Sounds dystopian? Maybe. So, where do you turn? To God? No—to a VPN. And where will you find the best one? The answer is simple: the company that strategically uses VPN marketing will catch your attention first and offer you their services.

A user searches for a VPN not just for privacy but for security, speed, and unrestricted access. They’re bombarded with ads, all promising the best service. But the reality is only a few VPN brands truly stand out. In 2025, VPN advertising isn’t just about visibility; it’s about how brilliantly you are differentiating your services.

Launch VPN Advertising Campaign Now

Traditional tactics are fading, and new trends are taking over. If you’re still relying on outdated strategies, then, my friend, you’re handing your competitors the edge. So, how do you craft VPN ad campaigns that speak louder than a boombox?

In this blog, we’ll uncover the latest trends, battle-tested strategies, and expert tips you won’t find anywhere else.

Read on—because missing this could mean falling behind.

VPN Marketing: The Ultimate Hack for Online Success

Starting a car by turning the key without knowing how to change gears, steer, or use the brakes won’t make you a skilled driver due to a lack of basic understanding. Similarly, jumping straight into VPN marketing without understanding what a VPN, aka (Virtual Private Network), is may lead to wasted efforts. So, first, understand this private network that works virtually.

What is a VPN?

A VPN (Virtual Private Network) is a secure service that keeps your internet use private and safe. It hides your real location (IP address) and protects your data from hackers or trackers. When you use a VPN, your internet connection and your browsing go through a secure tunnel, making it hard for others to see what you are doing online. Below are some popular activities that people use a VPN for.

• Browsing securely on public Wi-Fi
• Accessing blocked websites
• Streaming content privately
• Keeping chats private

Now, Let’s Understand VPN Marketing

VPN marketing is the process by which businesses promote Virtual Private Networks (VPNs) to people seeking online privacy and security. Marketers use methods like PPC ads, blogs, and social media to attract users. VPNs help people stay safe online, access blocked websites, and browse anonymously.

Since many people need VPNs, companies focus on showing how they protect data, improve security, and offer fast connections. The goal of a VPN promotion is to educate users and encourage them to choose their service over competitors’ offerings.

Different Types of Virtual Private Networks (VPNs)

Virtual Private Networks (VPNs) come in different types based on their functionality and use cases. We have researched the main types of VPNs for you. Please have a look.

Remote Access VPN

A Remote Access VPN lets people connect to their office or private network from anywhere using the internet. It is helpful for employees working from home or traveling. The VPN creates a secure connection, keeping important information safe from hackers. Businesses use this type of VPN to provide employees with access to company resources, such as internal files and applications, without exposing them to cyber threats.

Site-to-Site VPN

A Site-to-Site VPN connects different office locations of a company securely over the internet. Instead of employees logging in individually, the entire office network is connected. This helps businesses with multiple branches work together as if they are in the same place. Employees can easily share files and communicate without security risks. It also makes work more efficient and removes the need for separate remote connections for each user.

Mobile VPN

A Mobile VPN is designed for users who frequently move between networks, such as those using smartphones, tablets, or laptops while traveling. Regular VPNs disconnect when you switch networks, like from Wi-Fi to mobile data. But a Mobile VPN stays connected, keeping your internet secure all the time. This is useful for professionals who need uninterrupted access to corporate systems while switching between Wi-Fi, mobile data, or other networks.

The Rapid Growth of the VPN Market

Previously, the real importance of the VPN market was not widely recognized. However, as people felt the need to use it, they came to understand both its necessity and value. The first widely used VPN technology is known as PPTP, which means Point-to-Point Tunneling Protocol.

It was developed by a Microsoft employee and introduced around 1996 (source: TechTarget). After its widespread adoption, many other players entered the market, and since then, the VPN industry has continued to grow without looking back.

Not going too far back, a Statista report stated that in 2022, the global market was valued at 45 billion U.S. dollars and was forecast to reach 350 billion U.S. dollars by 2032.

VPN Marketing Trends to Watch in 2025

After watching the projected data from Statista, it’s clear that the VPN market is experiencing significant growth. The reason? Several key trends are shaping its online marketing landscape, and in 2025, this will continue. Some of the key trends you can try for quick success.

VPN Affiliate Marketing

Among many fruits, only a few remain evergreen throughout all seasons. Similarly, many marketing trends come and go, but one always stays trendy when it comes to promoting VPN services—VPN affiliate marketing. This VPN marketing trend continues to be an important growth strategy for VPN brands. Companies collaborate with influencers and bloggers and review websites to promote their VPN services.

Make Money Online: How To Become an Affiliate Partner of 7Search PPC?

As more people become concerned about online privacy, content creators explain how VPNs help protect users, encouraging more people to sign up. Affiliate marketers don’t work for free; in exchange for every successful action, VPN brands offer them a commission.

VPN Ad Network

Just like in previous years, VPN advertisers in 2025 will rely more on ad networks than on marketing agencies. With the help of a VPN ad network, advertisers will show paid ads by using many ad formats like display ads, in-page push ads, and native ads to attract users who care about online security. Ad networks will help brands place VPN ads on the right websites, making them more visible.

Since ad platforms like Google and Facebook have strict ad rules, VPN companies often look for ad networks that offer better targeting and comply with advertising regulations. Smart advertisers know that no one provides better ad services than our ad network, 7Search PPC. So, with 2025 here, it’s the perfect time to launch your ad campaign on 7Search PPC.

SEO and Content Marketing

Marketing can be done in any form, whether it is text-based or visually based because it is a broader term that covers all areas with the motive of making people aware of the brand and driving purchases. The next VPN marketing trend that will shine in 2025, according to our research, is SEO and Content Marketing.

Search intent reflects how curious the audience is to learn more about the services or how quickly they may subscribe to them.

In 2025, blogs, how-to guides, and comparison articles will help bring more visitors naturally. VPN brands will use the right keywords to appear higher in search results. Video content, like tutorials and explainer videos, will also become more popular. By sharing useful information, companies can gain trust and attract more people to sign up for their VPN services organically.

Influencer Marketing

Past results decide the future. Influencer marketing has successfully proven its worth when it comes to effective VPN marketing. From food to goods, influencer marketing is shining and helping brands grow quickly. The reason? More people now trust online personalities instead of regular sales agents.

In 2025, this trend will continue, and VPN companies will invest more in YouTubers, social media influencers, and tech experts to promote their services. These influencers will show how VPNs help, like unlocking restricted content or keeping personal data safe.

Some people may confuse affiliate marketers with influencers and think they are the same. But they are not. Their way of promoting services is completely different.

AI-driven Marketing

In our daily lives, we use one thing to simplify our tasks, and it is mostly successful in doing so. Yes! You guessed it right—AI (Artificial Intelligence). Before AI was introduced, many tasks were difficult to manage, such as monitoring competitors, creating reports, sending regular marketing posts to clients on time, and much more. However, with AI, all these tasks have become simpler. It is fair to say that AI is transforming the business world.

Like other industries, AI is expected to impact the VPN sector in 2025 positively. It will help them by showing ads to the right audience, sending highly personalized emails, and improving customer support. It will analyze user behavior more accurately, ensuring that marketing ads and email match individual interests, leading to increased sign-ups.

AI-powered chatbots will become even more responsive, answering questions instantly and guiding users smoothly through the whole process. In 2025, AI will predict what users need, helping VPN brands keep customers for longer and improve their VPN marketing strategies.

The Best VPN Marketing Strategies to Dominate the Market

The VPN market is highly competitive, so effective marketing strategies are crucial for success (there’s nothing new to it). Here’s a breakdown of key marketing strategies to help VPN providers dominate the market:

Invest in Paid Advertising

Think about this—when people search for VPNs, where do they go? Search engines, social media, and websites they trust. That’s where the role of paid ads comes in! These ads catch the attention of those customers who are looking for VPN services. These ads work like a sales agent for the VPN brands.

Running online VPN ads through paid advertising can help you compete with your rivals in a tough market. So, if you can get real results from investing in online ads, it’s worth it, right?

Create a Loyal Community on Social Media

Let’s be real—people love brands that engage with them, not just sell to them. A VPN brand can build a strong social media following by sharing cybersecurity tips, privacy news, and even fun memes related to online safety. Ask questions, start discussions, and reply to comments—it makes users feel connected. You can also run polls, giveaways, and live Q&A sessions, as it can turn casual followers into loyal customers who trust your VPN brand.

Offer Referral Programs

Word-of-mouth is still king! People trust recommendations from friends, and nothing works better for VPN marketing than that. A smart referral program rewards users for bringing in new customers—whether it’s a free month of service, cashback, or discounts. Imagine a user who loves your VPN telling their friend, “Hey, I get extra free days when you sign up with my link!” It’s a win-win. The best part? You gain new users without spending a fortune on advertising.

Sponsor Relevant Events

Imagine your VPN brand’s logo at a top cybersecurity event—instantly gaining credibility. Sponsoring privacy-focused webinars, hackathons, or tech conferences puts you in front of an audience already interested in online security.

It’s not just about stamping your VPN logo somewhere; be part of the conversation! Hosting a session on internet privacy or offering exclusive event discounts can make a long-lasting impact. However, you should know that this can be a bit expensive. But the results are guaranteed. In the end, it’s up to you and your priorities.

Exclusive VPN Marketing Tips by 7Search PPC

Marketing VPN services effectively requires a strategic approach to reach the right audience, and we understand this well because of our extensive experience in the field. Therefore, we have decided to help VPN advertisers by sharing some exclusive tips for VPN marketing.

Target Privacy-Conscious Users

People who use VPNs care about their privacy. Speak their language! Use words like “secure,” “anonymous,” and “no logs” in your online VPN ads. Create content that highlights how your VPN protects data from hackers and trackers. Keep yourself active on platforms where privacy matters, like tech forums and cybersecurity blogs.

Use High-Converting Ad Formats

Not all ads work the same way. Banner ads, native ads, and in-page push ads perform well for VPN promotions. Test different formats to see what grabs attention. Use clear CTAs like “Protect Your Privacy Now” or “Get Secure Access Instantly.” GIFs or short videos showing how a VPN hides an IP address can make ads more engaging. Always A/B test VPN marketing creatives to find the best-performing version.

Optimize for Geo-Specific Traffic

Different countries have different privacy concerns. A VPN ad for users in China should focus on bypassing censorship, while in the U.S., it can highlight securing public Wi-Fi. Use geo-targeting to show the right message to the right audience. If your VPN meets the needs of both countries, you can target them both. With the help of our ad network, 7Search PPC, you can run VPN ads in 239+ GEOs.

Highlight Key Benefits

A VPN is more than just an advanced tool. Showcase its speed, ability to unblock websites, and secure streaming. Instead of just saying, “Stay Safe Online,” show how users can watch restricted Netflix content or access banking sites safely abroad. Use bullet points in ads to make benefits easy to scan. Customer reviews and success stories can also help gain trust, so never forget to use them in your marketing ads and posts.

Retarget and Upsell

Not everyone buys on the first visit. You don’t need to panic. It happens, and it’s normal because it’s human nature—some days, they feel they need a service, and some days, they find a better one. It’s okay. All you need to do is put in consistent effort.

Retarget users who visited your VPN page but didn’t subscribe. Offer them a limited-time discount or a free trial. For existing users, upsell premium plans with extra features like dedicated IPs or multi-device support. Email campaigns and personalized offers can keep users engaged and reduce churn.

Utilize Eye-Catching Theme

A dull VPN ad won’t convert. Use a sleek design with strong visuals. Dark backgrounds with neon highlights give a secure, futuristic feel. Icons like a shield, lock, or globe reinforce the idea of security and global access.

Keep the design clean but powerful. If your ad looks like a security product, users will instantly connect with it. Trust us, as we are an ad network, and an ad network knows everything about how to present ads, when to present them, and to whom they should be presented.

Create Ad Now

Conclusion

VPN marketing in 2025 is more than just promoting privacy—it’s about making your brand stand out. Success comes from using smart strategies like working with influencers, using VPN ad networks for better campaigns, implementing AI, and improving SEO. The brands that keep up with trends will grow the fastest.

So, are you ready to improve your VPN marketing? Start trying these strategies, adjust your approach, and stay ahead of your competitors. Your audience is looking for the best VPN—will they find yours first? We can now hear the loud ‘YES’.

Frequently Asked Questions (FAQs)

What is VPN marketing?

Ans. VPN Marketing is the process of promoting Virtual Private Network (VPN) services to users who need online privacy, security, and unrestricted internet access.

Can SEO help in VPN marketing?

Ans. Yes, SEO improves VPN Marketing by boosting search rankings and website traffic.

What is VPN affiliate marketing?

Ans. In VPN Marketing, affiliates promote VPNs and earn commissions for referrals.

How do paid ads work in VPN Marketing?

Ans. Paid ads in VPN marketing target users searching for VPN services online.

How do referral programs help in VPN marketing?

Ans. Referral programs in VPN Marketing encourage existing users to promote VPN services, and in return, they get a commission or discount on every successful action.

The market cap of meme coins is rapidly increasing as more people become interested in these types of crypto assets. Enthusiasts buy and trade these exciting meme coins, allowing the industry to reach out to potential investors and encourage them to make purchases. The significance of meme coins marketing has flourished, becoming a vital aspect of the crypto industry as it aims to create the greatest impact.

Boost your Meme Coin’s Visibility Now

In this blog, we will explore the best meme coins marketing strategies to assist you in reaching out to top investors who are already seeking such opportunities. We will help you dominate the crypto market and establish your presence within it. Let’s embrace the fun and future of meme coins!

Meme Coins Marketing: One of The Best Ways to Enroll Crypto Investors!

Before we explore what meme coins marketing truly is, we first need to understand what meme coins actually are. Meme coins are categorized as a form of cryptocurrency that is based on viral memes, characters, figures, or trends. Dedicated, enthusiastic communities typically hype them up. However, the role of such coins goes beyond just being fun. These meme coins can be used for trading, payments, and investing. The rise in social media has made meme coins immensely popular lately. Risk is high, and volatility is unexpected, but despite all this, the expectations for higher returns are worth the investment.

Meme coins marketing refers to the promotion of new and emerging meme coins in the market. The aim here is to reach crypto users and traders, or meme coins investors, who will be interested in buying the meme coins. Any strategy you use to spread the word about it will be considered meme coins marketing.

Buy Crypto Traffic: Promote Crypto Projects With PPC Advertising

Let’s take an example. How do you think Dogecoin, which was based on the popular Shiba Inu dog meme, became so famous? It started as a joke, but what actually made it so popular was the community. For starters, the meme was already a cult favorite, leading it to gain traction on social media platforms like Reddit. Within two weeks of its launch, it established a dedicated forum and blog. It’s market value spiked to US$8 million, making it the seventh-largest electronic currency in the world.

Meme Coins: How Do They Function?

You must be aware of how these meme coins actually work. In reality, meme coins work similarly to cryptocurrencies, as investors who are already into buying cryptocurrencies can purchase these meme coins from the same platform they are using if they are available, as there is nothing new. An individual or group creates and markets a token on a blockchain.

Meme coins don’t need any recognition as the image they are on can help individuals easily understand that it’s a meme coin only if they are into such types of cryptocurrencies. Meme coins are made for easy-to-trade changes, as the investors can trade them on a daily basis and make the best for their earnings. Meme coins are still something new for many investors, so knowing everything before investing is a must for the investors.

Strategies for Excelling in Meme Coins Marketing

Marketers must be aware of advertising strategies when looking for meme coins marketing. These strategies can help meme coins go viral and dominate the crypto market, strengthening their presence. We have mentioned some of the best strategies for marketing meme coins.

Why Not, PPC Advertising

When creating a strategy, you are probably looking for the best marketing methods that can yield great results. PPC ads are the perfect option for your meme coins marketing. They are one of the best advertising models that are helpful in reaching your meme coin investors and, most importantly, generating high-quality traffic.

PPC ads are famous for their cost-effectiveness as an advertiser; you only have to pay when someone clicks on your ads, and if there are no clicks, then there will be no paying from the advertiser’s end. When meme coin advertising focuses on implementing the crucial thing you offer, it will help you engage the audience easily. Using specific keywords is also essential when promoting your business, as it helps you achieve a top rank on search engines.

Target Crypto Community

Targeting is essential for success, as it maximizes your efforts. When a business looks to run an online advertisement, the most crucial aspect it considers is engaging the right audience with its ads; if it connects with the right people, the chances of converting them to try out its meme coins will be much higher. When advertising, you will find targeting options that allow you to reach the top individuals who are likely to convert.

Target people according to their demographics and interest in crypto, as this can help you attract those ready to invest in meme coins. Targeting the crypto community would be a perfect option, as many meme coin lovers are there finding ways to buy them. Choosing the right ad network is crucial as it will offer you targeting options while advertising.

Opt for Influencer Marketing

The best thing you can do for your meme coin business is to opt for influencer marketing because that is where it all starts. Opting out of influencer marketing will be best for you because the chances of connecting with the users are easy, as influencer marketing will help you influence the people and make them feel that they should invest in meme coins.

With influencer marketing, you can create a sense of FOMO among individuals that they should try out this alternative. Utilize the right social media platform for influencer marketing that has a vast user base and offers the results you are looking for.

Craft Your Ad Campaign Attractive

When we talk about meme coin promotion, why not add a meme to your ad campaign to attract users easily and efficiently? Crafting an attractive ad campaign is one easy way to attract potential investors, but ultimately, it all depends on the efforts you showcase in your ads. Creating an ad campaign with trending meme coins will help you engage investors because who doesn’t click on interesting ads?

Look for elements that engage people. Focusing on content marketing is also crucial. Finally, people will convert when they understand what you offer, so utilizing an attractive color combination is important if you are creating an ad campaign. It all depends on you and how you craft your ad campaign, which should resonate with investors’ needs and help you engage them easily.

Emails, Unlock the Ideal Opportunity

I know you might be wondering how email can benefit meme coin marketing. But let me tell you, it’s perfect—it’s perfect! Email is not only for professional work, as advertising is a crucial part of it. Through email marketing, you can make your meme coin platform reach out to the perfect audience that is looking for it. Direct your meme coin advertising to their email, from where they will easily convert to your platform.

Best Email Marketing Strategy To Grow Your Business And ROI

Send them an email detailing why meme coins are an ideal investment and how their growth can lead to significant future earnings. By directing your ads through email, you should immediately capture the user’s attention and provoke their curiosity about why they should invest in these meme coins. Through email, you can also inform people about the important services you provide, such as running web3 ads or blockchain ads for users. This helps to build trust in your platform, demonstrating that you offer essential resources to them.

Types of Meme Coins

When it comes to meme coin advertising, you must be aware of the different types available. This knowledge benefits not only marketers but also investors, as it helps them choose the best meme coins for their investments. We have highlighted the top three meme coins for you to consider as an investor.

Dogecoin

One of the most popular cryptocurrencies that many don’t even realize is a meme coin. Launched in December 2013, Dogecoin gained immense popularity among the crypto community and became one of the most famous cryptocurrencies worldwide.

Shiba Inu

Shiba Inu is an Ethereum-based cryptocurrency that has recently gained popularity, and investors around the globe are eager to invest in it. Launched in 2020, Shiba Inu, which has a Japanese dog logo, has emerged as one of the leading crypto coins, posing a strong challenge to other meme coins available.

Bonk (BONK)

Inspired by the Shiba Inu dog, the bonk meme coin is famous among investors who look to make money by investing for a longer period. Launching in December 2022, Bonk has been in the category of the most investing meme coin.

How Meme Coins Marketing Differs From Other Crypto Marketing

Many people are still confused about how meme coins marketing differs from crypto marketing. In reality, there is a difference between both. For your clarity, we have mentioned some crucial points that will help you understand how they differ,

Social Media Influenced

The best thing about meme coins marketing is that with little effort and utilizing social media perfectly, these coins can come into the limelight and users will get to know. When compared to crypto marketing, you will see that very little effort is made on social media, but when compared to meme coins, we find that they have been marketed down on various social media platforms.

Choosing platforms like X(Twitter), Instagram, and Facebook will be perfect for you if you are marketing for the meme content, as these platforms can offer you a great result.

Creates FOMO Among Investors

Meme coins are created in a way that creates a FOMO. It’s totally legit to say that meme coins are far different from other cryptos because they have something unique in them which engages the audience and makes them feel that they should invest in it before they get late; this is what fear of missing out (FOMO) is known for.

Meme coins marketing creates FOMO among investors, who think that they should invest in such a kind of cryptocurrency, which doesn’t happen to many normal cryptocurrencies.

7Search PPC : The Top Ad Network for Meme Coin Advertising

We have reached the most critical part, where we will emphasize the significance of the ad network. Our ad network will assist you in marketing your meme coins. 7Search PPC is among the best and most trusted ad networks worldwide, as it serves many businesses aiming to achieve optimal results. Our ad network is renowned for providing high-quality traffic and, most importantly, precise targeting. By utilizing it, you will reach the audience you desire the most for your platform.

Register Now to Advertise Meme Coins

Advertising with our ad network is cost-effective because we provide you with the best reach at minimal expense. We offer you the best result so that you can easily maximize your ROI. Advertising with our ad network offers you various ad formats, as we offer you the six top ad formats, which you can choose according to your business needs. Some of the ad formats include,

• Text Ads
• Video Ads
• Native Ads
• Popunder Ads
• In-Page Push Ads
• Interstitial Ads

Conclusion

Marketers must have a strategy when they look for meme coins marketing. In this blog, we have mentioned what a meme coin is and why marketing it is crucial. We have also helped you learn important strategies for meme coins marketing so that you can use them when you run your ad campaign, and also helped you know how this meme coin actually works.

Then we have reached the part where we have taken the knowledge of the types of crypto and offered you information on how meme coins marketing differs from crypto marketing. At last, we have mentioned our ad network 7Search PPC, which is ideal for marketing your crypto-related services. Overall, we have covered everything that will help you in meme coins marketing and offer you great results.

Frequently Asked Questions (FAQs)

What are meme coins?

Ans. It’s a cryptocurrency that originated from a meme, as the inspiration to make these coins is primarily a meme that is famous on the internet.

Are meme coins marketing crucial?

Ans. Meme coins marketing is crucial because it helps crypto investors know that this kind of cryptocurrency is available on the market and is the perfect option for them to invest.

What are some well-known meme coins?

Ans. Dogecoin, Shiba Inu, and Bonk are among the most recognized meme coins in the crypto market and are great investment options.

Which ad network is perfect for your crypto marketing?

Ans. 7Search PPC is the best and most used ad network, and it is a great option for advertising your crypto platforms.

Is influencer marketing truly an effective strategy for meme coins marketing?

Ans. Yes, influencer marketing is the perfect strategy for engaging investors worldwide to purchase meme coins.

What is Online Marketing?

Online marketing is a form of promoting businesses through digital channels like social media, SEO, paid advertising, influencer marketing, and more. It uses the internet as a medium to carry out promotions, maintain website traffic, and trigger the right customers.

Also known as Internet marketing or digital marketing, online marketing uses technology as a medium to reach the right customers. It mainly aims to include unique and efficient applications.

One of the most popular forms of online marketing among advertisers is online advertising. It includes running ads on internet channels that target only specific interested users. 9 out of 10 advertisers now refer to online advertising for their brand promotions. It has not only proven to be beneficial for large businesses but also for small ones. In hindsight, internet marketing has proven to be more efficient and cheaper than the traditional advertising approach.

Boost Business Growth with Online Marketing Now!

Online Marketing / Internet Advertising

Online marketing is pivotal to the success of an online business. Researchers have revealed the increased interest of people to seek information via the Internet. They prefer to first research the products, services, and prices before making final decisions. It directly means that, in your business, you really can’t ignore online marketing as this is where most of your potential customers are researching online.

It is a modern-age advertising tool that enhances the client base, lead generation, and market reach, ultimately increasing profits.

Internet advertising also has a global range. It can promote your local business beyond your local area and target an audience worldwide. You don’t even have to bother about traveling; you can do it just with a single click. It makes your business accessible to millions of clients across the world.

Promotion and Marketing via the Internet are also cost-effective, unlike other conventional methods.

What Is Online Advertising? – Kinds, Advantages, And Advice

With online analytical tools, you can also comprehend the strategies, whether they are working for you or not. You can analyze the customer data and edit them accordingly. Along with it, you can also track the conversions and effectiveness of your campaign. The data helps you to identify the improvements needed hence leading to profit.

Internet Marketing is easy and fast and allows you to reach your goals quickly. According to Statista, the global internet advertising revenue stood at 484 billion U.S. dollars in 2022. The source projected the revenue would increase to 663 billion by 2027.

Online marketing combines the benefits of a business directory, local search engine, SEO tools, customer relationship management package, and content management. There are specific marketing platforms such as Marketo, MarketBright, etc. that major IT companies have bought up.

Facts About Online Advertising:-

• As of February 2025, there were 5.56 billion internet users worldwide, which amounts to 67.9% of the global population.
• More than two-thirds of marketers and advertisers expect to see a digital video advertising budget increase.
• About 70% of the retargeted users are more likely to convert.
• All digital display advertising has two-thirds of programmatic advertising.
• In 2022, mobile advertising spending reached a record 327 billion U.S. dollars worldwide.
• By 2025, media owners’ global advertising revenue will amount to an estimated 1.1 trillion USD, up from an approx. 1.04 trillion USD in 2024.

Related To Web Marketing:-

• 68% of all online experiences start with a search engine.
• Around 95% of Google’s revenue comes from Internet Marketing.
• Only eight percent of internet surfers account for 85 percent of clicks on banner ads.
• More than 80% of people currently rely on impressions and clicks to measure digital video ads.
• 63% of marketing leaders report that they use automation in their email marketing efforts, 50% use it for social media management, and 40% automate their paid ads efforts.
• 91% of marketers reported that demand for automation from their business teams increased between 2020 and 2022.

Significance of Online Marketing

Online marketing is applauded for its ability to reach the right users and get the brand noticed. However, the significance of online advertising is not limited to just that.

Below are more points on the significance of online advertising

• It provides a global reach to your business. You can reach out and promote to customers sitting on the other side of the world, as everything is carried out via the Internet.
• It’s a cost-effective method. Compared to traditional methods of advertising, online advertising is a much more affordable approach. You can start advertising with a daily budget of as little as $5, while channels like social media and SEO are absolutely free.
• It provides targeted reach. You can reach audiences based on very specific demographics, interests, device types, and online behaviors.
• It is fast and effective. Your campaigns go live and reach the right people almost instantly. Since the campaigns are targeted, they are effectively able to turn viewers into conversions.
• It educates the consumer about your product. You can showcase your product/service features, benefits, and unique selling points, which will lead to improved brand awareness and recognition.
• It allows you to choose from a variety of strategies that would fit your business. You can try out different approaches like paid advertising, social media marketing, SEO, email marketing, etc, to figure out categories that best suit your business.
• It helps you monitor your campaigns. You can easily check the analytics of your campaigns, whether it is paid or organic, to identify key trends and optimize for better results.
• It boosts ROI. When you invest in the right strategies, target the right people, prevent your budget from draining, and keep on optimizing, your returns on investment will automatically improve.

Trends that Enhance the Significance of Online Marketing

Some recent advancements in the online marketing space have been surfacing lately. These are a direct result of the constantly changing technology and consumer preferences that contribute directly to the significance of online marketing. Advertisers need to prepare themselves for the upcoming trends and jump on them to grab the opportunities as they come.

Here are six key trends to look out for:

AI and Machine Learning

AI and ML have already transformed how content is generated and distributed amongst internet users. Features like programmatic advertising, virtual assistants, chatbots, and other AI tools like ChatGPT and Jasper make advertising extremely convenient. Its contribution is set to remain prominent in the coming years.

Voice Search

We are now seeing a shift towards voice commerce with the introduction of speakers like Amazon’s Alexa and Apple’s Siri. This has led advertisers to pay close attention to voice search optimizations. Instead of terms like ‘car repair shop’, terms like ‘what are the best car repair shops near me?’ work.

AR and VR

AR and VR are easing the distance between businesses and their customers. Businesses can incorporate this feature in their online marketing strategies to create immersive, interactive, and personalized experiences that drive consumer engagement.

Video Content

Video assets have taken a special spot in digital marketing. It can be used to entertain consumers, incorporate into ads, present product demos, etc. Short-form videos and live streaming make the user’s experience better.

Personalization

Personalization at every stage is an important aspect of online marketing. Advertisers can now segment their audiences and create personalized content for them using dynamic CMS platforms. This strategy attracts and retains users better.

Conclusion

Online marketing is here to stay. Ever since its conceptualization in the 1990s, it has brought about a revolution that makes it easier for businesses to promote without breaking their wallets. It helps businesses promote to the right users across the world, educate them about new products/services, and monitor campaigns. Advertisers can try different strategies to pick one that drives them more conversions. The outcome is ultimately increased ROI at a low cost.

Frequently Asked Questions (FAQ’s)

What is the concept and significance of online marketing?

Ans. Online marketing is a set of tools and methodologies used for promoting products and services through the internet. Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the internet.

Why is online media marketing important?

Ans. Online media marketing is crucial as it offers unparalleled reach, targeting, and measurability. It allows businesses to engage with their target audience directly, build brand awareness, drive website traffic, and generate leads.

With precise targeting options, it maximizes the efficiency of marketing budgets. Additionally, its analytics provide insights into consumer behavior, enabling strategic adjustments for better campaign performance and ROI.

What are 3 characteristics of online media?

Ans. These are the points:

• Global Reach: Online media transcends geographical boundaries, enabling businesses to reach a vast audience worldwide.
• Interactivity: Online media fosters two-way communication, allowing users to engage with content through comments, likes, shares, and direct messages.
• Dynamic Content: Content on online media platforms can be easily updated, modified, and customized to suit the preferences and interests of the target audience in real time.

What are some upcoming trends in online marketing?

Ans. Some upcoming trends in online marketing include the use of AI and Machine Learning, incorporation of AR/VR, expansion to video content, and use of personalization.

How effective is online marketing?

Ans. Online marketing is a very powerful tool for reaching the right audience in the right way. Despite not needing much investment, the returns are always better than those of conventional forms of advertising.

The demand for CBD products is increasing day by day, but due to slow supply, it has become challenging for brands to stand out and meet customer expectations in a highly fierce market. The solution is to deliver information before your actual product arrives at your customer’s door. We say this because we know that digital advertising can achieve this for you.

Launch CBD Campaign Now

This blog will surely help you make your CBD brand successful. Read on to learn how.

What is CBD Marketing?

When we hear the word ‘Marketing,’ we think of making your customers aware of your products and services. The process is simple; you can do marketing through various channels like social media, email, and advertisements. However, some products need more cautious planning, and CBD is one of them.

CBD marketing refers to the process of promoting products made from cannabidiol (CBD), a compound found in Cannabis plants. CBD is known for its remarkable health benefits, such as reducing stress, improving sleep, and easing pain, but it doesn’t cause a “high” like THC.

CBD advertising on major ad platforms like Facebook and Google can be challenging due to legal restrictions in many regions. Instead, businesses focus on targeting the specialized CBD ad network, optimizing their websites for search engines, and earning customer trust, all while staying compliant with local laws. Clear and honest marketing is essential when promoting CBD products.

Why CBD is in Such High Demand Today

CBD (Cannabidiol) is in high demand today for various reasons, some of which are listed below:

Health Benefits

CBD is widely recognized for its power to give instant relief in chronic pain, anxiety, depression, and sleep disorders. Studies suggest it interacts with the body’s endocannabinoid system, which helps to regulate pain, mood, and sleep cycles. Because of this, more people are looking to CBD as a natural solution for issues that regular medicines may not fix well or may cause unwanted side effects.

Legalization and Regulation

The legalization of hemp-derived CBD in many places, including the U.S., has caused a big rise in demand. Clearer rules and regulations have made people feel more confident about using CBD, which has made these products easier to find in stores and online. However, a prescription is required. These changes in the law have also allowed the creation of different types of CBD products, like oils, capsules, and edibles, so that more people can find what works best for them.

Popularity in Wellness and Beauty

CBD has become popular in the wellness and beauty industries because people believe it can improve skin health and reduce swelling. Many are adding CBD-infused skincare products to their routines, thinking it can help with acne, speed up healing, and fight signs of aging. As more health-conscious individuals (mostly women) turn to CBD for these benefits, the demand for CBD products has increased.

Increased Awareness and Research

In recent years, more people have become aware of CBD’s benefits because of media coverage, research, CBD marketing, and personal success stories. Studies on how CBD can help with health problems have grown, making it more popular as a natural alternative to traditional medicine. As more people learn about CBD, its popularity keeps growing, and more consumers are turning to it as a natural way to deal with various health issues.

Health Ads: Best PPC Ad Platform For Healthcare And Medical Advertising

Timeline of CBD’s Legal Status and Evolution

Before you jump into CBD marketing, you need to understand the history behind CBD’s legal status. Below is a timeline of the legal status and evolution of CBD (Cannabidiol) over the years:

• 1990s – Research Starts: Scientists begin researching CBD and its potential health benefits, setting the stage for its future medical use.
• 2014-2015 – Legalization in Some U.S. States: Several U.S. states have passed laws allowing CBD for medical use, mainly for conditions like epilepsy. This follows the story of Charlotte Figi, a girl with epilepsy who found relief using CBD oil.
• 2018 – U.S. Farm Bill: The U.S. government passes a law (the Farm Bill) that makes it legal to grow hemp and produce CBD from it, as long as the THC content is below 0.3%. This is a major step toward legalizing CBD across the country.
• 2018 – FDA Approval: The U.S. FDA approves Epidiolex, a CBD-based drug to treat specific types of epilepsy, making it the first FDA-approved CBD product.
• 2019 – CBD Becomes Popular Worldwide: CBD gains popularity in many countries, including Canada, where cannabis and CBD products are fully legalized. Many European countries have started regulating CBD, allowing it to have low THC content.
• 2020-2021—More Countries Legalize CBD: More countries, like the U.K., Australia, and some EU nations, are introducing rules to regulate CBD, focusing on safety and quality.e.

Ongoing – Continued Debate and Regulation: As CBD becomes more popular, lawmakers continue to debate and set rules for its use and sale. Some countries have strict controls, while others are more open to its use.

Do’s and Don’ts of CBD Marketing

When it comes to creating CBD marketing strategies, there are several important rules to consider to stay compliant and effective. Here’s a quick list of Do’s and Don’ts for you:

Do’s

• Follow the rules for advertising CBD in your targeted GEO. These CBD ad rules can differ depending on where you are.
• You can mention things like stress relief or general wellness, but don’t say CBD can cure or treat health problems unless there is proof.
• Share information about what’s in your product, where it comes from, and how it’s tested. Being open helps build trust with your customers.
• Create helpful content, such as blogs or videos, to teach people about CBD, how it works, and how to use it safely.
• Advertise on platforms that allow CBD products. Instead, you can choose a specialized ad network or platform.

Don’ts

• Again, we want to remind you not to use the phrase “CBD can treat or cure diseases” in your online ads unless there’s real proof. This can get you into trouble.
• Avoid running CBD ads on platforms that don’t allow CBD promotions.
• Make sure you’re advertising to people who are legally allowed to buy CBD products. Some places require age checks.
• Be clear about how much THC is in your product, especially if it’s very low or none at all.
• Avoid over-selling or making exaggerated promises. Be honest about what your product can do.

How to Successfully Market Your CBD Brand

Successfully marketing a CBD brand involves navigating regulations, building trust with consumers, and effectively showcasing your product’s benefits. Here are key CBD marketing ideas to help you:

Understand Your Legal Landscape

From the start of this blog, you might find that we are more focused on the legal aspects because if you skip that point, then you might lose your position in the market. Research the laws related to CBD marketing in the targeted location that you have chosen for promotion. CBD regulations vary, so it’s important to ensure your online CBD ads and products meet legal standards. This will prevent fines or issues with authorities while promoting your CBD brand.

Take Time To Understand Your Audience

CBD products are not like lollipop candy, which everyone can consume casually without considering its effects. Know who you want to reach with your CBD brand. Understand their age, location, interests, and buying habits. This helps you create tailored CBD marketing campaigns that speak directly to your ideal customers.

Set Your Budget

How much are you ready to spend on promoting your CBD products? If you decide at an earlier stage, this might be helpful. Decide how much you want to spend on CBD marketing and stick to it. Allocate funds for CBD ads, content, SEO, and other CBD marketing trends. A clear and fixed budget helps you control spending and ensures you’re getting the best return on investment (ROI).

Create Eye-Catching CBD Ad Copy

When you encounter PPC ads, what is the first thing you often notice? Not a brand name or amazing offers, as these are the secondary ones to notice. The primary things are the visuals and text content. Design CBD ads that grab attention quickly. Use bold images, clear text, and a strong message to stand out. Good and strategic ads make people stop scrolling and encourage them to learn more or make a purchase.

Find a Reliable Ad Network

You can’t go door to door with your CBD products and convince people to buy them. It’s not an impossible task, but it takes a lot of time. Do you have that much time? No, right? Then why not go with an ad network that specializes in promoting legal CBD products? A trusted CBD ad network ensures your ads reach the right audience while following legal rules. It can help you drive quality traffic and increase sales numbers.

Focus on SEO

Use good SEO practices to make your website easy to find in search engines. To do that successfully, you can hire a digital marketing agency or do it yourself. This means using relevant keywords and creating valuable content and backlinks. Focusing on SEO practices not only saves your money on paid ads but also keeps focusing on attracting organic visitors to your website.

Explore Other Marketing Approaches

If you think that only CBD ad networks or digital marketing agencies can promote your CBD products, you’re mistaken. There are other ways to promote CBD products. Try different marketing methods like influencer marketing, email campaigns, and affiliate marketing. These CBD marketing approaches can help you connect with potential customers in creative ways. However, if you want to gain optimal results, we suggest omnichannel marketing might be a good choice.

Ideal GEOs to Target for CBD Marketing

When targeting GEOs (geographies) for CBD marketing, it’s important to focus on regions where the legal landscape, consumer demand, and market potential give you a green signal. Here are some ideal GEOs to consider:

Get Targeted Traffic

United States

The United States is one of the most preferred markets for CBD products. Many states, like California, Colorado, and Oregon, have legalized cannabis, making it easier to sell and advertise CBD products. However, the legalization of these products does not mean that you can skip the laws or fail to provide accurate information about CBD products. Overall, the demand for CBD, especially in health and wellness, is growing in the United States, which allows you to target it for CBD marketing.

Canada

Canada fully legalized cannabis in 2018, which includes CBD products. The clear legal framework has helped create a strong and reliable market for CBD. Consumers are increasingly showing their interest in CBD for wellness and health, and the demand continues to rise. With fewer restrictions compared to other regions, Canada is an attractive market for CBD businesses, so you can choose this country for CBD marketing.

United Kingdom

In the UK, CBD (cannabidiol) products are permitted only if they contain less than 0.2% THC; otherwise, they will be subject to restrictions. The demand for CBD has been increasing, especially for use in wellness and health products. With a growing consumer base and favorable regulations, the UK offers good opportunities for CBD brands looking to expand. The market is expected to keep growing as awareness increases through CBD marketing.

What Is Geotargeting? A Beginner’s Guide In 2024

Is CBD Affiliate Marketing the Right Choice For You?

Have you ever heard about payment based on results? Affiliate marketing works similarly. Before we come to the point of whether it is the right fit for your CBD business or not, let’s first understand what affiliate marketing is. It is a marketing approach where business owners invite individuals, publishers, and content creators to join their platforms and create accounts and affiliates.

After that, they receive affiliate links or codes, which they use to share with their audience and encourage them to use when buying CBD products. These links and codes are used to track how many customers have joined and how much revenue has been earned. This is a simple yet effective strategy, often considered after using an ad network.

Now, the answer to the given heading is yes; without any doubt, CBD affiliate marketing is the right approach for you.

CBD affiliate marketing can be a good choice if you are interested in promoting CBD products and earning a commission for each sale made through the efforts put in by your affiliate partners. It’s ideal for those who already have an audience interested in health, wellness, or alternative remedies.With CBD’s growing popularity, there’s a demand for reliable products, giving you an opportunity to connect with consumers by launching an affiliate program.

Conclusion

Effective CBD marketing requires a smart, attentive, and compliant approach to stand out in a crowded market. To succeed, it’s important to understand the legal rules, know your audience, and create engaging CBD ad campaigns. Using tools like specialized CBD ad networks, SEO strategies, and methods like influencer and affiliate marketing can help you reach the right customers.

Always be transparent and honest when promoting CBD products to build trust. Focus on providing real money value to your customers. By staying creative, following the CBD rules, and connecting with your audience, your CBD brand will fly like an eagle.

Frequently Asked Questions (FAQs)

What is CBD Marketing?

Ans. This is the process of promoting products containing cannabidiol (CBD). It involves strategies to reach customers while adhering to legal regulations.

What is a CBD ad network?

Ans. A platform specializing in connecting CBD businesses with relevant audiences via quality publishers while ensuring compliance with CBD marketing regulations.

What is CBD affiliate marketing?

Ans. A program where individuals or businesses promote CBD products via affiliate links and earn commissions on each sale generated through those links.

Is CBD affiliate marketing right for my brand?

Ans. Yes, it can be a highly effective and popular way to expand your reach and increase sales. You don’t need to pay in advance. Instead, you need to pay for each conversion or sale.

What are some other CBD marketing approaches besides CBD ad networks?

Ans. Influencer marketing, email campaigns, affiliate marketing, and social media marketing are some marketing approaches besides CBD ad networks.

This is not a far-off dream, but the reality unfolds with Web3 and Play-to-Earn (P2E) games. By 2025, Web3 marketing will revolutionize how marketers connect with players through decentralized platforms and real-value rewards.

With decentralized platforms and tokenized economies, it’s not just about fun anymore—it’s about empowerment and ownership. For marketers, this shows a golden opportunity, but to grab it perfectly, they should focus on their Web3 game marketing efforts.

This blog will explain every crucial detail about P2E and Web3 marketing to help you sharpen your promotional strategy.

What is Web3 Marketing?

Why do most businesses do online marketing? Because they want to gain attention, retention, and conversions to achieve growth. Although the nature of their businesses may differ, their intention behind doing marketing is often the same. Similarly, Web3 marketing is used by brands to achieve the same benefits.

Web3 game marketing is a unique promotional approach that is specially designed for blockchain-based games. It goes beyond just creating engaging gameplay and giving a safe and secure experience by focusing on key features like:

• Decentralized Ownership
• Community Engagement
• Tokenized Rewards

This marketing strategy requires a good understanding of both gaming fans and cryptocurrency users and also simplifies the concept of blockchain-based gaming to them. This means that Web3 games and P2E marketing not only simplify blockchain concepts but also make them easier for gamers to understand while showcasing the value of decentralized ownership and play-to-earn models.

The reason behind this type of marketing is simple: to attract players worldwide and give them a kind of experience that they truly like.

An Evolution of Web 1.0, Web 2.0, and Web 3.0

Here’s a comparison of Web 1.0, Web 2.0, and Web 3.0 based on their key characteristics and features:

Web 1.0 (The Static Web)

Era: Early 1990s to early 2000s

Characteristics:

• Primarily static, read-only content.
• Limited interactivity (users could only view pages, not interact with them).
• Mostly informational websites (e.g., simple HTML pages).
• Technology: HTML, CSS, basic JavaScript.

Web 2.0 (The Social Web)

Era: Early 2000s to present

Characteristics:

• Dynamic, interactive content with user-generated input.
• Increased use of social media, blogs, and forums.
• Focus on collaboration, sharing, and social interaction (e.g., commenting, sharing posts, etc).
• Rich multimedia content (videos, interactive forums, etc.).
• Centralized platforms (large companies control the platforms like Facebook, YouTube, etc.).
• Technology: AJAX, JavaScript frameworks (e.g., React, Angular), APIs

Web 3.0 (The Decentralized Web)

Era: Emerging, or we can say that it is still underdeveloped.

Characteristics:

• Decentralized, user-controlled data.
• Enhanced interactivity with AI, machine learning, and automation.
• Focus on privacy, security, and digital ownership.
• Integration of blockchain technologies for transparency and trustless transactions.
• Virtual environments and metaverse integration.
• Technology: Blockchain, decentralized applications (dApps), AI, IoT, and semantic web technologies.

P2E and Web3 Marketing: Strategies for Success in 2025

The growth of Play-to-Earn (P2E) games and Web3 technologies is changing the gaming and digital world. With just a few days left in 2024, it’s important to understand how to market well in this area to succeed in 2025. Here are some key strategies for marketing for blockchain games we have researched for you. However, considering them is your choice:

Community Engagement

Strategy: Build a strong and engaged community around your P2E game or Web3 project.

Explanation: Communities are the heart of Web3. Building a community is very easy. All you need to do is use digital and social media platforms; these platforms should be used to build your audience, not for entertainment. You should actively engage with your community through social media, forums, and in-game events. Reward active participation with exclusive rewards and early access to new features. An excited community will organically spread the word about your Web3 project.

Web3 Affiliate Marketing

Strategy: Use the power of Web3 affiliates to expand your reach.

Explanation: Web3 affiliates are incentivized to promote your project through their own channels. This is the most utilized marketing strategy, which comes at a low-cost investment. You must launch your affiliate program, in which you invite affiliates to promote the Web3 project and P2E.

Remember to offer attractive commission structures to affiliates and provide them with the tools and resources they need to succeed. This decentralized marketing approach can significantly increase your visibility within the Web3 ecosystem.

Good news! If you’re looking to earn a flexible side income, you can join the 7Search PPC affiliate program. We offer up to 10% commission to our affiliate partners (based on the amount submitted by your referred person) and up to 35% as a welcome bonus to the referred person you bring to our platform.

Web3 Content Creation

Strategy: Create high-quality, informative content that connects with your audience.

Explanation: Many audiences are unaware of blockchain-based games. When information is fragmented, people seek content that provides them with comprehensive knowledge. Create interesting blog posts, videos, and social media content to teach players about your Web3 games’s features, tokenomics, and community. Share success stories of early users and explain what makes your project unique.

This approach not only educates your audience but also builds trust and excitement around your game. Keep the content simple and relatable to attract more players and grow your community effectively.

Influencer Marketing

Strategy: Collaborate with influential figures in the Web3 and P2E gaming space.

Explanation: To market your P2E game or Web3 project effectively, work with well-known people in gaming and Web3. Partner with popular gaming streamers, YouTubers, and Social Media influencers to introduce your project to their large audiences. When these trusted influencers genuinely promote your project, it can increase visibility and create excitement among their earned audience and fanbase.

Check if the influencer you have chosen for the Web3 game promotion has a real audience and good reach. Also, verify if they are connected with your business in any way.

Gamification of Marketing Campaigns

Strategy: Integrate game-like elements into your marketing campaigns to incentivize participation.

Explanation: Are you looking for marketing for P2E success but find the above options unappealing? If the above strategies do not suit you, we have one more strategy that we are confident you will like and that will work. The name of this Web3 marketing strategy is Gamification of Marketing Campaigns.

To keep players excited and involved, try adding fun games to your marketing campaigns. You can organize contests, giveaways, or even virtual treasure hunts. You must offer exciting rewards to players who complete certain tasks. This interactive and engaging Web3 marketing approach will help you make your marketing efforts successful.

Gamification Advertising: The Key Factor to Increasing Engagement

Top Challenges Faced in Web3 Marketing

Here are some of the top challenges faced in Web3 game marketing:

Legal and Compliance Challenges

When the term ‘Blockchain‘ is mentioned in any context, legal and compliance challenges often arise. These are common challenges, so we’ve decided to shed light on them for you. Web3 marketing deals with unclear rules because laws about blockchain are still changing. Marketers need to make sure their Web3 ad campaigns follow the rules in different countries to avoid legal problems. This means they have to understand complicated laws about data privacy, investments, money transactions, and all the things related to them.

User Awareness and Knowledge Gaps

A big challenge in Web3 marketing is that many users don’t fully understand decentralized technologies like blockchain, NFTs, and crypto. This makes it hard for business owners to explain the benefits clearly. To overcome this, marketers need to provide simple and easy-to-understand information to help users trust and get involved with Web3. They can make short videos and chat with experts, which might tackle this challenge effectively.

Moral and Transparency Issues

Web3 marketing faces concerns about fairness, openness, and ethics. As decentralized platforms grow, some projects may have trouble being transparent or could act unethically. Marketers need to focus on building trust by showing that their Web3 marketing campaigns are honest and open to avoid doubts and criticism.

Conclusion

P2E and Web3 marketing presents exciting opportunities for businesses to connect with engaged audiences and capitalize on the decentralized revolution. In this blog, we’ve learned how to handle Web3 marketing with strategies like community engagement, creating valuable content, and using influencer partnerships. However, business owners who adopt Web3 game marketing face some challenges. We hope that this blog will help you overcome these challenges and make the most of  P2E and Web3 marketing for your business.

Frequently Asked Questions (FAQs)

What is Web3 marketing?

Ans. This is a special type of marketing used by business owners who operate businesses in the gaming category that use blockchain technology.

What is Web3 Affiliate Marketing?

Ans. This is like a referral program. You find people who will promote your game to their earned audience, and you give them a commission for each successful transaction.

What is the distinction between Web 1.0, Web 2.0, and Web 3.0?

Ans. Web 1.0 was mostly about reading information. Web 2.0 is about social media and user interaction. Web 3.0 is about giving users more autonomy and using blockchain technology.

What are tokenized rewards?

Ans. These are rewards given to players in the form of digital tokens that have real value.

How can I learn more about Web3 Marketing?

Ans. Read articles, watch videos, and join online communities to learn more about this exciting new field.