With about 2.6 billion gamers globally, video games have now become a popular hobby and a practice of leisure. Gamers no longer sit in the corner of their rooms playing the same game over and over again, all by themselves. Reach and online interactions have expanded, with a significant portion of them trying out new games every day.

And honestly? This is great news for all the businesses out there who want to advertise gaming offers. No worries about a niche market being dominated by a few major players. Plenty of promotional options are available- with advertising being one of the most attractive approaches.

So, if you’re a gaming business wanting to level up your gaming promotions, this is the right place. With this blog, we will cover what the gaming industry looks like and how you can craft effective ad campaigns to promote gaming offers.

Game Advertising: Promote Gaming Offers Like a Pro

If you’ve ever played a game, you know how likely it is for ads to show up once you clear up a level. Or those ads that sit still and look pretty at the top and bottom of the gaming sites and apps. That is what it means to advertise gaming offers. You promote your game on other gaming apps and websites in hopes that it will reach a broader and more targeted audience.

Game advertising is the act of running ads for a gaming business to promote it to the public or within the gamer community. They aim to develop a user’s interest in the game and prompt them to download it and give it a play. The more attractive and engaging your ad looks, the more plays your game will get.

Promote Your Gaming Offers & Level Up Sales!

What’s the Need?

You just hit the nail with the most awesome game ever. But how will people get to know about it? How will you earn from it? The simple answer is telling people about it yourself. Obviously, you cannot go around doing that one by one, so you choose to advertise gaming offers.

We know our end goal is to monetize our game and make millions from it. But let’s start smaller and fix goals depending on what stage your business is at.

• If it’s in the early development stages, then spreading awareness should be your priority. Tell gamers that this new option will be available in the market soon.
• For games that have just been launched, getting clicks on your ads should be the goal. Here, you need people to try it out and give their feedback on the experience.
• If your game has been here for a while, you’re probably looking for long-term players to ensure continued revenue.
• For extra profits and long-term commitment, advertise gaming offers with premium subscription models. But for this, you will have to prove that your game is worth it first.
• And obviously, it is about making players come back again for more.

It’s possible to improve your brand image and get more players- all you need is the right pair of strategies.

iGaming Advertising: Adopt a Strong Approach for the New Season

The Expanse of the Gaming Industry

This might come off as a shocker, but the video gaming industry is a billion-dollar market globally. It is only expanding, giving you a brilliant opportunity to enter and advertise gaming offers as well.

According to reports by Statista, revenue from the worldwide gaming market was estimated to be around 455 billion U.S. dollars in the year 2024. Mobile gaming is one of the biggest gaming segments, generating around 98.7 billion US dollars.

Furthermore, a global survey in 2023 found that more than 8 in 10 users aged between 16 and 44 played video games on at least a single device, leaning slightly more towards men. From kids running around with their Nintendo switch, adults spending their weekend gaming, and students turning out to be professional gamers and streamers, you can’t deny the potential of this market.

These are clear indications of how broad the gaming industry is. And if you use the right strategies to advertise gaming offers, you can definitely find a place within them. While there are some challenges concerning the high prices, along with other macroeconomic and geopolitical factors, this market always finds its way.

Strategies to Better Advertise Gaming Offers

If you don’t know where to start, we have got you covered. Use these strategies to advertise gaming offers and get more players to your platform.

Get to know the gamers

The first and foremost thing to do is to understand the gamers. Although the gaming sector is an entire niche on its own, it still has its differences. Players play for different reasons, engage in different categories of games, and have their own preferences.

A survey of gamers once revealed that shooting and action-adventure games were the most popular among gamers of most age groups, followed by simulation and racing games being the most popular ones. Younger gamers were more likely to play battle royale titles, while puzzles and casino games stood out to older audiences.

Think of this stage as one that establishes a base. You know the gamers better, so your targeting gets better. You create ads that would resonate with them, and would automatically lead to higher player conversions.

Hit up the top convertible GEOs

Even though games are popular in every other country, some regions just stand out more.

According to reports, the Asia-Pacific region is home to the most gamers, with the largest burgeoning markets lying in China and India. In addition to this, we have well-known gaming countries like Japan, South Korea, the Philippines, and Indonesia. Following them are the Middle East and Africa, Europe, Latin America, and North America. But out of these, only half of the players pay for their games.

When it comes to revenue generated from each GEO, the scenario looks a bit different. Newzoo states that the top countries contributing to gaming revenue is the United States, followed by China, Japan, South Korea, Germany, and the United Kingdom.

For promoting iGaming, the United States, Indonesia, Vietnam, Brazil, and Turkey stand as the most popular countries.

Targeting regions that churn out the most gamers and revenue can be a great option to find a larger reach and exposure.

Use deeply engaging ad formats

Now, should you keep your gaming ads static and let them do all the talking, or make them playable to engage users? Let’s take a look at the ad formats most commonly used by gaming advertisers.

Banner ads

The classic, but just as effective. Banner ads are promotional graphics that appear at the top or bottom of the gaming app or website. They are usually non-disruptive and stay on the page throughout the user’s time on it.

Interstitial ads

If you need to give users a much more immersive experience, then interstitial ads are for you. They are highly customizable and usually unavoidable, appearing at natural transition points of a game, like in-between levels and online matches.

Playable ads

Use playable ads to give your audience a trial of the game itself. They are completely interactive and give users a first-hand experience to explore core features and get a chance to experience the main mechanics.

Video ads

Video ads promote a product or a service through videos. They can either appear as standalone videos, native videos, or reward videos anywhere on the website or platform.

Rewarded ads: You know ads that you watch to gain an extra life, a coin, or bonus points? Those are actually called rewarded ads. They play for a few seconds, provide a CTA to download or play the game, and then give users the option to click.

Native ads

Native ads blend in seamlessly with the website’s content and don’t appear to be too intrusive for the users.

Advertise gaming offers using these ad formats and you might just see exemplary results within the next few days.

Whip up ad creatives

Suppose you just created the most interactive and fun game ever. But here’s the challenge: nobody knows about it, and nobody cares about it. How are you going to turn the tables now?

Here, you let your ad creatives do the talking. Flaunt your graphics and give a demo to engage the viewers. Write ad copy that gives players FOMO and makes them want to play it ASAP. Show your best features using dynamic elements and offer exclusive benefits.

It’s all about not boring them out. Hook them in, tell them why they should try your game instead of a million others, and why it’s worth their time.

Start running some PPC ads

One of the most effective ways to reach your audience at the most convertible GEOs is through paid advertising. Not only can you set what demographics and locations you want to target, but also base it on the online behavior of the players.

You can try out two things to advertise gaming offers here:

• Search ads that work on keywords and show up when a user searches for those words in the SERPs. However, you will rarely see them in gaming advertising for the simple reason that they are extremely costly and don’t get much conversion.
• Display advertising where you display your ads on relevant web pages, mostly on other gaming sites and platforms. They work well for both brand awareness and conversion campaigns.
  When it comes to launching these ads, you will have to refer to a gaming ad network. Bid on ad spaces you want your ads to show up on, and pay only when someone clicks or interacts with them.

So, keep a regular check on your budget and look at performance insights that can help you minimize your costs.

PPC Advertising: The Ultimate Guide To Pay-Per-Click

Jump to social media platforms

Social media has everything to do with entertainment. And guess what else does? Games.

Platforms like Facebook, Instagram, Twitter, and Discord are great places to promote gaming apps. Similar to PPC advertising, you can target ads based on their demographics and online behavior. You can choose from Image ads, Facebook ads, Carousel ads, Story ads, Message ads, and Collection ads. Using the best pair of ad formats can get you better reach within your audience.

Just make sure that whatever ads you run on social media are entertaining for users as well. Stay as visually perfect as you can, maintain your profile, and simultaneously make efforts to connect with users organically.

Join forces with streamers

You’ve probably seen people watching gaming streamers instead of playing games themselves. And if you’ve stopped to wonder if that even makes sense.. well, it does. Firstly, it’s a good source of entertainment. Viewers are attracted to the streamer’s personality, humorous commentary, and the thrill of social interaction. Another reason is that serious gamers can learn a ton of new strategies and tactics by watching these streamers play.

You can tell that streamers and their community is a tight-knit group. So, your leverage here could be collaborating with them and advertise gaming offers through them. Either they play it themselves, talk about all its cool features in the middle of a stream, or maybe even make a community post about it.

Currently, Twitch has over 140 million users and is the top-ranked platform for game streaming and promotions. Just behind it are YouTube gaming, Kick, and TikTok. So, keep an eye out for them and collaborate with streamers that fit your budget.

Go within the games

When we say go within the games, we mean in-game advertising, which is a bit different than advertising on gaming sites. Here, you advertise gaming offers within the interface of an actual game. Here’s how this works: Suppose you’re roaming around the streets playing a simulation game. A car passes by you, and displayed on it is a banner promoting another business.

How did it get there? The advertiser probably bought the ad space that the game put up for sale. It got displayed once the advertiser paid for it. The benefit here is that you can directly reach a diverse variety of consumers who are more likely to be interested in playing the game.

Conclusion

In the end, all there’s left to say is that don’t rush, keep things slow, and try out multiple strategies as you go. As technology develops and updates itself, the gaming market is only going to expand, ultimately paving the way for newer opportunities. Grasp onto the favorable ones, don’t fret about the missed ones, and focus on the ones yet to come.

Keep on experimenting with your ad creatives, try different advertising strategies, and utilize multiple advertising channels. Track what works and what doesn’t to ensure continuous optimization of campaigns. You never know what techniques will shoot up your business game ten levels and reward you as the next Minecraft.

Frequently Asked Questions (FAQs)

What does it mean to advertise gaming offers?

Ans. Advertising a gaming offer entails running ads to promote it to a wide group of gamers and users. It generates better game awareness, invites in more players, gets premium signups, and makes people come back for more plays.

How do I promote a game?

Ans. To promote and advertise gaming offers, start by understanding the gamers and positioning your game to the right audience first. Choose ad formats that fit your budget, draft attractive ad creatives, and target high-convertible GEOs. Check the performance and keep on testing different platforms until you find the best ones.

Which ad formats work the best for game promotions?

Ans. To advertise gaming offers, banner ads, playable ads, video ads, native ads, interstitial ads, and rewarded ads work the best.

What are the top GEOs to advertise gaming offers?

The top convertible GEOs to advertise gaming offers include:

• The United States
• Japan
• South Korea
• The Philippines
• Indonesia
• Brazil
• Turkey

Ans. These regions are known to have the most number of streamers and contribute the highest to gaming revenue.

Where can I advertise games?

Ans. You can advertise gaming offers on other gaming apps and websites through any gaming ad network. The best ones can help you focus on reaching the correct demographics and drive interest and location-based reach.

The fault does not solely lie with the advertiser, as the success of all ad formats depends on the audience viewing them. Pop-up ads are commonly overlooked by users. Whenever the audience sees a pop-up, they either close it by hitting the ‘X’ or quickly change the page.

Register Now To Get Traffic

So what’s the solution? A smart strategy that balances delivering promotional messages and audience experiences. If done correctly, then you will enjoy the conversion rate that you desire.

Without any further ado, let’s take you to this blog, where you will find master tips on catching pop-up traffic.

Is Pop Traffic Overrated or Underrated?

Guests might sometimes turn into big headaches when you’re doing something important. Is it true? Of course, it’s true. We all feel the same because we are human. It’s all about timing. If guests come when you’re free, you’ll happily invite them and give them your time. The same applies to pop ads—showing these ads depends on your strategy. Let’s understand what pop traffic is.

It is like a surprise guest that appears when you least expect it. It refers to advertisements that “pop” on a user’s screen when they visit a website or take an action online. These ads can either be a full-page window (pop-up) or a (pop-under). Think of it as an uninvited yet eye-catching message that grabs your attention instantly.

Pop-up traffic is widely used in online advertising because it’s quick, noticeable, and reaches users directly, making it a popular choice for promoting offers or discounts.

Well, it’s definitely not overrated, but we can say that it’s underrated.

Different Types of Pop Traffic

As we discussed above, there are two types of pop traffic. These formats are popular in digital advertising due to their high visibility and potential to grab attention. Here are the two types:

Popups

When you visit a website, you might encounter a pop-up ad that appears on your screen with a message inviting you to take action, such as signing up or making a purchase. These ads are called pop-up ads. While they can be annoying if used too much, they can be helpful when used well. Popups usually appear when you click something, or you’ve been on the page for a certain amount of time.

Popunders

Popunders are the same as popups, but the nature of this ad is different. They appear underneath the webpage you’re looking at. They don’t interrupt your experience right away, but you can see them when you close the main window. Popunders are less annoying because they don’t block the main content. However, they can still grab your attention after you’re done browsing.

How Popunder Ads Stand Out: Complete Guide

 Why You Should Consider Pop Traffic at Least Once

Plenty of benefits are the reason you should consider popup or popunder traffic at least once. Here are some common advantages that advertisers have experienced in their pop ad campaigns:

Quick Message Delivery

Pop ads are a quick way to share your message with your audience. When someone visits a website, a pop-up shows up right away, or a popunder opens in the background. This ensures your message catches their attention instantly.

It’s a great option for promotions or campaigns that need fast results. Unlike other ad types, there’s no waiting for users to scroll or click—it’s right in front of them. This efficiency makes pop traffic a strong choice for businesses who are looking for fast results.

Pocket-Friendly

Pop traffic comes from one of the most cost-effective advertising formats: Pop-up ads and Pop-under ads. These ad formats offer a wide reach at lower costs compared to other ad types.

You can engage your ideal audience without hitting your budget, which makes it ideal for businesses with tight budgets. Its affordability means you can test ad campaigns and refine your strategies without significant financial risk, maximizing your marketing efforts even on a small budget.

High Return on Investment (ROI)

Pop traffic is known for its quick return on investment because it can directly reach interested users. It targets specific audiences, ensuring your pop ads are shown to those more likely to convert.

Combined with its low costs, your campaigns are highly profitable. Whether you’re promoting a product, service, or special offer, the chances of turning clicks into conversions are significantly higher, helping you make the most of your investment.

Minimizes the Conversion Time

Pop traffic helps reduce the time it takes to turn visitors into customers. When you show pop ads, as soon as they land on a particular site, they tap on your pop ad and visit your landing page or an offer section, which eliminates unnecessary steps in the conversion process. This direct approach ensures that you can easily convert people into customers or leads and increase your conversion rates with minimal effort and time.

Best-Suited Verticals for Pop Traffic

Pop-up or Pop-under traffic can work really well for some industries because it grabs attention and can lead to more conversions. Here are a few industries where it is most effective:

iGaming

Pop ads work well for the iGaming industry because of their design and how it targets users who are interested in online casinos, sports betting, and other gambling activities.

These users often respond to engaging pop-up and pop-under ads that offer promotions. These pop ads help drive more sign-up and engagement, making it a great option for iGaming advertisers looking to expand their reach in the iGaming industry.

Finance

The toughest industry to stand out in after iGaming and adult entertainment is finance. Here, you need to win the trust of your audience so they can try your financial products and services. Financial products often require immediate attention, and pop ads can capture users’ interest quickly. With targeted messaging with short text, these ads can direct users to sign up for financial services or get more information.

E-Commerce

Pop ads are effective for e-commerce businesses by promoting sales, discounts, or new product launches. If you are running an e-commerce business, then you might understand the importance of high-quality traffic. Pop ads are famous for grabbing the attention of users browsing online, leading them directly to product pages. The ability to showcase special offers through pop-up ads encourages impulse buys, which is essential for e-commerce brands looking to boost sales and visibility.

Quick Tips for Driving High-Quality Pop Traffic

Here are some quick tips for driving high-quality pop-up or pop-up traffic to your campaigns:

Research Reliable Advertising Network

Pick an advertising network that offers pop-up or pop-under ad formats and is also known for delivering quality traffic. You can also choose one that offers tools like advanced targeting and real-time tracking.

Choosing a reliable ad network with these features can help you make your display ad campaign successful and attract traffic to your website. A reliable advertising network also provides better customer support and ensures transparency in your campaigns.

Target Audience Accurately

The next step is to focus on understanding your audience’s preferences, location, and behavior. You can use the network’s targeting tools to filter by:

• Demographics
• Devices
• Interests

Accurate targeting helps your pop ads reach people who are genuinely interested in your offer, increasing conversions while minimizing ad spend.

Add Full Information

You must ensure your pop ads and landing pages include all necessary details about your offer. Clear information builds trust with your audience and avoids confusion. Include product benefits, prices, and a strong call-to-action to make it easier for users to decide.

Focus on Landing Pages

You should create engaging and mobile-friendly landing pages that load quickly. Optimize them with relevant content, attractive visuals, and a clear layout. A good landing page guides visitors to take the desired action, boosting your conversion rates. This tip will help you engage pop traffic when they land on your landing page after clicking your pop ad.

Keep Updating Your Offers

Regularly refresh your offers to keep them attractive and competitive. You must analyze your pop ad campaign performance and make necessary adjustments to pricing, content, or targeting.

Updated offers maintain audience interest and help you stay ahead in the market. Some people might like your pop ad but won’t click on it if the offer doesn’t match their needs. To attract more pop traffic, keep updating your offers regularly.

Conclusion

Pop traffic is a powerful yet often overlooked traffic in digital advertising when used smartly. By choosing the right ad formats, targeting the ideal audience, and optimizing your landing pages, you can achieve great conversion rates and boost your ROI. Whether you’re in e-commerce, finance, or iGaming business, pop ads are a budget-friendly way to connect with users. The key to success is balancing audience experience with your campaign goals. Start using pop traffic today to stay ahead in the competitive advertising world!

Frequently Asked Questions (FAQs)

What is pop traffic?

Ans. Pop-ad traffic refers to website traffic generated through pop-up or pop-under ads. These ads appear on a user’s screen when they visit a website, either as a full-screen overlay or a window that opens beneath the current page.

How does pop traffic work?

Ans. Advertisers purchase pop ad traffic from advertising networks. These networks display pop ads on various websites. When a user visits a website with a pop ad, the ad triggers and directs the user to the advertiser’s website or landing page.

Is pop traffic effective?

Ans. Yes, pop ad traffic can be highly effective when used strategically. It offers quick delivery of messages, cost-effectiveness, high ROI, and can significantly reduce conversion time.

Is pop traffic expensive?

Ans. No, pop ad traffic is generally the most cost-effective compared to other advertising methods.

Are pop-ups annoying to users?

Ans. Yes, poorly timed or excessive pop-ups can be annoying. It’s crucial to use pop-ups strategically and avoid overwhelming users.

Affiliate marketers and content creators have harnessed the potential of affiliate programs as an effective way to generate income. This approach enhances business sales and cultivates a consistent and rewarding revenue stream for affiliate marketers and content creators. By leveraging affiliate programs, individuals can build mutually beneficial partnerships that drive growth and success.

Join Affiliate Program

To maximize your earnings, it’s vital to choose an affiliate program with top-tier commission rates. One of the best options available is our ad network, 7Search PPC. Our program empowers affiliate marketers, publishers, or content creators to substantially boost their income by promoting our advertising network to publishers and advertisers, driving them to engage in effective advertising.

We encourage you to read this blog in depth to fully grasp the advantages of our affiliate program and unlock your potential for earning money. We guide you in becoming our affiliate partner to drive growth and success. Join us for our money-driven affiliate program designed for you.

Affiliate Program: The Best Way For Affiliate Marketers to Boost Revenue

Everyone loves to make money online and is always searching for the best ways to achieve it. Many find success through affiliate programs, which allow them to earn good income with minimal effort. To better understand an affiliate program, it is a marketing strategy where a business rewards outside partners, known as affiliates, for helping them generate traffic and helps them sell their products and services through affiliate codes and links.

A business running an affiliate program’s main focus is to sell its products through the best medium so that it has fewer chances of losing money. An affiliate marketer typically uses various strategies to promote your brand and make a purchase. Such strategies include social media promotion, content creation, and email marketing.

Businesses provide affiliate marketers and content creators with a unique link. When someone purchases through that link, the affiliate marketer will earn a commission. The payout structure is based on the total number of purchases made through the unique link, which is divided between the company and the affiliate marketer.

Perks of Affiliate Programs for Businesses and Affiliate Marketers

It’s totally fair to say that an affiliate program benefits both a business and an affiliate marketer. We have mentioned some of the best benefits that affiliate marketers and content creators enjoy when they choose an affiliate program.

Benefits for Businesses

Affiliate programs benefit both businesses and affiliates. We have learned this in the overview, but now it’s time to explore the advantages businesses gain from an affiliate program.

Boosts Brand Awareness

An affiliate program not only helps your business sell its product but also creates a good reputation and, most importantly, brand awareness. An affiliate can be anyone, but the most common people are content creators who have a good follower base, promote your business products, and engage people to buy them. This not only creates a sale but also creates brand awareness.

Offering something that makes people feel interested or is liked by everyone will also help your business create brand awareness. When people like something, they share it with others, enlisting them to purchase something unique, like something provided by a publisher or a content creator.

Builds Audience Base

To thrive in the future, businesses will need to focus on building a sizable audience base. As they embark on running affiliate programs, the primary aim will be to boost product sales and actively engage with customers. With the right strategies in place, we can expect to see exciting developments in how companies connect with their audiences and enhance their sales efforts.

When you offer a product that is the best in the market and makes people feel interested, it will help you not only make a sale but also divert them toward your website. Offering this at a discount or something at a lesser price than your competitor will help you gain the audience you want. Creating an audience base is always important for anyone because it helps them make their sale easily and drive the best result.

High Return on Investment

When you look for an affiliate program for your business, you will find that it’s very cost-effective because you don’t have to pay early like advertising, where you have to pay first, then run an ad campaign and wait for the result. In an affiliate program, the returns will always be in your favor, but you have to choose the commission with a publisher or content creator according to your needs.

An affiliate program is more effective than another form of advertising and can also have a better ROI than the others. When the cost of advertising is compared to the cost of return (ROI) in an affiliate program, it always shows that this form of advertising is better than choosing another alternative.

Benefits for Affiliate Marketers

We have observed the benefits that an affiliate program provides for businesses. Now, let’s explore the advantages of an affiliate program when you become an affiliate marketer.

Flexibility

Earning money online with flexibility can be challenging. However, affiliate marketing offers a viable solution for achieving that flexibility. Many content creators work as affiliate marketers, helping businesses sell their products through affiliate programs. As a creator, you can choose to pursue affiliate marketing full-time or freelance part-time. This allows you to set your schedule and decide when to engage in affiliate marketing activities.

Through affiliate programs, it can be easy for you to earn money online, depending on the type of business you wish to promote and the amount of time and effort you are willing to invest. The time commitment can vary from a few hours a day to full-time involvement. Investing more time can provide better opportunities and help you earn a good income.

Alternative Income Source

If you are an affiliate marketer, you know just how advantageous this field can be. As a content creator or publisher in affiliate marketing, you recognize the immense potential of affiliate programs and the substantial income they can generate. A recent survey clearly shows that, on average, an affiliate marketer can confidently earn over $1,000 each month through affiliate marketing.

Taking advantage of this opportunity to unlock your earning potential through affiliate programs is straightforward. However, selecting the affiliate program that will be most beneficial for you or offer the best returns is entirely your decision. Affiliate opportunities are available to anyone looking to earn money.

Build Partnership

When engaging in affiliate marketing, you create partnerships that can benefit you both now and in the future. An affiliate marketer seeks out various businesses or brands to promote their products. If you see positive results from your efforts, this can lead to long-term partnerships.

Reaching out to large companies you have worked with in the past can be highly beneficial. A partnership with them allows you to list their products on your affiliate site, enabling you to earn a good commission. Additionally, connecting with new people in the affiliate business is advantageous, as it helps you understand what products they are interested in selling and the competitive commission rates available.

Unlock Your Earning Potential With Our 7Search PPC Affiliate Program

Before we explore the benefits of our affiliate program, let’s take a moment to discover who we are and what we stand for. Our ad network, 7Search PPC, is a leading advertising platform used worldwide by many businesses seeking ways to advertise their services and products. If you talk about our exclusive features, then we help a business by providing them with high-quality traffic and, most importantly, a targeting option to them.

We’ve explored the benefits our platform offers, and now it’s time to discover the incredible opportunities within our affiliate program. The 7Search PPC affiliate program provides a great opportunity for affiliate marketers, content creators, and bloggers to make money. They can earn a commission on every new referral to advertisers and publishers to our ad platform. If you are seeking the best affiliate ad network, our network is the ideal choice.

As a referrer, you’ll earn upto 10% of the commission on every transaction made by your referrals. Plus, your referred individuals will receive an enticing upto 35% welcome bonus. We are excited to introduce an extra commission that rewards our affiliate partners for bringing us the top advertisers and publishers on a consistent basis. Your efforts in connecting us with the best will not go unnoticed.

Join our affiliate program and start earning significant income by sharing our services with your network and connections. Distribute your unique code within your connections and watch your rewards grow! Our ad network is always there for you on your path to earning money.

How to Become Our Affiliate Partner

If you want to earn money, join our 7Search PPC affiliate program! Here is a step-by-step guide for enrolling.

Visit Our Website

If you are interested in unlocking your potential for increased earnings as an affiliate partner with 7Search PPC, go to our website, www.7searchppc.com. Click the “Affiliate” button at the top of the website and reach the affiliate page, then click on the “Become An Affiliate.” button.

Create Your Affiliate Account

After clicking on “Become An Affiliate,” you will land on our registration page, where you have to fill in all the necessary things required. Things like

• First Name
• Last Name
• Email
• Country
• State
• Phone Number
• Address
• Password
• Confirm Password

Look for the Unique Affiliate Code in Your Dashboard

Referral Code: How to Use it in an iGaming Referral Campaign?

Once you register, you will be directed to our main affiliate dashboard. Look on the side navigation bar. You will find the following options;

• KYC Documents
• Reports (Commission History, Joined Users)
• Payments (Earnings and Payout, Payment History, Payment Methods)
• Others (Notification, View Profile)

When You See in the Middle of the Dashboard, You will Find:

• The Total Commission Earned
• Total Joined Users
• Joined Advertisers
• Joined Publishers
• Get Code
• Get Link

Sharing our link with your connections and engaging advertisers and publishers to try our ad network will help you earn money. After their first transaction, your earnings will be deposited into your wallet.

Payment Method Available

Now, let’s examine the most important thing an affiliate marketer needs in an affiliate program: money. Here are some of the payment methods available and their minimum required amount for payout

• Wire Transfer (Minimum Amount – $1000)
• Bitcoin (Minimum Amount – $100)
• Bitcoin Cash (Minimum Amount – $100)
• PayPal (Minimum Amount – $100)
• UPI (Minimum Amount – $100)

How Our Affiliate Program Different From Our Competitors

You need to know why we are special and what the different things we offer that our competitors lack. Some of the differences we have noticed are,

1. The most important thing we offer but our competitors lack is the commission rate. We offer up to 35% to the advertiser when they make their first purchase, but if you look at other affiliate programs, they will only offer a 5-6% common rate. Our people are important to us. That’s why we offer the highest-paying affiliate program.
2. The second most crucial area where many affiliate programs fall short is in their commission structure. Typically, only the referrer earns a commission, but we understand the value of both the referrer and the referred. That’s why we proudly offer commissions to both parties, recognizing their equal importance in driving success.
3. The third most important thing that we offer is various payout options for our affiliate partner. When you compare us with others, you will find that they only offer two to three payout options, but we offer the five best payout options that help you withdraw money easily.
4. The fourth most important aspect we provide, which many others do not, is customer support for you. If you explore various business affiliate programs, you’ll notice that they often neglect the importance of customer support, leaving you to fend for yourself when issues arise, whether related to payments or other concerns. In contrast, our ad network offers exceptional support staff who are dedicated to assisting you at every stage of your growth and addressing any issues you may encounter.
5. The fifth and the last important thing we provide is that we don’t restrict you from sharing. Many of the businesses that run an affiliate program have bound restrictions on sharing, as you can only share the affiliate code with a limited number. You can share this with anyone through our affiliate program. There are no restrictions, and you can enroll as many people as you can.

Tips and Tricks to Make Money With 7Search PPC Affiliate Program

We have helped you know what you will get when you choose our ad network affiliate program. Now, we will help you learn some tricks to make money with the 7Search PPC affiliate program.

Add Links or Share Code in Your Content

If you’re a blogger, you should know that affiliate marketing is one of the best ways to generate income. Our ad network stands out at the top, and countless businesses rely on it to promote their offerings successfully. The current advertising landscape is ripe with opportunities for ad platforms, as every business is eager to find a medium that effectively connects them with their target audiences.

Adding links or sharing code to your blogs will help you earn money and help our ad network get the people we want. Telling them about the benefits they will have when they choose us will also help you engage people to click on your affiliate link or code.

Word of Mouth

Nothing beats word-of-mouth advertising for promoting a business. As an affiliate marketer, you must reach out to your friends and family who own businesses and tell them they need to advertise with us. Share your unique code or link with them and urge them to register using it.

Don’t let this powerful opportunity pass you by! With this effort, you will earn significantly and enjoy the best commission we offer. By confidently sharing the benefits you receive, you can effectively engage others and inspire them to try our ad network services.

Utilize Social Media

When exploring affiliate marketing, it becomes clear that content creators dominate this space. For anyone serious about affiliate marketing, selecting a social media platform is a powerful strategy for connecting with businesses and showcasing your affiliate network and connections.

Content creators are essential in promoting our platform, actively engaging their audience, and compelling them to explore our advertising options. They effectively share a unique link that drives traffic and conversions, making them crucial to our success.

Look Out For The Best, Youtube

It is one of the most popular platforms, attracting millions of users every day. It is a vibrant hub for entertainment and knowledge, making it ideal for creators to engage their audiences. With over a billion daily users, you have the best opportunity to connect with the people you need the most. By effectively directing viewers to your affiliate links or codes, you can drive traffic to our ad platform and maximize our impact. Don’t miss out on the potential to grow your reach and influence!

Are you a creator looking for new opportunities? Create a compelling video for our 7Search PPC that showcases the advantages of advertising with us. By explaining how our websites operate and providing a step-by-step guide on creating a campaign in our ad network, you can inspire viewers to take action and explore their advertising potential.

Conclusion

Affiliate programs are an incredible way for individuals to generate substantial income, making them especially appealing for content creators, affiliate marketers, and publishers eager to boost their earnings. In this blog, we have seen the critical role of the affiliate marketing program and the unique advantages it offers to affiliate marketers.

Moreover, I have outlined how our 7Search PPC affiliate program stands out, providing the perfect opportunity for marketers to earn commissions at the best level. I have mentioned everything you need to know when you are looking for affiliate marketing for your business, and I have also helped affiliate marketers know what they are going to get when they enroll in business affiliate programs.

Frequently Asked Questions (FAQs)

What are affiliate programs?

Ans. Businesses run affiliate programs when they seek to sell products and find cost-effective ways to do so.

What are the benefits a business gains from participating in an affiliate program?

Ans. A business that runs an affiliate program can benefit from high ROI, a boost in brand awareness, and the building of an audience base.

What benefits do affiliate marketers get when they opt for an affiliate program?

Ans. Building partnership flexibility and alternative sources of income are some of the best benefits an affiliate marketer, content creator, and publisher gets when they choose an affiliate program of any business.

Why choose our 7Search PPC affiliate program?

Ans. The 7Search PPC affiliate program benefits both the affiliate marketer and the person who enrolls in our ad network. We will provide you with the best commission rates and will help you in every possible way when you face any issues while doing affiliate marketing for our ad network, 7Search PPC.

Is it easy to create an affiliate account on the 7Search PPC platform?

Ans. Yes, creating an affiliate account at 7Search PPC is very easy compared to others.

Are you also struggling with these challenges that feel like constant headaches? We have something that might work like medicine for your iGaming business! We have prepared a case study focusing on the iGaming industry. In it, you’ll see how we successfully provide features and, most importantly, traffic from targeted GEOs, helping advertisers run the most productive PPC campaigns.

With our self-serve ad platform, the number of successful iGaming campaigns continues to grow, and we’re excited to showcase how we’ve made a difference.

How Big is the iGaming Industry?

Before we move into how we deliver results and tackle the responsibility of PPC advertising in such a big industry, let’s first look at the data that shows why we consider the iGaming industry to be so big.

The online gambling market is expected to have 290.5 million users by 2029, with a projected market volume of over US$132.90 billion.

The numbers show that the opportunity to earn big in this industry is significant. Anyone who starts their journey in this industry will also have the same opportunity to succeed if their online advertising strategy is effective.

Source- Statista

In the above chart, you can see how the iGaming market has gained momentum each year. According to Statista, the market volume was approximately 30.03 billion USD before 2018 and has now grown to around 97.15 billion USD in 2024. Overall, this market is large and has significant potential to deliver substantial profits if your strategy is well-executed.

The Challenges in iGaming Advertising

When we introduced ourselves to the world as an ad network, we offered many advertising categories, including iGaming. To be honest, at first, we treated all categories the same. However, when we approached advertisers to understand their needs and the problems they face in their niche, we found that iGaming advertisers have more challenges than others. Some of them we have listed below:

Online Ad Ignorance: When we asked advertisers about the challenges they face in iGaming advertising. One replied, “Online ad ignorance is a huge issue. Users often ignore iGaming ads, which makes it tough to get their attention and get back our return on investment because no impressions lead to no sales.”

Low-Quality Traffic: Another common issue was low-quality traffic. Advertisers said they often get clicks from people who aren’t interested in their offers, which makes their ad campaigns less successful.

Inaccurate Analytics: Some advertisers pointed out problems with tracking and measuring their campaigns. They feel that inaccurate data makes it hard to understand the real performance of their ad campaigns.

High-Cost Advertising: The high cost of advertising came up a lot. Advertisers feel that they’re paying too much for limited results, making it difficult to get a good return on their investment.

Limited Ad Formats: Many also highlighted the issue of limited ad formats. They want more variety to keep their ads fresh and engaging but often find themselves restricted to the same old formats.

Besides these, they also shared other problems, such as tough competition, difficulties in targeting their ads, and the lack of freedom they wanted for their ad campaigns.

iGaming Advertising: Adopt a Strong Approach for the New Season

How We Developed Ourselves as a One-Stop Advertising Solution?

We saw these challenges as an opportunity because, at that time, no other ad network was looking into them. They focused only on making money without addressing the problems advertisers faced, but our approach was different. We wanted to deliver results and solve the issues that advertisers were dealing with. Look below to see how we worked on improving ourselves and enhancing the overall advertising experience for our clients.

• • • We worked on our interface to make it more user-friendly, as it previously appeared a little confusing.
      
    • We also minimized the steps involved in registering advertiser accounts on 7Search PPC and creating iGaming ad campaigns.
  • We updated our technology to filter out publishers with low-quality traffic and increased the number of our publisher partners with quality traffic from various GEOs.
    
  • From the start, we have been improving our algorithm to match the right ads with the right publishers.
    
  • We now offer over 239 GEO options for targeting, along with many other targeting options, such as Device Targeting and OS Targeting.
    
  • With five ad formats available and a sixth one in development, we provide a variety of options for iGaming advertisers to choose the best fit. Here’s a glimpse of the ad formats that we offer:
    1. Banner Ads: Our banner ads never let your expectations down because they bring the customers to your business door with their engaging capabilities.
    2. In-page Push Ads: Our in-page push ads deliver engaging messages within website content, offering an innovative way to attract clicks.
    3. Native Ads: Our native ads seamlessly match the style of the website, providing a subtle yet powerful way to promote your offerings.
    4. Popunder Ads: Our popunder ads ensure uninterrupted browsing while giving your ad consistent exposure for better reach.
    5. Text Ads: Our text ads, which feature short and focused messages, allow advertisers to reach specific audiences directly and cost-effectively.
    6. Video Ads: Video ads use engaging stories and visuals to connect with audiences emotionally. You won’t have to wait much longer to use this ad format, as our team is working hard to make it available to our advertisers.
  • We focused on providing real-time and accurate performance data through our analysis and monitoring tools. To make it easier to understand, we also present data in graphical form, allowing advertisers to easily comprehend and make better decisions on their ad campaigns.
    
  • We offer automatic and manual bidding for advertisers, along with pricing models such as CPC and CPM, based on their ad campaign objectives.
  • Complete transparency is always at the top of our priority list. We always do our best to be transparent in all areas, whether it’s ad placements, the traffic we provide, wallet balances, or budget usage.
  • We trained and expanded our chat support teams to resolve queries and problems quickly because we believe that any advertiser could face issues at any stage. As a responsible ad network, it is our duty to assist them whenever they need help.

Some advertisers have expressed concerns about the long time spent raising tickets and are waiting for a response from chat support. However, we are always focused on staying in touch quickly with our clients when they raise a ticket.

To address this, we have developed a quick method for connecting with our support team. Now, advertisers can reach our support team in the blink of an eye through various methods, such as:

• Chatbot
• Email
• Skype
• Telegram
• WhatsApp

iGaming Advertisers Who Trusted 7Search PPC in 2024

The different building sizes in the above graph show how we are winning the confidence of advertisers in the iGaming industry, where it’s not easy to stand out.

With one month remaining in 2024, our team is working hard to reach and exceed the remarkable figure of 1,000+ new iGaming advertisers.

Most Frequently Used Ad Formats by Our iGaming Advertisers.

We currently have five ad formats in our bag: text, banner, in-page push, native, and popunder. However, just as not every vehicle runs smoothly on mountain roads, not all ad formats are suitable for every business category and advertising goal.

For this case study, we have decided to meet with our chat support team, ad managers, data analysts, and all other teams involved in analyzing ad campaign data. The goal is to identify the most commonly used ad formats in iGaming campaigns and understand the reasons behind their popularity.

Here are the top three performers:

Banner Ads

Banner ads are designed to capture the audience’s attention quickly and hold it for a longer period. These ads are widely used by iGaming advertisers because they are visually engaging, easy to integrate into websites, and effective in showcasing iGaming offers. We have solved the issue of fixed-size banners by offering six different sizes. Now, it’s up to advertisers to choose the size. We also provide the flexibility to change sizes if the results aren’t up to expectations. We offer banners in various sizes, including the following.

• Square: (250 x 250)
• Medium Rectangle: (300 x 250)
• Main Banner: (468 x 60)
• Leaderboard: (728 x 90)
• Wide Skyscraper: (160 x 600)
• Half Page: (300 x 600)

Popunder Ads

Based on the recent research published in the latest issue of The Page by Two Sides UK, 58% of people ignore most online ads.

Do you know why this happens? Either the audience is frustrated with ads, or online ads disturb the current experience.

We have found a solution by introducing popunder ads for iGaming advertisers, allowing them to deliver their message without disrupting the audience’s experience. The nature of this ad format is that it appears not in the current tab but behind it. This means that when the user closes the tab, they will see popunder ads and can view them without facing disturbance.

In-Page Push Ads

When our teams showed that In-Page push ads are also in demand among our clients who advertise their iGaming platforms through our ad network, we became more curious to know the reason. We offer two types of In-Page Push Ads: Classic and Social. Mostly in the iGaming industry, you’ll see many advertisers using these two types because:

1. Classic: These are traditional pop-up notifications that appear in the corner of the page. They usually prompt users with a call to action (CTA).
   Size we offer: (1:1)
2. Social: These ads look modern and dynamic, similar to social media notifications. They can easily deliver the advertiser’s message to the right audience without frustrating them.
   Size we offer: (1:1)

Why 7Search PPC Means Success?

What do advertisers want from their ad campaigns? They seek ad visibility in the countries they are targeting. 7Search PPC never disappoints them. How? Look at the data below; these are the daily estimated impressions, country-wise. (Updated on 18 Nov 2024)

If you’re looking for the highest and average daily impression bid on 7Search PPC, hold on! We’ve gathered the data for you. (Please note that these bids are estimated and can change over time due to various factors, such as competition and market trends.)

Country-Wise Estimated Impression Bid ($) – 7Search PPC

One-on-One Talk with One of Our Clients

Industry: iGaming/Gambling
Status: Active
Client: Mr. Robinson (anonymous name)

First of all, let us make it clear that we asked for permission from advertisers to share details if they wish. This client asked us not to use their real name, so we used an anonymous name. However, the insights are real. Mr. Robinson, who joined our ad network in 2021, has a gambling platform. Since then, he has never expressed dissatisfaction with any aspects, including traffic quality, user interface, or amount deductions.

Here are some questions and answers related to their journey, along with insights into successful iGaming ad campaigns.

Agent: Hello, Mr. Robinson. First of all, thank you for taking the time to speak with us. If I recall correctly, this is our third time connecting since you joined 7Search PPC. Is that right?

Mr. Robinson: Yes, that’s correct! It’s great to reconnect, and I’m happy to be here for another conversation since joining 7Search PPC.

Agent: So, how is your gambling business going?

Mr. Robinson: It’s going well, thank you! We’re seeing positive growth and new opportunities in the iGaming industry.

Agent: When did you start your gambling business?

Mr. Robinson: Well, I began my gambling business in 2020, during the peak of the COVID-19 pandemic. It was one of the worst times for businesses, and even large companies were struggling.

Agent: That must have been tough for a new entrant.

Mr. Robinson: Yeah, promoting my gambling business during the COVID-19 pandemic was a significant challenge as a new entrant. Another challenge was dealing with restrictions, as many major ad networks had limitations on gambling promotions.

Agent: That sounds frustrating. Were there any alternatives available?

Mr. Robinson: I tried some gambling-specific ad networks, but they didn’t deliver results that met my expectations. They promised high-quality traffic, but most of it turned out to be bot traffic. I wasn’t getting any leads despite spending a lot.

Agent: That must have been disheartening. Did it affect your plans?

Mr. Robinson: Yes, it affected my plans, and I was so demotivated that I even considered shutting down my business entirely.

Agent: So, how did you come to know about 7Search PPC?

Mr. Robinson: In 2021, I discovered your ad network, 7Search PPC. I remember when I was searching for the names of the best iGaming ad networks on Google, and then one of your blogs appeared on my screen. Then, I decided to test your ad network with a minimal budget.

Agent: And how did that go?

Mr. Robinson: The results were amazing! I decided not to close my business, and since then, I’ve been earning well.

Agent: That’s great to hear. Would you like to share any specifics about your success?

Mr. Robinson: I’d prefer not to disclose any figures, but I’m happy with where my business is now.

Agent: It’s great to hear that 7Search PPC helped you during a tough time, Mr. Robinson. Did you achieve the desired results in your first ad campaign?

Mr. Robinson: No, not at all; in fact, no one typically gets the desired results from their very first ad campaign. Experimentation is key. When I created my first ad campaign, I lacked experience because I was still in the process of finding the best ad network to promote my gambling platform. I had no clear idea of how to set up an ad campaign, as I was new to your platform at the time.

Agent: That makes sense! How did 7Search PPC help during that time?

Mr. Robinson: Even though it’s a self-serve platform, your support team was really helpful. They guided me through the process and answered all my questions. With their support, I learned a lot, and now my campaigns are finally producing the results I wanted.

Agent: How many ad formats have you used in your iGaming ad campaigns so far?

Mr. Robinson: As I mentioned, experimentation is key, so I tested all your ad formats in my campaigns. However, I generally prefer banner ads because of their attention-grabbing power.

Agent: What sets 7Search PPC apart in the iGaming industry, based on your experience?

Mr. Robinson: Well, the way 7Search PPC presents itself in the iGaming world is impressive. Despite the many restrictions, your ad network manages to deliver outstanding results.

Agent: Glad to hear that! Is there anything specific that caught your attention?

Mr. Robinson: Yes, your recent ‘Ad Manager’ feature. As an advertiser, it’s important to stay updated with the latest stats and follow suggestions. This feature minimizes my effort in tracking ads and helps me make smarter decisions.

Agent: That’s great feedback! Are there any other features you’ve found useful?

Mr. Robinson: Definitely. Anti-ad blockers, real-time analytics, and ad format suggestions make the entire process much more efficient and effective.

Agent: OK, we promise to showcase additional features in the coming years. Mr. Robinson, could you share some key points that advertisers should keep in mind to make their iGaming ad campaigns successful on 7Search PPC?

Mr. Robinson: Oh, come on! There’s no secret, and I’m not a magician, so I can’t hide anything. The reality is that the ad network plays only 70% to 80% of the role in making the ad campaign successful. The remaining percentage is up to the advertisers themselves, based on their strategic approach.

The ad network only takes your ad to the right audience, but if your ad is less engaging or you haven’t placed the CTA in the right position, how can you expect positive results? In my experience as an advertiser, I’ve learned that your ad should speak for you—and yes, louder!

Agent: Thank you, Mr. Robinson, for taking the time to speak with us. Is it okay if we use this conversation in our case study?

Mr. Robinson: You’re welcome! Yes, feel free to use this conversation in your case study. I’m happy to help!

Final Outcomes?

• The iGaming industry is highly profitable but also has challenges, such as strict ad rules and fake traffic (bot traffic).
• The iGaming market is growing fast. By 2029, it is expected to reach 290.5 million users and a market value of over US$132.90 billion.
• 7Search PPC helps advertisers overcome these issues and run successful iGaming ad campaigns.
• 7Search PPC solves major problems like poor-quality traffic, incorrect analytics, and limited ad format options.
• Our platform offers an easy-to-use interface, smart targeting tools, and accurate analytics to improve campaign results.
• Top ad formats for iGaming on 7Search PPC include banner ads, popunder ads, and in-page push ads.
• Successful iGaming advertisers focus on testing, creating creative ads, and well-planned campaigns.

Ending Note

The iGaming industry offers substantial opportunities but comes with some big challenges, such as ad restrictions, bot traffic, and low-quality leads. Through this case study, it is evident that 7Search PPC stands as a reliable advertising partner for gambling platforms like sports betting, casino betting, etc., addressing these challenges with its innovative solutions.

7Search PPC offers a user-friendly platform, a variety of ad formats, accurate analytics, and highly targeted traffic, making it effective for running successful campaigns. Our ad network also focuses on transparency and 24/7 customer support, which adds extra value, making it a reliable choice for advertisers. As the iGaming industry evolves, 7Search PPC helps advertisers tackle challenges and achieve success with the right tools and strategies in this competitive market.

As a hardworking marketer, you don’t want this. But what if you could tap into a method that drives high-quality traffic directly to your business website? Yes, this will happen when you give time to proper keyword research.

It’s not just about picking popular words; it’s about choosing terms or phrases that your ideal audience uses to search for offerings related to yours. If you conduct proper research and develop a strategy, your ad will appear higher in relevant search results.

In this in-depth guide, we’ll walk you through the basics of keywords and the process of PPC keyword research, showing you how to identify the perfect keyword to maximize your ad performance.

PPC Keyword Research: Is It Worth Investing Time?

Suppose you go to a medical shop and ask for the best medicine for headaches. The shop owner understands your needs and presents you with several brand options. Now, it’s up to you to choose.

This is similar to how it works digitally, but instead of asking in person, you type your query using keywords, and search engines bring you relevant results. These results come from businesses that have focused on proper PPC keyword research and implemented those keywords in their PPC ad campaigns.

Is it worth investing time in proper keyword research? If the goal is simply to use keywords, you might think that applying common sense is enough. For example, you could use keywords like “Best Trip Organizer” in your PPC ad campaigns if your business falls under the travel and tourism industry. So, what’s the need for research?

Keyword research helps you understand how many users are searching for specific keywords, along with other related terms or phrases, and whether their search volume is low, medium, or high. With proper PPC keyword research, you can also generate new keyword ideas for your PPC ads, which might boost their performance.

Therefore, it’s definitely worth investing time in PPC keyword research.

How To Get Keyword Ideas From Top Hashtags?

The Fundamentals of PPC Keyword Research

Pay-per-click keyword research is a very important step for successful online advertising campaigns. It involves identifying the ideal keywords that potential customers use when searching for offerings you offer. Here’s a breakdown of the fundamentals:

Short and Long Tail Keywords

When you research keywords for your business, you will encounter both short-tail and long-tail keywords. Short-tail keywords are broad search terms that usually consist of one or two words, like “Shoes” or “Best Laptops.”

They have a high search volume but are more competitive. Long-tail keywords seem longer and more specific phrases, like “Best Running Shoes For Flat Feet.” They have a lower search volume because customers don’t have time to type long-tail keywords, but they can attract more targeted traffic, which often results in higher conversions.

Keyword Relevance and Volume

The word ‘Relevance’ might confuse you. Here, relevance means how closely a keyword matches what your target audience is searching for. Choosing the right keywords helps drive quality traffic to your business website.

Search volume indicates how often a PPC keyword is searched (weekly, monthly, or yearly). A proper balance is crucial; high-volume keywords can be competitive, while low-volume keywords may not generate sufficient traffic.

Tools For PPC Keyword Research

There are many tools available to find the appropriate keywords for your PPC ad campaigns. PPC keyword research tools like Google Keyword Planner, Keyworddit, SEMrush, and Ahrefs help identify the best keywords for your campaigns. These tools offer insights into the following:

• Search Volume
• Competition,
• Bids,
• Related Keywords Suggestions.

Assessing Keyword Competition

In this context, competition refers to how many other businesses are bidding on the same keywords. Analyzing the competition for keywords you plan to include in your PPC ads is one of the fundamentals of PPC keyword research.

High-competition keywords are harder and most expensive to rank for, but if you get a good grip on them, your PPC ad campaigns can deliver the desired results.

Negative Keywords

Negative keywords are negative not by nature but for your business. They are the terms that you don’t want your online ads to show for. By including negative keywords in your online ad campaigns, you can filter out irrelevant searches and avoid wasting money on clicks that aren’t likely to convert or are not the best audience for your business.

For example, if you sell premium shoes, you might exclude “cheap” as a negative keyword. This way, you can filter your audience who are looking for cheap shoes and attract those who are looking for premium ones.

Branded Keywords

Branded keywords are those keywords that include your company name or product name, like “7Search PPC.” These keywords are used to reach people who already know about your brand and are looking for your specific products and services.

For example, we have launched our affiliate program, and the branded keyword for this is ‘7Search PPC Affiliate Program.’ By including branded keywords in your ad campaigns, you can catch potential customers who are ready to buy.

It also helps ensure that your ad shows up when someone searches for your brand, preventing competitors from taking your spot in search results.

The Importance of PPC Keyword Research

Successful marketers who promote their businesses through PPC ad campaigns give enough time for in-depth keyword research. This is why they are successful, as it shows the importance of keyword research. Below are some key reasons why PPC keyword research is important:

Helps Target the Right Audience

Pay-per-click keyword research helps identify the terms your target audience uses when searching for offerings like yours. By giving enough time to research and select the right and related keywords for your business, you can ensure your PPC ads reach the people who are most likely to convert. This helps increase the relevance of your online ads and ensures you’re not wasting your advertising budget on irrelevant clicks.

Improves Ad Performance

Effective PPC keyword research allows you to choose high-performing keywords that attract and drive more traffic to your website. By targeting the right terms, your ads become more competitive.

When your ad becomes competitive, its chances of being shown to the right users increase. When your audience sees your ad prominently displayed while typing those keywords on search engines, you benefit from the following:

• Increased click-through rates (CTRs)
• High Conversions
• Optimized ad performance

Rapid Return on Investments

With proper PPC keyword research, you can focus on high-intent keywords that bring in more qualified leads. As we all know, new leads are like fuel for a business, and when they come in regularly, they help drive continuous and boost overall revenue.

This improves conversion rates and ensures you’re spending money on ads that lead to actual sales or inquiries. It helps make the most of your advertising budget, which leads to a higher return on investment.

Keeps You Ahead of Competitors

A good and strategic investment in PPC keyword research will never disappoint you. It gives you insights into the keywords your competitors are targeting.

By discovering your competitor’s keywords, you can adjust your own PPC strategy to target more profitable or less competitive keywords, gaining a competitive edge. This can help you to roar in search results, which means more traffic to your ads while reducing competition.

How to Perform Keyword Research for a Successful PPC Campaign

After reading this blog so far, we understand that in-depth PPC keyword research is a vital component of a successful PPC (Pay-Per-Click) campaign. Now, it’s time to learn the steps involved. Here’s a step-by-step guide on how to perform keyword research for a PPC campaign:

Which Category Does Your Business Fall Under? Find Out!

To start PPC keyword research for a PPC campaign, first figure out what type of business you have. Are you in E-commerce, IT services, iGaming, Healthcare, or another field? Finding out your business category helps you know who your target customers are and what they might be searching for.

For instance, an online shoe store could use keywords like “Buy Shoes Online,” while an iGaming business might use “Best Gambling Games.” This understanding helps you choose the right keywords that attract the right people to your business.

Make a Good Use of PPC Keyword Research Tools

You don’t need to wake up in the early morning and start finding keywords on an empty stomach. There are multiple PPC keyword research tools present in the market that are ready to help you by suggesting the most relevant keywords for your content.

You need to pick one of the best tools (paid and free) and use their services to make research on keywords easier and improve the reach of your online ads.

Filter Keywords by Analyzing Their Metrics

Once you have a list of keywords, look at their metrics to pick the best ones for your PPC campaigns. You must focus on keywords that have a lot of searches but low competition. This can help you spend less and get better results.

However, the decision to select the best keyword is entirely yours, as no one understands your campaign needs better than you. But before moving on to the process of analyzing and filtering keywords, you need to better understand your online advertising goals.

Focus on the User’s Intent

Understand why your audience is searching for certain keywords. Are they looking to buy something, get information, or compare choices? This is called user intent (informational, navigational, and transactional.) Choose keywords that match what your customers are trying to do.

For example, keywords can be informational (e.g., “how to choose shoes”), transactional (e.g., “buy running shoes online.”), or navigational (e.g., “Nike store near me.”).

Group Keywords into Ad Groups

Grouping your keywords into ad groups by themes or product types helps you create ads that are more focused and relevant. For example, if you sell different shoes, you can put keywords like “running shoes” and “sports shoes” together in one group and “formal shoes” in another. This makes your ads match what people are looking for and leads to more clicks and sales.

Conclusion

PPC keyword research is key to making your ad campaigns more successful. Choosing the right keywords, understanding what people are searching for, and using the right keyword research tools help you engage and reach the right audience, improve ad performance, and get the best return on investment.

Spending time researching the keywords helps you stay ahead of competitors and ensures your ads show up for the people most likely to take action. In the end, a well-planned PPC campaign can bring in high-quality traffic and help your business grow, so focus on that!

Frequently Asked Questions (FAQs)

What is PPC keyword research?

Ans. It is the process of identifying relevant keywords that ideal customers use to search for offerings like yours.

How can I find related keywords for my business?

Ans. You can use popular and effective tools like Google Keyword Planner, SEMrush, Ahrefs, or Keyworddit to find relevant keywords. These tools provide information on search volume, competition, and related keywords.

What is keyword relevance?

Ans. It refers to how closely a keyword matches the intent of a user’s search. Relevant keywords lead to higher-quality traffic.

How often should I update my keyword list?

Ans. It’s a good practice to review and update your keyword list regularly to run along with search trends and user behavior.

Can I use the same keywords for all my ad groups?

Ans. No, it’s better to group keywords into ad groups based on their relevance.