interest in their services, helping them make the most of their iGaming marketing budget.

CPA (Cost Per Action)

Similar to CPL, the CPA model pays affiliates for bringing in new players. However, with CPA, the focus is on a specific action taken by the referred players. This might be making a first deposit of a certain amount, placing a bet exceeding a particular threshold, or even trying out a particular gambling game.

This model encourages affiliates to find high-value players who are likely to spend money on the iGaming platform. iGaming operators are benefiting from the CPA pricing model because they only pay if the referred players perform predetermined actions.

Revenue Share

The revenue share model provides a commission structure that is based on the net revenue generated by the players referred by an affiliate. The iGaming affiliate earns a percentage of the player’s lifetime deposits, typically excluding any bonuses or winnings they receive.

This model encourages a lasting partnership between affiliates and the platform, as both gains when people keep using it over time. In this model, affiliates ignore the initial conversions in favor of long-term player engagement and retention.

Hybrid Deals

As the name suggests, a hybrid model combines two elements: a fixed part and a percentage. This model combines a fixed monthly payment with a revenue share component. It offers affiliates a guaranteed income stream along with the potential for higher earnings based on performance.

This iGaming affiliate model gives them some security while also encouraging them to bring in more traffic and conversions for the iGaming platform.

Cost Per Mille (CPM)

In this model, affiliates receive a fixed fee for every 1000 impressions generated by their iGaming marketing efforts. This system works well for affiliates with large audiences who can generate high impression volumes. However, it might not be the best fit for those with smaller followings because they only get paid based on views, not whether those viewers actually become paying customers.

This iGaming affiliate pricing model is mostly utilized by those iGaming platforms whose motive is to generate brand awareness in the market. If you are new in the iGaming industry, then CPM will be a great fit for you.

Tiered Commission

In this iGaming affiliate program, affiliates earn money based on their performance. Their commission depends on different tiers, which means they get higher commissions when they bring in more players who actually play the various gambling games on a particular iGaming platform.

This approach encourages affiliates to concentrate on high-quality traffic that results in valuable customers for the iGaming platform. So when affiliates bring in players who make more deposits, they earn larger commissions.

Five Ad Formats Guaranteed To Attract iGaming Traffic

When it comes to attracting traffic for iGaming platforms, it’s crucial to use ad formats that are engaging, effective and targeted toward the ideal audience. Here at 7Search PPC, we prioritize diverse traffic sources to ensure optimal results and maximum profitability for our iGaming advertisers.

We’re committed to finding the perfect match for your campaigns by using our extensive network to reach the ideal people. Here are five highly effective ad formats at 7Search PPC that are ready to drive results for you.

In-Page Push Ads (Social Bar Ads)

7Search PPC’s In-Page push ads are the most demanded ad format for iGaming advertisers. These non-intrusive ads appear within a website’s content, grabbing attention without blocking the user experience. With 7Search PPC, you can target your iGaming ads exactly to the right people who are looking for gambling games. This smart targeting, along with a powerful format, can bring lots of interested visitors and clicks to your iGaming ads.

Native Ads

Do you have a fear of ad blockers? Just like you, many iGaming advertisers worry that their iGaming campaigns might not reach their target audience due to ad blockers. The concern is genuine because no one wants to waste their ad budget on ads that won’t be seen by the intended audience. Try native ads on 7Search PPC. Trust us; it can help you convey your iGaming message to your ideal audience without any fear of ad blocking. But how? Let’s understand the nature of these ads.

These ads seamlessly blend with the surrounding iGaming content, capturing attention without being intrusive. This can lead to click-through rates up to 8 times higher compared to traditional banner ads. Don’t believe us? Create your native ad campaign today at 7Search PPC and we are confident you will experience the effectiveness of native ads.

Popunders Ads

Popunder ads on the 7Search PPC ad network can generate amazing results for iGaming ad campaigns. These ads quietly show up under the active browser window, so they don’t interrupt but still catch user’s attention when they close the main window. This non-intrusive approach helps to uphold a positive user experience while effectively promoting iGaming offerings.

Text Ads

Text ads on the 7Search PPC ad network can be highly effective for iGaming advertising. These ads are simple and direct, making them easy to integrate into various web pages without making the viewer annoyed. By using relevant keywords and catchy headlines, these ads can draw in high-quality traffic to your iGaming site. Their straightforward design also means they load quickly, giving immediate visibility.

Banner Ads

Banner ads are also one of the high-performing ad formats at 7Search PPC (especially for iGaming ad campaigns.) Our existing iGaming advertisers take full advantage of a targeted approach and extensive reach. You can precisely target your audience based on 239+ GEOs and operating systems, ensuring that ads reach potential players who are most likely to convert. The visually engaging nature of banner ads effectively captures user attention, leading to higher brand awareness and credibility.

If you are planning to start a banner ad campaign with 7Search PPC, here are some common types and sizes of banner ads we offer:

• Square: 250×250
• Medium Rectangle: 300×250
• Main Banner: 468×60
• Leaderboard: 728×90
• Wide Skyscraper: 160×600
• Half Page: 300×600

Varieties Of Affiliates In The iGaming Sector

Here are some common types of affiliates in the iGaming sector:

Unattached Affiliate

These affiliates are very independent. They promote online gambling platforms, such as casinos or sportsbooks, through different marketing channels but do not have any direct stake in the operations or ownership of the platforms.

They earn income from commissions for each player they refer who makes a deposit. Unattached affiliates depend on their marketing skills and their audience reach to drive traffic to the gambling platforms.

Related Affiliate

This kind of iGaming affiliate is more closely associated with the iGaming operator. They might have some knowledge about iGaming in general. This allows them to utilize their amazing knowledge and position themselves as a trustworthy source in the iGaming industry.

However, they likely have not used the specific platform they are promoting, and their recommendations might not be based on personal experience.

Involved Affiliate

This type of iGaming affiliate is the most credible. They have a strong connection to the platform they are promoting, which could come from personal experience playing on the platform, access to industry sources and information, or expertise in online gambling. They can provide informed recommendations and insights, building trust with potential users.

The Perfect iGaming Affiliate Marketing Strategy: It’s All About Choosing The Right Affiliate Partner

Choosing the right affiliate partner is crucial in effective iGaming affiliate marketing. Here’s what you need to think about:

Expertise

You must look for affiliates with expertise in the iGaming industry. They should understand each small detail of the iGaming market, including regulations, player preferences, and emerging trends. Their knowledge can help tailor marketing strategies for maximum impact and compliance.

Audience Base

The next thing that you should focus on is to evaluate the size and engagement of potential iGaming affiliate partners’ follower base. A larger and more engaged audience can enhance the reach of your marketing efforts. Seek affiliates with followers who align with your target demographic for improved conversion rates and return on investment.

Past Record

Explore potential iGaming affiliate partners by looking at their previous marketing efforts to see how well they performed, if they are dependable, and if they fit with your iGaming brand. Checking out honest feedback from others and real-life examples can help you understand how effective and trustworthy they are.

Budget

When choosing iGaming affiliate partners, keep your budget in mind. Popular affiliates may charge high fees, but they can reach more people and offer more expertise. On the other hand, less popular affiliates might offer more personalized attention and be more flexible in negotiations. It’s important to weigh your budget against the potential benefits that each iGaming affiliate partner can offer.

Conclusion

Promoting online casinos and sports betting sites through iGaming affiliate marketing is a great way to make a profit. It helps you reach the right people, provides you with cost-effective solutions, drives quality traffic, and gives you insights about players. You can use different types of ads to get people interested in your offerings.

We have also discussed the steps to select the right affiliate marketing partner for your iGaming platform. By following these tips, you can establish a successful iGaming affiliate marketing strategy.

Frequently Asked Questions (FAQs)

What is iGaming affiliate marketing?

Ans. It is a marketing approach to promote online gambling platforms ( casinos, sports betting) and earn a commission for referring new players.

Is it a good choice for me to promote my iGaming platform through affiliate marketing?

Ans. Yes, it can be profitable! However, you will need to research reputable iGaming affiliate partners.

What are the benefits of promoting iGaming platforms through affiliates?

Ans. Advertisers who promote their online gambling platform through affiliates receive various benefits, such as Reaching Targeted Audiences, Cost-Effective Marketing, Valuable Player Insights, and Increased Brand Awareness.

What are the different types of affiliates in the iGaming sector?

Ans. Different types of affiliates in the iGaming sector include Unattached Affiliates, Related Affiliates, and Involved Affiliates.

How can I choose the right affiliate partner for iGaming marketing?

Ans. To choose the right iGaming affiliate partner for iGaming marketing, consider their expertise, the size and engagement of their audience base, their past performance record, and your budget constraints.