First off, search engine optimization (SEO) is a big phrase but do not be intimidated by it. It is a very powerful method that will get your website a lot of traffic. If done correctly for little or no cost.
I refer to SEO as the method of making your site relevant to a given topic so that search engines place your site high in searches for that topic. It is a lengthy process that takes a lot of hard work and patience but the dividends are worth it, trust me.
Anyway, This is just a short introduction from me.
I have written this Complete SEO Guide for you.
If you are a beginner, then it will be a unique lesson for you.
What are Search Engines and Directories?
Websites offering search facilities are 2 types.
Put differently, it is a huge database which contains links to every site. That has been submitted to them including some details about each website. The important difference between the two is that one is reviewed by a human and spiders and the other by a Spider or Robot only.
In a few cases, the human who reviews your website might decline it.
But in the case of a computerized SE, a program known as a Robot or crawlers sent by the SE to visit the submitted website, gather up the information about the website then include it in the SE database. These Robots are quicker and not as choosy as humans.
How to optimize your site?
Prior to submitting your website to SE, you will need to be sure it’s ready. You might want to prepare the webpage title, META tags (keywords and Description) and some of the first few lines of text on the page you submit.
The SE will afford a high degree of importance on the words in the title. So, whenever someone is searching for “A Complete SEO Guide” and if the phrase “SEO Guide” is in the title of the website then there’s a fine probability of the website coming out on the first page of a search.
If you open the HTML source of this webpage you’d find something that appears like this. You want to type your title of your website in the place between and as it is shown above.
META tags declare all the details about your website to an SE. They’re veiled in the code of the site. And surely afford a different data to the search engines, for instance, keywords, description, author and more. Whilst these are all non-mandatory in any webpage it is a must for marketing your website through SEs. Each SE applies its own weigh to each META tag. So it is important to acknowledge several things that interest these search engines.
It’s very important to formulate the keywords carefully so that any user who’s using an SE could discover your website once he/she enters the appropriate keywords or phrases.
You had better come up with a set of keywords that precisely fit into the content of your website and its goals and intention.You need to actually work hard on detecting the finest keywords.
Try and put yourself in the shoes of the human searching for your site. What words or phrases would s/he apply?
This is as well a META tag that tells the SE about your website. It’s the description that comes out under the title in the search results. This had better be close to 50 to 60 words.
The description is often hard to prepare. On the one hand it of necessity to be really attracting and cause the human to click and go to your website. Then again it had better contain fine keywords and phrases to get a high ranking in the search results.
Moreover, to get a good ranking it’s essential to develop a really good description which echoes your title. And at least one or two keywords on which you would like to focus.
What is Spamming and How to avoid it?
SEs are really sensitive to the information that you give them.
The keywords that you use could be echoed in the title, keywords, description and in the content. This is okay, simply there’s a limit to doubling the keywords. You ought to be very careful of how many times you echo them.
All the SEs will permit a certain level of repeating of the keyword. Still, whenever it’s higher than what they allow, it will be counted as spamming and your page will never get indexed. The crawlers can calculate the keyword ratios quicker than you can.
Tips to avoid spam:
1. Don’t apply text color of same as the page background color to veil text.
2. Don’t try to make one page for publicity.
How to Register your web pages?
Submitting a website to SE is fairly simple. On the home page of the SE locate the “Add your website” or “Register URL” or “Submit your website” link. Some SEs require that you submit only one page URL of your entire website. And the SE will automatically add the remaining pages. Google is a good example of this. In Google there’s no direct link like “Add URL”, then where will you submit it? Just do a search on Google.
How to get Get listed?
At present, you know that submitting your situation isn’t a head honcho. Each SE has its own policies to accept URLs that have been submitted.
Getting indexed is nothing only getting a place for your site in the SE database.
Moreover, it is easy to check your website if listed or not. You have to search with your URL or domain name as the keyword.
Be patient. Directories take at least 30 to 40 days as they require person intervention.
Where are you?
If you see your website listed, You will try to know where you rank. If you are able to find your website in the first twenty positions you’ve done a good job.
But If you’re not ranked in the first 2 pages, then again you need to do some work. To save time to find your rank you are able to use a position analysis tools.
Therefore, we can say, SEO is a vast thing to know. The more you know about it, the more you can apply it in your website.
Thank You. 🙂