No matter what you are selling, there are Google Ads alternatives that can help you reach more people without any unnecessary restrictions. You can also use them for retargeting, showing ads to people who have already visited your website, or targeting people based on their devices, operating systems, countries, or what they are searching for online.

Here are some popular ad networks that are designed to give head-to-head fights to Google Ads. Want to check them out? Let’s go!

Google Ads Alternatives: The Parallel Path Towards Your Advertising Goal

Change is the part of the experiment where advertisers look for other alternatives to optimize their marketing efforts. Some changes are made by advertisers to know whether they can get more than what they are attaining currently, and some are taken to overcome certain challenges. Now, you might get our point about denoting Google ads alternatives as the parallel path toward your advertising goal. Now, let’s understand what these alternatives are.

These alternatives are other online Advertising platforms where businesses can advertise their products or services. These options let businesses reach customers without relying on Google ads. By using different platforms, businesses can spread out their marketing efforts, lower the risks of using just one platform, and possibly save their ad budget.

Trying out these alternatives can help businesses connect with more people, customize their ads to specific needs, and boost overall marketing success. This approach ensures that businesses are not confined to a single advertising channel and can adjust to evolving market conditions.

Benefits Of Considering Google Ads Alternatives

Exploring alternatives to Google ads can be advantageous for a number of reasons:

Diversification of Advertising Platforms

Relying solely on Google ads exposes you to the risks associated with changes in Google’s algorithms, policies, or pricing. Spreading your ads across different platforms lowers this risk and ensures that you are not putting all your hopes on just one ad platform.

Cost Efficiency

While Google Ads can be effective, they also can be expensive, especially for competitive keywords or industries. Checking out other options could lead you to platforms that cost less or help you reach your target audience more precisely, providing better results for your advertising efforts.

Innovative Ad Formats

Some alternative platforms offer unique ad formats or placements that capture users’ attention in ways other than text or display ads. Trying out these different ad types can make your ads more noticeable and get the audience interested in what you’re offering.

Better Customer Support

Some advertisers are not happy with the support that Google ads provide. Sometimes, it takes more time than expected to connect, and sometimes, their support team can’t solve their problems. There could be various reasons, like heavy call volumes, staff shortages, or technical difficulties. Other alternatives offer better support and help manage your account, which can be super useful if you need more personalized assistance for your ad campaign.

Adapting To Changes In User Behavior

User behavior and preferences are continuously changing. What works today to reach them might not work tomorrow. Exploring alternative platforms allows you to adapt to these changes and stay ahead of the curve in reaching your target audience.

What Exactly is Google Ads?

We have been pointing out a single ad network from the start of this blog— Google Ads. So what exactly is this? Many of you might hear this name because, no doubt, it’s famous and one of the oldest ad networks. Come, let’s learn more about Google ads. This is the advertising platform developed by the company behind the world’s most used search engine, Google.

This marketing platform allows individuals and businesses to place ads on Google Search, YouTube, and a wide range of websites and apps in Google’s advertising network.

This platform operates on a PPC advertising model. Advertisers bid on keywords and pay for each click on their online ads. It enables businesses to reach potential customers when they are searching for products and services related to what the business offers, making it a wise choice for targeting advertising.

What Google Ads Offers?

Google ads give advertisers full control over their budgets, targeting options, and ad formats and allow them to track the performance of their campaigns through detailed analytics. It offers businesses the opportunity to boost brand visibility, drive website traffic, and, ultimately, generate leads and sales in a highly efficient and measurable manner.

Drawbacks Of Google Ads

Now, you might be thinking that if Google ads are capable of providing effective advertising solutions to marketers, then why do they need Google ads alternatives? Friends, it is not necessary that the thing that looks good is actually good. It means there are some drawbacks that force advertisers to look at other alternatives. Some of the drawbacks are given below:

Learning Curve Overload

Google ads have lots of options to optimize for better performance, but it can be overwhelming, especially for beginners. You might not know what each setting does, like conversion tracking, which monitors specific actions on your website. If you set it up wrong, your ads might not work well, and your data won’t be useful.

Time Investment

Using Google ads can be time-consuming. Even experts need to spend hours managing ad campaigns to achieve good results on Google Ads. If you’re busy with other tasks, finding the time can be challenging. Hiring someone or a marketing agency might be more cost-effective than managing the ads yourself on Google ads, especially if you value your time.

Not Appropriate for all kinds of Industries

Google Ads has specific rules regarding the types of ads that are permitted. They do not allow ads for gambling or adult content. If your business falls into one of these categories, you may not be able to advertise on Google, which can limit your ability to reach potential customers. This can be frustrating if your business depends on these types of ads.

Alternative Marketing Platforms To Google Ads

Google Ads is a popular name in online advertising. However, it’s not the only option. There are various alternative marketing platforms available in the market that can be effective depending on your goals and target audience.

7Search PPC

When it comes to making a list of Google Ads Alternatives, one ad network that perfectly meets advertisers’ expectations is 7Search PPC. Advertisers often prefer our ad network as Google ads alternatives for several reasons. Firstly, we are not limited to only a particular location as we offer more than 239+ GEOs to our beloved advertisers so they can target their ideal audience globally.

Secondly, the traffic that we provide to our advertisers is of premium quality, which helps them connect with potential customers genuinely interested in their offerings. Its user-friendly interface simplifies the ad creation process, making it accessible even for beginners.

7Search PPC’s Flexible Pricing Models

7Search PPC does not only provide an effective advertising solution, but it also takes care of the advertiser’s budget. It understands that the advertising objectives of the advertisers might vary, so they only pay for the results that directly align with their specific goals. We offer various pricing models like:

• CPC (Cost Per Click)
• CPA (Cost Per Action)
• CPM (Cost Per Mille)

Our pricing models allow advertisers to choose what works best for their budgets and goals.

Engaging Ad Formats

How challenging is it for advertisers to attract the attention of the audience with few ad format options? Yes, it can be difficult with other ad networks, but with 7Search PPC, it becomes easier. We offer five engaging and high-performing ad formats, such as:

• Text ads
• Banner ads
• Popunder ads
• In-Page push ads
• Native ads

These amazing ad formats enhance the creativity and effectiveness of the ad campaigns, which helps advertisers engage more audiences than before.

Looking For The Adsense Alternative?

Are you searching for alternative ways to monetize your website apart from using Google AdSense? Consider 7Search PPC as the best AdSense alternative. Our platform allows you to display ads on your website and earn money when visitors click on them. Our monetization platform has a quick website approval process and offers high-paid ads that increase your revenue.

Facebook Ads

Facebook ads serve as Google Ads Alternatives due to their unique approach to ad targeting. While Google relies on user queries for targeting, Facebook utilizes its vast social and psychographic insights. This distinction allows Facebook to prioritize visual advertising, using images and videos to capture attention and evoke emotions effectively.

Facebook knows a lot about its users; it can make ads that match their interests. This means advertisers can target the ideal audience more accurately. However, just like Google, Facebook collects a lot of data, which can raise privacy concerns. As more people care about privacy online, both Facebook and Google find it harder to stay on top in the ad world.

Microsoft Advertising

Microsoft Advertising. is also a worldwide popular advertising platform which makes its name in the list of Google ads alternatives platforms. While Google dominates with over 90% share, Microsoft Advertising, particularly on Bing, offers a compelling alternative. With approximately 900 million searches, Bing presents a significant audience for advertisers, including a segment unreachable by Google, which is estimated at 44 million US searchers alone.

Microsoft ads function similarly to Google Ads by targeting individuals based on their search queries. The cost per click is typically 70% lower than Google Ads, making them more affordable. However, despite the cost advantage, they may not generate as many sales as Google Ads.

Consequently, businesses might need to run more Microsoft Ads to achieve the same results as they would with Google Ads. While Microsoft Ads reach a different audience and are the most cost-effective, they still depend on trends similar to those of Google, posing a potential risk if these trends change.

Conclusion

Google Ads is a powerful advertising platform, but it can be expensive and complex. Fortunately, there are several Google Ads alternatives that cater to different needs and budgets. These alternatives offer various benefits, such as lower costs, better targeting options, and innovative ad formats. Some popular alternatives include 7Search PPC, Facebook Ads, and Microsoft Advertising.

Each has its own strengths like 7Search PPC’s global reach and multiple pricing models, Facebook Ads’ social targeting, and Microsoft Advertising’s affordability. Exploring these Google Ads alternatives can help businesses expand their reach, optimize their campaigns, and achieve their advertising goals.

Frequently Asked Questions (FAQs)

What are Google Ads Alternatives?

Ans. Alternatives to Google Ads are online advertising platforms where businesses can advertise their products or services. They allow them to reach customers without relying solely on Google Ads.

Why should I consider Google Ads Alternatives?

Ans. There are several advantages to considering alternatives to Google Ads. They can be more affordable, provide unique ad formats, and offer better support. They also allow you to reach your ideal audience globally.

What are some popular Google Ads Alternatives?

Ans. 7Search PPC, Facebook Ads, and Microsoft Advertising are the most popular Google Ads alternatives.

Is 7Search PPC a good AdSense alternative?

Ans. Yes, 7Search PPC can be a good AdSense alternative. It allows publishers to display ads on their websites and earn money when visitors click on them. 7Search PPC has a quick approval process and offers high-paying ads.

How much do Google Ads alternatives cost?

Ans. The cost of Google Ads alternatives varies depending on the platform, your budget, and your targeting options. Some platforms offer a lower cost per click than Google Ads.

What is a PPC campaign?

A PPC campaign is also known as the Pay Per Click ad campaign. It is an advertising technique in which the advertisers need to pay the publisher for the ads each time when an ad is clicked by the user.

The advertisers who want to show their ads in the search engine need to bid higher than the other advertiser to show their sponsored content above the other advertiser’s products.

There are various platforms that offer you these PPC advertising methods. Some of the platforms are Amazon PPC Campaign, Facebook (FB) PPC Campaign, Google PPC Campaign, etc.

7Search PPC is one of the most popular PPC advertising platforms. The 7SearchPPC campaign allows you to create and display ads on different Google platforms. In the 7Search PPC campaign, the advertisers bid for the keywords, and the highest bid wins, and the advertiser can show their products in the top position. Similarly, the Amazon PPC campaign and Facebook PPC campaign also allow you to create your ads and place them on their platform.

How To Optimize Your Ad Campaign?

Different ad networks provide you with different techniques to optimize your ad campaign. The optimization facilities you can get are from Facebook ads campaign optimization, google ads campaign optimization, and Bing ad campaign optimization.

To optimize your ad campaign, you can use these tips to get the best results for your business or website. These steps will also answer how to optimize Bing ad campaigns.

• Set the goal or aim that you want to achieve.
• Select a matrix that can help you to measure the performance of your ad campaign. Some of them are CPC, CPM, CPA, etc.
• Create more attractive ads and landing pages.
• Do a complete analysis of your campaign.
• Know your target audience.
• Create consistency.
• Do A/B Test as it helps you in assessing the objective?
• Analyze and keep updating

How To Do The Best Bid Strategy?

The type of bidding you want to do depends on the matrix you choose, whether you want impressions, clicks, or actions.
If you want to gain clicks, there are two types of bidding strategies: automated bidding strategy, and manual bidding strategy.

Automated Bidding Strategy: In an automated bidding strategy, the advertiser needs to set a daily targeted budget, and the Google ads or any other platform you choose would provide you the maximum clicks in that set budget. Once you reach your daily budget, the ads will stop appearing. Smart bidding strategies are conversion or value-based bidding strategies that set a unique bid for each auction.

Manual Bidding Strategy: Manual bidding strategy consists of manually managing your bids. This bidding consists of an increase or decrease in the bids depending on various factors such as the ad position, past keyword performance, keyword popularity, etc. The bidders have the capability to make changes in the bids.

How To Calculate The PPC Budget?

If you want to run a PPC campaign, then you need to calculate the PPC budget in the right manner since it is a difficult task to calculate a PPC budget while keeping all factors when calculating the budget.

To calculate the PPC budget, you need to calculate it in two steps:

Number of customers required = (Revenue / Sales Period) / Average Order Value

PPC Budget = (Number of customers / CVR (Conversion rate) / CVR x CPC

This is the quickest and easiest way to calculate a PPC budget.

To calculate the PPC budget, first, you need to know the bidding strategy and the cost of an ad depending on the industry for which you want to advertise. The average cost of 7SearchPPC is between $1 to $1.5 and the average cost of Google Ads is between $1 and $2 on the search engine platform. The Google Ad PPC budget and the Bing PPC budget can be higher for more popular keywords. The daily budget for Amazon PPC depends on how much the advertiser spends on its sponsored Ads.

How To Do Keyword Research?

To do PPC keyword research, first, you need to know your PPC goal. Once you know the goal to advertise your products and service, it will become easy for you to get the right keyword for your ad campaign.

To find the right keywords, you can use the PPC keyword research tools. The PPC keyword research tools you can use are Google keyword planner, Ubersuggest, Wordstream free keyword tool, Google Analytics, Word tracker Scout, etc.

Keyword research for PPC can become easy when searching for keywords with the right keyword research tool.

How To Add Negative Keywords in Google Ads?

Google ads add negative keywords to your ads. You can add single or multiple negative keywords at the same time in an ad. Negative keywords allow you to exclude a search term and help you to target only the keywords that matter to your users.

The types of negative keywords are Negative broad match, Negative phrase match, and Negative exact match.

How To Write An Effective Ad Copy?

An ad copy is that content which persuades a user to buy the products from the brand’s site.
To write an effective ad copy, you need to keep the user’s needs in mind. There are various platforms that place ad copy. Some of the ad copies that you may see over the internet are Facebook ad copy, Google ad copy, and Bing ad copy. You can write the Facebook ad copy in the most attractive way with the help of Yaytext. It helps to bold or add effects to your text and attract the user to perform some action.

To write an effective ad copy, you can use different types of hooks to make your ads attractive to your users. You can use pain/benefit content, feeling-based content or emotional content, and a logic hook.

You can also create an ad copy with the 7SearchPPC advertising platform. This platform is an AdSense alternative and allows you to create multiple ad copies at the same time. The ad copy you can make are display ads, text ads, and banner ads. To start your PPC ad campaign, you can register your website or business with the 7Search PPC Ad Network.

How To Write A Call To Action?

A call to action is a digital marketing strategy that is used to attract the user to ultimately buy the product or service through an ad. The CTA is a short content or article that tries to convince the user to buy the services. An engaging call to action is prepared when the seller of the goods and services considers the needs of the user and prepares the product and the call-to-action content.
To write an effective call to action, you should always start with strong words like “click,” “join,” etc. Use persuasive language to attract users.

Popular CTA’s In Top-performing Text Ads

Top-performing text ads should consist of the most popular keywords. Adding expanded text ads can be a good option as expanded text ads have more potential to get high clicks and impressions. The CTAs must consist of provoking words such as emotions and enthusiastic phrases to convince users to buy the products or services. Some of the CTAs examples are:
Instagram ad CTAs, Facebook ad CTAs, Email CTAs, etc.

What Are Google Ad Extensions?

The ad extensions add additional information to your ads. These ad extensions persuade the users to buy or perform some action on your business website. These extension formats consist of callout extensions, image extensions, and site link extensions. When you add an ad extension, the ads are more visible to the users.

Build A conversion-optimized Landing Page

To build a conversion-optimized landing page, you need to create an attractive layout of your landing page. To optimize or convert the user into a buyer, you need to make positive changes to your landing page, such as improving and enhancing each part of your landing page.

To increase the conversion rate, you can start your landing page with attractive phrases and words. Before you start making changes to your landing page, always identify the user’s needs and perspectives of buying any product.

Track and Improve Your Ad Campaign

Once you are prepared with the PPC ads and start your ad campaign, you need to wait and analyze or track the performance of your PPC campaign. It is easy to track your ad campaign with the Pay Per Click ad matrix. You would be able to know how many users have clicked on the ads that you have displayed.

FAQs

Where Can I Run A PPC Campaign?

Ans. You can run a PPC campaign with a PPC advertising platform provider. To start your PPC campaign, you can follow the following steps:

1. Choose the goal to start the campaign
2. Define your target audience
3. Set a budget
4. Bid for your keyword
5. Create flexible ads
6. Optimize your website
7. Make regular changes

How Do You Scale PPC?

Ans. The best way to scale a PPC campaign is to follow these steps:

1. Invest in the landing page
2. Increase your budget
3. Prepare different ad groups
4. Analyze the demand for your keyword
5. Prepare negative keywords
6. Arrange negative keywords
7. Optimize your ad copy

What Is A Good PPC Strategy?

Ans. The main motive to display a PPC ad is to make a product or service of a brand popular or generate sales for that product.
A good PPC strategy includes top keywords, fulfilling user expectations, displaying the ads at the right place and at the right time, preparing a good design of the ad, and using strong words or phrases.

What Makes An Effective PPC Ad?

Ans. An effective PPC is made with the help of an attractive layout of the ad and by following attractive techniques.

You can follow the below steps to make an effective PPC ad:

1. Set Your Goal
2. Analyze The User
3. Target The User
4. Display The Ads On Different Platforms
5. Begin The Ad With Strong Words Or Phrases
6. Optimize Your Landing Page

What Makes A Good PPC?

Ans. A good PPC is made by using multiple techniques and strategies at the same time. You, as an advertiser, can attract users by adding convincing content and using strong phrases. Creating an attractive ad layout can be a big benefit for the advertiser as most of the users would make click on them.

What Makes An Effective PPC Ad?

Ans. An effective PPC ad is prepared with the help of a complete analysis and the best landing page.

To make an effective PPC ad, you can follow these five steps:

1. Seat your goal for the PPC campaign
2. Know your audience
3. Determine your budget and bidding strategy
4. Design the landing page to match the intent of the search term
5. Track your ad performance

What Is Campaign Bid Scaling?

Ans. A campaign bid scaling helps you to know what effect will be caused by increasing or decreasing the bid. Any bidder would want to scale their bid due to the following reasons: Currency conversion, the present value of bidding, Discrepancies, etc.

How Do I Increase My Budget On Google Ads?

Ans. To increase your budget on Google ads, you can click on the campaign name whose budget you want to change, now touch on the current budget, enter a new amount, and click the tick. Now you are ready to start your campaign with the newly increased budget.

How Do I Increase My Google Ad Spend?

Ans. To increase your Google ad spend, you can reallocate your ad budget. You can check where you lose your impressions or clicks due to budget restrictions. Once you have increased your budget, you can now expand your campaign ad group and the keywords. You can also expand your Google ad spend by doing complete keyword research and spending more by bidding on the best keywords for your business.

More Resources

How To Do a PPC Competitor Analysis & PPC Competitor Research?

What is the Best PPC Bidding Strategy?

Why are Keywords Essential for PPC Campaigns?

Most Important PPC Trends to Follow in the Year 2022

How to Build High Converting Landing Page