Did that tune sound familiar? If you guessed the IPL theme music, you’re absolutely right! The Indian Premier League isn’t just a cricket tournament—it’s an emotion. It’s a season of excitement, predictions, and big wins. Millions of fans watch every match, hoping their favorite team will win. But they’re not just watching; they are actively looking for betting platforms to place their bets. This makes IPL 2025 the perfect time to grow your sports betting business.

Boost Your Betting Brand This IPL Season!

But here’s the challenge: many betting brands will be competing for the same kind of attention that you want from your audience. To stand out, you need more than just ads—you need smart strategies that differentiate your brand in this competition. Look at the DREAM11 betting app; it has many competitors, but people have more faith in their sports betting app. Why? Because they keep themselves ahead of the competition at every stage.

Offering exciting bonuses, using PPC advertising networks, and running real-time promotions can help attract users. The key is to make betting fun, easy, and trustworthy.

In this blog, we’ll share simple but powerful cricket advertising tips to help your business succeed this IPL season.

3…2…1, Let’s play—oops, sorry, sorry—let’s read!

What is Sports Betting?

How many wickets will Jasprit Bumrah take? Which team will win today? What is the best playing XI for you? These are the types of predictions that online betting apps/sites allow users to place bets on, adding excitement to every match.

Sports betting means placing a wager on the outcome of a sports event. People bet money on teams, players, or specific events in games like football, basketball, or cricket. If their prediction is correct, they win money at a rate of 1.2x, 1.3x, or even 2x, depending on the offered rate; if not, they lose their bet.

Betting can be done through online betting apps/websites. It is popular worldwide and can be based on skill, strategy, or luck. However, responsible betting is important to avoid losses.

Why Are Sports Betting Platforms More Active During IPL?

Ten teams, 74 Matches, 26 billion views overall, and more than 350 billion minutes were watched across the entire IPL season 2024. Shocked? The whole world witnessed the unstoppable craze and record-breaking viewership of IPL 2024. Every year, IPL breaks new records and sets new milestones, and just like always, it is ready to deliver new record numbers in 2025.

Sports betting platforms become more active during IPL because the tournament is extremely popular around the world. With matches happening almost daily, bettors get more opportunities to place bets.

The excitement, close matches, and unpredictable outcomes make betting more thrilling. When millions of eyes stick to one screen at the same time, that moment is perfect for sports betting platforms to use their smart advertising strategy and show IPL betting ads with perfect timing.

How 7Search PPC Powered Clients’ Success in the iGaming Industry

Major Benefits of Advertising Betting Platforms During the IPL Season

Advertising betting platforms during the IPL (Indian Premier League) season can be highly profitable due to the immense popularity of the tournament. Here are some major benefits:

• Massive Audience Engagement

The IPL attracts millions of cricket fans worldwide, making it the perfect time to promote betting platforms via IPL ads. During this season, fans are highly excited, engaged, and actively looking for ways to bet on their luck. Advertising during the IPL helps betting platforms capture a large audience’s attention, which increases brand awareness and user sign-ups. Since cricket fans follow matches closely, they are more likely to explore betting options, leading to higher conversions.

• High User Retention Due to Consistent Matches

The IPL lasts for almost two months, giving betting platforms continuous exposure. Unlike one-time events, this long tournament keeps users interested in multiple matches, leading to more repeat visits to betting websites and apps.

This consistency helps platforms build loyal users who return daily to place bets. With attractive promotions and competitive odds, betting platforms can retain these users even after the IPL ends. Other tournaments like Ashes, BBL (Big Bash League), and CBL (Caribbean Premier League) keep the betting momentum going year-round.

• Increased Betting Activity with Real-Time Engagement

IPL follows the T20 format, which is too short compared to other formats like ODIs and Test Matches. When you advertise your betting platform during the IPL match, betters do not get enough time to compare your platform with others, and the benefit goes to your court. Live betting options on match outcomes, player performances, and other game events keep users excited. With the help of consistent advertising, betting platforms attract new users and increase revenue through real-time engagement.

• Opportunity to Introduce Unique Betting Formats

Betting platforms run successfully by standing on two pillars. The first is how many sports betting options they offer to their audience, and the second is an extra feature that makes their betting platform unique and superior to others. The fast-paced nature of IPL allows betting platforms to introduce innovative betting formats, such as:

• Ball-by-ball predictions,
• Fantasy-style bets,
• Performance-based wagers.

Advertisers can highlight these features on their betting or fantasy ads to attract bettors.

• Attracts More Users with Special Promotions 

Many betting platforms offer IPL-specific promotions, such as free entry, cashback offers, or match-specific bonuses and discounts. Advertising these promotions during IPL attracts more users who want to take advantage of these deals. Special offers encourage both new and existing users to place more bets, which increases engagement and revenue.

All you need to do is research the types of offers your competitors provide and identify high-search-volume keywords. Then, strategically place them in your betting ads. By doing so, you can present your betting platform to your audience with eye-catching offers, and your audience will use your betting platform to grab that offer.

Best GEOs to Target Cricket Betting Ads

After learning about the benefits of advertising cricket betting platforms, you might now be looking for the best place to attract cricket bettors with your IPL betting ads easily. Ok, we can help you with this finding. Check out the best GEOs for promoting IPL betting platforms, and let’s crack the code together:

USA

The USA is famous for many leading sports, such as American football, basketball, baseball, soccer, and ice hockey. But when it comes to cricket, many of us avoid taking this country’s name. That’s a big mistake, my friend.

Cricket is making waves in the USA, drawing in both local fans and immigrant communities. The country has a strong cricket history, with the US men’s team having competed in the World Cricket League. Excitement grew as the USA co-hosted the 2024 Men’s T20 World Cup, further boosting the sport’s visibility.

Plus, cricket’s inclusion in the 2028 Los Angeles Olympics will take its reach even higher. These factors make the USA a prime market for cricket betting ads!

India

A study conducted between November 2023 and January 2024 found that cricket had the biggest fan base among all sports in India. Over 600 million people watched cricket on TV or online streaming platforms during this period (source- Statista).

India has the largest cricket fan base in the world. The Indian Premier League (IPL) and international matches attract millions of viewers. With a strong digital betting culture, many users engage in online cricket betting (day-to-day or season-wise). India has a mobile penetration rate of about 78% and an internet penetration rate of around 52%.

This makes it easier for bettors to access online platforms. Advertisers can take advantage of India’s passion for sports and the expanding online betting market.

Pakistan

Before 1947, Pakistan was part of India. After gaining independence, the two nations parted ways, but cricket has always remained close to their hearts. Cricket is the most popular and played sport in Pakistan, and it has a passionate fan following.

The Pakistan Super League (PSL) and international matches attract millions of viewers. Many cricket fans place bets on local and international matches. However, the competition is tough as many major betting companies target this country in their betting ad campaigns.

Bangladesh

There is no doubt that Asian countries dominate when it comes to cricket. The next country on our list to target IPL ads is Bangladesh. This country has a deep love for cricket, and the IPL is among the most-watched sporting events in the country.

With the growing number of internet users and mobile payment solutions, online betting platforms have gained traction. Many cricket bettors actively follow the IPL and participate in betting, especially during high-stakes matches.

As digital penetration continues to rise, IPL betting ads targeting Bangladesh can reach a highly engaged audience ready to place bets on their favorite teams.

Super 4’s: Top Ad Formats for Effective Sports Betting Campaigns

IPL franchises want their hammered players to make runs on every ball. Similarly, advertisers want to convert every lead they gain from their IPL betting ad campaigns. To do that, advertisers need to focus on the chosen ad formats, as the audience first interacts with the advertising format before the ad content. Here are the Super 4’s for you:

• Banner Ads

These ads are image-based ads that you often catch on betting websites or apps. They are popular for grabbing attention with eye-catching visuals and persuasive text. IPL betting works well because it can display exciting betting offers, which attracts cricket fans instantly.

They come in various sizes, making it easy for advertisers to attract their targeted audience in every possible way. You only need to place them on websites where many eyes are already searching for betting-related content, and success will come easily. The best part is that you don’t have to do this on your own; the 7Search PPC ad network can do it for you.

• Text Ads

Sometimes, text alone can be effective for advertisers, whereas many other ad formats with interactive elements fail to achieve the same impact. How? Here is the reason. Text ads are simple, written ads that appear on search engines or websites.

They focus on clear, compelling messages that encourage users to click. In IPL betting campaigns, text ads can promote exclusive offers, upcoming matches, or bonuses using concise and engaging words.

Since they load quickly and blend naturally into content, they attract users actively looking for sports betting opportunities, which makes them a high-converting ad format.

• Popunder Ads

Imagine you’re shopping in a mall, and just as you decide it’s time to head home, you receive a pleasant surprise as you step outside. You feel happy because you got an offer without any interruption to your shopping experience. Popunder ads work the same way.

These ads open in a new browser window behind the main page. Users see them when they close or switch tabs. For IPL betting, these ads are effective because they stay unnoticed until the user is done with their primary activity, which makes it superior and less disruptive. They are ideal for all kinds of betting offers.

• In-Page Push Ads

“May I come in?”

This type of permission is necessary in schools, colleges, and offices. However, in digital advertising, traditional push notifications require user permission, which most of the audience ignores, leading to wasted ad budgets. In contrast, in-page push ads work differently.

These ads are non-intrusive ads that appear directly on a webpage while users browse. Unlike traditional push notifications, they don’t require subscription permissions. These online ads are perfect for IPL betting because they appear in real-time and display live odds or special betting deals.

They are perfect for you if you want to increase the sign-ups quickly.

7Search PPC’s Advertising Tips for Sports Betting Platforms in IPL 2025

We have over five years of experience as an ad network. During this time, many IPL ad campaigns have been launched and successfully run through our ad network, 7Search PPC. As IPL 2025 is set to begin in March, we believe it is a great opportunity to share our insights with you. These advertising tips can help you create a successful IPL betting ad campaign.

Tip no.1: Match the Vibe

During the IPL, sports betting ads should feel like the excitement of the games themselves. “Match the vibe” means your online IPL ads should use bright, energetic colors and relevant visuals, just like the cricket matches. Use words that create excitement, like “win big” or “live action.” If the match is intense, your ad should be, too. Think of it like this: if the stadium is loud and fun, your ad should be loud and fun, too, so people connect with it instantly.

Tip no.2: Launch and Show Unbeatable Offers

During the IPL 2025, there will be a huge surge in betting activity. You don’t need to panic. Convince yourself that “There is no betting platform bigger than yours.” To grab attention, you need to offer deals that are hard to resist. This means:

• Big Bonuses:Offering things like extra money when people sign-up or deposit funds.
• Enhanced Odds:Increasing the potential payout for winning bets.
• Free Bets:Letting people place bets without risking their own money.

The goal is to make your sports betting platform the most appealing option so potential bettors will choose it over the competition. By clearly showing these offers in your IPL betting ads, you can attract more users.

Tip no.3: Choose the Perfect Time Slot

When advertising sports betting during the IPL, timing is key. “Choose the perfect time slot” for launching your IPL ad campaign means focusing your ads when people are most likely to be engaged. Most IPL matches happen in the evening, so that’s when viewers are glued to their screens.

Also, target times right before and during matches because, at that time, cricket bettors are preparing themselves for the current IPL game.

Never forget to choose a time slot for your betting ad based on the country, as the broadcasting time of IPL matches varies by region. Also, consider key moments in the games or during breaks.

Tip no.4: Never Wait for the Last Moment

Never wait for the last moment,” means you should start your IPL 2025 advertising campaigns well before the tournament begins. Don’t wait until the matches are about to start, or even worse, during the games. Early sports betting campaigns build awareness and attract potential users before the rush. This allows you to test different elements related to your sports betting advertising campaigns. It also gives you a significant edge over competitors who delay their sports advertising.

Conclusion

IPL is not just about cricket; it’s a golden opportunity for sports betting platforms to grow. With millions of fans watching every match, smart advertising can bring more users to your platform. This blog suggests that by using the right ad formats, exciting promotions, and targeting the best GEOs, you can stay ahead of the competition. The key is to make betting fun, easy, and trustworthy. So, gear up, plan your strategy, and make the most of IPL 2025!

Frequently Asked Questions (FAQs)

What is sports betting?

It is an activity in which people place bets on the outcome of sports events, like cricket matches.

Why is sports betting popular during the IPL?

IPL matches are organized for two months every year, creating more chances for betting. The excitement, unexpected results, and huge fan following make it a great time for sports betting.

How do sports betting platforms attract users during the IPL?

Sports betting platforms offer special promotions, real-time betting options, and exciting bonuses to attract users during IPL matches.

Which countries are best for targeting IPL sports betting ads?

The best countries for IPL betting ads are India, the USA, Pakistan, and Bangladesh because they have a huge cricket-loving audience.

Why is India the top market for IPL sports betting?

India has the biggest cricket fan base, and millions of people watch IPL matches, making it a prime location for sports betting ads.

They really don’t know the real metrics for choosing the online advertising platform for their text advertisements. If you are also one of those who want to increase sales by using text ads, but with so many ad networks, you are getting confused about choosing the best one, then this blog is for you.

Join the Best Text Ad Network

In this comprehensive blog, we will not only discuss text ads and their benefits but will also provide you with a list of the top leading text ad networks in the market that you can choose from without having a second thought.

Understanding Text Ad Networks: A Brief Overview

In earlier times, advertisers searched for a traditional ad agency to promote their products and services. These agencies charge a heavy amount from them, and the results they provide are not satisfactory. The biggest drawback was that they also did not provide a favorable ad format and analytical tools so advertisers could look at the performance of their ongoing campaigns.

But today, ad networks have changed the definition of web advertising. Now, let’s understand the real meaning of text ad networks.

These ad networks are platforms that act as a real connector between advertisers and website owners. These advertising networks permit advertisers to create short text ads with;

• A headline
• An engaging message
• A link to their website

Advertisers bid on keywords for which they want their advertisements to be shown. They also permit advertisers to track their campaigns and edit them if needed.

How Text Ad Networks Find the Ideal Customers For Advertisers?

If we talk about the results, advertisers get them from traditional advertising platforms, but how do text advertising networks have the upper hand over them? Its accurate targeting and cost-effectiveness make the real difference.

When a user searches for a phrase on a search engine or accesses a website that is the publisher partner of the ad network, the network shows the most relevant text ads based on the user’s search query or the content of the website.

This way, ad networks find the ideal customers for advertisers who are interested in what they have to offer.

Why Should You Consider Text Ad Networks For Your Advertising Needs?

Text advertising networks offer advertisers a great opportunity to engage their ideal audience and enhance their online presence. Here is why they should be a key part of your marketing strategy;

•Targeted Reach- Reaching the ideal audience at the right time is one of the biggest challenges that advertisers face in their business journey. Ad networks simplify the advertising process and clear the route for advertisers to show their text ads to only those audiences looking for the same products and services they offer. It permits advertisers to target their online ads based on;

• Demographics
• Interests
• Online Behavior

•Real-Time Tracking- Many text ad networks offer real-time tracking tools to advertisers so they can track their ad campaigns. With the help of real-time tracking, they can see exactly how many people saw their text ad, clicked through, and converted into customers. This allows them to refine their campaigns for maximum impact.

•Cost-Effective Advertising- In traditional advertising platforms, advertisers face many issues, one of which is high advertising costs. However, text ad networks are different from them. They offer budget-friendly advertising options to advertisers by offering them various pricing models, like;

• CPC
• CPA
• CPM

Advertisers can choose these options for their campaigns according to their advertising goals.

•Simple Setup- Apart from the high advertising costs in traditional advertising platforms, advertisers can also get frustrated with their long campaign setup process. Text advertising networks make it easy for advertisers who want to set up their campaigns. With a quick campaign set-up process and guidance features, advertisers can save time and optimize their advertising efforts.

•Scalability- Suppose an iGaming advertiser creates a campaign, and their ads are shown on a dating website. Would an iGaming advertiser achieve desired results by placing ads on a dating website? The answer is no. Many ad networks have access to a vast network of websites. They put your text ads on relevant websites that can help you target an ideal audience that matches your advertising category.

•Flexibility- Flexibility is very important while running an ad campaign. You can’t find the best combination until you do the experiment with your campaign elements. Text advertising networks permit advertisers to test different ad variations and keywords to see what resonates with their targeted audience. It also allows them to pause ad campaigns whenever they want. It not only helps them to optimize their campaigns but also controls their budget.

Top 4 Text Ad Networks For Advertisers In 2024

Now, the time has come to end your confusion. We have collected and filtered the list of many text advertising networks available in the market. Here are the top four text advertising networks that pass our selection criteria.

7Search PPC

The number one rank is a very special position, and it is attained by our ad network—7Search PPC. It clearly shows that it passes our selection criteria with a good number. First of all, our ad network is famous worldwide, and the reason behind this is our cost-effective advertising services.

Not only that, we maintain communication with advertisers throughout the campaign, ensuring they achieve the results they expect. Our user-friendly interface helps advertisers manage their campaigns efficiently and maximize results effortlessly.

We are also number one in providing accurate results to our beloved advertisers. With our analytical tools, they can track and optimize their campaign effectively.

Ad Formats Provided By 7Search PPC

Our goal is clear: to provide every essential advertising solution to advertisers that they need to succeed. We offer them numerous engaging ad formats, which are given below;

• Text ads
• Banner ads
• In-Page Push Ads
• Popunder Ads
• Native Ads

Our Pricing Models

We understand that every advertiser has different advertising goals. Some want to increase sales, and some want to enhance brand awareness. So, we introduce the various pricing models that cater to individual advertiser goals and objectives. Pricing models provided by 7Search PPC are;

• Cost-Per-Click
• Cost-Per-Action
• Cost-Per-Mille

These pricing models impress advertisers a lot and are used to recall 7Search PPC as one of the best CPC advertising platforms in the market.

Google Ads

When you want to search for something or gain information on a particular topic, the one word that most often comes to mind is “Google.” Google is one of the strong contenders for the best text ad network for several reasons. It offers a massive reach by placing your text ads on a huge network of websites and apps.

This ensures that your message can get in front of an ideal audience. The next reason is that it offers precise targeting options. It means you can target users based on demographics, interests, and even online behavior, so you can save your ad budget from getting wasted on irrelevant audiences.

It also allows advertisers to set their budget and bidding strategy to optimize their campaign objectives.

Affinity

This is the most underrated ad network in the market. Its specialty in providing advertisers with the best advertising solutions attracts us to include it in our list of top contenders. By leveraging demographics and interests, this ad network places your ads in front of a highly relevant audience.

By doing so, this ad network enhances the chance of clicks and conversions. They connect you with reputable publishers and offer you a competitive pricing model, along with performance-tracking tools to optimize your campaigns.

Microsoft Advertising

Microsoft advertising stands out for its affordability and targeted reach. We are not saying that this ad network is famous compared to 7Search PPC or Google ads, but it has the potential to drive genuine traffic to advertisers’ websites. With AI-powered tools and audience targeting options, you can reach the ideal audience and maximize your return on investment (ROI).

Conclusion

Online advertising is not challenging if done correctly. By utilizing text ad networks, you can achieve your advertising objectives within time. It can help you engage your ideal audience and maximize ROI. In this blog, we have discussed the function of text advertising networks and their benefits. We have also shared a list of the top four text ad networks that you can consider when promoting your products and services. Consider your specific budget and goals when choosing a network, and remember success comes from ongoing optimization and testing with different elements of campaigns. Happy advertising!

Frequently Asked Questions (FAQs)

What are text ad networks?

Ans. Text advertising networks are mediators that connect advertisers with relevant websites or apps where they can display text-based ads and engage the audience.

Why should advertisers consider using text advertising networks?

Ans. Text advertising networks offer a cost-effective way to reach an ideal audience and to websites, which maximizes sales.

What criteria should advertisers consider when choosing a text advertising network?

Ans. Advertisers should consider factors such as the network’s credibility, reach, targeting options, pricing models, and performance-tracking capabilities.

What makes 7Search PPC a top choice for advertisers?

Ans. 7Search PPC offers extensive reach through its broad range of worldwide publishers having genuine traffic. It provides cost-effective advertising solutions, sophisticated targeting options, and real-time tracking tools.

Can advertisers track the performance of their ads at 7Search PPC?

Ans. Yes, 7Search PPC provides advertisers with access to detailed analytics and reporting tools to analyze metrics such as clicks, conversions, and ROI.