This new ad format has been gaining immense popularity lately. But unlike all other ad formats that were easily adopted by marketers, this one is facing quite a few controversies. Some love it because it engages iOS users, contributing to high-quality calendar push traffic. Others think of it as spam.

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But what’s the real deal? Are calendar push ads really all that effective? Let’s cover everything about them in this blog.

Introduction to iOS Calendar Push Traffic

iOS Calendar Push Traffic refers to the traffic generated through push notification ads sent via the calendar app on iOS devices.

These ads, called calendar push ads, appear as scheduled events, typically including a title, link, and description. They don’t require much effort as they lack any form of image creative, only the consent of the person receiving them which is obviously the hardest part.

Identifying them is pretty easy. They can be sitting on your calendar, looking like:

Greatest game of the season is around the corner! Bet $10, gain $100.

or something like;

Pending Alert! Your package is held at [city] post office.

Although any vertical can utilize them, the highest calendar push traffic is usually seen in the gambling, sweepstakes, crypto, dating and adult, VPN, and antivirus sectors.

How Does it Work?

Calendar push ads work on subscriptions. Users need to opt in to receive promotions from the brand, which are often sent via email invitations or website popups. Once done, ads will appear as scheduled events in the calendars. A reasonable feature is that users are free to unsubscribe from receiving further ads at any time.

How Does it Appear?

Calendar push ads don’t look much different from the usual in-page push ads. Except for the image icon, which is absent in calendar ads, everything is the same. You can find:

• Title: The title is the headline part of the ad, often highlighted in bold. Most advertisers keep it short and to the point, within 5 to 10 words. The purpose is to convey the product or service’s primary feature to attract users’ attention and get them to engage.
• Text: Text is optional, but is often seen as an extension to the main headline. Think of this as the description you can add about your product or service. It can be a bonus offer, a discount, or a one-sentence review.
• URL: URLs contain a link to your landing page. Their purpose is to redirect users to your website or app for further conversions. Optimize your landing page and URL well to make them compatible with your ad.

Become The Master Of In-Page Push Traffic: Tips & Tricks

Why it Works- The Pros

You’ve probably heard praises about calendar push ads from fellow advertisers. And understandably so- because they provide plenty of benefits. Here’s what makes them work:

• More visibility: Banner blindness is reaching its peak as the web is already filled with ads. But when you deliver them directly to mobile devices, visibility and engagement will naturally increase.
• No images required: Calendar ads don’t require images. All you need to do is come up with a catchy headline and ad copy, making it very convenient for anyone to create these ads. Even beginners and rookies with minimal knowledge of design can do it.
• High-quality traffic: These ads target a very high-quality audience of iOS users, who are often assumed to have higher incomes. Since users have opted in to receive ads themselves, the traffic will include relevant audiences only.
• No ad block issue: Ad blockers are a serious issue when it comes to advertising. Calendar ads can bypass any such ad blockers as they are delivered directly to mobile devices.
• Perfect timing: Calendar ads are known for their quick launch and prompt delivery. They can be triggered right before an event, a flash sale, or a time-sensitive offer.
• Personalized approach: When ads appear as a user’s scheduled event, it gives it a solid personalized touch. You can make people feel as if the ad was specifically meant for them.

Why It Doesn’t Work- The Cons

You saw this one coming. Each ad format has its cons, and calendar ads are no exception. Here’s why they may not work to attract relevant calendar push traffic.

Requires subscription

Users are always skeptical about subscribing to anything, especially ads, on the internet. Since you cannot target these ads without obtaining permission from users, it might not work. Subscriptions are likely to be low, and calendar push traffic might even be negligible.

Users can unsubscribe anytime

If users feel that your ads are spammy or don’t provide any value to them, they can choose to unsubscribe at any time. This will remove the only form of connection you may have with them.

Often appear as spammy

Since the web is already full of ads, nobody likes receiving ads on their mobile devices, too. This can make calendar ads look extremely spammy and might even dim your brand reputation in the long term.

Limited customizations

Calendar push ads restrict you to simple text and URLs. There is no scope for any rich media (images and videos), which might lead to lower engagement.

No real-time optimization

Once a scheduled event ad is added to a user’s calendar, it cannot be optimized in real-time. Heading, text, and URL remain fixed, and you have to start a new campaign all over again for changes.

Limits Targeting

A major drawback is that these ads target iOS and macOS users only. The Android user population, which is a lot when it comes to mobile advertising, is completely missed.

A Better Alternative: In-Page Push Ads

While calendar push ads are a revolutionary new ad format, they still have a long way to go. So, if you want to stay on the safer side and not experiment much, we have an alternative for you: In-Page Push Ads.

In-Page Push Ads are advertisements that show up as notifications directly on websites instead of mobile devices. They have the typical look of a notification (icon, headline, description, and CTA) and often appear at the top and bottom corners of the webpage.

We have conducted a thorough comparison to help you understand the nuances better.

A Close Reading

As you can tell, both calendar ads and in-page push ads have their pros and cons. When one excels in quality traffic, the other excels in engagement.

Speaking on broad terms, calendar push traffic is still fairly new and needs to prove itself to the world. On the other hand, web push advertising has already proven itself to the world, reaching a forecasted ad spending of US $3.08 billion in 2025.

But that isn’t to say that calendar ads aren’t worth a shot. The right strategies and constant experimentation are bound to result in high-quality calendar push traffic. So, if you have the time and money in your hands, it’s worth giving them a shot.

If that’s not a viable option, then 7Search PPC has five other ad formats that you can explore. Among them, our in-page push ads are a top choice for advertisers, known for their easy setup and high engagement potential. With our ad network, you can get the most out of your advertising budget while reaching a wider, more responsive audience.

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Conclusion

In the end, we can say that calendar push ads will be the next revolution when it comes to online ad formats. But there’s still time to spare until they become a popular, more reasonable choice. If you’re sure about your audience and know just what they need, then definitely go for it. Calendar push traffic is still in the making, but if you figure out the right strategy, then it can be a boon for you.

But if you have your doubts, then it is better to be on the safe side and stick to other conventional means. Always keep an eye out because you never know which ad format might just be the next game-changer!

Frequently Asked Questions (FAQs)

What are calendar push ads?

Ans. Calendar push ads are a type of ad format that appears on iOS devices as scheduled events. Users receive them on their calendar apps only when they choose to opt in

What is calendar push traffic?

Ans. Calendar push traffic refers to the traffic generated by calendar ads. This is typically good-quality relevant traffic from iOS users

Are calendar ads effective?

Ans. Yes, these ads can prove effective if you are looking for high-quality calendar push traffic and better visibility. However, they can often be seen as ‘spammy’ and don’t have much scope for engaging media

Is there a better alternative for calendar push traffic?

Ans. In-page push traffic is a better alternative to calendar push traffic. The ads don’t require any opt-in and have a wider targeting and media potential.

Calendar Push ads vs. In-Page Push ads, which is better?

Ans. While it depends on your target acne and campaign objective, in general, in-page push ads are considered more effective because of their higher engagement, flexibility, and visibility.

Users don’t just want to see ads. They now expect a new experience from brands, not just in their products but also in their online advertisements. Interactive ads are changing the way advertisers connect with their audience. These ads encourage participation, making users more likely to click, explore, and convert.

Do you want to offer your audience a new ad experience, increase engagement, and achieve your conversion goals?

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Let’s explore this blog and learn how interactive advertisements can help you achieve that!

Interactive Ads: The One That Truly Makes Your Presence Feel

These are cool ads where people don’t just watch products and services but actively engage with them. Interactive ads have now become a popular choice for many businesses to keep people engaged for longer periods and convert them from an audience into loyal customers.

Now, let’s move on to the meaning:

Interactive ads are digital advertisements that allow businesses to engage users with interactive elements instead of just text or static images. They can include animations, quizzes, games, swipeable images, or clickable elements.

These ads make the brand more memorable. People typically ignore advertisements that appear at frequent intervals, but offering something interactive can capture their attention. This extra effort makes their experience worthwhile.

In the crowded digital space, where it is challenging for businesses to stand out, these ads give them an upper hand over their competitors.

Interactive Ads: Positives and Negatives

When choosing interactive ads for your ad campaign, consider both the negatives and the positives. This will help you determine whether they are the right fit for your advertising strategy:

Positives

Let’s look for some positive points when you opt for interactive advertising.

Increases Audience Engagement

Interactive ads keep users engaged by allowing them to click, swipe, play, or participate rather than just passively watching a regular ad. These ads create a fun and exciting experience, making the brand more memorable.

This kind of ad experience helps businesses increase audience engagement, leading to more leads and growth opportunities.

For example, a quick game or a brain-teaser question in an ad can make the experience enjoyable and encourage users to visit a website or make a purchase.

Delivers a Positive Ad Viewing Experience

Nobody likes boring or disruptive ads! Interactive ads make advertising fun and engaging. Since users can participate, they don’t feel like they are being forced to watch something irrelevant. People tend to ignore ads they have already seen during the day or night.

Brands use different types of interactive elements in their ads so that users have a new experience every time without getting frustrated. They enjoy the experience, which creates a positive brand impression.

Happy viewers mean better results—higher click-through rates and more conversions.

Increase Brand Recall

When users interact positively with an ad, they form a connection with the brand. A normal ad might be forgotten quickly, but an interactive ad stays in their minds because they take part in it.

Whether they play a game, check out a product, or spin a wheel, the experience feels fun and memorable.

Later, when they need something, they are more likely to remember the brand they engaged with. The stronger the engagement, the higher the chances of building lasting brand recognition.

Data Collection

Imagine how easy it is for your brand when you know people’s preferences regarding the type of products they like the most, their behavior toward the product, and their demographics. This imagination becomes a reality with interactive ads, allowing you to collect people’s data and understand what they like the most.

When you get data from polls and other interactive elements and understand what your ideal audience loves most in your ads and products, you can easily create a strategy that will benefit your business.

Negatives

Now, it’s your turn to look out for some negative points when you opt for interactive advertising.

High Cost

Interactive ads are fun and engaging, but they can be costly to create. Unlike regular ads, they require special design, animation, and coding, which increases the cost.

When you advertise your offerings using banner ads or native ads, you don’t need much technical knowledge. However, when you choose interactive ads for your ad campaign, you have to look for someone who knows the technical aspects.

Also, showing them on top platforms may require a bigger budget. This can be hard for small businesses to afford, making it difficult to compete with bigger brands. If the ad doesn’t work well, the money spent may not be worth it.

User Resistance

People have different natures, which affects how they respond to advertisements. This means that not all users enjoy interactive ads—some find them intrusive or time-consuming. Instead of engaging, they might feel annoyed if the ad disrupts their browsing experience.

Others may be hesitant to interact due to privacy concerns, thinking their data might be tracked. If users skip or ignore the ad, the effort and money put into making it engaging go to waste, making it less effective for marketers.

Technical Glitches

Technology is wonderful—until it has its drawbacks! Interactive ads rely on animations, clickable elements, and scripts, which can sometimes fail to load properly. A slow internet connection speed or an outdated device can cause glitches, ruining the user experience.

If an ad doesn’t work as expected, the audience may exit instead of engaging. Even worse, a buggy ad can damage a brand’s reputation, making customers hesitant to trust the company.

Online Ads: An Overview of Online Ad Formats and Types

Some Outstanding Examples of Interactive Ads

Above, we learned that interactive ads are the best way for businesses to engage users and drive more meaningful interactions. But when it comes to gaining insights, there’s nothing better than looking at the ads of popular companies that use interactive ads in their promotions. Here are some outstanding examples:

Coke Zero: Drinkable Billboard

Freebies significantly boost human happiness; who doesn’t enjoy receiving something for free? Coca-Cola, a leading brand, understands the power of effective advertising. That’s why it launched an engaging ad campaign that was immensely successful. What if you crave a cold drink after watching a TV commercial? Coca-Cola has introduced an interactive advertising campaign designed to encourage users to try it.

Coca-Cola designed the ad and encouraged people to try out its new Coke Zero. It focused on targeting people through various mediums, such as TV, magazines, concerts, and billboards.
Engaging individuals to drink Coke by trying out this medium became unique. You can take the example of this ad and implement it in your ad campaign, as this will help you achieve better conversion.

The ad campaign shows the power of interactive advertising. It makes a deep connection with the user and encourages them to try out Coke Zero. In return, people became aware of Coke Zero, and the ad increased brand awareness.

The Coke Zero advertisement highlights the importance of incorporating attractive elements in your ad and demonstrates how experimenting with a different medium can enhance your presence in your field.

Burger King: The Menu Court

If you want to improve your click-through rates (CTRs), take inspiration from this Burger King advertising campaign. They effectively used interactive advertising by running an ad campaign that engaged users through a goal-based challenge, offering free Burger King meals as rewards. With every successful shot, players received a freebie from Burger King.

They provide an editing tool within the game that allows you to customize the menu board. Customizing the menu is directly reflected on the court floor. This ad campaign shows how using the right strategy can increase sales.

New York Times: The Crossword Puzzle

When you learn to engage people’s minds, you can find the right path for your ad campaign. The New York Times created an interactive ad campaign using crossword puzzles, challenging anyone who considered themselves smart to give it a try.

While this type of campaign isn’t new—many businesses have used similar strategies—it remains effective because people continue to participate. The campaign ‘The Crossword Puzzle’ has successfully attracted many people, especially millennials. People appreciate the challenge of solving a problem, often feeling compelled to continue until they find a solution. This kind of engagement keeps users involved, ultimately helping to minimize bounce rates and improve overall campaign performance.

Interactive Ads vs. Banner Ads: A One-on-One Comparison

Advertisers often feel confused when choosing the right ad format for their campaigns. The decision becomes even more challenging when selecting between interactive and banner ads. Here is a one-on-one comparison of these two ad formats to help you choose the best one for promoting your offerings:

• User Engagement: Interactive advertisements allow users to actively participate by clicking, swiping, or playing, enhancing engagement. In contrast, banner advertisements effectively deliver clear and visually appealing messages at a glance.
• Ad Performance: Higher conversions result from direct user involvement in interactive advertisements. On the other hand, banner advertisements help improve ad performance by increasing visibility and bringing in steady traffic.
• Creativity: Animations, quizzes, and games make interactive advertisements more dynamic and engaging. In comparison, banner advertisements rely on static visuals or animations to capture attention.
• Best for: Brands that want to create a more engaging experience for their audience can benefit from interactive advertisements. Meanwhile, banner advertisements serve as a cost-effective method for general brand awareness.
• Cost:- Advanced design and functionality make interactive advertisements more expensive. In contrast, banner advertisements are more affordable and easier to create.

Final Words

We have reached the end of this blog, as we have covered everything you need to know about interactive ads. In this blog, we have discussed what interactive advertising really is and how beneficial it is for businesses that choose to adopt it. We have outlined both the positives and negatives of interactive advertising to help you determine whether it is suitable for your business.

We have also explored some of the best examples of interactive ads that can help businesses design effective ad campaigns and increase conversions. Now, it’s your move! Will you stick to the usual or tap into the power of interactive ads to grab attention and drive real engagement? It’s your choice, so make a wise one!

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Frequently Asked Questions (FAQs)

Q1. What are interactive ads?

Ans. These ads are digital advertisements that engage users through elements like quizzes, quick games, polls, and swipeable images instead of just static text or images.

Q2. Why are interactive ads effective?

Ans. They encourage user participation, making ads more memorable and increasing engagement, click-through rates, and conversions.

Q3. Do interactive ads improve audience engagement?

Ans. Yes, because users actively participate instead of just watching, making the experience more enjoyable and increasing their connection with the brand.

Q4. Can interactive ads increase brand recall?

Ans. Yes, these ads increase brand recall by creating a positive ad-viewing experience for the audience.

Q5. What technical issues can occur with interactive ads?

Ans. Slow loading, glitches, or incompatibility with older devices can frustrate users and reduce engagement.

Have you ever clicked on a link only to have a new window pop up, often hidden behind your main browser window? These hidden but effective online ads, known as popunders, are a common annoyance killer for internet users. But are they all bad or good for your ad campaign?

Join this blog to find the answer!

Popunder Ads: The Silent Salesperson

The main job of a salesperson is to promote products and services in front of an audience using their skills, whether it involves convincing or delivering a persuasive presentation, to generate interest. The only condition is that the audience should be given enough time to listen to what is being shown. When the audience gives their time, and the salesperson delivers the message without making them frustrated, a sale happens. In online advertising, the salesperson, called popunder ads, waits for the audience instead to be visible on the current window screen like pop-ups.

These ads appear in a new window or tab behind the one you’re using. You only see them when you close or minimize your main window. For this reason, many advertisers refer to them as “The Silent Salesperson,” as they are hard to ignore when strategically targeted.

Get More Traffic with Popunder Ads!

Popup Ads Versus Popunder Ads

When looking to buy pop traffic, one issue mostly arises: which one should you choose? Should you go with popup ads or look towards popunder advertising? This issue is very common, and it can be overwhelming until you understand both types of ads deeply. Below are some points we have researched for you. By reviewing these points, you can easily determine which option will be the best fit for your ad campaigns and business goals:

Popup Ads:

• Appears Over Web Pages: Popup ads often appear over the content of a webpage.
• Interrupts User Experience: These ads can disrupt the user’s browsing or viewing experience.
• Captures Immediate Attention: They are designed to grab the viewer’s attention quickly due to their ad nature, but the results of the quick attention-grabbing capability may vary.
• Increases Brand Awareness: Because of their visibility, popup ads are effective in increasing brand recognition.
• May Increase Bounce Rate: The intrusive nature of popups can lead to users leaving the page quickly, potentially increasing bounce rates.

Popunder Ads:

• Appears Behind the Main Window: Popunder ads open in a separate window or tab behind the main browser page.
• Non-Intrusive User Experience: These ads do not disrupt the user’s browsing experience as they open in the background.
• Visibility After Closing: Viewers only see the popunder ad once they close the main browser window or tab.
• Effective for Retargeting: These ads are the best for retargeting, keeping your brand in view even after users leave the website; as you know, surprises are remembered for a long period.
• Challenging for Mobile Devices: Popunder ads can be difficult to view or interact with on small screens like mobile devices, as they typically open in a new window or tab.

After reading and comparing all the above points, you might understand that popunder ads are one of the best high-converting ad formats, and you can rely on them to promote your products and services. Let’s take a closer look at the advantages (in the next section) you will experience by utilizing them in your ad campaigns.

PopAds Guide: Best Pop Ads Network In 2025

Benefits of Using Popunder Ads

Popunder advertisements offer several advantages, making them an attractive choice for advertisers. Here are some benefits knocking at your door:

• Hard to Miss Out

We understand that these ads open in a new browser behind the main one, which makes them difficult to ignore. Unlike traditional pop-ups that appear in the foreground, popunders are less intrusive but still noticeable when the user closes or minimizes their main window. This increases the chances of the ad being seen and clicked on.

• Better Conversion Rates

When you ask advertisers about their favorite topic related to ‘advertisement,’ most will say that ‘better conversion rates’ are their top choice. Popunder ads often lead to better conversion rates because they appear while users are still engaged with the website. Since they don’t disrupt the user experience, visitors are more likely to click on them and take action, such as purchasing or signing up, before they return to the main browser window. This makes them a powerful ad format for diving sales and action.

• Ad Blocking Resistance

According to statistics from Backlinko, around 912 million internet users block online ads on both desktop and mobile devices. About 31.5% of internet users worldwide aged 16-64 use ad-blocking tools at least occasionally. In the U.S., 32.2% of internet users block ads. The solution is popunder ads.

These ads are less likely to be blocked by ad blockers compared to other ad formats. Since they open in a new window, it is harder for ad-blocking software to detect and block. This gives advertisers a better chance to reach their audience without interference from blocking tools. Many popular popunder ad networks are providing anti-ad block features.

• Customizable

These ads are highly customizable, allowing advertisers to personalize their appearance, timing, and targeting to meet specific online advertising needs. Additionally, there is no need to worry about their visibility, as they are displayed neatly beneath the current tab that the audience is using. This level of customization sets this ad format apart from others, making it more appealing and effective for engaging users.

The Best Performing Verticals for Popunder Ads

Popunder advertisements are a versatile ad format that captures user attention by appearing in a new browser or tab. Their effectiveness lies in reaching audiences discreetly, which makes them popular in several verticals. Here are the top-performing industries:

iGaming

iGaming is the most talked-about vertical in the town because many countries impose restrictions on advertisements. To clarify, all games, including online sports betting activities, are under iGaming. You might be shocked to learn that iGaming advertisers use popunder ads and still achieve the desired results. These ads grab attention by showing up behind the current browser tab. They are noticeable without disrupting the user’s experience. iGaming platforms often use popunders to promote offers like:

• Welcome bonuses,
• Promotions,
• Upcoming tournaments.

Dating

Popunder ads work great for dating platforms because they reach users in a discreet way, which is important for privacy. These ads promote dating apps, matchmaking services, and special offers without interrupting what the user is doing. Since the ads appear in the background, users can explore them later when they’re free. After all, who wants to skip the offer to find a perfect partner, do you?

We know that you also spend your time on such ads. By targeting people based on their interests and age group, dating platforms can attract more sign-ups and increase user engagement, making popunder advertisements a smart choice for this industry.

Travel and Tourism

Popunder ads are very useful for travel and tourism brands because they help show deals, vacation packages, and last-minute offers to interested people. These ads work well for promoting seasonal discounts, unique destinations, and flight or hotel bundles. Since the ads appear in the background, users notice them while planning their trips.

Suppose you are looking for the best honeymoon destination, and when you close the current window, you see ads for hotel bookings or tour packages from a particular company. You should definitely consider clicking on those ads because they align with what you are searching for.

How To Find the Perfect Pop Ad Network for Your Advertising Needs

The success of ad campaigns is determined by the elements used in the ad, but before that, it is also decided by the potential of the ad network. If you are confident in promoting your offerings by using the popunder ad format, then you need to find the ad network that offers this ad format. Here are some steps that might help you find and bet on an advertising network:

Research and Make a List of Top Popunder Ad Networks

You can start by searching for well-known popunder ad networks. Make a list of the top options that offer features matching your digital advertising goals. Look for reviews, ratings, and comparisons to identify which ones are popular and trusted in the industry.

Top 8 Popunder Ad Networks for Website Traffic in 2025

Follow the Filtration Process

Once you have your list in your hand, filter out advertising networks that don’t meet your requirements. Focus on those that align with your advertising goals, targeting options, and budget. This helps narrow down the best fit. Take your time and do this step with full concentration. Remember, your chosen ad network also plays an important role in making your ad campaign successful, so filter it wisely.

Evaluate Targeting Capabilities

Check the targeting features of each ad network. Make sure they allow you to reach the right audience by location, device, interests, and behavior. Good targeting ensures your ads are shown to the most relevant users.

Analyze Traffic Quality

Examine the type of traffic the network provides. High-quality traffic is more likely to convert, which means more sales or clicks. Look for networks that offer detailed reports on their traffic sources and performance metrics. Don’t trust any claims easily because there are some fake ad networks available in the market.

Consider Budget and Pricing Models

Different ad networks have different pricing models, such as CPC (Cost-per-Click) or CPM (Cost-Per-Mille). Choose a pricing model that corresponds to your budget and campaign goals. Be sure to compare prices and find a network that offers good value for your money.

Review Customer Support and Reputation

Check the customer support options the ad network offers. A reliable and active support team can help you resolve issues quickly. Additionally, research the ad network’s reputation through online reviews to ensure they’re trustworthy and responsive.

Test with the Minimum Budget

Before fully committing, test the network with a small budget. This will help you see if the network delivers the expected results. If the test goes well, you can increase your budget, and if the test goes wrong, then it means you need to look for alternatives.

Conclusion

Popunder ads offer a subtle way to get users’ attention without interrupting their current browsing experience. They help improve conversion rates and work well even with ad-blockers. These ads are especially useful for industries like iGaming, Dating, and Travel. By choosing a good popunder ad network that has strong targeting and quality traffic, advertisers can make their campaigns more successful without bothering users.

Frequently Asked Questions (FAQs)

What are popunder ads?

Ans: These ads are online advertisements that load in a new browser window or tab behind the main window. They appear after the user closes or minimizes the current window.

Is popunder advertising effective?

Ans: Yes, popunder advertising can be highly effective when used strategically. They can lead to higher click-through rates due to their non-intrusive nature.

What are the best-performing verticals for popunder ads?

Ans: These ads work well for various industries, including iGaming, dating, travel, and tourism.

Can I use popunder ads to increase brand awareness?

Ans: While these ads are primarily used for direct-response campaigns, they can also be used for brand awareness. However, it’s important to consider the specific goals of your campaign.

What is the cost of popunder ads?

Ans: The cost of these ads can change depending on various factors, such as the ad network, targeting options, and the quality of traffic.

The reality is that thousands of banners are roaming around the people on various digital platforms, but only a few get proper attention. As a marketer, this is a serious issue because it means your message might get lost in the crowd and reduce the effectiveness of your digital advertising efforts.

Let’s better understand this issue together and consider ways to win customers’ trust by engaging them with banner ads instead of blinding them. Keep reading this blog to discover proven strategies for overcoming banner blindness and maximizing your ad campaign’s success.

Banner Blindness: The Invisible Threat

Why is this a threat? A study by Infolinks found that 86% of consumers suffer from banner blindness. This blindness happens when people ignore or overlook banner ads on websites, even if they see them. It happens because users have become so used to seeing ads that they automatically avoid looking at them, either consciously or subconsciously.

This behavior often occurs because people are focused on finding specific information, and banners are seen as distractions. As a result, even well-designed banner ads might not get noticed, reducing their effectiveness in grabbing attention or driving clicks.

According to the Next&Co Digital Media Wastage Report, digital ad spend waste hit an all-time high of $123 million, making it one of the largest amounts ever recorded. While we are not attributing this entire amount to banner blindness, it certainly played a role.

Is Your Banner Ad Invisible? 5 Questions to Ask Yourself

Banner advertisements, once a staple of online advertising, can be effective when done right. But if your banner ad is not getting notices or driving conversions, it’s time to take a closer look. Ask yourself these five questions to determine if your audience is also experiencing banner blindness:

Is Your Banner Ad Placed in the Wrong Spot?

If your banner ad is placed in a location that users have learned to ignore, it may become invisible. People are used to certain webpage layouts and know where ads typically appear, leading to “banner blindness.” This happens because users have browsed many websites with similar ad placements and have unconsciously learned to skip over those areas. To avoid this, try experimenting with different placements on your site where users don’t expect ads, which makes your banner more noticeable.

Is Your Page Too Cluttered with Ads?

A web page filled with too many ads, including text ads, banner ads, native ads, and links, can overwhelm users. This ad clutter leads to sensory overload, causing visitors to ignore the ads entirely and focus only on the content they came for. When there are too many distractions, the effectiveness of each ad diminishes. To solve this, reduce the number of ads on a single page and focus on a clean layout that allows your banner ad to stand out without competing for attention.

Does Your Ad Look Too Different from the Content?

Banner ads that look too different from the surrounding content are easily ignored. Users have developed the habit of skipping anything that looks like an ad. For instance, if your banner uses stylish fonts, bright colors, or a background that contrasts with the rest of the page, visitors may recognize it as an ad and avoid it. To overcome this, design your banner ad to blend more seamlessly with the content, making it look like a natural part of the webpage rather than something that stands out as a typical ad.

Is Your Ad Relevant to the Audience?

If your banner ad isn’t relevant to the people who are seeing it, they’ll likely ignore it. Users are mostly connected with banner ads that speak to their interests or needs. When an ad feels irrelevant, viewers see it as annoying and skip over it. To ensure your ad is seen, focus on targeting the right audience by personalizing the ad content to match their preferences and browsing behavior. This increases the chance of catching their attention.

Is Your Ad Affecting Other Content on the Page?

Sometimes, a banner ad can make nearby content invisible as well. When ads are placed too close to important content, users may mistakenly assume the entire area is just an ad and skip over it. This reduces not only the visibility of the ad but also the surrounding content. To prevent this, create a clear distinction between your ad and key content, ensuring that both are easily noticeable without blending into one another.

The Negative Consequences of Banner Blindness in Digital Advertising

It occurs when users ignore online banner ads, often due to their repetitive nature and placement. This phenomenon can have several negative consequences for advertisers. Some of them are given below:

Low Click-through Rates (CTRs)

When users consistently ignore banner ads, the percentage of people who actually click on them drops. This is called a low click-through rate. It means that fewer people are taking action on your ad, which can create your ad campaigns less effective and more expensive, as you are paying for ads that are not generating much interest or engagement.

Decreased Brand Awareness

If users start ignoring your banner ads, they might not even remember seeing them. This lack of visibility means your brand isn’t getting the attention it needs. Over time, this can lead to decreased brand awareness, making it harder for potential customers to recognize or recall your brand when they are making purchasing decisions.

Reduced Conversion Rates

Ignored ads mean fewer clicks and interactions, which leads to fewer people completing the desired actions, such as making a purchase or signing up for a service. This results in reduced conversion rates. Lower conversions can hurt your sales graph and also decline your ROI.

Ad Engagement Goes Downwards

When users see the same ads over and over and start to ignore them, their overall engagement with your banner ads decreases. This means fewer people interact with your ads, such as clicking, liking, or sharing them. Reduced engagement can make your ad campaigns less effective and make it more difficult to connect with your target audience.

Effective Ways to Combat Banner Blindness

Getting fed up with these types of obstacles only makes you sad; it’s time to rethink it and find solutions. The only way you jump through it is by combatting banner blindness. Here are some effective ways:

Test Different Ad Positions and Sizes

Banner blindness often occurs when ads are placed in predictable locations like the top of the page or the sidebar. To counteract this, experiment with placing ads in unconventional spots and using various sizes. For example, try placing ads within the content or using larger formats. You can not predict which banner ad format will change the game and which one will blind your audience. By testing different combinations, you can find what catches your visitor’s attention and improves click-through rates. Here are some banner sizes that you can test:

• Leaderboard (728×90)
• Medium Rectangle (300×250)
• Large Rectangle (336×280)
• Skyscraper (120×600)

Create Visually Appealing Designs

Poorly designed online ads with clashing colors, unreadable fonts, or a cluttered appearance can reduce credibility and fail to engage users. You must keep your ad design attractive and well-organized. You can use a clear hierarchy by placing the most important elements prominently. For instance, if you want to highlight a product, make it larger to attract attention. This approach helps in making the ad more engaging and less likely to be ignored.

Choose a Call to Action Wisely

A clear and persuasive call to action (CTA) is crucial for breaking through banner blindness. Your CTA should communicate the ad’s purpose and guide the user toward the desired action. For example, if you want users to sign up for a newsletter, you can use a CTA like “Join Now” or “Subscribe Today” to make the action clear and enticing. However, choosing the CTA depends on what you want your audience to do, whether it’s making a purchase, signing up, or downloading the content. Different CTAs are designed for different actions you want to achieve.

Look Towards Native Advertising

Native ads fit in smoothly with the surrounding content. This nature makes native advertising special, which helps advertisers deliver a less intrusive and more engaging message. These ads can appear as text within social feeds or in between the content of a blog. Native ads often have higher visibility and engagement because they match the format and style of the surrounding content.

Think Differently and Give 3D Experience to Your Audience

3D photos in banner ads allow users to interact with an animated 3D object or product within the ad. This interactive experience can make your ads stand out more than traditional flat banners.

By giving features to the audience to move or customize the product image, 3D ads can capture attention and offer higher engagement and conversion rates to advertisers. This strategy can help you present your brand uniquely and capture the attention of your audience whenever they interact with your ad, whether it’s within the content or through other places.

Conclusion

Banner advertising is more challenging than it seems. Although advertisers mostly utilize it, one thing they mostly worry about is banner blindness. It breaks their overall digital advertising efforts and poses a significant threat to them. To overcome this challenge, it’s essential to create visually appealing ads, choose the right call to action, and experiment with different ad sizes and placements. Additionally, using native advertising and incorporating interactive elements like 3D can help your ads stand out from the crowd. Now, we think that you can successfully tackle banner blindness after reading this blog.

Frequently Asked Questions (FAQs)

What is banner blindness?

Ans. Banner blindness is the tendency of people to ignore or overlook banner ads on websites. It happens because users have become so used to seeing ads that they automatically avoid looking at them.

How does banner blindness affect advertisers?

Ans. Banner blindness can lead to fewer click-through rates, decreased brand awareness, reduced conversion rates, and decreased ad engagement.

What are the main causes of banner blindness?

Ans. Some of the main causes of banner blindness include repetitive ad placements, poor ad design, lack of relevance, and ad clutter.

Is banner blindness a new phenomenon?

Ans. No, this has been an issue for many years. However, it has become more prevalent as the number of online ads has increased.

Is there a best time of day to display banner ads?

Ans. Studies have shown that banner ads may be more effective when displayed during peak traffic times, such as in the morning or evening.

Ad spending in the Banner Advertising market is expected to reach $174.4 billion in 2024. From 2024 to 2028, it is projected to grow at an annual rate of 5.69%, reaching $217.6 billion by 2028. The United States will lead globally, with ad spending of $67.12 billion in 2024. On average, each internet user will contribute $31.5 to banner ad spending in 2024.

Online ads are only effective when placed where everyone’s eyes land first. The leaderboard ad is the master of achieving this. But what makes it so effective? Its size, 728 pixels (width) by 90 pixels (height), plays a significant role.

However, size is not everything. Let’s explore examples and strategies for creating leaderboard advertisements that attract attention and deliver results.

Leaderboard Ad: An Online Ad That Leads The Competition

Whether it’s about increasing ad revenue or attracting high-quality traffic to websites and apps, publishers and marketers view the leaderboard ad as the top choice among ad formats. So what is the nature of this ad, and where is it most commonly found? Let’s find out.

A leaderboard ad is a large, horizontal banner used in digital advertising to capture user attention and drive clicks. Typically available in image or text formats or a mix of both, these ads are strategically placed in high-traffic areas on the websites and apps to maximize visibility and engagement. The most common size for a leaderboard is 728×90.

Optimal Placement of Leaderboard Advertisements

These ads can be positioned at the top, middle, or, occasionally, the bottom of a webpage. When placed at the top, they appear above the website’s header or logo, ensuring prime visibility. If placed in the middle, they are often surrounded by content, making them more integrated into the page.

Although text leaderboards can display multiple ads, image leaderboards are more prevalent and can be animated to further enhance click-through rates. Despite their effectiveness, placing leaderboards at the bottom of a page is less common due to lower visibility, and you don’t want it, right?

“One of the top-performing ads in our ad network 7Search PPC is the Leaderboard Ad.”

The Advantages of a Leaderboard Ad

Leaderboard ads are a popular format in online marketing due to their prominent placement and ability to capture attention. If you are unsure whether a leaderboard ad is the best choice for you, consider these key advantages to help boost your confidence:

Offers High Visibility

When you visit a website, what does your eye notice first? The top bar of the site, right? Leaderboard advertisements are positioned at the top of a webpage, making them highly visible. The prime location ensures that the ad is one of the first things a visitor sees, immediately capturing their attention and increasing the chances of engagement. When you successfully capture attention and increase engagement, you can experience high traffic and conversions for your business.

Grabs Attention Instantly

Leaderboard ads are experts at grabbing attention. Their large size and strategic placement at the top of a webpage make them instantly noticeable. Competition for grabbing attention is becoming fiercer every day. Leaderboard advertisements capture attention in a split second, making it easier for advertisers to promote their offerings effectively. These ads make sure that the advertised message is seen and considered before users take their step forward in other content.

Higher Click-Through Rates

Leaderboard ads often have higher click-through rates (CTR) compared to other ad formats. These ads cover the full width of the top of a webpage, leaving a lot of empty space on the sides. This makes them less intrusive than many other ad formats. Their prominent top-of-page position gives them immediate visibility, making them more likely to be noticed and clicked on.

While the actual CTR can vary based on factors like industry and ad quality, these ads inherently offer a greater chance of capturing user attention due to their placement. A well-designed leaderboard ad can further enhance this advantage, resulting in even higher click-through rates.

Easy to Implement

Leaderboard advertisements are created to be user-friendly for both advertisers and publishers. Their standardized dimensions simplify the creation and implementation process, making them compatible with most websites and ad servers. This simplicity helps advertisers start ad campaigns quickly and lets publishers easily add these ads to their sires.

Good User Experience

Leaderboard ads benefit both advertisers and publishers indirectly. Unlike annoying ad formats like pop-ups or full-screen ads, these ads stay at the top of the page and don’t interrupt the user’s browsing. This means users can navigate and enjoy content without feeling overwhelmed by online ads.

This smooth, non-intrusive approach helps create a better experience for users, making leaderboard advertisements a popular choice among website visitors. And you already know that when visitors are happy, it’s a good sign for your advertising objectives.

How to Design an Effective Leaderboard Ad: Best Practices

Anyone can create their own online ad, but only a few take the time to research the best practices for optimal results. By following these best practices, your leaderboard ad will stand out and deliver impressive results:

Prioritize Visual Impact

A leaderboard has limited space, so every pixel counts. You can use high-quality, attention-grabbing visuals that resonate with your target audience. The image should be relevant to your product or service and convey your message quickly. You must avoid cluttered designs and ensure the image is optimized for fast loading to prevent user frustration. Here, you can use different sources like YouTube and blogs/guides to take the idea of adding visuals to your banner ads.

Focus on Your Headline

The headline is your first and often only chance to grab attention. You must keep it concise, clear, and benefit-oriented. Use strong action verbs and create a sense of urgency or curiosity. A well-crafted headline should entice users to explore further. You can also consider A/B testing different headlines to find the most effective one. Once you do, you will be halfway to a successful ad campaign.

Don’t Forget to Add a Powerful Call-to-Action (CTA)

A clear CTA tells users what you want them to do. It is essential to use strong, action-oriented language like “Book Now,” “Learn More.” or Sign up.” Try to make the CTA button visually prominent and contrast with the background. But before you finalize CTA for your Leaderboard ad, test different CTA placements and button colors to optimize click-through rates.

Attract Mobile Users

As of March 2024, there are about 4.88 billion smartphone users worldwide, 635 million more than the previous year. This number is expected to keep rising, with predictions suggesting it will hit 7.1 billion in 2024, 7.3 billion in 2025, and 7.7 billion in 2027. These figures clearly indicate the escalating number of smartphone users each year. So why don’t we focus on them as well?

You must ensure your leaderboard ad is responsive and displays correctly on different screen sizes. Consider using a larger font size and simplifying the design for better readability on smaller screens. Test your ad on various devices to identify and fix any display issues.

Test Again and Again

Design is an iterative process if you are looking for the best result. You can’t get the best result on the first attempt. To get the best result, you should create three or four ad variations and test them to see which performs best.

Look and keep track of key metrics such as click-through rates, conversion rates, and engagement to measure ad effectiveness. Analyze the data to identify areas for improvement and make necessary adjustments. Continuous optimization is crucial for maximizing the impact of your leaderboard ads.

Use of a Leaderboard Ad in Various Campaign Objectives

There are always clear-cut objectives behind the selection of the ad format. We have researched that advertisers can use a Leaderboard ad in various campaign objectives, which are given below:

Brand Awareness Campaigns

Leaderboard ads are perfect for increasing brand visibility. Their prominent placement at the top of the page ensures that they are seen by a large audience. By creating visually appealing ads with clear and concise messages, brands can effectively implant their name in viewers’ minds. This prime positioning and strong creative elements work together to improve brand recognition and recall.

Lead Generation Campaigns

When you have leads in your hands, you can easily convert them into a business. But what do you do when you don’t have leads? That’s when a Leaderboard ad comes to your rescue. These ads are crucial for generating leads. Their prominent position at the top of the page effectively captures attention, driving clicks and website traffic.

By creating compelling calls to action and providing valuable content on landing pages, businesses can convert visitors into leads. This high visibility, combined with persuasive messaging, makes leaderboard ads a powerful tool for nurturing potential customers and growing the customer base.

Affiliate Marketing Campaigns

Leaderboard ads are also helpful for affiliates because they are placed where people can easily see them. The attractive visuals and compelling text encourage users to click and buy. Affiliates can enjoy high click-through rates, which means more commissions on every successful action. This powerful ad format is a favorite for affiliates aiming to boost their earnings.

Retargeting Campaigns

When a visitor comes to your website and exits without attempting a desired action, it is no longer a failure. You can easily re-target them with a leaderboard ad. These ads are used to re-engage website visitors.

By showing ads tailored to users’ past browsing, businesses can remind them about items left in their cart, products they viewed, or actions they didn’t complete. This targeted method boosts the chances of conversions and improves overall display ads campaign results.

Common Issues and Solutions for Leaderboard Ads

We learned that these ads are a popular format due to their large size and visibility, but they can come with a few common issues. Here are some common issues and their solutions:

Low Click-Through Rates

• Issue: These ads often have lower CTRs due to their limited size and placement:
• Solutions: To boost your CTR, focus on creating eye-catching ads with relevant images or animations and strong and clear calls to action. Ensure your ads are shown to the right audience with precise targeting. Also, keep testing different ad designs and placements to see what works best.

Ad Blocking

• Issue: Ad blockers can significantly reduce ad visibility and revenue.
• Solutions: To tackle ad blocking, utilize ad tech tools to detect users with ad blockers and consider providing a premium ad-free option. Enhance ad acceptance by serving contextually relevant banner ads. You can also provide alternative methods for them to support your website.

Slow Loading Times

• Issue: Slow-loading ads can frustrate users and impact overall page load speed.
• Solutions: To speed up ad loading times, you can use lightweight ad formats like dynamic ads and reduce image file sizes while maintaining quality. You can also optimize your ad server and use a content delivery network (CDN) to spread ad content across multiple servers.

Learn From These Leaderboard Ad Success Campaigns

The best approach for any advertiser is to draw inspiration from successful ad campaigns before creating their own. Here are examples of top companies that primarily use leaderboard ads in their promotional campaigns:

Nike

Nike often uses leaderboard ads on sports and lifestyle websites to promote new product launches, special offers, or major events like the Nike Run Club. They typically focus on featuring eye-catching visuals of their latest athletic gear to attract the attention of active and sports-focused audiences.

Coca-Cola

Coca-Cola uses leaderboard ads on major news and entertainment websites to promote its drinks, seasonal campaigns, or brand events. They usually include bright images, engaging visuals, and calls to action in their 728×90 ads to increase brand awareness and engage customers.

Apple

Everyone loves a “semi-cut” apple. No, it’s not about the fruit; it’s about a brand known as a market leader in its field. We are talking about the tech giant “Apple.” Many of you might already own one of their products or aspire to buy one, influenced by their popularity and effective leaderboard advertisements.

They use leaderboard ads on technology and lifestyle websites to highlight new products such as the latest iPhone, iPad, or Macbook. These ads typically show the sleek design and innovative features of their products, with high-quality visuals and direct links to the Apple Store for purchasing.

Conclusion

Where the advertiser’s hope fades due to intense competition, the leaderboard ad stands out as an effective way to grab attention and offer positive results. Its prominent placement, engaging format, and adaptability make it a top choice for businesses across different industries. By recognizing its strengths, following best practices, and drawing insights from successful campaigns, advertisers can make the most of leaderboard ads to achieve their digital marketing goals. Keep in mind that creating visually appealing, relevant, and compelling ads that connect with the target audience is crucial for success.

Frequently Asked Questions (FAQs)

What is a Leaderboard Ad?

Ans. It is a type of online ad that is displayed at the top of a webpage. It is like a big banner that everyone sees when they visit a website.

Why are Leaderboard Ads effective?

Ans. These ads are effective because they are highly visible. Since they are at the top of the page, people notice them right away. This means there is a good chance they will see your ad and click on it.

What are some common mistakes with Leaderboard Advertisements?

Ans. Some common mistakes with Leaderboard Advertisements are using irrelevant images, having an unclear message, and not testing different ad elements.

Can I use Leaderboard Ads for different types of businesses?

Ans. Yes, Leaderboard Ads can be used by businesses of all sizes and in many different industries. It’s a versatile ad format.

Can I use animation in my Leaderboard Ad?

Ans. Yes, you can use animation in your Leaderboard Ad to make it more engaging. However, make sure the animation is not too distracting or slow.