Have you ever clicked on a link only to have a new window pop up, often hidden behind your main browser window? These hidden but effective online ads, known as popunders, are a common annoyance killer for internet users. But are they all bad or good for your ad campaign?

Join this blog to find the answer!

Popunder Ads: The Silent Salesperson

The main job of a salesperson is to promote products and services in front of an audience using their skills, whether it involves convincing or delivering a persuasive presentation, to generate interest. The only condition is that the audience should be given enough time to listen to what is being shown. When the audience gives their time, and the salesperson delivers the message without making them frustrated, a sale happens. In online advertising, the salesperson, called popunder ads, waits for the audience instead to be visible on the current window screen like pop-ups.

These ads appear in a new window or tab behind the one you’re using. You only see them when you close or minimize your main window. For this reason, many advertisers refer to them as “The Silent Salesperson,” as they are hard to ignore when strategically targeted.

Get More Traffic with Popunder Ads!

Popup Ads Versus Popunder Ads

When looking to buy pop traffic, one issue mostly arises: which one should you choose? Should you go with popup ads or look towards popunder advertising? This issue is very common, and it can be overwhelming until you understand both types of ads deeply. Below are some points we have researched for you. By reviewing these points, you can easily determine which option will be the best fit for your ad campaigns and business goals:

Popup Ads:

• Appears Over Web Pages: Popup ads often appear over the content of a webpage.
• Interrupts User Experience: These ads can disrupt the user’s browsing or viewing experience.
• Captures Immediate Attention: They are designed to grab the viewer’s attention quickly due to their ad nature, but the results of the quick attention-grabbing capability may vary.
• Increases Brand Awareness: Because of their visibility, popup ads are effective in increasing brand recognition.
• May Increase Bounce Rate: The intrusive nature of popups can lead to users leaving the page quickly, potentially increasing bounce rates.

Popunder Ads:

• Appears Behind the Main Window: Popunder ads open in a separate window or tab behind the main browser page.
• Non-Intrusive User Experience: These ads do not disrupt the user’s browsing experience as they open in the background.
• Visibility After Closing: Viewers only see the popunder ad once they close the main browser window or tab.
• Effective for Retargeting: These ads are the best for retargeting, keeping your brand in view even after users leave the website; as you know, surprises are remembered for a long period.
• Challenging for Mobile Devices: Popunder ads can be difficult to view or interact with on small screens like mobile devices, as they typically open in a new window or tab.

After reading and comparing all the above points, you might understand that popunder ads are one of the best high-converting ad formats, and you can rely on them to promote your products and services. Let’s take a closer look at the advantages (in the next section) you will experience by utilizing them in your ad campaigns.

PopAds Guide: Best Pop Ads Network In 2025

Benefits of Using Popunder Ads

Popunder advertisements offer several advantages, making them an attractive choice for advertisers. Here are some benefits knocking at your door:

• Hard to Miss Out

We understand that these ads open in a new browser behind the main one, which makes them difficult to ignore. Unlike traditional pop-ups that appear in the foreground, popunders are less intrusive but still noticeable when the user closes or minimizes their main window. This increases the chances of the ad being seen and clicked on.

• Better Conversion Rates

When you ask advertisers about their favorite topic related to ‘advertisement,’ most will say that ‘better conversion rates’ are their top choice. Popunder ads often lead to better conversion rates because they appear while users are still engaged with the website. Since they don’t disrupt the user experience, visitors are more likely to click on them and take action, such as purchasing or signing up, before they return to the main browser window. This makes them a powerful ad format for diving sales and action.

• Ad Blocking Resistance

According to statistics from Backlinko, around 912 million internet users block online ads on both desktop and mobile devices. About 31.5% of internet users worldwide aged 16-64 use ad-blocking tools at least occasionally. In the U.S., 32.2% of internet users block ads. The solution is popunder ads.

These ads are less likely to be blocked by ad blockers compared to other ad formats. Since they open in a new window, it is harder for ad-blocking software to detect and block. This gives advertisers a better chance to reach their audience without interference from blocking tools. Many popular popunder ad networks are providing anti-ad block features.

• Customizable

These ads are highly customizable, allowing advertisers to personalize their appearance, timing, and targeting to meet specific online advertising needs. Additionally, there is no need to worry about their visibility, as they are displayed neatly beneath the current tab that the audience is using. This level of customization sets this ad format apart from others, making it more appealing and effective for engaging users.

The Best Performing Verticals for Popunder Ads

Popunder advertisements are a versatile ad format that captures user attention by appearing in a new browser or tab. Their effectiveness lies in reaching audiences discreetly, which makes them popular in several verticals. Here are the top-performing industries:

iGaming

iGaming is the most talked-about vertical in the town because many countries impose restrictions on advertisements. To clarify, all games, including online sports betting activities, are under iGaming. You might be shocked to learn that iGaming advertisers use popunder ads and still achieve the desired results. These ads grab attention by showing up behind the current browser tab. They are noticeable without disrupting the user’s experience. iGaming platforms often use popunders to promote offers like:

• Welcome bonuses,
• Promotions,
• Upcoming tournaments.

Dating

Popunder ads work great for dating platforms because they reach users in a discreet way, which is important for privacy. These ads promote dating apps, matchmaking services, and special offers without interrupting what the user is doing. Since the ads appear in the background, users can explore them later when they’re free. After all, who wants to skip the offer to find a perfect partner, do you?

We know that you also spend your time on such ads. By targeting people based on their interests and age group, dating platforms can attract more sign-ups and increase user engagement, making popunder advertisements a smart choice for this industry.

Travel and Tourism

Popunder ads are very useful for travel and tourism brands because they help show deals, vacation packages, and last-minute offers to interested people. These ads work well for promoting seasonal discounts, unique destinations, and flight or hotel bundles. Since the ads appear in the background, users notice them while planning their trips.

Suppose you are looking for the best honeymoon destination, and when you close the current window, you see ads for hotel bookings or tour packages from a particular company. You should definitely consider clicking on those ads because they align with what you are searching for.

How To Find the Perfect Pop Ad Network for Your Advertising Needs

The success of ad campaigns is determined by the elements used in the ad, but before that, it is also decided by the potential of the ad network. If you are confident in promoting your offerings by using the popunder ad format, then you need to find the ad network that offers this ad format. Here are some steps that might help you find and bet on an advertising network:

Research and Make a List of Top Popunder Ad Networks

You can start by searching for well-known popunder ad networks. Make a list of the top options that offer features matching your digital advertising goals. Look for reviews, ratings, and comparisons to identify which ones are popular and trusted in the industry.

Top 8 Popunder Ad Networks for Website Traffic in 2025

Follow the Filtration Process

Once you have your list in your hand, filter out advertising networks that don’t meet your requirements. Focus on those that align with your advertising goals, targeting options, and budget. This helps narrow down the best fit. Take your time and do this step with full concentration. Remember, your chosen ad network also plays an important role in making your ad campaign successful, so filter it wisely.

Evaluate Targeting Capabilities

Check the targeting features of each ad network. Make sure they allow you to reach the right audience by location, device, interests, and behavior. Good targeting ensures your ads are shown to the most relevant users.

Analyze Traffic Quality

Examine the type of traffic the network provides. High-quality traffic is more likely to convert, which means more sales or clicks. Look for networks that offer detailed reports on their traffic sources and performance metrics. Don’t trust any claims easily because there are some fake ad networks available in the market.

Consider Budget and Pricing Models

Different ad networks have different pricing models, such as CPC (Cost-per-Click) or CPM (Cost-Per-Mille). Choose a pricing model that corresponds to your budget and campaign goals. Be sure to compare prices and find a network that offers good value for your money.

Review Customer Support and Reputation

Check the customer support options the ad network offers. A reliable and active support team can help you resolve issues quickly. Additionally, research the ad network’s reputation through online reviews to ensure they’re trustworthy and responsive.

Test with the Minimum Budget

Before fully committing, test the network with a small budget. This will help you see if the network delivers the expected results. If the test goes well, you can increase your budget, and if the test goes wrong, then it means you need to look for alternatives.

Conclusion

Popunder ads offer a subtle way to get users’ attention without interrupting their current browsing experience. They help improve conversion rates and work well even with ad-blockers. These ads are especially useful for industries like iGaming, Dating, and Travel. By choosing a good popunder ad network that has strong targeting and quality traffic, advertisers can make their campaigns more successful without bothering users.

Frequently Asked Questions (FAQs)

What are popunder ads?

Ans: These ads are online advertisements that load in a new browser window or tab behind the main window. They appear after the user closes or minimizes the current window.

Is popunder advertising effective?

Ans: Yes, popunder advertising can be highly effective when used strategically. They can lead to higher click-through rates due to their non-intrusive nature.

What are the best-performing verticals for popunder ads?

Ans: These ads work well for various industries, including iGaming, dating, travel, and tourism.

Can I use popunder ads to increase brand awareness?

Ans: While these ads are primarily used for direct-response campaigns, they can also be used for brand awareness. However, it’s important to consider the specific goals of your campaign.

What is the cost of popunder ads?

Ans: The cost of these ads can change depending on various factors, such as the ad network, targeting options, and the quality of traffic.

As we step into 2025, let’s explore the top 8 Popunder ad networks that are paving the way for success in digital advertising. Let’s also discuss some points to keep in mind while selecting a suitable Popunder ad network.

Buy Popunder Traffic

Let’s Understand Pop Ads

Before we delve into Popunder ad networks, i.e., strategies to find the one that is most suitable for your business and the top 8 Popunder ad networks that will dominate 2024, let’s understand pop ads briefly. As the name suggests, pop ads are characterized by popping up on the screen. There are mainly two kinds of pop ads. These are the following:

Popunder Ads

Popunder ads are one of the oldest ad formats. They are really popular because of their non-disruptive nature. Let us explain to you how their non-disruptive nature works. Popunder ads open up behind the current window that is currently being viewed by the user and appear to them only when that window is closed. Thus, popunder ads are highly effective.

Pop-Up Ads

Pop-up ads are also very popular, but they are highly disruptive and irritate users. They appear in a small window out of the blue, disrupting the user experience. Thus, Popunder ads are better and more popular than Pop-Up ads.

This blog will be focused on Popunder ads and Popunder ad networks.

What Is A Popunder Ad Network?

A Popunder ad network is a platform that connects advertisers with website publishers who are willing to display Popunder ads on their sites. Popunder ads are online advertisements that open in a new browser window behind the window that a user is currently viewing.

They are different from pop-up ads, which appear in front of the current window and can be seen immediately; Popunder ads are less intrusive and typically only become visible when the user closes or minimizes the current window.

Popunder ad networks act as intermediaries between advertisers and publishers and facilitate the buying and selling of popunder ad placements.

Advertisers use these networks to create and manage their ad campaigns, target specific audiences, and track performance metrics such as impressions, clickas, and conversions.

Publishers, on the other hand, earn revenue by displaying popunder ads on their websites and are typically paid based on metrics such as impressions or clicks generated by the ads.

Tips For Selecting The Best Popunder Ad Network

Now, let’s discuss some tips that you should keep in mind while selecting an ad network that will be suitable for the promotion and marketing of your business:

The Facility Of Precise Targeting

A good adult ad network provides you with the option of target advertising. Now, many of you might not know about target or precise advertising. But do not worry, we are going to explain it to you. Target advertising involves finding the audience that you specifically want to target based on various factors, such as age, gender, and location.

And if we talk about adult advertising, it is extra important to filter out the audience because adult products and services are still considered taboo in so many places and for so many age groups.

Variety in Ad Formats

Another one of the most important features that an adult ad network must provide is the provision of several ad formats so that you can try all of them and decide which ones provide you the best results. Some of the most famous ad formats are text ads, banner ads, video ads, interstitial ads, popunder ads, pop-up ads, native ads, social bar ads, etc.

Pricing Models

Providing the facility to use various pricing models is also a feature of a good adult ad network. So, ensure that the ad network you choose also has this feature. Some of the widely used pricing models are CPM (cost-per-mille), CPC(cost-per-click), and CPA (cost-per-action).

Reliability and Popularity

You must also ensure that the ad network that you choose to partner with has a strong audience and, more importantly, mostly has positive reviews from them. Reviews and testimonials from the audience indicate how reliable an ad network is.

Compliance with The Rules and Regulations

The government has set rules and regulations for every kind of business. So, you must ensure that the adult ad network you contract complies with the set rules by the government and law agencies.

Top 8 Popunder Ad Networks in 2024

Now, let’s discuss the most popular popunder ad networks in 2024:

7Search PPC

7Search PPC is renowned as a leading popunder ad network, offering a robust platform for advertisers seeking high-quality traffic and effective campaign performance. Known for its user-friendly interface and advanced targeting options, 7Search PPC excels in delivering ads that appear underneath the main browser window, ensuring uninterrupted user experience while maximizing ad visibility.

With its extensive network of publishers, advertisers can reach a diverse audience, enhancing the potential for conversions. The platform also provides detailed analytics and real-time reporting, enabling advertisers to optimize their campaigns for maximum ROI. Overall, 7Search PPC stands out for its reliability, effectiveness, and comprehensive features tailored for popunder advertising success.

Propeller Ads

PropellerAds has established itself as a leading popunder ad network, offering innovative ad formats and effective targeting capabilities. With a global reach, this ad network enables advertisers to reach diverse audiences worldwide. PropellerAds’ self-serve platform allows advertisers to create and manage campaigns effortlessly, while its robust analytics tools provide valuable insights for optimizing campaign performance.

Adsterra

Adsterra stands out for its premium inventory, advanced targeting capabilities, and innovative ad formats. This popunder ad network offers a wide range of targeting options, including geo-targeting, device targeting, and audience retargeting, allowing advertisers to design their campaigns for optimal performance. Adsterra’s dedicated staff and fraud detection system make it a preferred choice for advertisers seeking quality traffic and measurable results.

PopCash

PopCash is renowned for its reliable payments, responsive support, and extensive network of publishers. This ad network specializes in popunder advertising and connects advertisers with an audience across various devices and locations likely to be converted. Advertisers benefit from PopCash’s flexible targeting options and real-time bidding system, ensuring maximum ROI on their advertising investment.

PopUnderTOTAL

PopUnderTOTAL has a vast inventory of premium popunder traffic and advanced optimization options. This network uses highly effective targeting technologies to connect advertisers with highly engaged audiences across desktop and mobile devices. Its self-serve platform enables advertisers to launch campaigns quickly and track performance in real-time, ensuring maximum effectiveness and efficiency.

Clickadu

Clickadu is a trusted popunder ad network known for its innovative ad formats, competitive rates, and reliable service. This network offers a diverse range of targeting options, such as demographic targeting, allowing advertisers to reach their ideal audience with precision. Clickadu’s user-friendly interface, responsive support team, and transparent reporting tools make it a top choice for advertisers looking to maximize their ROI.

PopMyAds

PopMyAds stands out for its high-quality traffic, quick approvals, and competitive pricing. This Popunder ad network delivers quality traffic from publishers, ensuring maximum visibility and engagement for advertisers’ Popunder campaigns. PopMyAds offers a range of targeting options, including keyword, site, and category targeting, enabling advertisers to connect with their desired audience with accuracy and efficiency.

HilltopAds

HilltopAds is an ad network that offers a wide range of advertising solutions, including popunder ads, banner ads, and native ads. This network provides advertisers with access to premium inventory, advanced targeting options, and effective analytics tools, which allows them to optimize their campaigns to get the best performance. HilltopAds’ dedicated team and flexible payment options make it a top choice for advertisers seeking reliable traffic and high ROI.

Best Popunder Ad Network For Promoting Popunder Ads

We have told you a ton of times that there are multiple ad networks that can help you in advertising and marketing. But in this huge sea of ad networks, there is an ad network that can help you with effective advertising and driving quality pop traffic. This ad network is 7Search PPC. Let us tell you some of the features of the ad network:

User-Friendly Interface

The 7Search PPC website is user-friendly. This allows every kind of web user to easily access and operate our website, which is pretty important because most of the web users are not programmers, and they prefer to operate websites in an easy manner.

Highly Secured Ad Network

Our ad network is highly secured. It provides advanced security that uses a combination of imaginative in-house and third-party fraud detection systems.

Several Ad Formats

We also provide various ad formats that can help you advertise adult businesses in a pretty effective manner. These ad formats include banner ads, text ads, native ads, popunder ads, in-page push ads, and video ads (coming soon).

Analytics Tools

7Search PPC provides several analytics tools so that you can analyze your ads’ performance data and make effective decisions accordingly.

Real-Time Monitoring

If you decide to connect with us, you will also get the ability to track your ad campaigns’ progress in real-time. With this, you will be able to take the required actions immediately to improve your ad campaigns.

24/7 Customer Support

Our customer support team is always ready to resolve your queries. You can contact us anytime if you have any problems regarding the use of our ad network, as we are available 24/7.

Conclusion

In conclusion, popunder ad networks play a crucial role in today’s digital advertising landscape, offering advertisers the opportunity to connect with their target audience effectively. By leveraging the top 8 popunder ad networks mentioned above, advertisers can find new opportunities for growth, engagement, and success in 2024 and beyond.

Frequently Asked Questions (FAQs)

What are the two main types of pop ads?

Ans. The two main types of Pop ads are Popunder ads and Pop-up ads.

What is a Popunder Ad Network?

Ans. A Popunder ad network can be defined as an ad network that is used to advertise a business through Popunder ads.

What features should you look for while searching for a suitable Popunder ad network to promote your business?

Ans. Some features you should look for while searching for a suitable Popunder ad network to promote your business are a variety of ad formats, pricing models, reliability and popularity, and compliance with rules and regulations.

What are some of the top Popunder ad networks in 2024?

Ans. One of the most popular Popunder ad networks in 2024 is 7Search PPC, PropellerAds. Clickadu, PopCash, Adsterra, PopCash, PopMyAds, and HilltopAds.

7Search PPC is the best ad network for promoting your business. What are some of its features?

Ans. Some of the features of 7Search PPC are a user-friendly interface, various ad formats, advanced security, and analytics tools.