This new ad format has been gaining immense popularity lately. But unlike all other ad formats that were easily adopted by marketers, this one is facing quite a few controversies. Some love it because it engages iOS users, contributing to high-quality calendar push traffic. Others think of it as spam.

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But what’s the real deal? Are calendar push ads really all that effective? Let’s cover everything about them in this blog.

Introduction to iOS Calendar Push Traffic

iOS Calendar Push Traffic refers to the traffic generated through push notification ads sent via the calendar app on iOS devices.

These ads, called calendar push ads, appear as scheduled events, typically including a title, link, and description. They don’t require much effort as they lack any form of image creative, only the consent of the person receiving them which is obviously the hardest part.

Identifying them is pretty easy. They can be sitting on your calendar, looking like:

Greatest game of the season is around the corner! Bet $10, gain $100.

or something like;

Pending Alert! Your package is held at [city] post office.

Although any vertical can utilize them, the highest calendar push traffic is usually seen in the gambling, sweepstakes, crypto, dating and adult, VPN, and antivirus sectors.

How Does it Work?

Calendar push ads work on subscriptions. Users need to opt in to receive promotions from the brand, which are often sent via email invitations or website popups. Once done, ads will appear as scheduled events in the calendars. A reasonable feature is that users are free to unsubscribe from receiving further ads at any time.

How Does it Appear?

Calendar push ads don’t look much different from the usual in-page push ads. Except for the image icon, which is absent in calendar ads, everything is the same. You can find:

• Title: The title is the headline part of the ad, often highlighted in bold. Most advertisers keep it short and to the point, within 5 to 10 words. The purpose is to convey the product or service’s primary feature to attract users’ attention and get them to engage.
• Text: Text is optional, but is often seen as an extension to the main headline. Think of this as the description you can add about your product or service. It can be a bonus offer, a discount, or a one-sentence review.
• URL: URLs contain a link to your landing page. Their purpose is to redirect users to your website or app for further conversions. Optimize your landing page and URL well to make them compatible with your ad.

Become The Master Of In-Page Push Traffic: Tips & Tricks

Why it Works- The Pros

You’ve probably heard praises about calendar push ads from fellow advertisers. And understandably so- because they provide plenty of benefits. Here’s what makes them work:

• More visibility: Banner blindness is reaching its peak as the web is already filled with ads. But when you deliver them directly to mobile devices, visibility and engagement will naturally increase.
• No images required: Calendar ads don’t require images. All you need to do is come up with a catchy headline and ad copy, making it very convenient for anyone to create these ads. Even beginners and rookies with minimal knowledge of design can do it.
• High-quality traffic: These ads target a very high-quality audience of iOS users, who are often assumed to have higher incomes. Since users have opted in to receive ads themselves, the traffic will include relevant audiences only.
• No ad block issue: Ad blockers are a serious issue when it comes to advertising. Calendar ads can bypass any such ad blockers as they are delivered directly to mobile devices.
• Perfect timing: Calendar ads are known for their quick launch and prompt delivery. They can be triggered right before an event, a flash sale, or a time-sensitive offer.
• Personalized approach: When ads appear as a user’s scheduled event, it gives it a solid personalized touch. You can make people feel as if the ad was specifically meant for them.

Why It Doesn’t Work- The Cons

You saw this one coming. Each ad format has its cons, and calendar ads are no exception. Here’s why they may not work to attract relevant calendar push traffic.

Requires subscription

Users are always skeptical about subscribing to anything, especially ads, on the internet. Since you cannot target these ads without obtaining permission from users, it might not work. Subscriptions are likely to be low, and calendar push traffic might even be negligible.

Users can unsubscribe anytime

If users feel that your ads are spammy or don’t provide any value to them, they can choose to unsubscribe at any time. This will remove the only form of connection you may have with them.

Often appear as spammy

Since the web is already full of ads, nobody likes receiving ads on their mobile devices, too. This can make calendar ads look extremely spammy and might even dim your brand reputation in the long term.

Limited customizations

Calendar push ads restrict you to simple text and URLs. There is no scope for any rich media (images and videos), which might lead to lower engagement.

No real-time optimization

Once a scheduled event ad is added to a user’s calendar, it cannot be optimized in real-time. Heading, text, and URL remain fixed, and you have to start a new campaign all over again for changes.

Limits Targeting

A major drawback is that these ads target iOS and macOS users only. The Android user population, which is a lot when it comes to mobile advertising, is completely missed.

A Better Alternative: In-Page Push Ads

While calendar push ads are a revolutionary new ad format, they still have a long way to go. So, if you want to stay on the safer side and not experiment much, we have an alternative for you: In-Page Push Ads.

In-Page Push Ads are advertisements that show up as notifications directly on websites instead of mobile devices. They have the typical look of a notification (icon, headline, description, and CTA) and often appear at the top and bottom corners of the webpage.

We have conducted a thorough comparison to help you understand the nuances better.

A Close Reading

As you can tell, both calendar ads and in-page push ads have their pros and cons. When one excels in quality traffic, the other excels in engagement.

Speaking on broad terms, calendar push traffic is still fairly new and needs to prove itself to the world. On the other hand, web push advertising has already proven itself to the world, reaching a forecasted ad spending of US $3.08 billion in 2025.

But that isn’t to say that calendar ads aren’t worth a shot. The right strategies and constant experimentation are bound to result in high-quality calendar push traffic. So, if you have the time and money in your hands, it’s worth giving them a shot.

If that’s not a viable option, then 7Search PPC has five other ad formats that you can explore. Among them, our in-page push ads are a top choice for advertisers, known for their easy setup and high engagement potential. With our ad network, you can get the most out of your advertising budget while reaching a wider, more responsive audience.

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Conclusion

In the end, we can say that calendar push ads will be the next revolution when it comes to online ad formats. But there’s still time to spare until they become a popular, more reasonable choice. If you’re sure about your audience and know just what they need, then definitely go for it. Calendar push traffic is still in the making, but if you figure out the right strategy, then it can be a boon for you.

But if you have your doubts, then it is better to be on the safe side and stick to other conventional means. Always keep an eye out because you never know which ad format might just be the next game-changer!

Frequently Asked Questions (FAQs)

What are calendar push ads?

Ans. Calendar push ads are a type of ad format that appears on iOS devices as scheduled events. Users receive them on their calendar apps only when they choose to opt in

What is calendar push traffic?

Ans. Calendar push traffic refers to the traffic generated by calendar ads. This is typically good-quality relevant traffic from iOS users

Are calendar ads effective?

Ans. Yes, these ads can prove effective if you are looking for high-quality calendar push traffic and better visibility. However, they can often be seen as ‘spammy’ and don’t have much scope for engaging media

Is there a better alternative for calendar push traffic?

Ans. In-page push traffic is a better alternative to calendar push traffic. The ads don’t require any opt-in and have a wider targeting and media potential.

Calendar Push ads vs. In-Page Push ads, which is better?

Ans. While it depends on your target acne and campaign objective, in general, in-page push ads are considered more effective because of their higher engagement, flexibility, and visibility.

Are you struggling to get the most out of your push campaigns? Do you want to reach an ideal audience and boost your conversions? In-page push (IPP) might be the secret weapon you’ve been missing.

Unlike classic push, IPP does not require any serious effort, allowing you to target users when they catch your push notifications. This means a massive pool of potential customers ready to engage with your offers.

This blog is useful for those who trust in-page push traffic for their targeted marketing needs or for those advertisers who are looking to explore a new, user-friendly, and potentially high-converting ad format.

So, readers, without further delay, let’s jump right into it and explore the power of in-page push ads.

Exploring In-Page Push Traffic: What It Means In Simple Terms

Many of you might get confused when you hear the term “in-page push traffic.” Many questions hit in mind, like what type of traffic is this? Is this traffic different from traditional push notifications? And many more. So, what exactly is this which is creating hype in the market?

Definition at a glance;

In-page push traffic refers to visitors who arrive at a website after clicking on an in-page push ad. These ads are designed to resemble real push notifications, often appearing at the top of the webpage or sliding in from the side. Unlike traditional push notifications, in-page push ads don’t require users to opt-in to see them.

This gives them a way to reach a wider audience, including users on devices like iPhones and iPads, where push notifications are restricted. Advertisers can target in-page push ads to specific demographics and interests, making them a potentially effective way to drive ideal traffic to a website.

Top Advantages Of In-Page Push Ads For Marketers

In-page push advertisements have become popular among advertisers because they offer several advantages. Here are some of them:

Wider Reach Without Subscriptions

In-page push ads do not require users to subscribe, unlike traditional push notifications. This removes a barrier and helps reach a wider audience who might otherwise ignore subscription requests. This is especially useful for campaigns targeting new visitors or those who are not familiar with your brand.

Ideal For Catching Attention

Users have become skilled at ignoring banner ads. In-page push ads imitate the appearance and style of system notifications, attracting attention and standing out from the crowd. This type of advertising nature can result in higher click-through rates (CTR) compared to traditional banner ads.

Works Seamlessly Across Browsers and Devices

In-page push ads are not affected by browser restrictions that can limit web push notifications. This ensures that your campaigns reach a wider audience, regardless of the browser or device they use. This is especially valuable for campaigns targeting mobile users.

Unobtrusive and User-Friendly

In-page push ads are created to be less intrusive than traditional pop-up ads. They usually appear as small pop-ups in the corner of the screen, minimizing disruption to the user experience. This can result in a more positive image of your brand and a greater likelihood of users engaging with the ad.

Opportunities For Cross-Selling and Upselling

In-page push ads are an ideal way to promote related products or services to people who are already visiting your website. By targeting users according to their browsing behavior, you can show them highly relevant upsell or cross-sell offers that are more likely to interest them and lead to additional sales.

What Sets In-Page Push Apart From Traditional Push Ads?

After reading this heading, you will ask how they can differ as their aim is the same: to grab user attention and drive quality traffic to the website. Friends, the approach in which both ads work makes all the real difference.

Traditional push ads are permission-based messages delivered directly to a user’s device, even when they’re not on the advertiser’s website or app. On the other hand, in-page pushes are confined to the browser. They appear as pop-up banners within the website itself, triggered by the user’s activity or when the user enters the site.

So, Which One Should You Choose? Here Is The Answer

The conclusion of this debate is that the key difference between traditional push ads and in-page push notifications is their reach and user experience. Traditional push ads have a wider reach as they can target users even when they are not actively browsing.

On the other hand, in-page notifications offer a less intrusive experience but are limited to users who are already on a particular website. They can potentially achieve higher click-through rates due to the user’s existing engagement with the relevant content.

How Advertisers Are Benefiting From In-Page Push Ads At 7Search PPC?

We have a research team at 7Search PPC that consistently monitors the performance of the IPP ad campaigns created by advertisers on our platform. They gather and analyze data related to the best-performing GEOs, verticals, and offers in the field of In-Page Push advertising. Our current observation shows amazing insights, which are given below.

•Windows/macOS- Strong performance noted in the United States, Brazil, South Africa, France
•Android- Engaged users in India, the United States, Nigeria, South Africa, Canada
•iOS- Significant activity was detected in France, the United States, Great Britain, Brazil, and India, with a notable increase in in-page push traffic.

IPP is an effective way to engage with users on iOS, Android, and Windows/macOS. This is important because reaching iOS users with push notifications has traditionally been challenging. IPP overcomes this limitation by serving as an ad format within the website itself without requiring a subscription.

55% of social bar traffic on 7Search PPC comes from Android. It’s clear that iOS and Windows/macOS make up the remaining 45%. IPP enables advertisers to target this additional audience segment and potentially generate more leads and sales.

Enhancing In-Page Push Engagement: Top Strategies

Attracting in-page push traffic might be easy if you find the right formula for crafting it. We approached some advertisers who created a successful in-page push campaign at 7Search PPC. The motive behind this approach is to find the perfect formula for creating an IPP ad campaign and share it with you all through this blog. Here are some key insights;

Target Wisely

Some ad networks that provide In-Page Push Ads enable precise targeting features for advertisers. It means that advertisers can target their ideal audience and show their IPP ads according to demographics, interests, and browsing behavior. You can use this feature wisely to ensure that your advertisements reach users who are most likely to convert.

We recommend that you target users who are actively browsing relevant content or who have previously shown interest in your offerings.

Compelling Creatives

The first impression is the last impression when you are seeking to attract in-page push traffic to your business website. You must include compelling visuals and impactful headlines in your IPP ad to capture attention in limited ad space. You should focus on utilizing clear, concise language to emphasize value and ignite user interest.

Powerful CTA

This is a major strategy that most of the advertisers at 7Search PPC point out. Look, you can successfully catch the attention of your ideal audience through your In-Page Push ad, but what comes next? Don’t leave the audience guessing about what to do next.

You must always include a clear and actionable call to action (CTA) that encourages them to click. The next question we asked our beloved advertisers is what type of CTA is appropriate in IPP ads? They answered that CTA’s should be specific, such as “Shop Now” or “Learn More,” and optimized for mobile viewing.

Optimized Timing and Frequency

If you continually show your IPP ads to an audience, they might get irritated. It’s not your ad’s fault; it’s human nature. You can also get annoyed when you see advertisements repeatedly. You must determine the best times to display in-page push ads based on your target audience’s activity.

Find a balance between frequency and user experience to avoid overwhelming users with excessive ads. This can help you impress your ideal audience, which will result in high in-page push traffic to your website.

A/B Testing and Optimization

What do you think these advertisers created a successful In-Page Push ad campaign in the first attempt? The answer is no. They preferred A/B testing, and after experimenting with various elements of their in-page push ads, they found the best combination for their ad campaign. Keep track of your In-page push ad campaign’s performance using analytics.

Try out different combinations of your elements, like ad creatives, messaging variations, and targeting parameters, to see what connects best with your audience. Analyze engagement metrics like CTRs and conversion rates to improve your campaign and get the best results over time.

Conclusion

In-page push ads are a great way to target website visitors without needing them to subscribe. They are less disturbing than traditional pop-up ads and can be effective on all devices and browsers. In-page push ads work by appearing as pop-up banners within the website itself, triggered by the user’s activity or when a user enters the site. This makes them a good option for campaigns targeting new visitors or those who are not familiar with your brand.

Advertisers can use these ads to target specific demographics and interests, making them a potentially effective way to drive ideal In-Page Push traffic to a website. So what are you waiting for? Create an in-page push ad campaign at 7Search PPC and enjoy amazing benefits.

Frequently Asked Questions (FAQs)

What is In-Page Push traffic?

Ans. In-page push traffic refers to visitors who arrive at a website by clicking on an in-page push ad. These ads resemble actual push notifications and are displayed on the webpage, usually at the top or sliding in from the side.

How do in-page push ads differ from traditional push notifications?

Ans. In-page push ads don’t require users to opt-in like traditional push notifications do. They reach a wider audience, including those on devices where push notifications are restricted, like iPhones and iPads.

However, both ads are used by advertisers to drive quality in-page push traffic to their websites.

What are the benefits of in-page push ads for advertisers?

Ans. In-page push ads offer various benefits for advertisers such as wider reach, attention-grabbing, less-intrusive, enhanced in-page push traffic and cross-selling and upselling opportunities.

How do advertisers benefit from creating in-page push ad campaigns at 7Search PPC?

Ans. Advertisers get various benefits from creating in-page push ad campaigns at 7Search PPC. It helps advertisers engage users on iOS, Android and Windows/macOS, overcoming the challenge of reaching iOS users with push notifications.

7Search PPC enables advertisers to target a broader audience which results in a quality in-page push traffic.

Which ad format is appropriate for driving quality traffic to a website?

Ans. Choosing an ad format is totally based on advertiser’s own preference. In-page push ad engages audience in the first attempt and helpful for advertisers to drive quality in-page push traffic to website.