What is Social Media Marketing (SMM)?

Social Media Marketing (SMM) is a process of internet marketing that uses social networking websites as a marketing tool. The goal of SMM is to create content that users share on their social networks so that the company’s brand exposure is increased and the customer’s reach is increased.
SMM involves promoting content in social media users, in order to increase traffic and exposure. SMM may include developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

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