However, as an advertiser, it can be challenging to spread their message throughout the digital landscape. This is where a display ad network comes into play. It connects you with publishers who want to display ads on their sites or pages and helps you to engage a broader audience on your business platform.

Friends, it seems like your curiosity is increasing to know how display advertising networks can help you take your advertising game to the next level. Read the full blog to unlock the strategies for impressing your target audience and maximizing your return on investment. Let’s jump into the pool of knowledge together.

Display Ad Network: Your Secret Weapon For Reaching A Global Audience

If you want to gain a deep understanding of the display ad network, it is essential first to familiarize yourself with display advertising. It refers to putting digital posters on the internet. It means showing eye-catching ads in the form of images and videos on websites or apps to get the audience’s attention.

Businesses use these ads to talk about their offerings and make more people aware of them. It is not a new advertising approach for you because while browsing websites or pages, you encounter various display ads strategically placed to promote products or services.

But have you ever wondered how these ads are shown to you? Through display ad networks. It sets the stage for advertisers where they can easily expand their market by strategically connecting with relevant websites or apps.

How Display Ad Network Works?

It works like a matchmaker for online ads. It links up advertisers who want to showcase their products and services with websites or apps that have space for ads. Advertisers make catchy advertisements, and the network puts them on different websites or apps.

When people visit those sites, they see the ads and click on them if they find them relevant or interesting. This helps advertisers reach more people, and website owners make money by hosting these ads.

Variants Of Display Ads

Display ads come in various formats; each one is specially designed to engage the audience in different ways. Here are some common types of display advertisements:

Banner Ads

Banner ads are those rectangular ads that you mostly see on websites. In these ads, you find a combination of text or visuals, either in the form of static or animated. These ads are specially designed to get the audience’s attention and tell them about something cool to buy or check out.

These ads are like online posters that double people’s interest in a particular product or service, and lots of people use these ads to reach out to potential customers.

There are some common banner standard sizes for online banner ads included:

• Leaderboard (728×90)
• Full Banner (468×60)
• Half Banner (300×60)
• Skyscraper (120×600)
• Medium Rectangle (300×250)
• Large Rectangle (336×280)

(These sizes are common; there might be other choices depending on the platform or ad network you are using.)

Interstitial Ads

Interstitial ads are big, full-screen ads that pop up between pages or during breaks in apps or websites. Unlike regular banner ads, these ads take over the whole screen, making them more attention-grabbing.

They often show up during transitions, like moving between game levels or switching articles in a news app. While they are good at getting attention, too many or poorly timed interstitials can annoy users. It is essential for you to capture attention through these ads without ruining their experience.

Rich Media Display Ads

Rich media display ads are online ads that are more than just pictures. They can have videos, moving images, sound, and fantastic clickable elements that encourage the audience to click on them.

These ads are more interesting than regular ads because they convey the brand message to the intended audience in a dynamic and engaging manner. You can also include elements like form filling and quizzes within the rich media ads to gather the data that you need for campaign optimization.

Native Ads

Native ads are like superheroes for businesses, but how? Let’s find out. They blend into online content seamlessly, looking just like the rest of the content on the website or social media. Instead of standing out with flashy banners, they quietly fit in, making the whole experience smoother for audiences.

These ads are subtle but effective because they look like regular content, so your targeted audience might not even realize they are looking at an ad. It is an effective approach for brands to showcase their advertisements without disturbing their audience’s experience of browsing.

Popunder Ads

Popunder ads are a kind of online ad that quietly opens a new browser window in the background, often without the user realizing it right away. Unlike pop-up ads that show up in front of your active window, popunders stay hidden until you close or minimize your current window.

They are often used to show ads without disrupting the browsing experience in the current window. Some people think they are less annoying than pop-ups, but others still see them as a type of unwanted advertising. So, what do you think about popunder ads?

Carousel Ads

Carousel ads are like online display ads that show a lot of images or videos in one ad. Audiences can swipe through these ads to see different stuff. It helps businesses tell a cool story about their offerings or brand with a bunch of pictures or videos. You often see these ads on social media platforms or websites, and they are meant to be interesting and attention-grabbing.

Video Ads

Video ads are brief commercials you see on the internet— like on websites, social media, or streaming platforms. They are meant to catch your eye and tell you about a product, service, or brand.

These ads use cool clips, music, and sometimes words to share a story or show off important stuff. These ads use video ads to convince their audience to do something like buy something or check out a website. Video ads help businesses connect with their audience in an interesting and engaging way.

What Methods Can Be Used To Assess The Effectiveness Of Display Ads?

Checking how well your ads are doing is vital for advertisers. It helps them see how effective their campaigns are and make them achieve incredible results. Here are several key metrics and methods to display ad performance.

Click-Through Rate

CTR, or click-through rate, is a way for businesses to determine how well their display ads are performing. It is like a percentage that shows the number of people who clicked on an ad compared to the total number who saw it. A higher CTR means more people found the ad interesting and clicked on it.

The formula for calculating CTR is: CTR= (Clicks/Impressions) x 100

Conversion Rate

The conversion rate method allows businesses to see how well their display ads are doing. It helps businesses assess ad performance by measuring the percentage of the audience that saw the ad and took the desired action (Purchase or sign up). If the conversion rate is higher, it means the ads are doing a great job for the business by converting the audience into customers.

The formula for calculating the conversion rate is:

Conversion Rate= (Total Conversions/Total Visitors) x 100

Impressions

Having broad visibility is essential for every business. How can you determine if your display ad network is effectively generating online visibility for your business? By looking at the number of impressions, my friend.

It helps businesses to know how many times people see their running online ads. It shows how visible and widespread the ad is, helping businesses see if it’s good at making people aware of their brand. If the number of impressions is high, it means businesses are getting success in making their brand famous in their particular industry.

Bounce Rate

The bounce rate method gives businesses an idea of how many people come through display advertising on their landing page and leave quickly without attempting any desired action.

If lots of people are leaving quickly, it simply means that display advertisements are not working well for businesses. In that case, they make their ads and websites content better to keep visitors engaged and encourage them to do a particular desired action.

The formula for calculating the bounce rate is:

Bounce Rate= (Total visitors to a webpage who left without any interactions/ Total visitors to a webpage) x 100

Return On Ad Spend (ROAS)

Return on ad spend (ROAS) is an essential method for businesses to measure their advertising efforts. With the help of the ROAS method, businesses can easily understand whether the revenue that they gain from business is more than the ad spend or not.

A higher ROAS is like a thumbs-up for businesses; it shows that they are running on a profitable path. While a lower ROAS is like a red signal for businesses to review their advertising efforts.

The formula for calculating Return on ad spend is:

ROAS= (Revenue from ads/ Ad Spend) x 100

Launch Your Display Ads Like A Pro

It is essential for businesses to understand the step-by-step process of displaying ads to get started. We have researched the following steps for you.

Please take a glance-

Know Your Audience

Businesses create ads to impress their audience and convey a message about their offerings. However, if they lack knowledge about their audience, it makes it challenging to make their ads effective. You must create your targeted audience personas to understand the demographics, interests, and behaviors. It can help you make display ads that align with your targeted audience.

Define Your Advertising Goals

You must figure out what you want from your ads—whether it’s getting your brand famous, generating new leads for business, attracting traffic to your site, or making sales. A clear mindset on the advertising goals can help you to make ads accordingly.

Create Attractive Ads

The next step after defining your advertising goal is to create attractive ads. You must focus on making ads that look great and get noticed. You can use the following points to get people interested.

• Use Relevant Visuals
• Clear and Concise Message
• Strong CTA

Choose The Best Display Ad Network

After crafting compelling display ads, you must find the leading display ad network that can help you deliver your ads to the right audience at a low cost.

Track The Performance

You must keep an eye on how your ads are performing. Here, you can use the A/B testing method to understand the combination of elements that is giving you the best results.

Finding The Perfect Fit: Choosing A Display Ad Network For Your Business

Picking the right display ad network for your business is a pivotal decision that can significantly impact your online advertising success. Here are some fundamental considerations when choosing a display ad network.

Research Top Runners

You must take your time and research top-leading display ad networks that are famous in the industry. You can get help from relevant blogs/articles, search engines, or rival strategies to identify the leading ad networks.

Advertising Budget

You must decide how much money you can spend on advertising. Some ad networks can ask you to spend a high amount, and some ad networks like 7Search PPC offer you pocket-friendly advertising solutions. You must pick one that fits your budget and gives you good results.

Reputation Matters

Check the reputation of the ad network that you plan to collaborate with for the advertisements of your products and services. You can read the reviews from existing advertisers to see if they are trustworthy or not.

Targeting Options

You must check if the ad network lets you target specific groups of people that are relevant to your business. A robust targeting option can make sure your ads reach the right audience.

Ad Formats

After checking the targeting options, you should look at what kinds of ads you can make with each ad network. You must choose one that offers you various ad formats to maximize your campaign’s effectiveness.

Analytical and Monitoring Tools

You must make sure the ad network you choose gives you accurate data and permits you to watch the performance of your ads in real-time. It can help you know the effectiveness of your advertising efforts, and it also helps you make changes to get better results.

Test With A Small Budget

Don’t invest at a high cost in an ad network that is totally new for you. You must test with a small budget and analyze the key metrics, including conversion rates, return on ad spend, and click-through rates. This approach can help you to know the potential of the specific ad network.

Conclusion

The display ad network is like a reliable friend for businesses aiming to boost their online presence and reach a worldwide audience. With different ad styles, targeting choices, and ways to measure success, you can fine-tune their plans and get the desired outcomes. So, make the most of the display ad network to take your ads to the next level, grab your audience’s attention, and succeed in the digital world.

Frequently Asked Questions (FAQs)

What is a display ad network?

Ans. A display ad network is like a matchmaking platform for advertisers and website owners. It helps advertisers showcase their offerings through display advertising on different websites and pages, which leads to high sales and conversions.

What are the perks of using display advertising for promotion?

Ans. The perks of using a display advertising network for promotion are as follows-

• Increase Brand Awareness
• Drive Website Traffic
• Boost Sales

How can I pick the best display ad network?

Ans. You can pick the best display ad network by considering the following points-

• Audience Targeting
• Advertising Cost
• Ad Formats
• Monitoring and Tracking Tools

What are some common pitfalls to avoid in display advertising?

Ans. There are the following common pitfalls to avoid in display advertising-

• Targeting The Wrong Audience
• Neglecting Ad Creative Quality
• Setting Unrealistic Goals
• Failing To Track Campaign Regularly

The problem is that they never focus on effective ways to make their banner advertising more engaging. But every problem comes with its solution, and your solution is here in this blog.

Banner Ads: A Digital Spotlight

Friends, let’s not waste a single moment and try to understand what banner ads are and why marketers give first preference to these ads. These are powerful advertisements displayed on web pages or mobile apps, typically in the form of images, GIFs, etc.

These ads come in various sizes and formats, including leaderboard, skyscraper, rectangle, etc. The best part of these ads is that they are often placed strategically on websites to attract the attention of the audience and boost brand awareness for businesses.

Diverse World Of Banner Ads

There are various formats of banner ads available for advertisers. Understanding each type of banner ad is crucial for you to determine the best format that perfectly aligns with your advertising objective. We have researched the five formats that can help you to make your ad campaign successful.

Static Banner Ads

After knowing the nature of static banner ads, it’s time to discuss the next format, and its name is animated banner ads. These ads include moving images and visuals, sometimes accompanied by audio that helps advertisers grab the eyes of the audience quickly.

These ads are created in the form of GIFs or HTML5 animation, and with the help of animated banner advertising, you can tell a story to engage the audience.

Animated Banner Ads

These ads are a type of online advertising that utilizes high-quality video content in a banner ad format. These ads incorporate dynamic video content to capture the audience’s attention and deliver messages in a more engaging and visually appealing way. The motive behind creating these ads is to promote products, services, or brand messages through short video clips.

Video Banner Ads

These ads are a type of online advertising that utilizes high-quality video content in a banner ad format. These ads incorporate dynamic video content to capture the audience’s attention and deliver messages in a more engaging and visually appealing way. The motive behind creating these ads is to promote products, services, or brand messages through short video clips.

Interactive Banner Ads

They are designed to engage the audience by allowing them to interact with the banner. These ads are visually appealing and focus on displaying the company’s imagery through innovative and clickable elements. These ads take full responsibility for encouraging active participation and enhancing user engagement.

Transitional Banner Ads

Transitional banner ads are a type of online advertisement that appears on a website while it is loading. These ads are designed to display quick messages since they only appear for a short amount of time. These short messages are so much liked by the audience because they capture attention without causing significant disruption to the user’s browsing experience.

8 Tactical Tips For Crafting Banner Ads That Drive Engagement

It is essential to create clickable banner ads to have a successful advertising campaign. We have researched the proven tips that can help you make your ads more clickable. Here it is –

Simple Design Creates Big Impact

In our daily lives, we mostly follow the quote that ‘simplicity allows us to focus on what truly matters‘; this also applies to crafting banner ads in digital advertising. Many audiences do not like extra colors, texts, or images in banner advertising, and this is the biggest reason behind the failure of the banner ad campaign.

If you want your banner ad to provide you with a good result, then you must focus on simplicity rather than overwhelming it with excessive colors, text, or images. Here, you can consider the following points –

• You must use clear and concise messaging in your banner ad to communicate your value proposition.
• While crafting the banner ad, you should avoid overloading the banner ad with too much text or images.
• Remember to use short and powerful words that resonate with your target audience.

Standard Banner Sizes For Maximum Effectiveness

The size of these ads plays a crucial role for advertisers in attracting and engaging the audience with their content effectively. We asked many advertisers about their preferred size of banner advertising. We found that most of them really don’t care about the size of banner ads.

Friends, when it comes to online advertising, the perfect banner ad sizes can make all the distinctions between a successful campaign and an unsuccessful one. We have researched the common banner ad sizes for you –

• 250 x 250
• 300 x 250
• 468 x 60
• 728 x 90
• 160 x 600
• 300 x 600

Strategic Placement Of Banner Ads

The next tactical tip that we would like to share with you is the strategic placement of banner ads. Strategically placing these ads is similar to choosing the perfect spot for a sign on a busy street.

The perfect placement of these ads is advantageous for banner advertisers because it helps them display their ads in a location where they are most likely to be seen by potential audiences. Just like a well-located store, the right ad placement can increase the chances of more visitors. Here are the following points that you must remember while seeking a placement for your ads –

• You must consider the duration of your banner ad placement. Short-term campaigns may work for certain promotions, while long-term placement can build brand awareness.
• Conduct competitor research to analyze their banner advertising strategies and identify opportunities to differentiate or target alternate banner ad platforms or display ad networks for better results.
• It is essential for you to evaluate website traffic and user engagement. High traffic and user engagement can boost the visibility of your ads.

Call To Action: Your Ticket To Positive Results

Have you ever heard about the most focused word, “CTA”? So, guys, Your CTA is like the boss of your banner ads, and if it’s not good, you won’t get the results you want.

A CTA is the part of your ad that tells the viewer what to do, like “Click here” or “Buy now.” If your CTA is weak or confusing, people won’t know what to do, and they will just move on. But if your CTA is clear and compelling, you will see more people taking action and clicking on your ad. So, make sure your CTA is the bomb, and you will be on your way to more banner ad clicks.

The Game Of Visuals

If you want to level up your banner ad game and get more clicks, you have to focus on your visuals. Using the right images and colors can make a big difference in catching people’s attention and getting them to click.

First off, make sure you are using high-quality images that are clear and engaging. Audiences are more likely to engage with a banner ad that looks good and captures their interest. Plus, using images that relate to your product or service can help people understand what you are offering and why they should click.

Next, think about color psychology. Diverse colors can evoke different emotions, so choose colors that perfectly fit with your brand identity and the message you are trying to convey. For example, red can create a sense of urgency, while blue can convey trust and reliability.

You can also play around with different layouts, fonts, and text to see what works best. Just make sure your ad isn’t too cluttered and that the text is easy to read. In short, when it comes to banner ads, visuals are key.

White Spaces Can Also Help To Get More Clicks

So, readers, when it comes to designing effective banner ads, one often overlooked element is whitespace. You know, the empty space between and around the text, images, and other elements in your ad. But let me tell you, white space is like the secret sauce that can take your ads from meh to amazing.

Firstly, whitespace creates balance in your ad. It helps to distribute the visual weight of the different elements, making your ad feel cohesive and pleasing to the eye. When your ad is well-balanced, users are more likely to engage with it and click on it.

White space also plays a big role in guiding users’ attention. By using white space effectively, you can draw users’ eyes to specific elements, like your call-to-action button or your key message. This helps to convey your message more clearly and effectively, increasing the chances that users will click on your ad.

Use Responsive Design

If you are creating effective banner ads, one of the key considerations is the device your audience uses to view your ad. With people browsing the web on desktops, laptops, tablets, and mobile devices, it’s essential to design your mobile banner ads to be responsive and optimized for each type of device.

The reason is simple: different devices have different screen sizes, user interactions, and expectations. For example, a banner ad that looks great on a desktop might not display properly on a mobile device or be challenging to read on a smaller screen.

Similarly, an ad designed for a desktop user using a mouse to click might be less effective for a mobile user using their finger to tap.

Storytelling Can Also Be A Secret Weapon

Do you know how a good story can captivate you and draw you in? Well, the same principle applies to banner ads. Using storytelling techniques in your ads, you can relate with your audience and encourage them to click on your ad.

Stories create an emotional connection. People are likely to engage with an ad that evokes an emotional response, like happiness, excitement, or nostalgia. You can tap into these emotions by telling a story in your banner ad and create a stronger connection with your audience.

Wrap-Up Lines

There you have it, folks! 8 handy tips to help you create banner ads that are more engaging, memorable, and, most importantly, more clickable.

So, go forth and create banner ads that are not only effective but also a pleasure to look at. Friends, always remember that the key to success is testing, experimenting, and optimizing your ads based on what works best for your audience.

Happy ad creating, and may the clicks be ever in your favor!

Frequently Asked Questions (FAQs)

Why are banner ads important?

Ans. Banner ads help businesses increase brand awareness, drive website traffic, and generate potential leads.

Should I include animation in my banner ads?

Ans. Yes, you should include animation in your banner ads. It can help you grab your audience’s attention and boost engagement.

Should I include pricing or discounts in my banner ads?

Ans. Yes, you should include pricing or discounts in your banner ads. Including pricing, discounts, and offers can make your banner ads more compelling, but ensuring they are clear and not misleading is essential.

What can I do if my banner ads are not performing well?

Ans. You can use the following tactics if your banner ads are not performing well-

• Analyze The Performance Data
• Identify Areas For Improvement
• Consider Adjusting Banner Ads Elements (Ad Copy, CTA, Colors)