Gambling is a beloved pastime for many, and if you ask any Malaysian, they’ll agree with a resounding ‘Sudah Tentu’ (Of Course!). Gamblers love the thrill of the game and embrace the triumphs and setbacks that come with it.

Such intense public interest has made gambling in Malaysia witness significant growth. As this opens up new opportunities in this GEO, the challenges are no less. Regulations, competition, and restrictions—you name it. But the right strategies can make all the difference.

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In this blog, we will explore the best strategies for attracting gambling traffic in Malaysia and discuss the opportunities and challenges that come with it.

Why Seek Gambling Traffic in Malaysia When Other Countries Exist?

There are plenty of countries where gambling is not just legalized but also normalized. Sadly, Malaysia is not one of them yet. So, what makes this country a favorite among most gambling advertisers? The answer lies within its people.

With easy access to the web and mobile devices, along with a younger audience often engaging in online gaming, the country has much to offer. Obtaining traffic is easy, and generating revenue is even easier, making advertisers focus on Malaysia in addition to other countries.

Opportunities for Gambling Platforms in Malaysia

If you’re wondering whether working to attract gambling traffic in Malaysia is even worth it, the answer is yes. The GEO comes with plenty of opportunities, and here are a few statistics and reasons in favor of it.

• According to a report by Statista, revenue from the gambling market in Malaysia is expected to reach US$2.64 billion in 2025, with a CAGR (2025-2029) of 1.60%, resulting in an estimated market value of US$2.81 billion by 2029. The data shows that gambling platforms have a great opportunity to make significant money in Malaysia in the coming years.
• While gambling is regulated, the Ministry of Finance is allowed to grant permits for lottery activities under certain conditions. Currently, there are six legal lotteries and one licensed land-based casino in operation. This signifies that despite regulations, people in Malaysia do believe in games of chance and luck.
• Malaysia has a high rate of mobile phone users and people accessing the internet, which is positive for your gambling platform. This signifies a broad potential for targeting and reaching relevant users.
• Younger audiences, aged between 18 to 25, are seen gambling more- a direct result of easy internet access. This younger group of users is often open-minded enough to try their luck with other gambling platforms.
• Regardless of the legal status, many Malaysians have remained fixated on their interests. They are often seen betting on local and European sports matches to show their love for the sport. Games like slots and poker are also played as an alternative to real casino games.
• Another aspect to consider is that most Malaysians are risk-takers. They can manage themselves when they experience losses and are capable of handling risks associated with gambling. Their willingness to face uncertainty for the possibility of a reward is another opportunity to tap into.

iGaming Affiliate Marketing: Grow Your Online Gambling Business

Challenges Advertisers Face When Promoting Gambling in Malaysia

Let’s not forget that gambling is a sensitive topic in Malaysia. While there are opportunities to get gambling traffic in Malaysia, challenges do come along. Here’s how you can tackle each one of them effectively.

Age Restrictions

When targeting your ads, it’s best to reach an audience that can legally watch them and play gambling-related games. Your ads should never reach a minor audience and always comply with the country’s age restriction policies. In Malaysia, the legal age for licensed gambling activities is 21, so it’s advisable to comply with this to avoid any legal issues in the future.

Penalties

You might face penalties and violation charges if your business doesn’t comply with the rules and regulations. Look at the legal issues that may arise and create a plan to tackle them early on. Promote responsible gambling, avoid mentioning any political figures in your campaign, and dodge any form of content that may cause controversy.

Challenges in Ad Networks

Many ad networks, like Google and Bing, do not allow gambling ad campaigns to run if they don’t comply with the local laws of the country. Therefore, the biggest challenge you might encounter is finding the ideal ad network for yourself. Our ad network, 7Search PPC, is one of the best options out there if you wish to buy iGaming traffic. With six available ad formats, three pricing options, and a multitude of other features, we ensure that your ad reaches the right people without any barriers or penalties.

Social Media Restrictions

Social media platforms are a one-stop solution for many businesses. But that might not be the case when it comes to advertising gambling on social media platforms in Malaysia. Platforms like Instagram and Facebook often restrict or ban gambling ads, especially in countries like Malaysia, where gambling is a sensitive topic. Try to take up some creative approaches using content that doesn’t highlight gambling too much.

Pro tip here: use alternative words for gambling, such as iGaming.

Strategies to Attract the Best Gambling Traffic in Malaysia

If you want to attract the highest-quality gambling traffic in Malaysia, it’s time to step up your game. Implement the following strategies to ensure your gambling business in Malaysia soars.

Pin-Point Targeting

Identifying and targeting the right audience for your gambling platform is essential for multiple reasons. One, it saves time and ensures that your efforts are worthwhile. Two, to attract the right gambling traffic in Malaysia. And three, for a personalized approach that better resonates with the audience.

Do your research and learn about the demographics, interests, and online behavior of Malaysian gamblers. Once done, you can move forward with setting up targeting options in your campaign.

Our ad network, 7Search PPC, offers multiple targeting options for drawing in high-quality gambling traffic in Malaysia.

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You can target on the basis of:

• Device Type
• Operating System
• Country, State, and City

Additional Tip: Don’t limit your GEO to Malaysia only. Expand your campaign to other countries as well for better results.

Right Content Engages Right People

When creating a gambling ad creative, you must look out for the content before it gets delivered. If the content is engaging, you can easily entice players to try your gambling platform. This will benefit you overall by building a strong reputation that attracts competitive players from across Malaysia.

The more engaging content you create, the better your results will be. Keep it simple and easy for people to understand. Focus on brevity and concise your messages to convey them effectively. What you offer to the players is crucial and must be expressed in limited words, as people do not engage with lengthy content.

Pick The Right Ad Format

Choosing the right ad format is needed to connect with your audience in an engaging and relevant way. Once you do, you’ll be sure to achieve maximum results and improved conversions. You don’t want to be one of those businesses that lost the game because of the wrong ad format.

Start by understanding the target audience and their preferences for what ads they click on the most. Check statistics from your past ad campaigns to see which ones have worked the best.

7Search PPC offers six leading ad formats, which you can mix up to create campaigns that lure gambling traffic in Malaysia. You can choose from:

• Text Ads
• Native Ads
• Banner Ads
• Popunder Ads
• Interstitial Ads
• In-Page Push Ads

Focus on a Strong CTA

Focusing on a strong CTA is vital as it engages users and guides them to take the next step. Think of it as a designed prompt used for immediate response or sales. People can simply click on it, be directed to your website, and register on your gambling platform.

When it comes to gambling, phrases like “Get Your Bonus” or “Join for Fun” act as effective CTAs. Let the players know what they can achieve through your platform. Localize them, and you might just win over the gambling traffic in Malaysia.

Create a Consistent Color Theme

Using the same colors for your gambling platform and ads can make your brand easier to recognize. When people see your ads repeatedly with the same look, they start to remember and trust your brand more.

Suppose your platform uses a red color theme. Incorporate it in your ad elements, such as in fonts and visuals, to create a consistent harmony. The red theme here will become your brand’s mark, sparking curiosity among viewers and making them want to explore your offerings. A unified brand experience like this is enough to turn potential leads into players.

Use Catchy Visuals

The gambling ad market is highly competitive and crowded. It’s tough to stand out unless and until you use relevant images that are catchy enough to draw attention.

But this doesn’t mean being clickbait-y. Suppose you offer something and show something else entirely. People will click away and never sign up to be players. Instead, use high-quality visuals that reflect what you deliver. Show slot tables and spin-to-win wheels, games offered at your casino, real players making huge money, or symbols for discounts and bonuses. This can compel users to interact with your ad and attract gambling traffic in Malaysia like no other.

High-Performing Ad Formats in Malaysia

When we talk about ad formats, we know that not all work the same. At 7Search PPC, we offer six different ad formats. Once we analyzed our past ad campaign data, three of them proved to be the top performers. While the data took into account gambling businesses across the world, we believe that it will work in attracting gambling traffic in Malaysia as well.

Our case study talks about success in the iGaming industry with 7Search PPC, where you can find everything about the ad formats in detail. But for now, here’s a quick recap:

Banner Ads

Banner ads are one of the top advertising formats preferred by many iGaming advertisers. They are rectangular image ads designed to draw eyes and keep the audience engaged for a longer time. You can see them on the top, bottom, or sides of a web page. When done right, it’s hard for viewers to resist clicking on them.

It’s a perfect choice for advertisers who are looking to get gambling traffic in Malaysia through visual appeal.

Popunder Ads

What are the chances of encountering no ads when you open a website? Probably zero, which might get a bit irritating in the long run. This is where popunder ads come in, sneaked in behind the user’s current window. The best part about them is that they don’t disrupt the user experience throughout their browsing.

They are ideal for engaging users, encouraging them to click on your ads and consider what you have to offer.

In-Page Push Ads

In-page push ads pop up on the user’s screen at the bottom or top corner of the webpage without needing any subscription. They are quite popular among advertisers because of their eye-catching and attention-grabbing nature. You can think of them as notifications on web pages, carrying an icon, title, and a brief description.

This ad format can be a good idea if you want to target your audience and attract gambling traffic in Malaysia without taking up too much space.

Online Ads: An Overview of Online Ad Formats and Types

Final Words

So, adakah anda bersedia untuk mengembangkan perniagaan anda? (Are you ready to grow your business?)

Gambling in Malaysia, despite all the regulations, is expected to reach its peak in the coming years. We just saw why an increasing number of gambling advertisers are choosing this GEO alongside other countries. Opportunities are endless, and tackling challenges will be a breeze if you use the right strategies. So, pull up your socks, get the right advertising partner, and watch your gambling traffic in Malaysia soar within minutes.

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Frequently Asked Questions (FAQs)

How easy is it to attract gambling traffic in Malaysia?

Ans. Attracting gambling traffic in Malaysia is pretty easy if you have the right strategies in hand.

Which is the best gambling ad network?

Ans. When it comes to gambling advertising, 7Search PPC takes the top spot. We offer various ad formats, detailed analytics, and additional features, making it easy to attract relevant traffic.

Why is targeting so crucial when advertising?

Ans. Targeting becomes a crucial part of advertising as it engages the audience that is looking for the services you offer. And most importantly, it ensures that all your efforts are worthwhile.

What are the top three ad formats you can use for gambling advertising?

Ans. Banner ads, popunder ads, and in-page push ads are the top three ad formats most effective in attracting gambling traffic in Malaysia.

Why is focusing on age restriction crucial when advertising a gambling platform?

Ans. If your gambling ads target a minor audience, you may encounter legal issues. So, it’s best to adhere to age restrictions and not target your ad to anyone below the age of 21.

What if we tell you an easy way through which you can gain gambling traffic in Indonesia? No penalties, no business shutdowns, and no jail-times. Just cautiously taking the hot table by targeting the audience that matters. Sounds appealing?

Access Top-Tier Gambling Traffic Now!

With this blog, we’ll explore the current Indonesian market and its opportunities. We’ll also tell you how to play your cards right to win over the audience. Let’s roll in!

Is it worth it to acquire gambling traffic in Indonesia?

Just the right question! When we talk about gambling regulations in Indonesia, there is no straight answer.

Legally speaking, gambling is forbidden in the country. The religious stance towards it is also not that positive. However, the market is still growing and thriving. Gambling has long been a part of Indonesian culture and is doubling up with the new generation having gadgets in their hands.

With all the local physical casinos being banned, players have shifted to low-risk online gambling websites. Regulations are relatively lenient here, making the opportunity present itself right before you.

So overall, yes, it is worth it to acquire gambling traffic in Indonesia.

Scope for Gambling Advertisers

We understand how hesitant most advertisers are when it comes to getting a hold of gambling traffic in Indonesia. To ease all your worries, we have compiled a list of statistics that prove the wide scope within the country.

Growing market

According to reports published by Statista, Indonesia’s gambling market revenue is projected to reach US $1.81 billion in 2025. The same revenue is expected to show an annual growth rate of 1.60% (2025-2029), with the projected market volume being US $1.93 billion by 2029. New players are taking interest, making the total number of estimated players reach 9 million by 2029.

Easier Access

The extensive use of smartphones and unrestricted access to the Internet has made it extremely easy for players to access gambling platforms. User penetration in the market will be at 3.08% in 2025, with almost 61% of the users being in the age bracket of 18 to 24 years. (Source: Statista and Source.io).

Sports Betting

Indonesians reach their peak enthusiasm when it comes to betting on sports. A survey conducted by TGM Research in 2022 showed that 38% of the population had been involved in sports betting activities in the past 12 months. Out of these, 18.93% bet a few times a week, 8.67% bet once a month, and 36.75% bet a few times a year or less.

Low-Cost Traffic

Gambling traffic in Indonesia is one of the cheapest traffic to get. Since gambling is already restricted, there’s not much competition from the local casinos and sites. On 7Search PPC, you can get this traffic at a very low rate. The minimum bid for the CPM (cost per mille) model starts at $0.0003, and for the CPC (cost per click) model, it starts at $0.15.

How to Create an Effective Gambling Ad Campaign

A Simple Guide to Achieve Gambling Traffic in Indonesia

Now that you know how the situation of online gambling in Indonesia is, here’s the guide we promised. Just follow along the steps, and you will start seeing traffic from the country in no time.

Know your audience

When we talk about Indonesia, you have to be very careful about who you target offers to. Not everybody will be pleased, and we are not here to do that either. Understanding the characteristics of your audience will one-up your ability to create better ads.

When it comes to demographics, most Indonesian gamblers fall under the age group of 18 to 24, followed by 25 to 34. Out of these, we have 68% of the female population, while the rest 32% is the male population. Clearly, we can see that women are leading this sector. (source: start.io)

While their preferences vary, most Indonesian players prefer games with a regional flavor. It can be in the form of slots, live dealer games, roulette, blackjack, poker, and table games. Just like players all around the world, they are driven by the desire to earn money, followed by the excitement that comes with it

Set your goals

No advertising is complete without setting a campaign objective. You wish to gain gambling traffic in Indonesia, but why? What would success mean? Goals are more than just a mere statement. They determine the path and measurable framework of your campaign.

You can set your campaign goal to:

• Brand Awareness and Reach
• Website Traffic
• Lead Generation
• Player Acquisition

If you are just starting out, we recommend setting your goals to brand awareness first. While users learn about your gambling site, you can keep yourself busy understanding their behavior. Slowly and gradually, shift your focus to lead generation and player acquisition.

But hey, it totally depends on what you want to do! If you’re unsure and just want to test the waters, then 7Search PPC allows you to create a campaign even without a specific goal in mind.

Adhere to regulations

Google and Meta don’t allow you to buy gambling traffic in Indonesia. So it’s better to stay safe and avoid advertising platforms that will ban your ad anyway. No point in paying penalties.

Instead, you can use other gambling advertising networks like 7Search PPC to run your ads without any worries. The platform is easy to get started with, offers the most competitive bids, and has a premium inventory of publishers to ensure seamless delivery of ads.

Pick your ad formats

Believe it or not, not all ad formats work in favor of gambling. Imagine yourself as the audience who comes across two gambling offers. One is a banner with flashy colors and expensive slot machines, offering a chance to make big wins. Another one, on the other hand, is a sad, boring text ad. Which one would you prefer? Obviously the first one, unless the text ad has something amazing to say.

Players are always picky with what they are shown. At 7Search PPC, most gambling advertisers see gambling traffic in Indonesia from the banner, in-page push, and popunder ad formats.

• Banner ads are made up of static images and graphics that visually appeal to the audience. They can be framed in multiple different sizes and hold attention for longer periods.
• In-page push ads work like notifications. They pop up in the corners of the web pages and prompt users with a CTA without annoying them too much.
• Popunder ads are for times when you want engagement without interrupting the user’s experience. Here, the ads appear behind the current window.

In addition to these, we also offer Native and Text ads that you can use according to your requirements.

Customize your ad creatives

While everything else works on the backend, it’s your creatives that will be presented at the forefront. You don’t want them to pass off as ‘just another spam’. So what works? Here’s what you can do:

• Use bright colors and images associated with luck and casinos.
• Write your ad copy in Bahasa Indonesia for better appeal.
• Use local slangs like Menang Besar! (Win Big!) for better localization.
• Incorporate cultural elements like lucky numbers and signs.
• Promise a win in clear numbers, such as ‘Bet $10, Win $100’.
• Highlight discounts and joining bonuses.
• Emphasize data protection and anonymous play features.

Remember the research you did for your audience in the first? Make sure to put it to use while writing ad copy and creating visuals.

Target and Launch

We’re almost there! Targeting is important to ensure you attract the right gambling traffic in Indonesia. With 7Search PPC, you can target your ads based on location (city, state, and country), device type (desktop, tablet, and mobile), and device OS (Android, Apple, Windows, etc.). We’re not limited to Indonesia, and you shouldn’t be either. Our ad network covers over 239 GEOs, allowing you to expand your business across the world.

Once done, choose your bidding and make your campaign go live.

Test and Optimize

Successful campaigns don’t end with the initial launch. Gambling laws and consumer preferences are constantly changing. Advertisers need to keep up if they wish to continue advertising iGaming in Indonesia. Test different ad elements and targeting to find the ones that appeal to the masses the most. Optimize based on past data and current changes so that you always have fresh offerings to deliver.

Launching Gambling Ads in Brazil: A Step-by-Step Guide

Conclusion

Indonesia has long been a GEO of choice for many advertisers. But sadly enough, entering this market has not been easy until recently. As connectivity through the internet grows, it has become way too convenient to advertise here. Challenges arise, but the right kind of research and messaging is often enough to brush them off. But it’s always better to play safe.

Start slowly to gauge what you’re getting into. Once you become an experienced advertiser, there’s quite literally nothing stopping you from finding convertible traffic in Indonesia.

Target Indonesian Gamblers – Start with Our Network Today!

Frequently Asked Questions (FAQs)

Is there gambling in Indonesia?

Ans. Legally, no form of gambling is allowed in Indonesia. Despite this, the gambling market has seen perpetual growth in the number of players and opportunities in recent years. So yes, there still is gambling in Indonesia.

What is the best source for gambling traffic in Indonesia?

Ans. Ad formats like banner ads, in-page push ads, and popunder ads generate high-quality gambling traffic in Indonesia.

What other strategies can I use to attract gambling traffic in Indonesia?

Ans. Other strategies you can use, in addition to advertising, include SEO, influencer marketing, organic social media, emails, and messages.

Is there scope for sports betting in Indonesia?

Ans. Yes, plenty of people engage in sports betting with the desire to win money and for the thrill that comes with it.

How can I build trust with my audience?

Ans. To build trust with your audience, prioritize transparency and providing value. Make your ads look genuine by showing real testimonials and wins to attract genuine gambling traffic in Indonesia.

With the country opening up to regulated betting and a hyperactive player base, more brands are racing up to capture this market. Probably a sign for you to get started while the opportunity is still hot. But before you roll the dice on your very first gambling ad campaign, take a moment to formulate a game plan first.

From understanding the regulations to what a typical audience looks like and how you can create converting gambling ads- there’s a lot to do. This blog dives into everything you will need to launch your gambling ads in Brazil (without getting penalized). Let’s get the game going!

Run Gambling Ads in Brazil – Start Your Campaign Today!

Is Brazil Open to Gambling Ads?

That’s probably every advertiser’s first thought. Since most countries have placed heavy restrictions and bans on gambling ads, advertisers are always at risk of getting penalized. No point in launching a campaign for it to end up being restricted anyway. But with Brazil, you don’t have to worry. The following insights would be enough to back us up.

A brief history

Gambling has long enjoyed a special place in the hearts of Brazilians. Years until the early 1940s saw it as a popular activity until the President put a blanket ban on it. Poker was thankfully exempt after being considered a game of skill rather than chance- staying unregulated throughout. After staying in hot waters for a while, underground gambling soon became a thing.

Changing laws

Post-ban was not a fun time for many. Continuous pressure from the general public saw some of the restrictions being lifted in the coming years. For instance, non-commercial bingo Bingo was legalized in 1971, and horse races and betting were associated with it in 1984. A state-owned lottery system was also created in 1996.

Current scenario

In December 2023, a bill legalizing sports betting and online casino gaming in Brazil was finally passed, providing comprehensive regulations on bringing transparency to the online betting market.

On 1st January 2025, Brazil officially recognized the online betting and gaming environment, permitting businesses to offer their services to residents 18 and older!

So, we can successfully say that Brazil is pretty open to receiving gambling ads.

Best Ad Networks For Gambling Advertisements

Scope For Gambling Advertisers

Legalization alone is not enough for advertisers to venture into a new GEO. Plenty of factors come into play here. We have compiled some statistics and reasons that prove Brazil is a perfect fit for gambling businesses.

Exploding demand

According to reports by Statista, revenue in Brazil’s gambling market is expected to reach US $7.18 billion in 2025. This is further expected to show an annual growth rate (CAGR) of 6.05%, reaching a market volume of approximately US $9.08 by 2029.

Intense player engagement

Brazil has seen intense player engagement in recent years when it comes to gambling and will continue to do so. The same reports by Statista state that the number of users is expected to amount to 20.2 million by 2029. User penetration in the year 2025 will remain at 9.1%.

Present-day legalization

Good news for gambling advertisers is that online gambling has recently been legalized in Brazil, providing them with a stable and secure market. Advertisers can now launch legitimate gambling ads without facing severe consequences for it. Clear regulations further help in preventing illegal and unnecessary competition.

Demand for sports betting

Brazil has some of the most passionate football fans, making sports betting one of the fastest-growing sectors. International and domestic football leagues come with huge investments and advertising opportunities that advertisers can take advantage of.

Prerequisites for Your Gambling Ad Campaign

Before we jump into launching ad campaigns, there is some prerequisite material you need to gather and create.

What a typical Brazilian gambler looks like

A typical Brazilian gambler is first motivated by the potential for financial gain, followed by the thrill and excitement that comes with it. Their average age is 39, with the largest cohort being 24 to 40 years old. However, the new tech-savvy generation is slowly taking over.

The gender split is 51/49 in favor of the female population. Women are more engaged in non-sport real money games, while men lean towards sports betting. In terms of playing frequency, 61% of players gamble occasionally, while 22% are regular players.

(Source: ENV Media)

Design your ad creatives

Create your gambling ads based on your understanding of the target market and audience behavior. Make sure your ad copy is personalized for the audience, images depict slot machines and jackpots, and a CTA is highlighted to direct viewers to take action. It’s a tough game for gambling businesses out there. So, if you want to draw attention, fascinate your viewers with what you offer first.

Construct your destination page

The destination page of your gambling ads can either be your homepage, offer page, specific game page, loyalty program page, or even your app itself. Focus on its complete optimization to not miss out on any of the website traffic. Ensure that it is mobile-friendly, loads fast enough, and offers exactly what the ad promised.

Strategy to Launch Gambling Ads in Brazil

Finally, it’s time to develop your game plan. We’ll begin from scratch to ensure that nothing stays amiss. Stick with us to see how you can launch an amazing gambling ad campaign with our advertising network, 7Search PPC.

Set the Goal

Next is setting your campaign goal. Tailor your gambling ads to achieve a specific objective and give them direction for the best results.

We offer a wide range of goals depending on what you want to achieve through the campaign. You can choose to increase brand reach, attract website traffic, generate quality leads, drive more sales, or promote apps. Another option is to create a campaign without a goal. If you are undecided or want to test the waters, this can be a good option to get started.

Select Ad Type

Standing out with your ads is crucial in an industry as competitive as gambling. Ad formats determine how your ad is presented and perceived by the audience, further impacting engagement with it.

Most of our gambling advertisers find success with Banner ads, In-Page Push ads, and Popunder ads. Traffic from these sources includes high-quality traffic and leads most of the time.

• Banner ads: Our banner ads are designed to capture users’ attention with your graphics. These visual ads are perfect for brand awareness and reach campaigns. Start off with small banners and see how they fit the layout. You can later expand them in your future campaigns.
• In-page push ads: In-page push ads appear as small notifications within the website content, making them a good fit to attract engagement and clicks. They are extremely beginner-friendly and don’t require any such ad creative to get started.
• Popunder ads: Popunder ads appear behind your current browser window, again calling for direct engagement and website traffic. They often see high engagement rates without seeming too intrusive.

In addition, we offer two other ad formats, Native and Text ads, which you can use depending on the campaign situation.

Create Your Ad

Next step is to input all the components and creatives. Here’s what you need to focus on in this step:

• Bid selection: Select between the CPM (cost per mille) and CPC (cost per click) pricing models. The top and minimum bids will be displayed, based on which you can decide your bid price. Our current bids are extremely affordable, with the minimum click bids being $0.15 for banner ads, push ads, and popunder ads.
• Budget optimization: Optimize your budget to be either limited or unlimited. For limited budgets, our minimum daily limit is $15, which you are free to increase. In an unlimited budget, your campaign will run until the entire budget amount is exhausted.
• Targeting: With advanced targeting tools, you can set up campaigns based on device type, device OS, and country. Our anti-ad block feature ensures maximum exposure by bypassing ad blockers and effectively reaching your target audience.
• Uploading creatives: Lastly, add your graphics, text, and destination URL as per your campaign. You can change this later on in your campaign, so there is nothing to worry about.

Additional Tips

Now that you’re familiar with the nuances of creating and launching gambling ads in Brazil let’s polish them up a bit. Implement the following tips and hacks to make ads strike out.

1.  Localize your gambling ads for the Brazilian audience. Translate your ad copies into Brazilian Portuguese and adapt visuals to local cultural references.
2.  Add gamification elements like spin the wheels, leaderboards, and mystery boxes to gain engagement. Make it look as interesting as possible to lean into the hype.
3. Try to build trust. Online gambling ads are often seen as spam- nobody trusts them, everybody ignores them. Offer bonuses, promise timely payouts, and share stories of real winners to avoid that from happening,
4. Testing and testing. Likely, your very first ad campaign won’t be the ultimate winner. Keep learning about your audience through the statistics and test out different ad components (copy, visuals, targeting, bids, GEOs, etc.). Modify your campaign until you start seeing results that are better than your expectations.
5. Let the experts do it. Don’t fall for the age-old tactic of doing it all yourself. 7Search PPC’s ad managers are on standby to strategize, launch, and manage your ad campaigns.

Conclusion

And you have successfully created your gambling ad campaign! While gambling activities and games of chance have always been prevalent in Brazil, legalization of it was just an added benefit. Investments are pouring in, and gambling businesses are making big bucks. Everybody wants to make it big, and the right strategy is what they all need. Demand is increasing, and the future looks too promising. Now is the best time to get started!

Target Brazilian Players – Launch Your Ads with Confidence!

Frequently Asked Questions (FAQs)

Is online gambling legal in Brazil?

Ans. Yes, online gambling is legal (but regulated) in Brazil. It’s essential to comply with Brazil’s gambling laws and advertising regulations.

What types of gambling ads perform best in Brazil?

Ans. Banner, popunder, and in-page push ads tend to perform extremely well and attract the highest traffic in Brazil. Localize your creatives so they perform well.

How can I optimize gambling ad campaigns for Brazil?

Ans. To optimize ad campaigns for Brazil, start by understanding the Brazil gamblers and market. Select relevant ad types, develop your creatives, set your target audience, and launch. Keep on optimizing ads based on the statistics.

Are there any content restrictions for gambling ads in Brazil?

Ans. Yes, your gambling ads should not promote unrealistic winnings, promote excessive gambling, or target vulnerable and underaged groups.

Do I need a local presence to start gambling advertising in Brazil?

Ans. No, it’s not necessary to have a local presence. International gambling sites and platforms can easily serve gambling offers through our platform.

When you compare Thailand’s gambling population today with the previous years, you will find a rising upward graph. With a rapidly growing audience hungry for online casinos, bookies making big bucks before sports games, and lottery tickets being sold more than ever, the potential for gambling sites is massive. You’ve chosen the perfect time to drive gambling traffic in Thailand and make it big.

Target Thai Gamblers Effectively! Run High-ROI Gambling Ads Today

To make things easier for you, we have combined research on the Thai gambling market and strategies to crack it better. The stakes are high, but so are your rewards- if you play your cards right. Let’s get going!

What is Gambling Traffic?

As a gambling business owner or advertiser, you understand the importance of ensuring your ads are seen. The users who click on your ads and visit your website make up your traffic. More often than not, this traffic consists of users who are interested in gambling, which makes them your gambling traffic. These can be people looking for online casinos, sports betting websites, or lottery and bingo games.

Buy iGaming Traffic: Run Gaming & Sports Campaigns

The more reach your ads have and the better your ad creatives are, the higher your gambling traffic will be.

Driving Gambling Traffic in Thailand: Worth it?

Many advertisers wonder if Thailand is a GEO worth investing in. In reality, gambling has deeply integrated itself within the Thai population in recent years. Following reasons and statistics are enough to prove why driving gambling traffic in Thailand is worth it.

High demand for online gambling

The preference among gamblers in Thailand has shifted towards online gambling due to its ease and accessibility. Revenue in this market is expected to reach US $694.25 million in 2025, according to reports by Statista. Another report suggests how 45% of the population is actively into gambling. Amongst these, sports betting, online lottery, and bingo have seen major investments lately.

Continuous growth of the sector

Thailand, as a GEO for gambling, has seen consistent growth. Reports by Statista depict that the revenue is expected to show an annual growth rate (CAGR) of 1.40% in the years 2025-2029. By the year 2029, number of users in the lottery and bingo market is expected to reach 3.9 million users.

Long-term profitability

Thai players tend to have strong gambling habits, making them out to be lifetime value players. Such high retention rates and recurring traffic contribute to long-term growth and profitability. Moreover, since the country has a growing middle class with disposable income, spending on leisure activities like gambling is being normalized.

Affordability

Finally, if you wish to buy gambling and casino traffic in Thailand, then ad networks should be your ultimate go-to. 7Search PPC offers affordable advertising for gambling businesses, with the lowest impression bids being $0.0003 and the highest being $0.00910 for banner and in-page push traffic. (*Note: The bids are subject to change depending on your ad format, pricing model, and demands of the market.)

A Typical Thai Gambler

It’s important to know what a typical Thai gambler looks like and what their behaviors are, not just to target them better but also to create better ads. Achieving high gambling traffic from Thailand will only be possible once you get users to click on your ads.

Demographics

Gamblers in Thailand come from a variety of age brackets, but the major proportion of them sits within the young adult category. Age group 18-24 constitutes 51.5% of the players, followed by 25-34 years making 38.5%, 34-44 years being 6.3%, 45-54 years being 2.2%, and 55 and above being 1.5%. (Source: start.io).

Surveys conducted by Statista have also stated that 80.3% of male respondents and 77.6% of female respondents have gambled before.

Behaviors and Habits

In Thailand, gambling is not perceived as something bad or stigmatized. In fact, it has long been a feature of the country’s history and culture. So despite it being regulated, Thai people are often quite willing to indulge themselves in such games.

The spread of the internet and smartphones into everyday life has only made it easier to participate in leisure games regularly. Sports betting is considered a part of the gaming experience, and the cultural attitudes towards risk make up their success in online gambling.

Strategies to Attain Gambling Traffic in Thailand

Gambling traffic in Thailand is unique because of the existing strict rules and regulations. Some sources here work extremely well, while others pose a problem. So which ones to choose? Let’s quickly check out all the relevant strategies.

Through advertising

Gambling advertising makes use of ads designed to attract and retain users by targeting a very niche market interested in gambling. They act as traffic magnets by making promises of huge jackpots and flaunting quick wins and hefty bonuses. You can advertise through a variety of ad formats, track how your campaign has performed, and optimize it without starting again from scratch.

Since Google restricts advertising gambling offers in Thailand, the best way to do it is through other ad networks. Our advertising platform, 7Search PPC, offers the best features to run gambling ads in Thailand. You can choose between 5 different ad formats, track your campaigns, and optimize them in real-time. Our star feature, however, is the anti-ad blocker that helps you surpass blocks and reach a wider audience.

Through SEO

SEO can enhance your gambling website’s visibility and boost its rankings. You can try ranking for specific keywords, build your backlinks, and improve the technical structure of your website to drive organic gambling traffic in Thailand and from the rest of the world.

However, this becomes extremely challenging since search engines keep a cautious eye on gambling websites. The space is competitive to rank for, and generic keywords won’t work. You will also need backlinks from authoritative sites, which can get extremely costly.

Through influencer marketing

Influencer marketing is a top strategy to reach a wide audience and gain trust in the online gambling world quickly. Influencers from Thailand with large and engaged followings can put in a good word for your website and help you attain traffic.

Game streaming websites like YouTube, Twitch, and Discord are some great places to find influencers. You can try for sponsored posts, live streaming and gameplay, affiliate partnerships, exclusive promo codes, offers, shoutouts, and takeovers.

Through organic social media

Social media provides gambling sites a platform to interact, engage, and draw in gambling traffic directly. You can make fun and relatable content, share tips, celebrate winners, run interactive contests, and make use of UGC (user-generated content). Another choice is to join relevant online communities and forums where people share their wins and recommend new games.

The only challenge here is that it’s next to impossible to run gambling ads on social media. You’ll need a solid social media strategy and a huge amount of patience to succeed in attracting organic gambling traffic in Thailand.

Through emails and messages

‘Ready to hit the jackpot? Register 100 today and get a chance to win almost double back. Check out now!’ – if you’re familiar with such messages, then you have experienced what it’s like to receive emails and texts from gambling platforms. They don’t cost anything and are convenient enough to use on a daily basis.

The only issue with them is that most emails and texts appear spammy and hardly receive any traffic. Open rates are low, and you might even get blocked by the user.

Making Your Gambling Ads Stand Out

We’ve mentioned all the well-known strategies to drive gambling traffic in Thailand, but advertising stands out because of its ease, reach, and cost-effectiveness. However, let’s not forget about the crowd and competition just yet. Implement the following elements in your ads to get gambling leads more than ever.

• Highlight bonuses and possible wins:- The majority of gamblers play for cash wins. Highlighting bonuses and possible wins can be a good way to attract and lure in such players. Add it to your visuals or ad copy in bold letters to grab attention.
• Use suggestive visuals:- Certain types of visuals can make your ads stand out from the crowd. Many gambling advertisers like to give sneak peeks into gaming visuals and use images of beautiful characters, slot machines, jackpot animations, happy players celebrating their wins, and luxury previews.
• Localize for the Thai audience:- Thai people are very particular about their language and culture. You can try writing your ad copies in the Thai language, give Thai pop culture references, and address the users directly in their local slang. When you’re targeting them, don’t make them feel like an outsider.
• Present your options:- If you offer a variety of games, it’s best to showcase them all in your ads. Show your audience that they can pick and choose between multiple options depending on what they’re feeling for at that point in time.
• Add gamification elements:- If you want engagement and hype, then gamified elements are the way to go. Add spin to wheels, mystery boxes and surprises, and time-sensitive offers to intrigue users and get them to click.
• Promise definite payouts:- Payouts are definitely a challenge when it comes to gambling games. If you promise definite and timely payments, it can act as a trust factor and prove to be a game changer for your ads.
• Launch, test, optimize:- You won’t know how your ads are performing and what can be improved until you launch and test your ad elements. Use 5-10 ad copies and visuals, and switch up targeting and ad formats to see what works.

Conclusion

Thailand is gradually making its way on the list of top GEOs for gambling advertising. The market is scaling up and quickly absorbing all the new gambling businesses. With the demand constantly increasing and the future looking too promising, drawing gambling traffic in Thailand will be a breeze. Promote your gambling platform with 7Search PPC and watch your traffic 2x in just a few days!

Boost Your Gambling Traffic Today! Join Our Ad Network & Get Quality Leads

Frequently Asked Questions (FAQs)

Is gambling popular in Thailand?

Ans. Gambling forms a huge part of the history and culture of Thailand. Despite it being heavily restricted, most Thai gamblers have access to online casinos and gambling sites, making it a fun leisure activity for most.

How can I get gambling traffic in Thailand?

Ans. You can try a bunch of strategies like advertising, SEO, organic social media, and influencer marketing to get gambling traffic in Thailand.

What is the best source for gambling traffic in Thailand?

Ans. Advertising through ad networks is one of the best sources of gambling traffic in Thailand. It stands out because of its ease of use, reach, and cost-effectiveness.

What content types work best for attracting gambling traffic in Thailand?

Ans. Ad content that is personalized for the local Thai audience, uses their language and references local slang, and incorporates suggestive visuals, works best in attracting gambling traffic in Thailand.

Where to advertise gambling?

Ans. You can easily advertise your gambling offers through ad networks like 7Search PPC, which provides innovative features and advanced tools to reach a wider audience effectively.

With about 2.6 billion gamers globally, video games have now become a popular hobby and a practice of leisure. Gamers no longer sit in the corner of their rooms playing the same game over and over again, all by themselves. Reach and online interactions have expanded, with a significant portion of them trying out new games every day.

And honestly? This is great news for all the businesses out there who want to advertise gaming offers. No worries about a niche market being dominated by a few major players. Plenty of promotional options are available- with advertising being one of the most attractive approaches.

So, if you’re a gaming business wanting to level up your gaming promotions, this is the right place. With this blog, we will cover what the gaming industry looks like and how you can craft effective ad campaigns to promote gaming offers.

Game Advertising: Promote Gaming Offers Like a Pro

If you’ve ever played a game, you know how likely it is for ads to show up once you clear up a level. Or those ads that sit still and look pretty at the top and bottom of the gaming sites and apps. That is what it means to advertise gaming offers. You promote your game on other gaming apps and websites in hopes that it will reach a broader and more targeted audience.

Game advertising is the act of running ads for a gaming business to promote it to the public or within the gamer community. They aim to develop a user’s interest in the game and prompt them to download it and give it a play. The more attractive and engaging your ad looks, the more plays your game will get.

Promote Your Gaming Offers & Level Up Sales!

What’s the Need?

You just hit the nail with the most awesome game ever. But how will people get to know about it? How will you earn from it? The simple answer is telling people about it yourself. Obviously, you cannot go around doing that one by one, so you choose to advertise gaming offers.

We know our end goal is to monetize our game and make millions from it. But let’s start smaller and fix goals depending on what stage your business is at.

• If it’s in the early development stages, then spreading awareness should be your priority. Tell gamers that this new option will be available in the market soon.
• For games that have just been launched, getting clicks on your ads should be the goal. Here, you need people to try it out and give their feedback on the experience.
• If your game has been here for a while, you’re probably looking for long-term players to ensure continued revenue.
• For extra profits and long-term commitment, advertise gaming offers with premium subscription models. But for this, you will have to prove that your game is worth it first.
• And obviously, it is about making players come back again for more.

It’s possible to improve your brand image and get more players- all you need is the right pair of strategies.

iGaming Advertising: Adopt a Strong Approach for the New Season

The Expanse of the Gaming Industry

This might come off as a shocker, but the video gaming industry is a billion-dollar market globally. It is only expanding, giving you a brilliant opportunity to enter and advertise gaming offers as well.

According to reports by Statista, revenue from the worldwide gaming market was estimated to be around 455 billion U.S. dollars in the year 2024. Mobile gaming is one of the biggest gaming segments, generating around 98.7 billion US dollars.

Furthermore, a global survey in 2023 found that more than 8 in 10 users aged between 16 and 44 played video games on at least a single device, leaning slightly more towards men. From kids running around with their Nintendo switch, adults spending their weekend gaming, and students turning out to be professional gamers and streamers, you can’t deny the potential of this market.

These are clear indications of how broad the gaming industry is. And if you use the right strategies to advertise gaming offers, you can definitely find a place within them. While there are some challenges concerning the high prices, along with other macroeconomic and geopolitical factors, this market always finds its way.

Strategies to Better Advertise Gaming Offers

If you don’t know where to start, we have got you covered. Use these strategies to advertise gaming offers and get more players to your platform.

Get to know the gamers

The first and foremost thing to do is to understand the gamers. Although the gaming sector is an entire niche on its own, it still has its differences. Players play for different reasons, engage in different categories of games, and have their own preferences.

A survey of gamers once revealed that shooting and action-adventure games were the most popular among gamers of most age groups, followed by simulation and racing games being the most popular ones. Younger gamers were more likely to play battle royale titles, while puzzles and casino games stood out to older audiences.

Think of this stage as one that establishes a base. You know the gamers better, so your targeting gets better. You create ads that would resonate with them, and would automatically lead to higher player conversions.

Hit up the top convertible GEOs

Even though games are popular in every other country, some regions just stand out more.

According to reports, the Asia-Pacific region is home to the most gamers, with the largest burgeoning markets lying in China and India. In addition to this, we have well-known gaming countries like Japan, South Korea, the Philippines, and Indonesia. Following them are the Middle East and Africa, Europe, Latin America, and North America. But out of these, only half of the players pay for their games.

When it comes to revenue generated from each GEO, the scenario looks a bit different. Newzoo states that the top countries contributing to gaming revenue is the United States, followed by China, Japan, South Korea, Germany, and the United Kingdom.

For promoting iGaming, the United States, Indonesia, Vietnam, Brazil, and Turkey stand as the most popular countries.

Targeting regions that churn out the most gamers and revenue can be a great option to find a larger reach and exposure.

Use deeply engaging ad formats

Now, should you keep your gaming ads static and let them do all the talking, or make them playable to engage users? Let’s take a look at the ad formats most commonly used by gaming advertisers.

Banner ads

The classic, but just as effective. Banner ads are promotional graphics that appear at the top or bottom of the gaming app or website. They are usually non-disruptive and stay on the page throughout the user’s time on it.

Interstitial ads

If you need to give users a much more immersive experience, then interstitial ads are for you. They are highly customizable and usually unavoidable, appearing at natural transition points of a game, like in-between levels and online matches.

Playable ads

Use playable ads to give your audience a trial of the game itself. They are completely interactive and give users a first-hand experience to explore core features and get a chance to experience the main mechanics.

Video ads

Video ads promote a product or a service through videos. They can either appear as standalone videos, native videos, or reward videos anywhere on the website or platform.

Rewarded ads: You know ads that you watch to gain an extra life, a coin, or bonus points? Those are actually called rewarded ads. They play for a few seconds, provide a CTA to download or play the game, and then give users the option to click.

Native ads

Native ads blend in seamlessly with the website’s content and don’t appear to be too intrusive for the users.

Advertise gaming offers using these ad formats and you might just see exemplary results within the next few days.

Whip up ad creatives

Suppose you just created the most interactive and fun game ever. But here’s the challenge: nobody knows about it, and nobody cares about it. How are you going to turn the tables now?

Here, you let your ad creatives do the talking. Flaunt your graphics and give a demo to engage the viewers. Write ad copy that gives players FOMO and makes them want to play it ASAP. Show your best features using dynamic elements and offer exclusive benefits.

It’s all about not boring them out. Hook them in, tell them why they should try your game instead of a million others, and why it’s worth their time.

Start running some PPC ads

One of the most effective ways to reach your audience at the most convertible GEOs is through paid advertising. Not only can you set what demographics and locations you want to target, but also base it on the online behavior of the players.

You can try out two things to advertise gaming offers here:

• Search ads that work on keywords and show up when a user searches for those words in the SERPs. However, you will rarely see them in gaming advertising for the simple reason that they are extremely costly and don’t get much conversion.
• Display advertising where you display your ads on relevant web pages, mostly on other gaming sites and platforms. They work well for both brand awareness and conversion campaigns.
  When it comes to launching these ads, you will have to refer to a gaming ad network. Bid on ad spaces you want your ads to show up on, and pay only when someone clicks or interacts with them.

So, keep a regular check on your budget and look at performance insights that can help you minimize your costs.

PPC Advertising: The Ultimate Guide To Pay-Per-Click

Jump to social media platforms

Social media has everything to do with entertainment. And guess what else does? Games.

Platforms like Facebook, Instagram, Twitter, and Discord are great places to promote gaming apps. Similar to PPC advertising, you can target ads based on their demographics and online behavior. You can choose from Image ads, Facebook ads, Carousel ads, Story ads, Message ads, and Collection ads. Using the best pair of ad formats can get you better reach within your audience.

Just make sure that whatever ads you run on social media are entertaining for users as well. Stay as visually perfect as you can, maintain your profile, and simultaneously make efforts to connect with users organically.

Join forces with streamers

You’ve probably seen people watching gaming streamers instead of playing games themselves. And if you’ve stopped to wonder if that even makes sense.. well, it does. Firstly, it’s a good source of entertainment. Viewers are attracted to the streamer’s personality, humorous commentary, and the thrill of social interaction. Another reason is that serious gamers can learn a ton of new strategies and tactics by watching these streamers play.

You can tell that streamers and their community is a tight-knit group. So, your leverage here could be collaborating with them and advertise gaming offers through them. Either they play it themselves, talk about all its cool features in the middle of a stream, or maybe even make a community post about it.

Currently, Twitch has over 140 million users and is the top-ranked platform for game streaming and promotions. Just behind it are YouTube gaming, Kick, and TikTok. So, keep an eye out for them and collaborate with streamers that fit your budget.

Go within the games

When we say go within the games, we mean in-game advertising, which is a bit different than advertising on gaming sites. Here, you advertise gaming offers within the interface of an actual game. Here’s how this works: Suppose you’re roaming around the streets playing a simulation game. A car passes by you, and displayed on it is a banner promoting another business.

How did it get there? The advertiser probably bought the ad space that the game put up for sale. It got displayed once the advertiser paid for it. The benefit here is that you can directly reach a diverse variety of consumers who are more likely to be interested in playing the game.

Conclusion

In the end, all there’s left to say is that don’t rush, keep things slow, and try out multiple strategies as you go. As technology develops and updates itself, the gaming market is only going to expand, ultimately paving the way for newer opportunities. Grasp onto the favorable ones, don’t fret about the missed ones, and focus on the ones yet to come.

Keep on experimenting with your ad creatives, try different advertising strategies, and utilize multiple advertising channels. Track what works and what doesn’t to ensure continuous optimization of campaigns. You never know what techniques will shoot up your business game ten levels and reward you as the next Minecraft.

Frequently Asked Questions (FAQs)

What does it mean to advertise gaming offers?

Ans. Advertising a gaming offer entails running ads to promote it to a wide group of gamers and users. It generates better game awareness, invites in more players, gets premium signups, and makes people come back for more plays.

How do I promote a game?

Ans. To promote and advertise gaming offers, start by understanding the gamers and positioning your game to the right audience first. Choose ad formats that fit your budget, draft attractive ad creatives, and target high-convertible GEOs. Check the performance and keep on testing different platforms until you find the best ones.

Which ad formats work the best for game promotions?

Ans. To advertise gaming offers, banner ads, playable ads, video ads, native ads, interstitial ads, and rewarded ads work the best.

What are the top GEOs to advertise gaming offers?

The top convertible GEOs to advertise gaming offers include:

• The United States
• Japan
• South Korea
• The Philippines
• Indonesia
• Brazil
• Turkey

Ans. These regions are known to have the most number of streamers and contribute the highest to gaming revenue.

Where can I advertise games?

Ans. You can advertise gaming offers on other gaming apps and websites through any gaming ad network. The best ones can help you focus on reaching the correct demographics and drive interest and location-based reach.