Gambling is a beloved pastime for many, and if you ask any Malaysian, they’ll agree with a resounding ‘Sudah Tentu’ (Of Course!). Gamblers love the thrill of the game and embrace the triumphs and setbacks that come with it.

Such intense public interest has made gambling in Malaysia witness significant growth. As this opens up new opportunities in this GEO, the challenges are no less. Regulations, competition, and restrictions—you name it. But the right strategies can make all the difference.

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In this blog, we will explore the best strategies for attracting gambling traffic in Malaysia and discuss the opportunities and challenges that come with it.

Why Seek Gambling Traffic in Malaysia When Other Countries Exist?

There are plenty of countries where gambling is not just legalized but also normalized. Sadly, Malaysia is not one of them yet. So, what makes this country a favorite among most gambling advertisers? The answer lies within its people.

With easy access to the web and mobile devices, along with a younger audience often engaging in online gaming, the country has much to offer. Obtaining traffic is easy, and generating revenue is even easier, making advertisers focus on Malaysia in addition to other countries.

Opportunities for Gambling Platforms in Malaysia

If you’re wondering whether working to attract gambling traffic in Malaysia is even worth it, the answer is yes. The GEO comes with plenty of opportunities, and here are a few statistics and reasons in favor of it.

• According to a report by Statista, revenue from the gambling market in Malaysia is expected to reach US$2.64 billion in 2025, with a CAGR (2025-2029) of 1.60%, resulting in an estimated market value of US$2.81 billion by 2029. The data shows that gambling platforms have a great opportunity to make significant money in Malaysia in the coming years.
• While gambling is regulated, the Ministry of Finance is allowed to grant permits for lottery activities under certain conditions. Currently, there are six legal lotteries and one licensed land-based casino in operation. This signifies that despite regulations, people in Malaysia do believe in games of chance and luck.
• Malaysia has a high rate of mobile phone users and people accessing the internet, which is positive for your gambling platform. This signifies a broad potential for targeting and reaching relevant users.
• Younger audiences, aged between 18 to 25, are seen gambling more- a direct result of easy internet access. This younger group of users is often open-minded enough to try their luck with other gambling platforms.
• Regardless of the legal status, many Malaysians have remained fixated on their interests. They are often seen betting on local and European sports matches to show their love for the sport. Games like slots and poker are also played as an alternative to real casino games.
• Another aspect to consider is that most Malaysians are risk-takers. They can manage themselves when they experience losses and are capable of handling risks associated with gambling. Their willingness to face uncertainty for the possibility of a reward is another opportunity to tap into.

iGaming Affiliate Marketing: Grow Your Online Gambling Business

Challenges Advertisers Face When Promoting Gambling in Malaysia

Let’s not forget that gambling is a sensitive topic in Malaysia. While there are opportunities to get gambling traffic in Malaysia, challenges do come along. Here’s how you can tackle each one of them effectively.

Age Restrictions

When targeting your ads, it’s best to reach an audience that can legally watch them and play gambling-related games. Your ads should never reach a minor audience and always comply with the country’s age restriction policies. In Malaysia, the legal age for licensed gambling activities is 21, so it’s advisable to comply with this to avoid any legal issues in the future.

Penalties

You might face penalties and violation charges if your business doesn’t comply with the rules and regulations. Look at the legal issues that may arise and create a plan to tackle them early on. Promote responsible gambling, avoid mentioning any political figures in your campaign, and dodge any form of content that may cause controversy.

Challenges in Ad Networks

Many ad networks, like Google and Bing, do not allow gambling ad campaigns to run if they don’t comply with the local laws of the country. Therefore, the biggest challenge you might encounter is finding the ideal ad network for yourself. Our ad network, 7Search PPC, is one of the best options out there if you wish to buy iGaming traffic. With six available ad formats, three pricing options, and a multitude of other features, we ensure that your ad reaches the right people without any barriers or penalties.

Social Media Restrictions

Social media platforms are a one-stop solution for many businesses. But that might not be the case when it comes to advertising gambling on social media platforms in Malaysia. Platforms like Instagram and Facebook often restrict or ban gambling ads, especially in countries like Malaysia, where gambling is a sensitive topic. Try to take up some creative approaches using content that doesn’t highlight gambling too much.

Pro tip here: use alternative words for gambling, such as iGaming.

Strategies to Attract the Best Gambling Traffic in Malaysia

If you want to attract the highest-quality gambling traffic in Malaysia, it’s time to step up your game. Implement the following strategies to ensure your gambling business in Malaysia soars.

Pin-Point Targeting

Identifying and targeting the right audience for your gambling platform is essential for multiple reasons. One, it saves time and ensures that your efforts are worthwhile. Two, to attract the right gambling traffic in Malaysia. And three, for a personalized approach that better resonates with the audience.

Do your research and learn about the demographics, interests, and online behavior of Malaysian gamblers. Once done, you can move forward with setting up targeting options in your campaign.

Our ad network, 7Search PPC, offers multiple targeting options for drawing in high-quality gambling traffic in Malaysia.

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You can target on the basis of:

• Device Type
• Operating System
• Country, State, and City

Additional Tip: Don’t limit your GEO to Malaysia only. Expand your campaign to other countries as well for better results.

Right Content Engages Right People

When creating a gambling ad creative, you must look out for the content before it gets delivered. If the content is engaging, you can easily entice players to try your gambling platform. This will benefit you overall by building a strong reputation that attracts competitive players from across Malaysia.

The more engaging content you create, the better your results will be. Keep it simple and easy for people to understand. Focus on brevity and concise your messages to convey them effectively. What you offer to the players is crucial and must be expressed in limited words, as people do not engage with lengthy content.

Pick The Right Ad Format

Choosing the right ad format is needed to connect with your audience in an engaging and relevant way. Once you do, you’ll be sure to achieve maximum results and improved conversions. You don’t want to be one of those businesses that lost the game because of the wrong ad format.

Start by understanding the target audience and their preferences for what ads they click on the most. Check statistics from your past ad campaigns to see which ones have worked the best.

7Search PPC offers six leading ad formats, which you can mix up to create campaigns that lure gambling traffic in Malaysia. You can choose from:

• Text Ads
• Native Ads
• Banner Ads
• Popunder Ads
• Interstitial Ads
• In-Page Push Ads

Focus on a Strong CTA

Focusing on a strong CTA is vital as it engages users and guides them to take the next step. Think of it as a designed prompt used for immediate response or sales. People can simply click on it, be directed to your website, and register on your gambling platform.

When it comes to gambling, phrases like “Get Your Bonus” or “Join for Fun” act as effective CTAs. Let the players know what they can achieve through your platform. Localize them, and you might just win over the gambling traffic in Malaysia.

Create a Consistent Color Theme

Using the same colors for your gambling platform and ads can make your brand easier to recognize. When people see your ads repeatedly with the same look, they start to remember and trust your brand more.

Suppose your platform uses a red color theme. Incorporate it in your ad elements, such as in fonts and visuals, to create a consistent harmony. The red theme here will become your brand’s mark, sparking curiosity among viewers and making them want to explore your offerings. A unified brand experience like this is enough to turn potential leads into players.

Use Catchy Visuals

The gambling ad market is highly competitive and crowded. It’s tough to stand out unless and until you use relevant images that are catchy enough to draw attention.

But this doesn’t mean being clickbait-y. Suppose you offer something and show something else entirely. People will click away and never sign up to be players. Instead, use high-quality visuals that reflect what you deliver. Show slot tables and spin-to-win wheels, games offered at your casino, real players making huge money, or symbols for discounts and bonuses. This can compel users to interact with your ad and attract gambling traffic in Malaysia like no other.

High-Performing Ad Formats in Malaysia

When we talk about ad formats, we know that not all work the same. At 7Search PPC, we offer six different ad formats. Once we analyzed our past ad campaign data, three of them proved to be the top performers. While the data took into account gambling businesses across the world, we believe that it will work in attracting gambling traffic in Malaysia as well.

Our case study talks about success in the iGaming industry with 7Search PPC, where you can find everything about the ad formats in detail. But for now, here’s a quick recap:

Banner Ads

Banner ads are one of the top advertising formats preferred by many iGaming advertisers. They are rectangular image ads designed to draw eyes and keep the audience engaged for a longer time. You can see them on the top, bottom, or sides of a web page. When done right, it’s hard for viewers to resist clicking on them.

It’s a perfect choice for advertisers who are looking to get gambling traffic in Malaysia through visual appeal.

Popunder Ads

What are the chances of encountering no ads when you open a website? Probably zero, which might get a bit irritating in the long run. This is where popunder ads come in, sneaked in behind the user’s current window. The best part about them is that they don’t disrupt the user experience throughout their browsing.

They are ideal for engaging users, encouraging them to click on your ads and consider what you have to offer.

In-Page Push Ads

In-page push ads pop up on the user’s screen at the bottom or top corner of the webpage without needing any subscription. They are quite popular among advertisers because of their eye-catching and attention-grabbing nature. You can think of them as notifications on web pages, carrying an icon, title, and a brief description.

This ad format can be a good idea if you want to target your audience and attract gambling traffic in Malaysia without taking up too much space.

Online Ads: An Overview of Online Ad Formats and Types

Final Words

So, adakah anda bersedia untuk mengembangkan perniagaan anda? (Are you ready to grow your business?)

Gambling in Malaysia, despite all the regulations, is expected to reach its peak in the coming years. We just saw why an increasing number of gambling advertisers are choosing this GEO alongside other countries. Opportunities are endless, and tackling challenges will be a breeze if you use the right strategies. So, pull up your socks, get the right advertising partner, and watch your gambling traffic in Malaysia soar within minutes.

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Frequently Asked Questions (FAQs)

How easy is it to attract gambling traffic in Malaysia?

Ans. Attracting gambling traffic in Malaysia is pretty easy if you have the right strategies in hand.

Which is the best gambling ad network?

Ans. When it comes to gambling advertising, 7Search PPC takes the top spot. We offer various ad formats, detailed analytics, and additional features, making it easy to attract relevant traffic.

Why is targeting so crucial when advertising?

Ans. Targeting becomes a crucial part of advertising as it engages the audience that is looking for the services you offer. And most importantly, it ensures that all your efforts are worthwhile.

What are the top three ad formats you can use for gambling advertising?

Ans. Banner ads, popunder ads, and in-page push ads are the top three ad formats most effective in attracting gambling traffic in Malaysia.

Why is focusing on age restriction crucial when advertising a gambling platform?

Ans. If your gambling ads target a minor audience, you may encounter legal issues. So, it’s best to adhere to age restrictions and not target your ad to anyone below the age of 21.

What if we tell you an easy way through which you can gain gambling traffic in Indonesia? No penalties, no business shutdowns, and no jail-times. Just cautiously taking the hot table by targeting the audience that matters. Sounds appealing?

Access Top-Tier Gambling Traffic Now!

With this blog, we’ll explore the current Indonesian market and its opportunities. We’ll also tell you how to play your cards right to win over the audience. Let’s roll in!

Is it worth it to acquire gambling traffic in Indonesia?

Just the right question! When we talk about gambling regulations in Indonesia, there is no straight answer.

Legally speaking, gambling is forbidden in the country. The religious stance towards it is also not that positive. However, the market is still growing and thriving. Gambling has long been a part of Indonesian culture and is doubling up with the new generation having gadgets in their hands.

With all the local physical casinos being banned, players have shifted to low-risk online gambling websites. Regulations are relatively lenient here, making the opportunity present itself right before you.

So overall, yes, it is worth it to acquire gambling traffic in Indonesia.

Scope for Gambling Advertisers

We understand how hesitant most advertisers are when it comes to getting a hold of gambling traffic in Indonesia. To ease all your worries, we have compiled a list of statistics that prove the wide scope within the country.

Growing market

According to reports published by Statista, Indonesia’s gambling market revenue is projected to reach US $1.81 billion in 2025. The same revenue is expected to show an annual growth rate of 1.60% (2025-2029), with the projected market volume being US $1.93 billion by 2029. New players are taking interest, making the total number of estimated players reach 9 million by 2029.

Easier Access

The extensive use of smartphones and unrestricted access to the Internet has made it extremely easy for players to access gambling platforms. User penetration in the market will be at 3.08% in 2025, with almost 61% of the users being in the age bracket of 18 to 24 years. (Source: Statista and Source.io).

Sports Betting

Indonesians reach their peak enthusiasm when it comes to betting on sports. A survey conducted by TGM Research in 2022 showed that 38% of the population had been involved in sports betting activities in the past 12 months. Out of these, 18.93% bet a few times a week, 8.67% bet once a month, and 36.75% bet a few times a year or less.

Low-Cost Traffic

Gambling traffic in Indonesia is one of the cheapest traffic to get. Since gambling is already restricted, there’s not much competition from the local casinos and sites. On 7Search PPC, you can get this traffic at a very low rate. The minimum bid for the CPM (cost per mille) model starts at $0.0003, and for the CPC (cost per click) model, it starts at $0.15.

How to Create an Effective Gambling Ad Campaign

A Simple Guide to Achieve Gambling Traffic in Indonesia

Now that you know how the situation of online gambling in Indonesia is, here’s the guide we promised. Just follow along the steps, and you will start seeing traffic from the country in no time.

Know your audience

When we talk about Indonesia, you have to be very careful about who you target offers to. Not everybody will be pleased, and we are not here to do that either. Understanding the characteristics of your audience will one-up your ability to create better ads.

When it comes to demographics, most Indonesian gamblers fall under the age group of 18 to 24, followed by 25 to 34. Out of these, we have 68% of the female population, while the rest 32% is the male population. Clearly, we can see that women are leading this sector. (source: start.io)

While their preferences vary, most Indonesian players prefer games with a regional flavor. It can be in the form of slots, live dealer games, roulette, blackjack, poker, and table games. Just like players all around the world, they are driven by the desire to earn money, followed by the excitement that comes with it

Set your goals

No advertising is complete without setting a campaign objective. You wish to gain gambling traffic in Indonesia, but why? What would success mean? Goals are more than just a mere statement. They determine the path and measurable framework of your campaign.

You can set your campaign goal to:

• Brand Awareness and Reach
• Website Traffic
• Lead Generation
• Player Acquisition

If you are just starting out, we recommend setting your goals to brand awareness first. While users learn about your gambling site, you can keep yourself busy understanding their behavior. Slowly and gradually, shift your focus to lead generation and player acquisition.

But hey, it totally depends on what you want to do! If you’re unsure and just want to test the waters, then 7Search PPC allows you to create a campaign even without a specific goal in mind.

Adhere to regulations

Google and Meta don’t allow you to buy gambling traffic in Indonesia. So it’s better to stay safe and avoid advertising platforms that will ban your ad anyway. No point in paying penalties.

Instead, you can use other gambling advertising networks like 7Search PPC to run your ads without any worries. The platform is easy to get started with, offers the most competitive bids, and has a premium inventory of publishers to ensure seamless delivery of ads.

Pick your ad formats

Believe it or not, not all ad formats work in favor of gambling. Imagine yourself as the audience who comes across two gambling offers. One is a banner with flashy colors and expensive slot machines, offering a chance to make big wins. Another one, on the other hand, is a sad, boring text ad. Which one would you prefer? Obviously the first one, unless the text ad has something amazing to say.

Players are always picky with what they are shown. At 7Search PPC, most gambling advertisers see gambling traffic in Indonesia from the banner, in-page push, and popunder ad formats.

• Banner ads are made up of static images and graphics that visually appeal to the audience. They can be framed in multiple different sizes and hold attention for longer periods.
• In-page push ads work like notifications. They pop up in the corners of the web pages and prompt users with a CTA without annoying them too much.
• Popunder ads are for times when you want engagement without interrupting the user’s experience. Here, the ads appear behind the current window.

In addition to these, we also offer Native and Text ads that you can use according to your requirements.

Customize your ad creatives

While everything else works on the backend, it’s your creatives that will be presented at the forefront. You don’t want them to pass off as ‘just another spam’. So what works? Here’s what you can do:

• Use bright colors and images associated with luck and casinos.
• Write your ad copy in Bahasa Indonesia for better appeal.
• Use local slangs like Menang Besar! (Win Big!) for better localization.
• Incorporate cultural elements like lucky numbers and signs.
• Promise a win in clear numbers, such as ‘Bet $10, Win $100’.
• Highlight discounts and joining bonuses.
• Emphasize data protection and anonymous play features.

Remember the research you did for your audience in the first? Make sure to put it to use while writing ad copy and creating visuals.

Target and Launch

We’re almost there! Targeting is important to ensure you attract the right gambling traffic in Indonesia. With 7Search PPC, you can target your ads based on location (city, state, and country), device type (desktop, tablet, and mobile), and device OS (Android, Apple, Windows, etc.). We’re not limited to Indonesia, and you shouldn’t be either. Our ad network covers over 239 GEOs, allowing you to expand your business across the world.

Once done, choose your bidding and make your campaign go live.

Test and Optimize

Successful campaigns don’t end with the initial launch. Gambling laws and consumer preferences are constantly changing. Advertisers need to keep up if they wish to continue advertising iGaming in Indonesia. Test different ad elements and targeting to find the ones that appeal to the masses the most. Optimize based on past data and current changes so that you always have fresh offerings to deliver.

Launching Gambling Ads in Brazil: A Step-by-Step Guide

Conclusion

Indonesia has long been a GEO of choice for many advertisers. But sadly enough, entering this market has not been easy until recently. As connectivity through the internet grows, it has become way too convenient to advertise here. Challenges arise, but the right kind of research and messaging is often enough to brush them off. But it’s always better to play safe.

Start slowly to gauge what you’re getting into. Once you become an experienced advertiser, there’s quite literally nothing stopping you from finding convertible traffic in Indonesia.

Target Indonesian Gamblers – Start with Our Network Today!

Frequently Asked Questions (FAQs)

Is there gambling in Indonesia?

Ans. Legally, no form of gambling is allowed in Indonesia. Despite this, the gambling market has seen perpetual growth in the number of players and opportunities in recent years. So yes, there still is gambling in Indonesia.

What is the best source for gambling traffic in Indonesia?

Ans. Ad formats like banner ads, in-page push ads, and popunder ads generate high-quality gambling traffic in Indonesia.

What other strategies can I use to attract gambling traffic in Indonesia?

Ans. Other strategies you can use, in addition to advertising, include SEO, influencer marketing, organic social media, emails, and messages.

Is there scope for sports betting in Indonesia?

Ans. Yes, plenty of people engage in sports betting with the desire to win money and for the thrill that comes with it.

How can I build trust with my audience?

Ans. To build trust with your audience, prioritize transparency and providing value. Make your ads look genuine by showing real testimonials and wins to attract genuine gambling traffic in Indonesia.

When you compare Thailand’s gambling population today with the previous years, you will find a rising upward graph. With a rapidly growing audience hungry for online casinos, bookies making big bucks before sports games, and lottery tickets being sold more than ever, the potential for gambling sites is massive. You’ve chosen the perfect time to drive gambling traffic in Thailand and make it big.

Target Thai Gamblers Effectively! Run High-ROI Gambling Ads Today

To make things easier for you, we have combined research on the Thai gambling market and strategies to crack it better. The stakes are high, but so are your rewards- if you play your cards right. Let’s get going!

What is Gambling Traffic?

As a gambling business owner or advertiser, you understand the importance of ensuring your ads are seen. The users who click on your ads and visit your website make up your traffic. More often than not, this traffic consists of users who are interested in gambling, which makes them your gambling traffic. These can be people looking for online casinos, sports betting websites, or lottery and bingo games.

Buy iGaming Traffic: Run Gaming & Sports Campaigns

The more reach your ads have and the better your ad creatives are, the higher your gambling traffic will be.

Driving Gambling Traffic in Thailand: Worth it?

Many advertisers wonder if Thailand is a GEO worth investing in. In reality, gambling has deeply integrated itself within the Thai population in recent years. Following reasons and statistics are enough to prove why driving gambling traffic in Thailand is worth it.

High demand for online gambling

The preference among gamblers in Thailand has shifted towards online gambling due to its ease and accessibility. Revenue in this market is expected to reach US $694.25 million in 2025, according to reports by Statista. Another report suggests how 45% of the population is actively into gambling. Amongst these, sports betting, online lottery, and bingo have seen major investments lately.

Continuous growth of the sector

Thailand, as a GEO for gambling, has seen consistent growth. Reports by Statista depict that the revenue is expected to show an annual growth rate (CAGR) of 1.40% in the years 2025-2029. By the year 2029, number of users in the lottery and bingo market is expected to reach 3.9 million users.

Long-term profitability

Thai players tend to have strong gambling habits, making them out to be lifetime value players. Such high retention rates and recurring traffic contribute to long-term growth and profitability. Moreover, since the country has a growing middle class with disposable income, spending on leisure activities like gambling is being normalized.

Affordability

Finally, if you wish to buy gambling and casino traffic in Thailand, then ad networks should be your ultimate go-to. 7Search PPC offers affordable advertising for gambling businesses, with the lowest impression bids being $0.0003 and the highest being $0.00910 for banner and in-page push traffic. (*Note: The bids are subject to change depending on your ad format, pricing model, and demands of the market.)

A Typical Thai Gambler

It’s important to know what a typical Thai gambler looks like and what their behaviors are, not just to target them better but also to create better ads. Achieving high gambling traffic from Thailand will only be possible once you get users to click on your ads.

Demographics

Gamblers in Thailand come from a variety of age brackets, but the major proportion of them sits within the young adult category. Age group 18-24 constitutes 51.5% of the players, followed by 25-34 years making 38.5%, 34-44 years being 6.3%, 45-54 years being 2.2%, and 55 and above being 1.5%. (Source: start.io).

Surveys conducted by Statista have also stated that 80.3% of male respondents and 77.6% of female respondents have gambled before.

Behaviors and Habits

In Thailand, gambling is not perceived as something bad or stigmatized. In fact, it has long been a feature of the country’s history and culture. So despite it being regulated, Thai people are often quite willing to indulge themselves in such games.

The spread of the internet and smartphones into everyday life has only made it easier to participate in leisure games regularly. Sports betting is considered a part of the gaming experience, and the cultural attitudes towards risk make up their success in online gambling.

Strategies to Attain Gambling Traffic in Thailand

Gambling traffic in Thailand is unique because of the existing strict rules and regulations. Some sources here work extremely well, while others pose a problem. So which ones to choose? Let’s quickly check out all the relevant strategies.

Through advertising

Gambling advertising makes use of ads designed to attract and retain users by targeting a very niche market interested in gambling. They act as traffic magnets by making promises of huge jackpots and flaunting quick wins and hefty bonuses. You can advertise through a variety of ad formats, track how your campaign has performed, and optimize it without starting again from scratch.

Since Google restricts advertising gambling offers in Thailand, the best way to do it is through other ad networks. Our advertising platform, 7Search PPC, offers the best features to run gambling ads in Thailand. You can choose between 5 different ad formats, track your campaigns, and optimize them in real-time. Our star feature, however, is the anti-ad blocker that helps you surpass blocks and reach a wider audience.

Through SEO

SEO can enhance your gambling website’s visibility and boost its rankings. You can try ranking for specific keywords, build your backlinks, and improve the technical structure of your website to drive organic gambling traffic in Thailand and from the rest of the world.

However, this becomes extremely challenging since search engines keep a cautious eye on gambling websites. The space is competitive to rank for, and generic keywords won’t work. You will also need backlinks from authoritative sites, which can get extremely costly.

Through influencer marketing

Influencer marketing is a top strategy to reach a wide audience and gain trust in the online gambling world quickly. Influencers from Thailand with large and engaged followings can put in a good word for your website and help you attain traffic.

Game streaming websites like YouTube, Twitch, and Discord are some great places to find influencers. You can try for sponsored posts, live streaming and gameplay, affiliate partnerships, exclusive promo codes, offers, shoutouts, and takeovers.

Through organic social media

Social media provides gambling sites a platform to interact, engage, and draw in gambling traffic directly. You can make fun and relatable content, share tips, celebrate winners, run interactive contests, and make use of UGC (user-generated content). Another choice is to join relevant online communities and forums where people share their wins and recommend new games.

The only challenge here is that it’s next to impossible to run gambling ads on social media. You’ll need a solid social media strategy and a huge amount of patience to succeed in attracting organic gambling traffic in Thailand.

Through emails and messages

‘Ready to hit the jackpot? Register 100 today and get a chance to win almost double back. Check out now!’ – if you’re familiar with such messages, then you have experienced what it’s like to receive emails and texts from gambling platforms. They don’t cost anything and are convenient enough to use on a daily basis.

The only issue with them is that most emails and texts appear spammy and hardly receive any traffic. Open rates are low, and you might even get blocked by the user.

Making Your Gambling Ads Stand Out

We’ve mentioned all the well-known strategies to drive gambling traffic in Thailand, but advertising stands out because of its ease, reach, and cost-effectiveness. However, let’s not forget about the crowd and competition just yet. Implement the following elements in your ads to get gambling leads more than ever.

• Highlight bonuses and possible wins:- The majority of gamblers play for cash wins. Highlighting bonuses and possible wins can be a good way to attract and lure in such players. Add it to your visuals or ad copy in bold letters to grab attention.
• Use suggestive visuals:- Certain types of visuals can make your ads stand out from the crowd. Many gambling advertisers like to give sneak peeks into gaming visuals and use images of beautiful characters, slot machines, jackpot animations, happy players celebrating their wins, and luxury previews.
• Localize for the Thai audience:- Thai people are very particular about their language and culture. You can try writing your ad copies in the Thai language, give Thai pop culture references, and address the users directly in their local slang. When you’re targeting them, don’t make them feel like an outsider.
• Present your options:- If you offer a variety of games, it’s best to showcase them all in your ads. Show your audience that they can pick and choose between multiple options depending on what they’re feeling for at that point in time.
• Add gamification elements:- If you want engagement and hype, then gamified elements are the way to go. Add spin to wheels, mystery boxes and surprises, and time-sensitive offers to intrigue users and get them to click.
• Promise definite payouts:- Payouts are definitely a challenge when it comes to gambling games. If you promise definite and timely payments, it can act as a trust factor and prove to be a game changer for your ads.
• Launch, test, optimize:- You won’t know how your ads are performing and what can be improved until you launch and test your ad elements. Use 5-10 ad copies and visuals, and switch up targeting and ad formats to see what works.

Conclusion

Thailand is gradually making its way on the list of top GEOs for gambling advertising. The market is scaling up and quickly absorbing all the new gambling businesses. With the demand constantly increasing and the future looking too promising, drawing gambling traffic in Thailand will be a breeze. Promote your gambling platform with 7Search PPC and watch your traffic 2x in just a few days!

Boost Your Gambling Traffic Today! Join Our Ad Network & Get Quality Leads

Frequently Asked Questions (FAQs)

Is gambling popular in Thailand?

Ans. Gambling forms a huge part of the history and culture of Thailand. Despite it being heavily restricted, most Thai gamblers have access to online casinos and gambling sites, making it a fun leisure activity for most.

How can I get gambling traffic in Thailand?

Ans. You can try a bunch of strategies like advertising, SEO, organic social media, and influencer marketing to get gambling traffic in Thailand.

What is the best source for gambling traffic in Thailand?

Ans. Advertising through ad networks is one of the best sources of gambling traffic in Thailand. It stands out because of its ease of use, reach, and cost-effectiveness.

What content types work best for attracting gambling traffic in Thailand?

Ans. Ad content that is personalized for the local Thai audience, uses their language and references local slang, and incorporates suggestive visuals, works best in attracting gambling traffic in Thailand.

Where to advertise gambling?

Ans. You can easily advertise your gambling offers through ad networks like 7Search PPC, which provides innovative features and advanced tools to reach a wider audience effectively.

Sounds dystopian? Maybe. So, where do you turn? To God? No—to a VPN. And where will you find the best one? The answer is simple: the company that strategically uses VPN marketing will catch your attention first and offer you their services.

A user searches for a VPN not just for privacy but for security, speed, and unrestricted access. They’re bombarded with ads, all promising the best service. But the reality is only a few VPN brands truly stand out. In 2025, VPN advertising isn’t just about visibility; it’s about how brilliantly you are differentiating your services.

Launch VPN Advertising Campaign Now

Traditional tactics are fading, and new trends are taking over. If you’re still relying on outdated strategies, then, my friend, you’re handing your competitors the edge. So, how do you craft VPN ad campaigns that speak louder than a boombox?

In this blog, we’ll uncover the latest trends, battle-tested strategies, and expert tips you won’t find anywhere else.

Read on—because missing this could mean falling behind.

VPN Marketing: The Ultimate Hack for Online Success

Starting a car by turning the key without knowing how to change gears, steer, or use the brakes won’t make you a skilled driver due to a lack of basic understanding. Similarly, jumping straight into VPN marketing without understanding what a VPN, aka (Virtual Private Network), is may lead to wasted efforts. So, first, understand this private network that works virtually.

What is a VPN?

A VPN (Virtual Private Network) is a secure service that keeps your internet use private and safe. It hides your real location (IP address) and protects your data from hackers or trackers. When you use a VPN, your internet connection and your browsing go through a secure tunnel, making it hard for others to see what you are doing online. Below are some popular activities that people use a VPN for.

• Browsing securely on public Wi-Fi
• Accessing blocked websites
• Streaming content privately
• Keeping chats private

Now, Let’s Understand VPN Marketing

VPN marketing is the process by which businesses promote Virtual Private Networks (VPNs) to people seeking online privacy and security. Marketers use methods like PPC ads, blogs, and social media to attract users. VPNs help people stay safe online, access blocked websites, and browse anonymously.

Since many people need VPNs, companies focus on showing how they protect data, improve security, and offer fast connections. The goal of a VPN promotion is to educate users and encourage them to choose their service over competitors’ offerings.

Different Types of Virtual Private Networks (VPNs)

Virtual Private Networks (VPNs) come in different types based on their functionality and use cases. We have researched the main types of VPNs for you. Please have a look.

Remote Access VPN

A Remote Access VPN lets people connect to their office or private network from anywhere using the internet. It is helpful for employees working from home or traveling. The VPN creates a secure connection, keeping important information safe from hackers. Businesses use this type of VPN to provide employees with access to company resources, such as internal files and applications, without exposing them to cyber threats.

Site-to-Site VPN

A Site-to-Site VPN connects different office locations of a company securely over the internet. Instead of employees logging in individually, the entire office network is connected. This helps businesses with multiple branches work together as if they are in the same place. Employees can easily share files and communicate without security risks. It also makes work more efficient and removes the need for separate remote connections for each user.

Mobile VPN

A Mobile VPN is designed for users who frequently move between networks, such as those using smartphones, tablets, or laptops while traveling. Regular VPNs disconnect when you switch networks, like from Wi-Fi to mobile data. But a Mobile VPN stays connected, keeping your internet secure all the time. This is useful for professionals who need uninterrupted access to corporate systems while switching between Wi-Fi, mobile data, or other networks.

The Rapid Growth of the VPN Market

Previously, the real importance of the VPN market was not widely recognized. However, as people felt the need to use it, they came to understand both its necessity and value. The first widely used VPN technology is known as PPTP, which means Point-to-Point Tunneling Protocol.

It was developed by a Microsoft employee and introduced around 1996 (source: TechTarget). After its widespread adoption, many other players entered the market, and since then, the VPN industry has continued to grow without looking back.

Not going too far back, a Statista report stated that in 2022, the global market was valued at 45 billion U.S. dollars and was forecast to reach 350 billion U.S. dollars by 2032.

VPN Marketing Trends to Watch in 2025

After watching the projected data from Statista, it’s clear that the VPN market is experiencing significant growth. The reason? Several key trends are shaping its online marketing landscape, and in 2025, this will continue. Some of the key trends you can try for quick success.

VPN Affiliate Marketing

Among many fruits, only a few remain evergreen throughout all seasons. Similarly, many marketing trends come and go, but one always stays trendy when it comes to promoting VPN services—VPN affiliate marketing. This VPN marketing trend continues to be an important growth strategy for VPN brands. Companies collaborate with influencers and bloggers and review websites to promote their VPN services.

Make Money Online: How To Become an Affiliate Partner of 7Search PPC?

As more people become concerned about online privacy, content creators explain how VPNs help protect users, encouraging more people to sign up. Affiliate marketers don’t work for free; in exchange for every successful action, VPN brands offer them a commission.

VPN Ad Network

Just like in previous years, VPN advertisers in 2025 will rely more on ad networks than on marketing agencies. With the help of a VPN ad network, advertisers will show paid ads by using many ad formats like display ads, in-page push ads, and native ads to attract users who care about online security. Ad networks will help brands place VPN ads on the right websites, making them more visible.

Since ad platforms like Google and Facebook have strict ad rules, VPN companies often look for ad networks that offer better targeting and comply with advertising regulations. Smart advertisers know that no one provides better ad services than our ad network, 7Search PPC. So, with 2025 here, it’s the perfect time to launch your ad campaign on 7Search PPC.

SEO and Content Marketing

Marketing can be done in any form, whether it is text-based or visually based because it is a broader term that covers all areas with the motive of making people aware of the brand and driving purchases. The next VPN marketing trend that will shine in 2025, according to our research, is SEO and Content Marketing.

Search intent reflects how curious the audience is to learn more about the services or how quickly they may subscribe to them.

In 2025, blogs, how-to guides, and comparison articles will help bring more visitors naturally. VPN brands will use the right keywords to appear higher in search results. Video content, like tutorials and explainer videos, will also become more popular. By sharing useful information, companies can gain trust and attract more people to sign up for their VPN services organically.

Influencer Marketing

Past results decide the future. Influencer marketing has successfully proven its worth when it comes to effective VPN marketing. From food to goods, influencer marketing is shining and helping brands grow quickly. The reason? More people now trust online personalities instead of regular sales agents.

In 2025, this trend will continue, and VPN companies will invest more in YouTubers, social media influencers, and tech experts to promote their services. These influencers will show how VPNs help, like unlocking restricted content or keeping personal data safe.

Some people may confuse affiliate marketers with influencers and think they are the same. But they are not. Their way of promoting services is completely different.

AI-driven Marketing

In our daily lives, we use one thing to simplify our tasks, and it is mostly successful in doing so. Yes! You guessed it right—AI (Artificial Intelligence). Before AI was introduced, many tasks were difficult to manage, such as monitoring competitors, creating reports, sending regular marketing posts to clients on time, and much more. However, with AI, all these tasks have become simpler. It is fair to say that AI is transforming the business world.

Like other industries, AI is expected to impact the VPN sector in 2025 positively. It will help them by showing ads to the right audience, sending highly personalized emails, and improving customer support. It will analyze user behavior more accurately, ensuring that marketing ads and email match individual interests, leading to increased sign-ups.

AI-powered chatbots will become even more responsive, answering questions instantly and guiding users smoothly through the whole process. In 2025, AI will predict what users need, helping VPN brands keep customers for longer and improve their VPN marketing strategies.

The Best VPN Marketing Strategies to Dominate the Market

The VPN market is highly competitive, so effective marketing strategies are crucial for success (there’s nothing new to it). Here’s a breakdown of key marketing strategies to help VPN providers dominate the market:

Invest in Paid Advertising

Think about this—when people search for VPNs, where do they go? Search engines, social media, and websites they trust. That’s where the role of paid ads comes in! These ads catch the attention of those customers who are looking for VPN services. These ads work like a sales agent for the VPN brands.

Running online VPN ads through paid advertising can help you compete with your rivals in a tough market. So, if you can get real results from investing in online ads, it’s worth it, right?

Create a Loyal Community on Social Media

Let’s be real—people love brands that engage with them, not just sell to them. A VPN brand can build a strong social media following by sharing cybersecurity tips, privacy news, and even fun memes related to online safety. Ask questions, start discussions, and reply to comments—it makes users feel connected. You can also run polls, giveaways, and live Q&A sessions, as it can turn casual followers into loyal customers who trust your VPN brand.

Offer Referral Programs

Word-of-mouth is still king! People trust recommendations from friends, and nothing works better for VPN marketing than that. A smart referral program rewards users for bringing in new customers—whether it’s a free month of service, cashback, or discounts. Imagine a user who loves your VPN telling their friend, “Hey, I get extra free days when you sign up with my link!” It’s a win-win. The best part? You gain new users without spending a fortune on advertising.

Sponsor Relevant Events

Imagine your VPN brand’s logo at a top cybersecurity event—instantly gaining credibility. Sponsoring privacy-focused webinars, hackathons, or tech conferences puts you in front of an audience already interested in online security.

It’s not just about stamping your VPN logo somewhere; be part of the conversation! Hosting a session on internet privacy or offering exclusive event discounts can make a long-lasting impact. However, you should know that this can be a bit expensive. But the results are guaranteed. In the end, it’s up to you and your priorities.

Exclusive VPN Marketing Tips by 7Search PPC

Marketing VPN services effectively requires a strategic approach to reach the right audience, and we understand this well because of our extensive experience in the field. Therefore, we have decided to help VPN advertisers by sharing some exclusive tips for VPN marketing.

Target Privacy-Conscious Users

People who use VPNs care about their privacy. Speak their language! Use words like “secure,” “anonymous,” and “no logs” in your online VPN ads. Create content that highlights how your VPN protects data from hackers and trackers. Keep yourself active on platforms where privacy matters, like tech forums and cybersecurity blogs.

Use High-Converting Ad Formats

Not all ads work the same way. Banner ads, native ads, and in-page push ads perform well for VPN promotions. Test different formats to see what grabs attention. Use clear CTAs like “Protect Your Privacy Now” or “Get Secure Access Instantly.” GIFs or short videos showing how a VPN hides an IP address can make ads more engaging. Always A/B test VPN marketing creatives to find the best-performing version.

Optimize for Geo-Specific Traffic

Different countries have different privacy concerns. A VPN ad for users in China should focus on bypassing censorship, while in the U.S., it can highlight securing public Wi-Fi. Use geo-targeting to show the right message to the right audience. If your VPN meets the needs of both countries, you can target them both. With the help of our ad network, 7Search PPC, you can run VPN ads in 239+ GEOs.

Highlight Key Benefits

A VPN is more than just an advanced tool. Showcase its speed, ability to unblock websites, and secure streaming. Instead of just saying, “Stay Safe Online,” show how users can watch restricted Netflix content or access banking sites safely abroad. Use bullet points in ads to make benefits easy to scan. Customer reviews and success stories can also help gain trust, so never forget to use them in your marketing ads and posts.

Retarget and Upsell

Not everyone buys on the first visit. You don’t need to panic. It happens, and it’s normal because it’s human nature—some days, they feel they need a service, and some days, they find a better one. It’s okay. All you need to do is put in consistent effort.

Retarget users who visited your VPN page but didn’t subscribe. Offer them a limited-time discount or a free trial. For existing users, upsell premium plans with extra features like dedicated IPs or multi-device support. Email campaigns and personalized offers can keep users engaged and reduce churn.

Utilize Eye-Catching Theme

A dull VPN ad won’t convert. Use a sleek design with strong visuals. Dark backgrounds with neon highlights give a secure, futuristic feel. Icons like a shield, lock, or globe reinforce the idea of security and global access.

Keep the design clean but powerful. If your ad looks like a security product, users will instantly connect with it. Trust us, as we are an ad network, and an ad network knows everything about how to present ads, when to present them, and to whom they should be presented.

Create Ad Now

Conclusion

VPN marketing in 2025 is more than just promoting privacy—it’s about making your brand stand out. Success comes from using smart strategies like working with influencers, using VPN ad networks for better campaigns, implementing AI, and improving SEO. The brands that keep up with trends will grow the fastest.

So, are you ready to improve your VPN marketing? Start trying these strategies, adjust your approach, and stay ahead of your competitors. Your audience is looking for the best VPN—will they find yours first? We can now hear the loud ‘YES’.

Frequently Asked Questions (FAQs)

What is VPN marketing?

Ans. VPN Marketing is the process of promoting Virtual Private Network (VPN) services to users who need online privacy, security, and unrestricted internet access.

Can SEO help in VPN marketing?

Ans. Yes, SEO improves VPN Marketing by boosting search rankings and website traffic.

What is VPN affiliate marketing?

Ans. In VPN Marketing, affiliates promote VPNs and earn commissions for referrals.

How do paid ads work in VPN Marketing?

Ans. Paid ads in VPN marketing target users searching for VPN services online.

How do referral programs help in VPN marketing?

Ans. Referral programs in VPN Marketing encourage existing users to promote VPN services, and in return, they get a commission or discount on every successful action.

Did that tune sound familiar? If you guessed the IPL theme music, you’re absolutely right! The Indian Premier League isn’t just a cricket tournament—it’s an emotion. It’s a season of excitement, predictions, and big wins. Millions of fans watch every match, hoping their favorite team will win. But they’re not just watching; they are actively looking for betting platforms to place their bets. This makes IPL 2025 the perfect time to grow your sports betting business.

Boost Your Betting Brand This IPL Season!

But here’s the challenge: many betting brands will be competing for the same kind of attention that you want from your audience. To stand out, you need more than just ads—you need smart strategies that differentiate your brand in this competition. Look at the DREAM11 betting app; it has many competitors, but people have more faith in their sports betting app. Why? Because they keep themselves ahead of the competition at every stage.

Offering exciting bonuses, using PPC advertising networks, and running real-time promotions can help attract users. The key is to make betting fun, easy, and trustworthy.

In this blog, we’ll share simple but powerful cricket advertising tips to help your business succeed this IPL season.

3…2…1, Let’s play—oops, sorry, sorry—let’s read!

What is Sports Betting?

How many wickets will Jasprit Bumrah take? Which team will win today? What is the best playing XI for you? These are the types of predictions that online betting apps/sites allow users to place bets on, adding excitement to every match.

Sports betting means placing a wager on the outcome of a sports event. People bet money on teams, players, or specific events in games like football, basketball, or cricket. If their prediction is correct, they win money at a rate of 1.2x, 1.3x, or even 2x, depending on the offered rate; if not, they lose their bet.

Betting can be done through online betting apps/websites. It is popular worldwide and can be based on skill, strategy, or luck. However, responsible betting is important to avoid losses.

Why Are Sports Betting Platforms More Active During IPL?

Ten teams, 74 Matches, 26 billion views overall, and more than 350 billion minutes were watched across the entire IPL season 2024. Shocked? The whole world witnessed the unstoppable craze and record-breaking viewership of IPL 2024. Every year, IPL breaks new records and sets new milestones, and just like always, it is ready to deliver new record numbers in 2025.

Sports betting platforms become more active during IPL because the tournament is extremely popular around the world. With matches happening almost daily, bettors get more opportunities to place bets.

The excitement, close matches, and unpredictable outcomes make betting more thrilling. When millions of eyes stick to one screen at the same time, that moment is perfect for sports betting platforms to use their smart advertising strategy and show IPL betting ads with perfect timing.

How 7Search PPC Powered Clients’ Success in the iGaming Industry

Major Benefits of Advertising Betting Platforms During the IPL Season

Advertising betting platforms during the IPL (Indian Premier League) season can be highly profitable due to the immense popularity of the tournament. Here are some major benefits:

• Massive Audience Engagement

The IPL attracts millions of cricket fans worldwide, making it the perfect time to promote betting platforms via IPL ads. During this season, fans are highly excited, engaged, and actively looking for ways to bet on their luck. Advertising during the IPL helps betting platforms capture a large audience’s attention, which increases brand awareness and user sign-ups. Since cricket fans follow matches closely, they are more likely to explore betting options, leading to higher conversions.

• High User Retention Due to Consistent Matches

The IPL lasts for almost two months, giving betting platforms continuous exposure. Unlike one-time events, this long tournament keeps users interested in multiple matches, leading to more repeat visits to betting websites and apps.

This consistency helps platforms build loyal users who return daily to place bets. With attractive promotions and competitive odds, betting platforms can retain these users even after the IPL ends. Other tournaments like Ashes, BBL (Big Bash League), and CBL (Caribbean Premier League) keep the betting momentum going year-round.

• Increased Betting Activity with Real-Time Engagement

IPL follows the T20 format, which is too short compared to other formats like ODIs and Test Matches. When you advertise your betting platform during the IPL match, betters do not get enough time to compare your platform with others, and the benefit goes to your court. Live betting options on match outcomes, player performances, and other game events keep users excited. With the help of consistent advertising, betting platforms attract new users and increase revenue through real-time engagement.

• Opportunity to Introduce Unique Betting Formats

Betting platforms run successfully by standing on two pillars. The first is how many sports betting options they offer to their audience, and the second is an extra feature that makes their betting platform unique and superior to others. The fast-paced nature of IPL allows betting platforms to introduce innovative betting formats, such as:

• Ball-by-ball predictions,
• Fantasy-style bets,
• Performance-based wagers.

Advertisers can highlight these features on their betting or fantasy ads to attract bettors.

• Attracts More Users with Special Promotions 

Many betting platforms offer IPL-specific promotions, such as free entry, cashback offers, or match-specific bonuses and discounts. Advertising these promotions during IPL attracts more users who want to take advantage of these deals. Special offers encourage both new and existing users to place more bets, which increases engagement and revenue.

All you need to do is research the types of offers your competitors provide and identify high-search-volume keywords. Then, strategically place them in your betting ads. By doing so, you can present your betting platform to your audience with eye-catching offers, and your audience will use your betting platform to grab that offer.

Best GEOs to Target Cricket Betting Ads

After learning about the benefits of advertising cricket betting platforms, you might now be looking for the best place to attract cricket bettors with your IPL betting ads easily. Ok, we can help you with this finding. Check out the best GEOs for promoting IPL betting platforms, and let’s crack the code together:

USA

The USA is famous for many leading sports, such as American football, basketball, baseball, soccer, and ice hockey. But when it comes to cricket, many of us avoid taking this country’s name. That’s a big mistake, my friend.

Cricket is making waves in the USA, drawing in both local fans and immigrant communities. The country has a strong cricket history, with the US men’s team having competed in the World Cricket League. Excitement grew as the USA co-hosted the 2024 Men’s T20 World Cup, further boosting the sport’s visibility.

Plus, cricket’s inclusion in the 2028 Los Angeles Olympics will take its reach even higher. These factors make the USA a prime market for cricket betting ads!

India

A study conducted between November 2023 and January 2024 found that cricket had the biggest fan base among all sports in India. Over 600 million people watched cricket on TV or online streaming platforms during this period (source- Statista).

India has the largest cricket fan base in the world. The Indian Premier League (IPL) and international matches attract millions of viewers. With a strong digital betting culture, many users engage in online cricket betting (day-to-day or season-wise). India has a mobile penetration rate of about 78% and an internet penetration rate of around 52%.

This makes it easier for bettors to access online platforms. Advertisers can take advantage of India’s passion for sports and the expanding online betting market.

Pakistan

Before 1947, Pakistan was part of India. After gaining independence, the two nations parted ways, but cricket has always remained close to their hearts. Cricket is the most popular and played sport in Pakistan, and it has a passionate fan following.

The Pakistan Super League (PSL) and international matches attract millions of viewers. Many cricket fans place bets on local and international matches. However, the competition is tough as many major betting companies target this country in their betting ad campaigns.

Bangladesh

There is no doubt that Asian countries dominate when it comes to cricket. The next country on our list to target IPL ads is Bangladesh. This country has a deep love for cricket, and the IPL is among the most-watched sporting events in the country.

With the growing number of internet users and mobile payment solutions, online betting platforms have gained traction. Many cricket bettors actively follow the IPL and participate in betting, especially during high-stakes matches.

As digital penetration continues to rise, IPL betting ads targeting Bangladesh can reach a highly engaged audience ready to place bets on their favorite teams.

Super 4’s: Top Ad Formats for Effective Sports Betting Campaigns

IPL franchises want their hammered players to make runs on every ball. Similarly, advertisers want to convert every lead they gain from their IPL betting ad campaigns. To do that, advertisers need to focus on the chosen ad formats, as the audience first interacts with the advertising format before the ad content. Here are the Super 4’s for you:

• Banner Ads

These ads are image-based ads that you often catch on betting websites or apps. They are popular for grabbing attention with eye-catching visuals and persuasive text. IPL betting works well because it can display exciting betting offers, which attracts cricket fans instantly.

They come in various sizes, making it easy for advertisers to attract their targeted audience in every possible way. You only need to place them on websites where many eyes are already searching for betting-related content, and success will come easily. The best part is that you don’t have to do this on your own; the 7Search PPC ad network can do it for you.

• Text Ads

Sometimes, text alone can be effective for advertisers, whereas many other ad formats with interactive elements fail to achieve the same impact. How? Here is the reason. Text ads are simple, written ads that appear on search engines or websites.

They focus on clear, compelling messages that encourage users to click. In IPL betting campaigns, text ads can promote exclusive offers, upcoming matches, or bonuses using concise and engaging words.

Since they load quickly and blend naturally into content, they attract users actively looking for sports betting opportunities, which makes them a high-converting ad format.

• Popunder Ads

Imagine you’re shopping in a mall, and just as you decide it’s time to head home, you receive a pleasant surprise as you step outside. You feel happy because you got an offer without any interruption to your shopping experience. Popunder ads work the same way.

These ads open in a new browser window behind the main page. Users see them when they close or switch tabs. For IPL betting, these ads are effective because they stay unnoticed until the user is done with their primary activity, which makes it superior and less disruptive. They are ideal for all kinds of betting offers.

• In-Page Push Ads

“May I come in?”

This type of permission is necessary in schools, colleges, and offices. However, in digital advertising, traditional push notifications require user permission, which most of the audience ignores, leading to wasted ad budgets. In contrast, in-page push ads work differently.

These ads are non-intrusive ads that appear directly on a webpage while users browse. Unlike traditional push notifications, they don’t require subscription permissions. These online ads are perfect for IPL betting because they appear in real-time and display live odds or special betting deals.

They are perfect for you if you want to increase the sign-ups quickly.

7Search PPC’s Advertising Tips for Sports Betting Platforms in IPL 2025

We have over five years of experience as an ad network. During this time, many IPL ad campaigns have been launched and successfully run through our ad network, 7Search PPC. As IPL 2025 is set to begin in March, we believe it is a great opportunity to share our insights with you. These advertising tips can help you create a successful IPL betting ad campaign.

Tip no.1: Match the Vibe

During the IPL, sports betting ads should feel like the excitement of the games themselves. “Match the vibe” means your online IPL ads should use bright, energetic colors and relevant visuals, just like the cricket matches. Use words that create excitement, like “win big” or “live action.” If the match is intense, your ad should be, too. Think of it like this: if the stadium is loud and fun, your ad should be loud and fun, too, so people connect with it instantly.

Tip no.2: Launch and Show Unbeatable Offers

During the IPL 2025, there will be a huge surge in betting activity. You don’t need to panic. Convince yourself that “There is no betting platform bigger than yours.” To grab attention, you need to offer deals that are hard to resist. This means:

• Big Bonuses:Offering things like extra money when people sign-up or deposit funds.
• Enhanced Odds:Increasing the potential payout for winning bets.
• Free Bets:Letting people place bets without risking their own money.

The goal is to make your sports betting platform the most appealing option so potential bettors will choose it over the competition. By clearly showing these offers in your IPL betting ads, you can attract more users.

Tip no.3: Choose the Perfect Time Slot

When advertising sports betting during the IPL, timing is key. “Choose the perfect time slot” for launching your IPL ad campaign means focusing your ads when people are most likely to be engaged. Most IPL matches happen in the evening, so that’s when viewers are glued to their screens.

Also, target times right before and during matches because, at that time, cricket bettors are preparing themselves for the current IPL game.

Never forget to choose a time slot for your betting ad based on the country, as the broadcasting time of IPL matches varies by region. Also, consider key moments in the games or during breaks.

Tip no.4: Never Wait for the Last Moment

Never wait for the last moment,” means you should start your IPL 2025 advertising campaigns well before the tournament begins. Don’t wait until the matches are about to start, or even worse, during the games. Early sports betting campaigns build awareness and attract potential users before the rush. This allows you to test different elements related to your sports betting advertising campaigns. It also gives you a significant edge over competitors who delay their sports advertising.

Conclusion

IPL is not just about cricket; it’s a golden opportunity for sports betting platforms to grow. With millions of fans watching every match, smart advertising can bring more users to your platform. This blog suggests that by using the right ad formats, exciting promotions, and targeting the best GEOs, you can stay ahead of the competition. The key is to make betting fun, easy, and trustworthy. So, gear up, plan your strategy, and make the most of IPL 2025!

Frequently Asked Questions (FAQs)

What is sports betting?

It is an activity in which people place bets on the outcome of sports events, like cricket matches.

Why is sports betting popular during the IPL?

IPL matches are organized for two months every year, creating more chances for betting. The excitement, unexpected results, and huge fan following make it a great time for sports betting.

How do sports betting platforms attract users during the IPL?

Sports betting platforms offer special promotions, real-time betting options, and exciting bonuses to attract users during IPL matches.

Which countries are best for targeting IPL sports betting ads?

The best countries for IPL betting ads are India, the USA, Pakistan, and Bangladesh because they have a huge cricket-loving audience.

Why is India the top market for IPL sports betting?

India has the biggest cricket fan base, and millions of people watch IPL matches, making it a prime location for sports betting ads.