What’s Included in the Optimization Process?

The optimization process starts with the other that the new campaign is activated. We always ensure to optimize our clients’ accounts at least two or three times during the first month. This makes sure that we catch probable low-hanging fruits in the initial stages of the campaign.
Though the time was spent on creating a new campaign during a certain month, we still optimize the campaign at that same month. This is important to make sure that as we move forward we have the requisite performance to increase Quality Score and other factors.
It is not until the second optimization is complete that you will see the true results of Account Executive’s work.

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