What is pay-per call advertising?
Every business thrives and progresses by acquiring new customers on regular basis. It is important to increase the customer base to exist in the marketplace. This is where lead generation comes into picture. Lead generation is the fundamental step for creating a customer base. Online platforms have become the hub of marketing opportunities. It is one of the potent sources for converting prospects into sales. Online portals are the most profitable source of lead generation today.
The analytics tool tracks the calls received through affiliate advertising. It works in the same way as in clicks in pay-per-click. Pay-per call invokes potential customers to call the marketer.. In short, pay per call is like paying the affiliate to buy a call from customer.