With the country opening up to regulated betting and a hyperactive player base, more brands are racing up to capture this market. Probably a sign for you to get started while the opportunity is still hot. But before you roll the dice on your very first gambling ad campaign, take a moment to formulate a game plan first.

From understanding the regulations to what a typical audience looks like and how you can create converting gambling ads- there’s a lot to do. This blog dives into everything you will need to launch your gambling ads in Brazil (without getting penalized). Let’s get the game going!

Run Gambling Ads in Brazil – Start Your Campaign Today!

Is Brazil Open to Gambling Ads?

That’s probably every advertiser’s first thought. Since most countries have placed heavy restrictions and bans on gambling ads, advertisers are always at risk of getting penalized. No point in launching a campaign for it to end up being restricted anyway. But with Brazil, you don’t have to worry. The following insights would be enough to back us up.

A brief history

Gambling has long enjoyed a special place in the hearts of Brazilians. Years until the early 1940s saw it as a popular activity until the President put a blanket ban on it. Poker was thankfully exempt after being considered a game of skill rather than chance- staying unregulated throughout. After staying in hot waters for a while, underground gambling soon became a thing.

Changing laws

Post-ban was not a fun time for many. Continuous pressure from the general public saw some of the restrictions being lifted in the coming years. For instance, non-commercial bingo Bingo was legalized in 1971, and horse races and betting were associated with it in 1984. A state-owned lottery system was also created in 1996.

Current scenario

In December 2023, a bill legalizing sports betting and online casino gaming in Brazil was finally passed, providing comprehensive regulations on bringing transparency to the online betting market.

On 1st January 2025, Brazil officially recognized the online betting and gaming environment, permitting businesses to offer their services to residents 18 and older!

So, we can successfully say that Brazil is pretty open to receiving gambling ads.

Best Ad Networks For Gambling Advertisements

Scope For Gambling Advertisers

Legalization alone is not enough for advertisers to venture into a new GEO. Plenty of factors come into play here. We have compiled some statistics and reasons that prove Brazil is a perfect fit for gambling businesses.

Exploding demand

According to reports by Statista, revenue in Brazil’s gambling market is expected to reach US $7.18 billion in 2025. This is further expected to show an annual growth rate (CAGR) of 6.05%, reaching a market volume of approximately US $9.08 by 2029.

Intense player engagement

Brazil has seen intense player engagement in recent years when it comes to gambling and will continue to do so. The same reports by Statista state that the number of users is expected to amount to 20.2 million by 2029. User penetration in the year 2025 will remain at 9.1%.

Present-day legalization

Good news for gambling advertisers is that online gambling has recently been legalized in Brazil, providing them with a stable and secure market. Advertisers can now launch legitimate gambling ads without facing severe consequences for it. Clear regulations further help in preventing illegal and unnecessary competition.

Demand for sports betting

Brazil has some of the most passionate football fans, making sports betting one of the fastest-growing sectors. International and domestic football leagues come with huge investments and advertising opportunities that advertisers can take advantage of.

Prerequisites for Your Gambling Ad Campaign

Before we jump into launching ad campaigns, there is some prerequisite material you need to gather and create.

What a typical Brazilian gambler looks like

A typical Brazilian gambler is first motivated by the potential for financial gain, followed by the thrill and excitement that comes with it. Their average age is 39, with the largest cohort being 24 to 40 years old. However, the new tech-savvy generation is slowly taking over.

The gender split is 51/49 in favor of the female population. Women are more engaged in non-sport real money games, while men lean towards sports betting. In terms of playing frequency, 61% of players gamble occasionally, while 22% are regular players.

(Source: ENV Media)

Design your ad creatives

Create your gambling ads based on your understanding of the target market and audience behavior. Make sure your ad copy is personalized for the audience, images depict slot machines and jackpots, and a CTA is highlighted to direct viewers to take action. It’s a tough game for gambling businesses out there. So, if you want to draw attention, fascinate your viewers with what you offer first.

Construct your destination page

The destination page of your gambling ads can either be your homepage, offer page, specific game page, loyalty program page, or even your app itself. Focus on its complete optimization to not miss out on any of the website traffic. Ensure that it is mobile-friendly, loads fast enough, and offers exactly what the ad promised.

Strategy to Launch Gambling Ads in Brazil

Finally, it’s time to develop your game plan. We’ll begin from scratch to ensure that nothing stays amiss. Stick with us to see how you can launch an amazing gambling ad campaign with our advertising network, 7Search PPC.

Set the Goal

Next is setting your campaign goal. Tailor your gambling ads to achieve a specific objective and give them direction for the best results.

We offer a wide range of goals depending on what you want to achieve through the campaign. You can choose to increase brand reach, attract website traffic, generate quality leads, drive more sales, or promote apps. Another option is to create a campaign without a goal. If you are undecided or want to test the waters, this can be a good option to get started.

Select Ad Type

Standing out with your ads is crucial in an industry as competitive as gambling. Ad formats determine how your ad is presented and perceived by the audience, further impacting engagement with it.

Most of our gambling advertisers find success with Banner ads, In-Page Push ads, and Popunder ads. Traffic from these sources includes high-quality traffic and leads most of the time.

• Banner ads: Our banner ads are designed to capture users’ attention with your graphics. These visual ads are perfect for brand awareness and reach campaigns. Start off with small banners and see how they fit the layout. You can later expand them in your future campaigns.
• In-page push ads: In-page push ads appear as small notifications within the website content, making them a good fit to attract engagement and clicks. They are extremely beginner-friendly and don’t require any such ad creative to get started.
• Popunder ads: Popunder ads appear behind your current browser window, again calling for direct engagement and website traffic. They often see high engagement rates without seeming too intrusive.

In addition, we offer two other ad formats, Native and Text ads, which you can use depending on the campaign situation.

Create Your Ad

Next step is to input all the components and creatives. Here’s what you need to focus on in this step:

• Bid selection: Select between the CPM (cost per mille) and CPC (cost per click) pricing models. The top and minimum bids will be displayed, based on which you can decide your bid price. Our current bids are extremely affordable, with the minimum click bids being $0.15 for banner ads, push ads, and popunder ads.
• Budget optimization: Optimize your budget to be either limited or unlimited. For limited budgets, our minimum daily limit is $15, which you are free to increase. In an unlimited budget, your campaign will run until the entire budget amount is exhausted.
• Targeting: With advanced targeting tools, you can set up campaigns based on device type, device OS, and country. Our anti-ad block feature ensures maximum exposure by bypassing ad blockers and effectively reaching your target audience.
• Uploading creatives: Lastly, add your graphics, text, and destination URL as per your campaign. You can change this later on in your campaign, so there is nothing to worry about.

Additional Tips

Now that you’re familiar with the nuances of creating and launching gambling ads in Brazil let’s polish them up a bit. Implement the following tips and hacks to make ads strike out.

1.  Localize your gambling ads for the Brazilian audience. Translate your ad copies into Brazilian Portuguese and adapt visuals to local cultural references.
2.  Add gamification elements like spin the wheels, leaderboards, and mystery boxes to gain engagement. Make it look as interesting as possible to lean into the hype.
3. Try to build trust. Online gambling ads are often seen as spam- nobody trusts them, everybody ignores them. Offer bonuses, promise timely payouts, and share stories of real winners to avoid that from happening,
4. Testing and testing. Likely, your very first ad campaign won’t be the ultimate winner. Keep learning about your audience through the statistics and test out different ad components (copy, visuals, targeting, bids, GEOs, etc.). Modify your campaign until you start seeing results that are better than your expectations.
5. Let the experts do it. Don’t fall for the age-old tactic of doing it all yourself. 7Search PPC’s ad managers are on standby to strategize, launch, and manage your ad campaigns.

Conclusion

And you have successfully created your gambling ad campaign! While gambling activities and games of chance have always been prevalent in Brazil, legalization of it was just an added benefit. Investments are pouring in, and gambling businesses are making big bucks. Everybody wants to make it big, and the right strategy is what they all need. Demand is increasing, and the future looks too promising. Now is the best time to get started!

Target Brazilian Players – Launch Your Ads with Confidence!

Frequently Asked Questions (FAQs)

Is online gambling legal in Brazil?

Ans. Yes, online gambling is legal (but regulated) in Brazil. It’s essential to comply with Brazil’s gambling laws and advertising regulations.

What types of gambling ads perform best in Brazil?

Ans. Banner, popunder, and in-page push ads tend to perform extremely well and attract the highest traffic in Brazil. Localize your creatives so they perform well.

How can I optimize gambling ad campaigns for Brazil?

Ans. To optimize ad campaigns for Brazil, start by understanding the Brazil gamblers and market. Select relevant ad types, develop your creatives, set your target audience, and launch. Keep on optimizing ads based on the statistics.

Are there any content restrictions for gambling ads in Brazil?

Ans. Yes, your gambling ads should not promote unrealistic winnings, promote excessive gambling, or target vulnerable and underaged groups.

Do I need a local presence to start gambling advertising in Brazil?

Ans. No, it’s not necessary to have a local presence. International gambling sites and platforms can easily serve gambling offers through our platform.

This is not a far-off dream, but the reality unfolds with Web3 and Play-to-Earn (P2E) games. By 2025, Web3 marketing will revolutionize how marketers connect with players through decentralized platforms and real-value rewards.

With decentralized platforms and tokenized economies, it’s not just about fun anymore—it’s about empowerment and ownership. For marketers, this shows a golden opportunity, but to grab it perfectly, they should focus on their Web3 game marketing efforts.

This blog will explain every crucial detail about P2E and Web3 marketing to help you sharpen your promotional strategy.

What is Web3 Marketing?

Why do most businesses do online marketing? Because they want to gain attention, retention, and conversions to achieve growth. Although the nature of their businesses may differ, their intention behind doing marketing is often the same. Similarly, Web3 marketing is used by brands to achieve the same benefits.

Web3 game marketing is a unique promotional approach that is specially designed for blockchain-based games. It goes beyond just creating engaging gameplay and giving a safe and secure experience by focusing on key features like:

• Decentralized Ownership
• Community Engagement
• Tokenized Rewards

This marketing strategy requires a good understanding of both gaming fans and cryptocurrency users and also simplifies the concept of blockchain-based gaming to them. This means that Web3 games and P2E marketing not only simplify blockchain concepts but also make them easier for gamers to understand while showcasing the value of decentralized ownership and play-to-earn models.

The reason behind this type of marketing is simple: to attract players worldwide and give them a kind of experience that they truly like.

An Evolution of Web 1.0, Web 2.0, and Web 3.0

Here’s a comparison of Web 1.0, Web 2.0, and Web 3.0 based on their key characteristics and features:

Web 1.0 (The Static Web)

Era: Early 1990s to early 2000s

Characteristics:

• Primarily static, read-only content.
• Limited interactivity (users could only view pages, not interact with them).
• Mostly informational websites (e.g., simple HTML pages).
• Technology: HTML, CSS, basic JavaScript.

Web 2.0 (The Social Web)

Era: Early 2000s to present

Characteristics:

• Dynamic, interactive content with user-generated input.
• Increased use of social media, blogs, and forums.
• Focus on collaboration, sharing, and social interaction (e.g., commenting, sharing posts, etc).
• Rich multimedia content (videos, interactive forums, etc.).
• Centralized platforms (large companies control the platforms like Facebook, YouTube, etc.).
• Technology: AJAX, JavaScript frameworks (e.g., React, Angular), APIs

Web 3.0 (The Decentralized Web)

Era: Emerging, or we can say that it is still underdeveloped.

Characteristics:

• Decentralized, user-controlled data.
• Enhanced interactivity with AI, machine learning, and automation.
• Focus on privacy, security, and digital ownership.
• Integration of blockchain technologies for transparency and trustless transactions.
• Virtual environments and metaverse integration.
• Technology: Blockchain, decentralized applications (dApps), AI, IoT, and semantic web technologies.

P2E and Web3 Marketing: Strategies for Success in 2025

The growth of Play-to-Earn (P2E) games and Web3 technologies is changing the gaming and digital world. With just a few days left in 2024, it’s important to understand how to market well in this area to succeed in 2025. Here are some key strategies for marketing for blockchain games we have researched for you. However, considering them is your choice:

Community Engagement

Strategy: Build a strong and engaged community around your P2E game or Web3 project.

Explanation: Communities are the heart of Web3. Building a community is very easy. All you need to do is use digital and social media platforms; these platforms should be used to build your audience, not for entertainment. You should actively engage with your community through social media, forums, and in-game events. Reward active participation with exclusive rewards and early access to new features. An excited community will organically spread the word about your Web3 project.

Web3 Affiliate Marketing

Strategy: Use the power of Web3 affiliates to expand your reach.

Explanation: Web3 affiliates are incentivized to promote your project through their own channels. This is the most utilized marketing strategy, which comes at a low-cost investment. You must launch your affiliate program, in which you invite affiliates to promote the Web3 project and P2E.

Remember to offer attractive commission structures to affiliates and provide them with the tools and resources they need to succeed. This decentralized marketing approach can significantly increase your visibility within the Web3 ecosystem.

Good news! If you’re looking to earn a flexible side income, you can join the 7Search PPC affiliate program. We offer up to 10% commission to our affiliate partners (based on the amount submitted by your referred person) and up to 35% as a welcome bonus to the referred person you bring to our platform.

Web3 Content Creation

Strategy: Create high-quality, informative content that connects with your audience.

Explanation: Many audiences are unaware of blockchain-based games. When information is fragmented, people seek content that provides them with comprehensive knowledge. Create interesting blog posts, videos, and social media content to teach players about your Web3 games’s features, tokenomics, and community. Share success stories of early users and explain what makes your project unique.

This approach not only educates your audience but also builds trust and excitement around your game. Keep the content simple and relatable to attract more players and grow your community effectively.

Influencer Marketing

Strategy: Collaborate with influential figures in the Web3 and P2E gaming space.

Explanation: To market your P2E game or Web3 project effectively, work with well-known people in gaming and Web3. Partner with popular gaming streamers, YouTubers, and Social Media influencers to introduce your project to their large audiences. When these trusted influencers genuinely promote your project, it can increase visibility and create excitement among their earned audience and fanbase.

Check if the influencer you have chosen for the Web3 game promotion has a real audience and good reach. Also, verify if they are connected with your business in any way.

Gamification of Marketing Campaigns

Strategy: Integrate game-like elements into your marketing campaigns to incentivize participation.

Explanation: Are you looking for marketing for P2E success but find the above options unappealing? If the above strategies do not suit you, we have one more strategy that we are confident you will like and that will work. The name of this Web3 marketing strategy is Gamification of Marketing Campaigns.

To keep players excited and involved, try adding fun games to your marketing campaigns. You can organize contests, giveaways, or even virtual treasure hunts. You must offer exciting rewards to players who complete certain tasks. This interactive and engaging Web3 marketing approach will help you make your marketing efforts successful.

Gamification Advertising: The Key Factor to Increasing Engagement

Top Challenges Faced in Web3 Marketing

Here are some of the top challenges faced in Web3 game marketing:

Legal and Compliance Challenges

When the term ‘Blockchain‘ is mentioned in any context, legal and compliance challenges often arise. These are common challenges, so we’ve decided to shed light on them for you. Web3 marketing deals with unclear rules because laws about blockchain are still changing. Marketers need to make sure their Web3 ad campaigns follow the rules in different countries to avoid legal problems. This means they have to understand complicated laws about data privacy, investments, money transactions, and all the things related to them.

User Awareness and Knowledge Gaps

A big challenge in Web3 marketing is that many users don’t fully understand decentralized technologies like blockchain, NFTs, and crypto. This makes it hard for business owners to explain the benefits clearly. To overcome this, marketers need to provide simple and easy-to-understand information to help users trust and get involved with Web3. They can make short videos and chat with experts, which might tackle this challenge effectively.

Moral and Transparency Issues

Web3 marketing faces concerns about fairness, openness, and ethics. As decentralized platforms grow, some projects may have trouble being transparent or could act unethically. Marketers need to focus on building trust by showing that their Web3 marketing campaigns are honest and open to avoid doubts and criticism.

Conclusion

P2E and Web3 marketing presents exciting opportunities for businesses to connect with engaged audiences and capitalize on the decentralized revolution. In this blog, we’ve learned how to handle Web3 marketing with strategies like community engagement, creating valuable content, and using influencer partnerships. However, business owners who adopt Web3 game marketing face some challenges. We hope that this blog will help you overcome these challenges and make the most of  P2E and Web3 marketing for your business.

Frequently Asked Questions (FAQs)

What is Web3 marketing?

Ans. This is a special type of marketing used by business owners who operate businesses in the gaming category that use blockchain technology.

What is Web3 Affiliate Marketing?

Ans. This is like a referral program. You find people who will promote your game to their earned audience, and you give them a commission for each successful transaction.

What is the distinction between Web 1.0, Web 2.0, and Web 3.0?

Ans. Web 1.0 was mostly about reading information. Web 2.0 is about social media and user interaction. Web 3.0 is about giving users more autonomy and using blockchain technology.

What are tokenized rewards?

Ans. These are rewards given to players in the form of digital tokens that have real value.

How can I learn more about Web3 Marketing?

Ans. Read articles, watch videos, and join online communities to learn more about this exciting new field.

Are you also struggling with these challenges that feel like constant headaches? We have something that might work like medicine for your iGaming business! We have prepared a case study focusing on the iGaming industry. In it, you’ll see how we successfully provide features and, most importantly, traffic from targeted GEOs, helping advertisers run the most productive PPC campaigns.

With our self-serve ad platform, the number of successful iGaming campaigns continues to grow, and we’re excited to showcase how we’ve made a difference.

How Big is the iGaming Industry?

Before we move into how we deliver results and tackle the responsibility of PPC advertising in such a big industry, let’s first look at the data that shows why we consider the iGaming industry to be so big.

The online gambling market is expected to have 290.5 million users by 2029, with a projected market volume of over US$132.90 billion.

The numbers show that the opportunity to earn big in this industry is significant. Anyone who starts their journey in this industry will also have the same opportunity to succeed if their online advertising strategy is effective.

Source- Statista

In the above chart, you can see how the iGaming market has gained momentum each year. According to Statista, the market volume was approximately 30.03 billion USD before 2018 and has now grown to around 97.15 billion USD in 2024. Overall, this market is large and has significant potential to deliver substantial profits if your strategy is well-executed.

The Challenges in iGaming Advertising

When we introduced ourselves to the world as an ad network, we offered many advertising categories, including iGaming. To be honest, at first, we treated all categories the same. However, when we approached advertisers to understand their needs and the problems they face in their niche, we found that iGaming advertisers have more challenges than others. Some of them we have listed below:

Online Ad Ignorance: When we asked advertisers about the challenges they face in iGaming advertising. One replied, “Online ad ignorance is a huge issue. Users often ignore iGaming ads, which makes it tough to get their attention and get back our return on investment because no impressions lead to no sales.”

Low-Quality Traffic: Another common issue was low-quality traffic. Advertisers said they often get clicks from people who aren’t interested in their offers, which makes their ad campaigns less successful.

Inaccurate Analytics: Some advertisers pointed out problems with tracking and measuring their campaigns. They feel that inaccurate data makes it hard to understand the real performance of their ad campaigns.

High-Cost Advertising: The high cost of advertising came up a lot. Advertisers feel that they’re paying too much for limited results, making it difficult to get a good return on their investment.

Limited Ad Formats: Many also highlighted the issue of limited ad formats. They want more variety to keep their ads fresh and engaging but often find themselves restricted to the same old formats.

Besides these, they also shared other problems, such as tough competition, difficulties in targeting their ads, and the lack of freedom they wanted for their ad campaigns.

iGaming Advertising: Adopt a Strong Approach for the New Season

How We Developed Ourselves as a One-Stop Advertising Solution?

We saw these challenges as an opportunity because, at that time, no other ad network was looking into them. They focused only on making money without addressing the problems advertisers faced, but our approach was different. We wanted to deliver results and solve the issues that advertisers were dealing with. Look below to see how we worked on improving ourselves and enhancing the overall advertising experience for our clients.

• • • We worked on our interface to make it more user-friendly, as it previously appeared a little confusing.
      
    • We also minimized the steps involved in registering advertiser accounts on 7Search PPC and creating iGaming ad campaigns.
  • We updated our technology to filter out publishers with low-quality traffic and increased the number of our publisher partners with quality traffic from various GEOs.
    
  • From the start, we have been improving our algorithm to match the right ads with the right publishers.
    
  • We now offer over 239 GEO options for targeting, along with many other targeting options, such as Device Targeting and OS Targeting.
    
  • With five ad formats available and a sixth one in development, we provide a variety of options for iGaming advertisers to choose the best fit. Here’s a glimpse of the ad formats that we offer:
    1. Banner Ads: Our banner ads never let your expectations down because they bring the customers to your business door with their engaging capabilities.
    2. In-page Push Ads: Our in-page push ads deliver engaging messages within website content, offering an innovative way to attract clicks.
    3. Native Ads: Our native ads seamlessly match the style of the website, providing a subtle yet powerful way to promote your offerings.
    4. Popunder Ads: Our popunder ads ensure uninterrupted browsing while giving your ad consistent exposure for better reach.
    5. Text Ads: Our text ads, which feature short and focused messages, allow advertisers to reach specific audiences directly and cost-effectively.
    6. Video Ads: Video ads use engaging stories and visuals to connect with audiences emotionally. You won’t have to wait much longer to use this ad format, as our team is working hard to make it available to our advertisers.
  • We focused on providing real-time and accurate performance data through our analysis and monitoring tools. To make it easier to understand, we also present data in graphical form, allowing advertisers to easily comprehend and make better decisions on their ad campaigns.
    
  • We offer automatic and manual bidding for advertisers, along with pricing models such as CPC and CPM, based on their ad campaign objectives.
  • Complete transparency is always at the top of our priority list. We always do our best to be transparent in all areas, whether it’s ad placements, the traffic we provide, wallet balances, or budget usage.
  • We trained and expanded our chat support teams to resolve queries and problems quickly because we believe that any advertiser could face issues at any stage. As a responsible ad network, it is our duty to assist them whenever they need help.

Some advertisers have expressed concerns about the long time spent raising tickets and are waiting for a response from chat support. However, we are always focused on staying in touch quickly with our clients when they raise a ticket.

To address this, we have developed a quick method for connecting with our support team. Now, advertisers can reach our support team in the blink of an eye through various methods, such as:

• Chatbot
• Email
• Skype
• Telegram
• WhatsApp

iGaming Advertisers Who Trusted 7Search PPC in 2024

The different building sizes in the above graph show how we are winning the confidence of advertisers in the iGaming industry, where it’s not easy to stand out.

With one month remaining in 2024, our team is working hard to reach and exceed the remarkable figure of 1,000+ new iGaming advertisers.

Most Frequently Used Ad Formats by Our iGaming Advertisers.

We currently have five ad formats in our bag: text, banner, in-page push, native, and popunder. However, just as not every vehicle runs smoothly on mountain roads, not all ad formats are suitable for every business category and advertising goal.

For this case study, we have decided to meet with our chat support team, ad managers, data analysts, and all other teams involved in analyzing ad campaign data. The goal is to identify the most commonly used ad formats in iGaming campaigns and understand the reasons behind their popularity.

Here are the top three performers:

Banner Ads

Banner ads are designed to capture the audience’s attention quickly and hold it for a longer period. These ads are widely used by iGaming advertisers because they are visually engaging, easy to integrate into websites, and effective in showcasing iGaming offers. We have solved the issue of fixed-size banners by offering six different sizes. Now, it’s up to advertisers to choose the size. We also provide the flexibility to change sizes if the results aren’t up to expectations. We offer banners in various sizes, including the following.

• Square: (250 x 250)
• Medium Rectangle: (300 x 250)
• Main Banner: (468 x 60)
• Leaderboard: (728 x 90)
• Wide Skyscraper: (160 x 600)
• Half Page: (300 x 600)

Popunder Ads

Based on the recent research published in the latest issue of The Page by Two Sides UK, 58% of people ignore most online ads.

Do you know why this happens? Either the audience is frustrated with ads, or online ads disturb the current experience.

We have found a solution by introducing popunder ads for iGaming advertisers, allowing them to deliver their message without disrupting the audience’s experience. The nature of this ad format is that it appears not in the current tab but behind it. This means that when the user closes the tab, they will see popunder ads and can view them without facing disturbance.

In-Page Push Ads

When our teams showed that In-Page push ads are also in demand among our clients who advertise their iGaming platforms through our ad network, we became more curious to know the reason. We offer two types of In-Page Push Ads: Classic and Social. Mostly in the iGaming industry, you’ll see many advertisers using these two types because:

1. Classic: These are traditional pop-up notifications that appear in the corner of the page. They usually prompt users with a call to action (CTA).
   Size we offer: (1:1)
2. Social: These ads look modern and dynamic, similar to social media notifications. They can easily deliver the advertiser’s message to the right audience without frustrating them.
   Size we offer: (1:1)

Why 7Search PPC Means Success?

What do advertisers want from their ad campaigns? They seek ad visibility in the countries they are targeting. 7Search PPC never disappoints them. How? Look at the data below; these are the daily estimated impressions, country-wise. (Updated on 18 Nov 2024)

If you’re looking for the highest and average daily impression bid on 7Search PPC, hold on! We’ve gathered the data for you. (Please note that these bids are estimated and can change over time due to various factors, such as competition and market trends.)

Country-Wise Estimated Impression Bid ($) – 7Search PPC

One-on-One Talk with One of Our Clients

Industry: iGaming/Gambling
Status: Active
Client: Mr. Robinson (anonymous name)

First of all, let us make it clear that we asked for permission from advertisers to share details if they wish. This client asked us not to use their real name, so we used an anonymous name. However, the insights are real. Mr. Robinson, who joined our ad network in 2021, has a gambling platform. Since then, he has never expressed dissatisfaction with any aspects, including traffic quality, user interface, or amount deductions.

Here are some questions and answers related to their journey, along with insights into successful iGaming ad campaigns.

Agent: Hello, Mr. Robinson. First of all, thank you for taking the time to speak with us. If I recall correctly, this is our third time connecting since you joined 7Search PPC. Is that right?

Mr. Robinson: Yes, that’s correct! It’s great to reconnect, and I’m happy to be here for another conversation since joining 7Search PPC.

Agent: So, how is your gambling business going?

Mr. Robinson: It’s going well, thank you! We’re seeing positive growth and new opportunities in the iGaming industry.

Agent: When did you start your gambling business?

Mr. Robinson: Well, I began my gambling business in 2020, during the peak of the COVID-19 pandemic. It was one of the worst times for businesses, and even large companies were struggling.

Agent: That must have been tough for a new entrant.

Mr. Robinson: Yeah, promoting my gambling business during the COVID-19 pandemic was a significant challenge as a new entrant. Another challenge was dealing with restrictions, as many major ad networks had limitations on gambling promotions.

Agent: That sounds frustrating. Were there any alternatives available?

Mr. Robinson: I tried some gambling-specific ad networks, but they didn’t deliver results that met my expectations. They promised high-quality traffic, but most of it turned out to be bot traffic. I wasn’t getting any leads despite spending a lot.

Agent: That must have been disheartening. Did it affect your plans?

Mr. Robinson: Yes, it affected my plans, and I was so demotivated that I even considered shutting down my business entirely.

Agent: So, how did you come to know about 7Search PPC?

Mr. Robinson: In 2021, I discovered your ad network, 7Search PPC. I remember when I was searching for the names of the best iGaming ad networks on Google, and then one of your blogs appeared on my screen. Then, I decided to test your ad network with a minimal budget.

Agent: And how did that go?

Mr. Robinson: The results were amazing! I decided not to close my business, and since then, I’ve been earning well.

Agent: That’s great to hear. Would you like to share any specifics about your success?

Mr. Robinson: I’d prefer not to disclose any figures, but I’m happy with where my business is now.

Agent: It’s great to hear that 7Search PPC helped you during a tough time, Mr. Robinson. Did you achieve the desired results in your first ad campaign?

Mr. Robinson: No, not at all; in fact, no one typically gets the desired results from their very first ad campaign. Experimentation is key. When I created my first ad campaign, I lacked experience because I was still in the process of finding the best ad network to promote my gambling platform. I had no clear idea of how to set up an ad campaign, as I was new to your platform at the time.

Agent: That makes sense! How did 7Search PPC help during that time?

Mr. Robinson: Even though it’s a self-serve platform, your support team was really helpful. They guided me through the process and answered all my questions. With their support, I learned a lot, and now my campaigns are finally producing the results I wanted.

Agent: How many ad formats have you used in your iGaming ad campaigns so far?

Mr. Robinson: As I mentioned, experimentation is key, so I tested all your ad formats in my campaigns. However, I generally prefer banner ads because of their attention-grabbing power.

Agent: What sets 7Search PPC apart in the iGaming industry, based on your experience?

Mr. Robinson: Well, the way 7Search PPC presents itself in the iGaming world is impressive. Despite the many restrictions, your ad network manages to deliver outstanding results.

Agent: Glad to hear that! Is there anything specific that caught your attention?

Mr. Robinson: Yes, your recent ‘Ad Manager’ feature. As an advertiser, it’s important to stay updated with the latest stats and follow suggestions. This feature minimizes my effort in tracking ads and helps me make smarter decisions.

Agent: That’s great feedback! Are there any other features you’ve found useful?

Mr. Robinson: Definitely. Anti-ad blockers, real-time analytics, and ad format suggestions make the entire process much more efficient and effective.

Agent: OK, we promise to showcase additional features in the coming years. Mr. Robinson, could you share some key points that advertisers should keep in mind to make their iGaming ad campaigns successful on 7Search PPC?

Mr. Robinson: Oh, come on! There’s no secret, and I’m not a magician, so I can’t hide anything. The reality is that the ad network plays only 70% to 80% of the role in making the ad campaign successful. The remaining percentage is up to the advertisers themselves, based on their strategic approach.

The ad network only takes your ad to the right audience, but if your ad is less engaging or you haven’t placed the CTA in the right position, how can you expect positive results? In my experience as an advertiser, I’ve learned that your ad should speak for you—and yes, louder!

Agent: Thank you, Mr. Robinson, for taking the time to speak with us. Is it okay if we use this conversation in our case study?

Mr. Robinson: You’re welcome! Yes, feel free to use this conversation in your case study. I’m happy to help!

Final Outcomes?

• The iGaming industry is highly profitable but also has challenges, such as strict ad rules and fake traffic (bot traffic).
• The iGaming market is growing fast. By 2029, it is expected to reach 290.5 million users and a market value of over US$132.90 billion.
• 7Search PPC helps advertisers overcome these issues and run successful iGaming ad campaigns.
• 7Search PPC solves major problems like poor-quality traffic, incorrect analytics, and limited ad format options.
• Our platform offers an easy-to-use interface, smart targeting tools, and accurate analytics to improve campaign results.
• Top ad formats for iGaming on 7Search PPC include banner ads, popunder ads, and in-page push ads.
• Successful iGaming advertisers focus on testing, creating creative ads, and well-planned campaigns.

Ending Note

The iGaming industry offers substantial opportunities but comes with some big challenges, such as ad restrictions, bot traffic, and low-quality leads. Through this case study, it is evident that 7Search PPC stands as a reliable advertising partner for gambling platforms like sports betting, casino betting, etc., addressing these challenges with its innovative solutions.

7Search PPC offers a user-friendly platform, a variety of ad formats, accurate analytics, and highly targeted traffic, making it effective for running successful campaigns. Our ad network also focuses on transparency and 24/7 customer support, which adds extra value, making it a reliable choice for advertisers. As the iGaming industry evolves, 7Search PPC helps advertisers tackle challenges and achieve success with the right tools and strategies in this competitive market.

According to the Statista report, the iGaming market is expected to grow at a CAGR of 6.51% between 2024 to 2028, resulting in a market volume of US $138.10 billion by 2028, with a projected revenue of US $107.30 billion by 2024. Isn’t it cool?

Yes, it is because these data provide a positive outlook for the future of the iGaming industry, indicating substantial growth and significant revenue opportunities for businesses in this sector.

Now you understand how fast the iGaming industry is growing, and if you want to match this rapid pace of growth, it’s crucial to adopt a powerful iGaming advertising strategy that attracts your audience towards your gaming platform before your rivals.

Where are you all going? In search of a proven iGaming advertising strategy? Please wait, don’t go anywhere. We’ve conducted research to uncover a reliable strategy that will give your advertising game the extra boost you are looking for. Excited? Then why wait? Let’s walk together towards the destination where your iGaming traffic success is waiting for you.

The Power and Impact Of iGaming Advertising

Effective iGaming advertising is an essential approach for every advertiser looking to promote iGaming products and services to build a strong market presence and capitalize on the growing demand for interactive gaming experiences.

As we discussed in an overview, the iGaming industry has experienced exponential growth in recent years, becoming a global phenomenon that shows no sign of slowing down. With its diverse range of online games, including online casinos, sports betting, poker, etc., the industry has emerged as a million-dollar market that also opens its entrance gate to marketers like you.

Create iGaming Ads Now

The online gambling industry has much to offer. Still, it also brings a challenge for you to stand out in a fierce competition where other marketers are competing for online gamer’s attention and loyalty.

If you want to fight with your rivals, then you need a powerful iGaming advertising strategy that helps you catch the attention of online gamers and build a compelling brand image to secure long-term customer loyalty.

Hit The Jackpot With iGaming Advertising

iGaming advertising offers several advantages for businesses operating in the gaming industry. Here are some key advantages-

Global Reach- The first advantage you will get from effective iGaming advertising is that you can successfully display your online gaming ads to a worldwide audience. It can help you boost iGaming Traffic on your gaming platform and enhance your brand visibility on a global scale.

Mode Of Communication

iGaming advertising is also used as a mode of communication between advertisers and online gamers. With the help of advertising, advertisers can quickly communicate about the following messages-

• Promotional Offers and Bonuses
• New Game Launches
• Updates and Enhancements
• Age Restrictions and Legal Compliance
• Privacy and Data Protection

Competitive Edge

iGaming advertising provides a competitive edge as it helps advertisers effectively target a broad and engaged online audience of gaming enthusiasts. It promotes online gaming products and services on behalf of advertisers and tells the audience that this is the perfect online gaming platform they are looking for.

Increased Brand Awareness

Most gamers generally prefer the gaming platform that is most popular in the industry. Consistent iGaming advertising helps advertisers build a favorable image in the online gamer’s mind. It also helps in influencing their preference for the most popular gaming platform in the industry.

Boost Conversions and Sales

iGaming advertising helps businesses boost their conversions and level up their sales graph by catching the attention of the gaming enthusiast audience. It encourages the audience to engage with iGaming content to explore products and services actively. If you impress your audience on the first attempt through the ads, then it increases the chances of more conversions and sales.

Crafting A Blueprint For Successful iGaming Advertising

Friends, crafting a successful iGaming advertising campaign is really not a challenging task if you carefully consider the following key elements. Come, let’s explore the secrets together-

A Closer Look At Your Audience

The first step is to understand your audience while crafting a blueprint for iGaming advertising. It is one of the most crucial aspects of successful gaming advertising because your whole advertising is based on the audience, and if you fail to know them, then you can not match their interest and preferences. You must research the following factors which can help you to tailor your message effectively –

• Online Behaviors
• Demographics
• Age Groups
• Languages

By segmenting the audience and creating personalized advertising campaigns, you can enhance your chances of reaching potential players who are most likely to engage with your services.

Captivating Visuals and Engaging Content

The next key element that we think you might be unaware of is the role of captivating visuals and engaging content in a successful advertising campaign. Friends, while crafting your iGaming ads, you must use high-quality images and videos that can help to establish a positive relationship between you and your audience.

Similarly, compelling and unique content can help you capture the eyes of your target audience and leave a lasting impression. You can use the following key factors that can help you to deliver the best online gaming ads to the audience.

• Clarity and Simplicity
• High-Quality Visuals
• Interactive Elements
• Call-To-Action (CTA)
• Mobile Friendly Design

Data Analytics and Tracking Tools

Data analytics and tracking tools play a significant role in optimizing iGaming advertising. It saves your advertising costs by providing valuable insights that can help you know what is going well and what needs to be adjusted.

In short, by collecting and analyzing data, you can use insights into the effectiveness of your advertisements and make data-driven decisions. These tools permit businesses to track the following key performance indicators (KPIs), which can help them refine their strategies and increase their return on investment –

• Click-Through Rates
• Conversion Rates
• Customer Acquisition Costs

Mobile Optimization

Do you know who the mobile users are? These are the audience who cover a large portion of the population and prefer accessing digital content through smartphones and tablets.

While crafting iGaming advertising, you must make sure that your ads are running on the large devices as well as the small devices smoothly. It can help you increase the footfall of online gamers on your gaming website, which leads to a vast and more engaged user base for your iGaming Platform.

Social Proof

As an advertiser, you can use the social proof of the positive reviews in your gaming ads. It can help you to win the trust of your new audience and establish credibility. You can use the screenshots of the positive reviews that are given by your existing customers, or you can also request them to make a short video of the positive experience they are having with your gaming platform and feature it in your online gaming ads.

Regular Monitoring

If you want to make your online gaming ads roar in the industry, then you must focus on monitoring your advertising campaign on a regular basis. It can help you to understand the effectiveness of your advertising strategies and areas for improvement.

As we have always done in our previous blogs, we would like to offer you a pro tip— If you want the best result from your advertising campaign, then you must try A/B testing, which permits you to experiment with different advertising elements to find the perfect combination for your campaign. Here are the following key elements that you can test for optimal results-

• Ad Copy
• Headlines
• Ad Formats
• Colors
• Ad Placement

Level Up Your iGaming Advertising: Proven Strategies For Unbeatable Campaigns

Friends, if you want to have a successful approach to iGaming advertising, there are the following strategies that you should consider. These strategies can help you build a strong foundation for your advertising campaign and achieve your desired goals within a time period.

Strong Brand Identity and Positioning

In a competitive industry like iGaming, a strong brand identity is crucial to give a strong message to the giant competitors. It would be best if you focused on differentiating your brand image by highlighting the points in front of your audience that show why you are the best in the industry and why they choose you over your rivals.

You must focus on defining your brand values, creating a unique brand voice, and establishing a clear positioning in the market. By successfully differentiating yourself from your rivals, you can attract new online gamers and retain existing ones who resonate with your iGaming brand.

PPC Advertising

Friends, the best way to promote your iGaming products and services is by utilizing PPC (pay-per-click) advertising in your marketing strategy. Why we are saying this because it offers you a cost-effective advertising solution that can help you reach a worldwide audience under your advertising budget. There are many gaming ad networks available in the market, but 7Search PPC is the best choice for you.

Our ad network provides you with all the advertising tools and targeting options needed to optimize your iGaming campaigns and drive successful outcomes. Our ad network also offers you five powerful ad formats, including text ads, banner ads, native ads, pop-under ads, and in-page push ads. All these ad formats have the potential to attract an audience, boost your gaming brand visibility, and drive conversions effectively.

Influencer Partnerships

The next proven strategy for an unbeatable campaign is influencer partnerships. Collaborating with influential individuals in the iGaming industry can significantly increase brand visibility and trust. You must do in-depth research and find the best influencer that completely aligns with your business objectives. Partnering with popular streamers, professional gamers, or industry experts can help reach an extensive audience and establish credibility.

Engaging Content Marketing

Content is king in every business field, and when discussing its role in the iGaming industry, it becomes the crucial key to capturing the attention of potential players. Incorporating content marketing into iGaming advertising can provide valuable information and entertainment to potential players. Blogs, articles, etc., that offer gaming tips, strategies, and news can attract and retain an engaged audience.

Referral Code: How to Use it in an iGaming Referral Campaign?

Key Pitfalls To Sidestep In iGaming Advertising

After understanding the proven strategies for unbeatable campaigns, we are now going to discuss the common pitfalls that you should avoid during iGaming advertising.

Misleading Claims

We understand the competition is tough in the iGaming industry, but it does not mean that businesses can use misleading claims in the hope of gaining an unfair advantage. Using misleading claims in iGaming advertising can harm your overall advertising efforts and also damages your credibility in the market.

Avoid Targeting Minors

Many countries put an age restriction on gambling activities, which means while advertising your iGaming services, you should adhere to and respect the age restrictions imposed by the particular country that you are operating in. You should avoid targeting minors while promoting iGaming services.

Ignoring Regulations

Numerous countries and regions have their own regulations and laws regarding iGaming advertising. Ignoring these regulations while iGaming advertising can result in severe legal consequences and harms the reputation of your online gaming brand.

Conclusion

iGaming advertising requires a strategic approach to attract and retain online players globally. By knowing the unique characteristics of the iGaming industry, focusing on key elements of successful advertisements, employing effective strategies, and avoiding common pitfalls, you can bring new energy to your campaign in the new season.

OK, friends, that’s all for today’s blog. We will bring another new topic in the next blog that can help you make an informed decision and raise online gaming advertising efforts to new levels.

Frequently Asked Questions (FAQs)

Why is iGaming advertising important for the new season?

Ans. Every new season, many players join the gambling platforms. iGaming advertising helps businesses reach a wider audience and boost engagement during the new season.

What elements should be included to make a strong iGaming advertising strategy?

Ans. You can include the following elements to make a strong iGaming advertising strategy –

• Clear Messaging
• Attractive Visuals
• Targeted Promotions

How can analytics improve iGaming effectiveness?

Ans. Analytics improves the targeting strategy, optimizes ad performance, and ultimately enhances the ROI for the businesses.

What role do promotions and bonuses play in iGaming advertising success?

Ans. Promotions and bonuses play an essential role in attracting and retaining players. It boosts the overall success of iGaming advertising campaigns.

All the better offer giving gambling website owners should buckle up their shoes for online gambling promotion to keep up in the race. Continue reading to learn how to promote an online gambling website or business.

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Tips To Promote Online Gambling Sites

All businesses need to practice marketing activities to promote the products and services they offer. The same is the case with online gambling sites. Business owners need to apply different strategies to promote online gambling products and build trust for the brand among the people. There are enormous strategies that you can use to promote a gambling website. Some of them are listed below-

Promote An Online Gambling Website Via Influencers

Actors and influencers are the best sources to advertise a gambling website or any other business online. Some influencers may personally like gambling and readily agree to promote a gambling site. Influencers may generate leads for the company and also bring more revenue.

Creating Exciting Offers For Gamblers

Giving exciting offers like welcome bonuses and extra discounts promotes the brand indirectly and does not let the gamble go elsewhere. Promotional discounts and offers may attract new customers to the website. Many gambling sites compete with one another over the Internet on the basis of bonuses and extra offers they give to their new customers. The customers are driven to the most attractive offers leaving behind websites that lack better discounts.

Gambling Audience Analysis and Targeting

Before you start promoting your business, it is essential to analyze the audience to whom you are going to promote your website. Knowing the type of audience you have makes it easier to target the audience with the right offers. Always target the right audience at the right time. Present more attractive ads and offers to interested candidates to make them your regular customers. Analyzing and targeting your audience will give you the best results for your online gambling site.

Displaying Ads On Apps and Websites

Displaying ads on apps and other websites is one of the best ways to promote an online gambling site. We all use mobile phones and open websites at least once a day and even download new apps. These activities motivate the business to advertise its services through websites and apps. Anyone using a certain kind of app or watching content on a website that suits the advertising criteria of the business has more chance of clicking on these ads.

Affiliate Marketing

Affiliate marketing has become a common advertising practice for all kinds of businesses. This marketing practice has both side benefits for the affiliate and the company. The platform helps the company to generate more leads and is the most flexible marking strategy. With affiliate marketing, companies can gain a high rate of return.

Social Media Marketing

Advertising through social media is another form of marketing a business. Social media marketing helps to promote an online gambling website or business through social media feeds, sharing content, presenting sponsored ads on Instagram and Facebook, and connecting to your audience.

Content Marketing

Gambling sites can promote their business by creating engaging content and showing the content on search engines. Content marketing sounds more like blogs with images and videos to share views regarding the company. This type of marketing helps the audience to get an overview of the services. Content marketing can bring a large number of new customers to the business.

Email Marketing

Email marketing is one of the most popular forms of online advertising. Companies can generate huge profits through email marketing when used at the right time. For Instance, a few users visit your gambling website at night, so you can send promotional emails to those visitors at that point in time to attract the visitor.

SEO

Search engine optimization is one of the best options to generate leads through search engines. You can combine a content marketing technique with SEO to increase your content visibility on search engines. Advertisers can optimize their sites and use relevant keywords in their content. Businesses can rely on SEO campaigns for a specific geographic region where they want to render their services.

Performance Analysis

After you display your ads and use all marketing strategies, it is time to analyze your advertisement campaign. The data you collect after the analysis will help you in future marketing tactics. You can improve your advertisements on the basis of people’s needs and expectations.

FAQs

Can you advertise online gambling?

Ans. Yes, you can advertise online gambling, but if it is legal in your geographical region, you will have to get a certificate on the platform where you want to display your ads.

Gambling promotion ideas?

Ans. Some of the ideas for promoting gambling are-:

1. Use different platforms to promote your business
2. Promote through content marketing
3. Use email marketing strategies
4. Affiliate marketing can be a good option
5. Display ads on websites
6. Create exciting offers

More Resources

Best Ad Networks For Gambling Advertisements
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