Every year, marketers put themselves in the driving seat to run faster than their competitors with their digital marketing strategy because they know that the more they grab consumer attention, the more profit they earn.

Giving discounts or early access are common tactics used by marketers, but if you want to take the lead in the competition, you need to think and act differently. As time passes, consumers’ thinking, tastes, and priorities change, and you need to adapt to keep up with that change for better outcomes.

Look at the calendar—you still have enough time to prepare for this big battle, one that could significantly increase your brand’s value.

We want you to win, which is why we will share some amazing marketing strategies for Black Friday and Cyber Monday through this blog to ensure you make this year a memorable one.

The Impact of Marketing Strategies on Black Friday and Cyber Monday

Black Friday doesn’t really seem ‘Black,’ and Cyber Monday doesn’t refer to a ‘Cyber Attack.’ Instead, these massive events for businesses are seen in countries like the United States.

These events occur in the last week of November every year, just after Thanksgiving. During this time, brands of all sizes clear out old stocks by offering unmatched discounts and deals, bringing them the opportunity to move their brand from the red zone (the danger zone, indicating losses) to the black zone (the safe zone, indicating profitability.)

To take the upper hand on Black Friday and Cyber Monday, brands create marketing strategies that feature special deals to drive sales and move their business into the profit zone.

What Makes Shoppers Wait for Black Friday and Cyber Monday?

Celebrating the day needs a reason, and for shoppers, no day can take the place of Black Friday and Cyber Monday for the following reasons:

• Massive Discounts and Deals
• Exclusive Offers and Limited-Time Sales
• Perfect Timing for Holiday Shopping
• Early Access for Luxury and Daily Use Products
• Free Shipping and Other Perks
• Opportunity for Group Savings.

What Drives Marketers’ Excitement for Black Friday and Cyber Monday?

Amazing deals wait for none; you hear this line most of the time when it comes to consumers. But what about marketers? This line applies to them, too; after all, selling products and achieving an all-time high profit is also part of a good deal. Here are a few reasons that show the real excitement behind marketers’ enthusiasm:

• Peak Online Traffic
• High Consumer Spending
• Increased ROI Potential
• Clearance of Old Stocks
• Perfect Testing Ground for Marketing Strategies.
• Opportunity to Build Long-Term Relationships with Customers.

Tracing the History of Black Friday and Cyber Monday

Black Friday and Cyber Monday have developed into two of the most significant shopping events of the year. Here’s a brief history of both:

Black Friday:

The term ‘Black Friday’ is the complete opposite of what people typically think when they hear it for the first time. It originated in Philadelphia in the 1950s due to chaos caused by the Army-Navy football game crowds.

Police referred to the day as “Black Friday” due to the trouble it caused. Retailers later adopted the name as a positive term for sales, and it became nationally recognized in the 1980s.

Top Statistics for Black Friday

• Black Friday sales in 2024 are expected to hit $10.8 billion (a 9.9% increase from last year).
• In 2023, Black Friday sales totaled $9.8 billion.
• 36% of Americans plan to shop on Black Friday this year.
• 71% of U.S. shoppers plan to shop online during Black Friday in 2024.

(Source- Black Friday Statistics)

Cyber Monday:

Cyber Monday became a famous term in 2005, introduced by the National Retail Federation. This event recognized that many people shopped online after Thanksgiving.

One reason was that shoppers browsed items in stores over the weekend but waited until Monday to purchase them at work, where they had faster internet connections. There are other theories available as well, but they don’t make much sense.

Top Statistics for Cyber Monday

• Consumers spend approx. $12.4 billion on Cyber Monday every year.
• Last year, 200.4 million Americans shopped during Cyber Week.
• On Cyber Monday, U.S. buying activity jumped by 512% compared to a regular day.
• 88% of the top 50 online marketers offer discounts for Cyber Monday.

(Source- Exploding Topics)

How to Create a Strategic Roadmap for Black Friday and Cyber Monday

These events are big, and you need to act like a warrior. A warrior plans everything before entering the battlefield to ensure a smooth process. And yes, the planning includes all ‘if’ and ‘but’ factors.

Below are some plans that many advertisers follow; you can take them as a checklist if you have already done your planning or review them if you are still in the planning process:

Prepare Your Inventory

The first step in the planning process is to prepare your inventory. Big events like Black Friday and Cyber Monday are the perfect opportunity for businesses to clear out their old stock.

The reason behind this is that the old stock was purchased at an old price from the manufacturer, and you’re still paying for the space where it’s been stored. You can make a list and add it to your website. If you notice that something is missing from your store that could be in high demand during these events, consider restocking it.

Update New Pricing

The next step is pricing. You need to decide on new pricing for your products. You can’t sell effectively if you put the same price tag on your offerings, as customers tend to wait all year in expectation of big discounts.

If you can’t offer eye-catching discounts, your rivals will snatch customers from you by offering a better price than yours. Keep the following things in mind when you decide the price:

• Make sure the price covers all your expenses and allows you to make a profit.
• Set a price that your customers can afford and are willing to pay.
• Be aware of what others are charging to make sure your price is competitive.
• Provide choices like basic, premium, or bundle deals and set pricing according to that to cater to different needs.

Look at The Previous and the Current Sales Estimate Report

Experienced marketers suggest preparing at least two months in advance to fully take advantage of Black Friday and Cyber Monday because creating a well-planned roadmap takes time, and early preparation helps refine strategies. Now, after updating the price, you need to work on the marketing strategies.

You must look at the previous data, understand the shopping behavior of your targeted customers, and analyze the total sales from the previous year. You should also look at reliable reports from agencies that provide data on how sales are expected to unfold this year. This will help you a lot in making decisions for these events.

Research Marketing Platforms

Now, the time has come to think about ways to show your products to your targeted customers and inform them about your recent mouth-watering offers. To do this, you need to find the best marketing platforms.

You can avail of search engines like Google or ask your connections who are already using a particular platform for marketing. If you want the best results, don’t stick to just one platform; instead, utilize multiple marketing channels. Below are some points to keep in mind when choosing a marketing channel:

• Your Marketing Goals
• The Platform’s Reach and Engagement
• Cost

Optimize Your Website

Black Friday and Cyber Monday bring more traffic to your business website (if your marketing strategies are correct.) Ask yourself if your website is ready for this and will handle the high volume of traffic. If yes, then you need to test, and if you have a doubt, then you need to optimize it.

To boost sales on Black Friday and Cyber Monday, make sure your website is fast, mobile-friendly, and simple to use. Improve loading times, fix any errors, and check that your checkout process works smoothly. A hassle-free shopping experience keeps customers on your site, encouraging them to browse and complete their purchases easily.

Game-Changing Marketing Strategies for Black Friday and Cyber Monday

Black Friday and Cyber Monday are the most awaited shopping events of the year, and businesses compete hard to grab customer attention and boost sales. To shine in the crowd, here are some easy and smart marketing strategies:

Start Early with an Introductory Teaser

Begin your Black Friday and Cyber Monday campaigns early to build excitement. You can share creative teasers through email, social media, organic marketing, and paid advertising to give your audience a sneak peek at upcoming deals.

For example, announce a “coming soon” sale or reveal one exclusive discount early. You can create a teaser by taking help from any reference on the internet. Early buzz ensures your customers are ready to shop when your main event starts.

Create Urgency with Flash Sales

Flash sales are a powerful way to create urgency during Black Friday and Cyber Monday. Offer short-term deals that last just a few hours to push customers to make quick decisions.

Promote these sales with countdown timers on your website and also in your online ads to increase excitement. Limited-time discounts encourage impulse purchases and help clear out specific inventory quickly.

The sense of urgency keeps customers coming back to check your website throughout the sale period. This is one of the best marketing strategies for engaging customers.

Offer Exclusive Bundles

What audience searches for the most during these events? Something extra without spending any additional costs, right? Offering exclusive bundles is a smart strategy for Black Friday and Cyber Monday.

You can create special product packages that combine popular items at a discounted price. This gives customers more value while encouraging them to buy more.

Use PPC Ad Networks

PPC (Pay-Per-Click) ad networks are a perfect way to increase your sales on Black Friday and Cyber Monday. These ad networks let you target people who are most likely to be interested in your offerings.

You can show your PPC ads to customers looking for deals. The best part is you only pay when someone taps on your ad, so it’s a budget-friendly way to get more visitors to your website and increase sales during these big shopping events.

Top PPC Ad Network For Advertisers and Publishers in 2024

To make Black Friday and Cyber Monday memorable, our ad network is also launching offers for advertisers, where they have a chance to get a bonus on their deposit. Stay tuned to 7Search PPC’s social media pages for more information!

Implement AI in Digital Marketing

Unique ideas are the secret to success and growth in marketing. Using AI in digital marketing is the most utilized marketing strategies nowadays and will surely work on Black Friday and Cyber Monday.

It can help businesses personalize ads, predict customer behavior, and automate campaigns. AI tools analyze data to target the right audience, improve ad performance, and optimize content in real time. This leads to more effective marketing, higher engagement, and better results during busy sales periods like Black Friday and Cyber Monday.

Conclusion

Black Friday and Cyber Monday are two mega events that are coming for the marketers. Businesses or brands of all sizes can take advantage of these events by offering special deals and promotions.

To make the most of these opportunities, it’s important to have a well-planned marketing strategies. By following the tips and marketing strategies outlined in this blog, you can increase your sales and make this year’s events, Black Friday and Cyber Monday, a success.

Frequently Asked Questions (FAQs)

What are the best marketing strategies for Black Friday and Cyber Monday?

Ans. The best marketing strategies include starting early with teasers, using flash sales to create urgency, offering exclusive bundles, utilizing PPC ad networks, and implementing AI to optimize campaigns.

How can I prepare my marketing strategies for Black Friday?

Ans. Prepare by reviewing past sales data, updating your inventory, setting competitive prices, and choosing the right marketing platforms. These actions will ensure your marketing strategies are aligned with your goals.

What role do discounts play in Black Friday and Cyber Monday marketing strategies?

Ans. Discounts are key in Black Friday and Cyber Monday marketing strategies. Offering significant price cuts or special deals encourages consumers to shop during these events, driving higher sales volumes.

How can I use urgency in my digital marketing strategies for Black Friday and Cyber Monday?

Ans. Creating flash sales and using countdown timers can build urgency. These marketing strategies push customers to make quick decisions, increasing sales in a limited time frame.

What marketing strategies can I use to clear out old stock on Black Friday?

Ans. Offering discounts, creating bundle deals, and using email marketing campaigns are great ways to clear out old stock. These marketing strategies make products more attractive to buyers, helping you move excess inventory.

Thanksgiving holidays are coming soon, followed by Black Friday, and one of the peak revenue-generating events, “Cyber Monday .”

Cyber Monday comes with enormous tempting online sales for shoppers, bringing about revenue of over $3 billion. Amazing!! It shows that people spend a huge amount of money on online shopping in the United States. So, the PPC marketers start your Cyber Monday crusade now! Don’t miss this large revenue-generating window.

Cyber Vocation

Online advertisements play a very significant role in online shopping. The most popular categories to run the ad for the Cyber Monday campaign are:

• Travel: Air travel and shopping come under the pinnacle converting group on 7Search PPC.
• Shopping: Shopping is one of the favorite categories among advertisers on 7Search PPC.
• Travel: Air travel is also one of the standard converting categories on 7searchppc.
• Shopping: The most affordable groups of 7Search PPC are auctions, hotels, and lodging.
• Travel: One of the peak conversion percentiles on 7Search PPC is air travel.
• Promotion: Product, services, or website promotion through gift cards can also do better.

For more ideas related to advertising and promotion, please visit 7searchppc.com.

Cyber Plans

The categories mentioned above have a high potential to perform well on Cyber Monday. The question is, WHY??

The travel category goes the best because most people book last-minute flights to spend their Christmas and New Year with their loved ones. People love to travel during the holidays and even go out for destination New Year’s Eve parties. It increases the air ticket bookings that go deranged on Cyber Mondays.

Shopping is a favorable thing among people during the holidays. This niche does well because people wait throughout the year for massive discounts and tempting deals to shop. Cyber Monday attracts shoppers through huge discounts on high-end items.

The products or websites promoting gifts and discount cards do exceptionally well because the industry is remarkably in demand. For the record, Digital Gift Card sales were near $15 billion by 2021.

Cyber Choices

The 7searchppc has some fantastic keyword deals for you if you want to advertise in the stated categories. Currently, the top bid keyword is Gift Card with $0.08, followed by Flight Bookings, which starts at just $0.05, and Hotel Price with a high bid of $0.07. Shopping Deal is the top bid keyword of $0.05 in the shopping category. Test the Search and Display advertising campaigns to get an excellent and unrivaled response to your advertisement.

Will the Cyber Monday of 2021 surpass the $10.8 billion generated in 2020?

The growth of Cyber Monday since its establishment clearly shows that the answer is YES!! The 2017 shopping event will also do as well as its predecessors. Do not forget to keep your ROI in mind all the time so that you can comprehend the gain and profit. Work well on your offers, make a perfect ad, choose the most applicable keywords, and commence your Cyber Monday holiday advertising at the start of the month.

Take good care of yourselves, all my advertising comrades! It’s been great to share my ideas and strategies with you this month. I am always looking forward to working with you to run booming and profit-making campaigns on the 7Search PPC Network.

Don’t take any burden or tension in finding ways to improve the traffic on your business website because this blog has all the solutions that make everything easy for you. After reading this blog, we assure you that you will find an effective marketing strategy that makes Cyber Monday the best business day for your life. Let’s begin with it –

Cyber Monday: The Most Awaited Festival

Customers and business owners wait for this day very patiently to achieve their own purchasing and selling objectives. It always falls just after black Friday; if we can talk about the year 2023, then it will be celebrated on November 27.

Cyber Monday has become a shopping trip that creates history by touching the milestone yearly. On this shopping day, online retailers offer heavy discounts and un-dropped deals for customers to enhance the sale of online products and services. Many e-commerce sites, like Amazon, Walmart, Target, Best Buy, etc, use many strategies to attract customers before their competitors.

Cyber Monday is not biased towards the big e-commerce giants; it gives an equal opportunity to all online retailers, whether you are a big e-commerce giant or a new start-up owner. If you hit the right marketing strategy, then no one can stop you from earning a high profit on this day.

Come let’s discuss the highlights of the Cyber Monday

Digital Shopping Experience

Many people don’t want to stand in a long queue in front of the store for shopping. They love to explore products and services in their own comfort. As a business owner, it makes it easy for them to deal with many customers in a short time on Cyber Monday, which is not possible in offline shopping.

Outflow Of The Old Stock

In the business journey, if you are unsuccessful in emptying your old stock, then it is not a good sign of your business position. Cyber Monday gives an opportunity for the e-commerce business owner to sell their old stocks as well as new stocks by attaching attractive deals with them.

Build Relations

The e-commerce business owner needs to build a long-term bond with their customers to run a successful business journey. It is the festival that helps them create and maintain their relationship with customers by providing their desired products and services at a low cost.

How To Increase Sales On Cyber Monday

Increasing sales is the most common topic you can find in the book of every business owner, and we know that you have been waiting for this heading from the start of this blog to learn strategies to increase your sales on Cyber Monday.

We have researched the following Cyber Monday marketing strategies for you –

7Search PPC Advertising Network

It does not make any sense to spend a high cost on advertising for the e-commerce business owners on Cyber Monday because they are already minimizing the profit margins of their products and services. We have researched a list of ad networks available in the US, and we find that this ad network is winning in all our decided criteria. It will be a pocket-friendly option for you because it works on a PPC Cyber Monday Marketing model, which means you will only have to pay when the user clicks on your running ads.

Amazing Features At Low Investment

Do you know what attracts us the most when we visit their official website? The availability of the six-ad formats for the advertisers. It also offers essential tools like analytical and monitoring for a smooth campaign experience for advertisers. It also provides a precise targeting option for them to easily target the audiences, locations, devices, etc, and display their ads according to their research and wants.

Some key points of this ad network are as follows –

• Worldwide Reach
• Broad Network Of 12k+ Advertisers And 18k+ Publishers
• Three Pricing Models ( CPC, CPM, CPA)
• Customization
• Real-Time Monitoring
• 24/7 Customer Support

Contact Points Of The 7Search PPC Advertising Network

We also researched their touchpoints, where you can visit and check out every needed detail. You can also start your advertising journey by just visiting – https://www.7searchppc.com/contact

Utilize Social Media Platforms

As an e-commerce business owner, you can make good use of the power of social media to spread the ads for the sale of Cyber Monday. Many businesses use platforms like Facebook, Telegram, Instagram, etc, to cut their advertising costs.

If you see the report of DemandSage, you will be shocked after understanding the following data –

• There are approx. 302.35 million active users on social media in the USA
• 90% percent of the total population of the USA are using various social media platforms.
• 74.2% of people use Facebook, which makes it the supreme social media platform in the USA.

Catch The Audience Like A Magnet

You have to filter your targeted audience if you are thinking of applying social media platforms in your marketing strategy to run the targeted ads. With the help of social media platforms, you can build a community that is looking for the same products and services that you are going to offer on the Cyber Monday sale. We want to share a pro tip with you while creating an advertisement for an audience. It would be best if you created eye-catching visuals and attractive ads because the audience ignores the ads, which fail to impress them at first glance.

Email Marketing For Promotion

If you want your e-commerce website to be full of customers, you must prepare a promotion plan one or two months before the Cyber Monday sale. You can promote your e-commerce sales to the audiences through email. It is the approach that has gained popularity among advertisers in recent days. After the pandemic, advertisers increased the use of email as a promotion tool. It will help you in the following ways;

• It is an excellent strategy to send out promotions early to create forecasts and boost awareness for Cyber Monday deals.
• It helps create urgency by sending the email of Limited-Time offer deals and motivates customers to act before the deal ends.
• This approach works not only for a particular day; it will work even after the Cyber Monday sale ends.

How To Drive Traffic To Your Website On Cyber Monday?

After understanding the various platforms to increase the marketing efforts on the occasion of Cyber Monday, it’s time to deliver you some proven tactics to drive traffic to your e-commerce website. Here it is –

Easily Operated Website

If you want to provide a seamless experience to visitors, then you must focus on how your e-commerce websites work. It is an essential strategy for you to maintain website traffic. A user-friendly website also helps businesses motivate audiences to revisit their shopping hub. If a customer can not find the navigation bar easily, then they will run away to alternative websites for a better experience. So, don’t harm your business and try to provide a smooth experience to the customers.

Generate A Landing Page

Businesses need to generate functional, informative, and accessible landing pages to attract old customers as well as old customers. No customer wants to waste their time through the websites to find the best deals for them. Creating a dedicated landing page helps them to find the perfect deals in front of their eyes.

Mobile-friendly Website Design

As an e-commerce website owner, you must focus on creating an e-commerce website that can be easily accessible by mobile users. Over 55% of website traffic originates from mobile devices. If you fail to attract mobile users to your e-commerce websites, then you will lose an opportunity to catch a big portion of the traffic.

SEO For Cyber Monday

You must research the relevant high-performing keywords such as “Cyber Monday Deals,” “Cyber Monday Sales,” “Heavy Discounts,” etc. You can strategically utilize the keywords in your content, such as product description, Meta Tags, etc. It will help you to show your e-commerce website at the head of the search engine result pages.

Final Thought

Cyber Monday is the biggest shopping event organized in the USA that brings cheerful moments for online business owners and customers. It brings an opportunity for the businesses which they don‘t want to drop at any chance. If you also don‘t want to drop this opportunity and want to put your e-commerce website name in the list of the highest-selling online e-commerce websites, then follow the strategies provided in this blog. Happy Selling!